CRM Radio by GoldMine

CRM Radio by GoldMine

Best practices in customer relationship management (CRM Management) from GoldMine CRM and host Paul Petersen... Show More

Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses his new book and how to get your company to be talkable. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth  ----more---- They discuss:  Why companies fall into a trap believing they only have to be competent How to find the one thing you do differently Why word of mouth influences 90% of all B2B sales There are two parts to a talk trigger Is there a difference between referrals and stories?  How to break out of a prospec'ts expectations  About our guest, Jay Baer: A fixture in social media, Jay is the most retweeted person in the world among digital marketers, and the second most retweeted person in the world among B2B marketers. He is also an active venture capitalist, and is an investor or advisor to 25 early stage technology and social media companies. Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay speaks approximately 60 times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectations to gain or keep more customers. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

Share
Mark as Played

Chat About CRM Radio by GoldMine

Popular Podcasts

The Ron Burgundy Podcast
The Ron Burgundy Podcast
Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac KillerFrom Tenderfoot TV and HowStuffWorks, 'Monster: The Zodiac Killer' dives into one of the most notorious, unsolved serial killing sprees in history.
The Joe Rogan Experience
The Joe Rogan Experience
Joe Rogan's Weekly Podcast