CRM Radio by GoldMine

CRM Radio by GoldMine

Best practices in customer relationship management (CRM Management) from GoldMine CRM and host Paul Petersen... Show More

Is Sales Enablement new or just what good marketing and sales managers have always done?  Maybe a little of both as Ninivaggi and host Paul Petersen discuss the true meaning of SE which is the interaction with prospects and customers.  Ninivaggi, the chief sales readiness officer at BrainShark says the best SE programs are a combination of knowledge, skills and assets which are provided to sales and sales management for the benefit of the inquirer or customer.  Ninivaggi and Petersen, in a short time, developed a road-map of tips which the best sales and marketing people use  to win over prospects and customers in a methodical way. ----more---- Jim Ninivaggi  Chief Readiness Officer Leveraging more than 30 years of B2B sales productivity expertise, Jim leads Brainshark’s sales enablement and readiness strategy. Jim previously worked as a sales enablement analyst with SiriusDecisions, where he provided clients with data, insight and thought leadership to maximize sales effectiveness and accelerate revenues. Today, he uses his knowledge and expertise to prepare the Brainshark sales force with the knowledge and skills to optimize every buyer interaction. Why Brainshark? For nearly two decades, our solutions have helped companies improve the way they communicate with, educate and inspire their customer-facing teams. Today, we’re proud to provide our customers with the most comprehensive, proven platform for sales enablement and readiness. _____________________________________________ CRM Radio, sponsored by GoldMine CRM and hosted by Goldmine GM Paul Petersen is a radio program with podcast replays on the Funnel Radio Channel.  Listen Live here at 11 am PST on Thursday.

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