Culligan Sales

In this episode of the 'Culligan Sales' podcast, host Shawn Paul delves into effective time management strategies for sales representatives in the Culligan water solutions team.

Learn why time management is critical, discover key strategies such as route optimization, time blocking, leveraging digital tools, streamlining in-home demos, and automating communication.

Shawn also addresses common challenges, such as can...

In this episode of the Culligan Sales Podcast, host Shawn Paul addresses a common challenge for sales representatives: avoiding sticker shock.

Learn how to shape customer perceptions of pricing for water softeners and reverse osmosis systems to make them feel like unbeatable values.

Shawn shares valuable strategies from a powerful sales training outline, including understanding price perceptions, debunking budget myths, bui...

In this episode, Shawn dives deep into voice inflection, revealing how pitch, pace, and pauses can emotionally engage homeowners, build trust, and close deals on water softeners, filters, and RO systems.

Backed by research, he shares product-specific tones, objection-handling techniques, and mirroring strategies to connect personally. From confident closes to daily practice tips, each episode equips listeners with tools to elev...

In this episode of Culligan Sales, host Shawn Paul tackles why salespeople fail and how Culligan’s residential sales team can soar.

He explores critical pitfalls—like poor lead generation, weak sales skills, and burnout—offering actionable solutions tailored for in-home sales.

From leveraging referrals and perfecting pitches to mastering time management and staying adaptable, Shawn equips listeners with tools to succeed.

In this episode, Shawn dives into mastering body language to boost close rates by 20-30%.

From decoding a prospect’s crossed arms to spotting a couple’s harmony, he equips the Culligan Sales team with tools to read nonverbal cues and build trust. With over 30 years in sales, Shawn blends research and practical tips to elevate your pitch.

Listen now to transform silent signals into successful deals and bring Culligan’s pure ...

Tune into this game-changing episode on mastering verbal buying signals.

Shawn dives into the spoken cues prospects drop—hints that reveal their readiness to buy Culligan’s water softeners, filters, and reverse osmosis systems. With research-backed insights, he equips the Culligan sales team to close more deals in one visit, boosting win rates by 40-50%.

From spotting timeline questions to leveraging positive affirmations, ...

In this episode, Shawn unveils the power of "WHY"—a simple word that unlocks customer motivations, builds trust, and boosts closes.

With practical tips and research-backed insights, he shows the Culligan sales team how to connect with homeowners, address objections, and highlight the value of top-notch water solutions.

Whether in the office or driving between calls, this podcast is packed with gems to sell smarter...

In this episode, Shawn dives into the timeless "Feel, Felt, Found" technique, a three-step approach perfect for Culligan’s in-home water solution sales.

With empathy, relatability, and proven results, Shawn shows how to turn objections into trust and close deals—whether it’s water softeners or reverse osmosis systems.

Packed with practical tips, real-world examples, and a passion for connecting with homeowners, th...

In this episode of the Culligan Sales Podcast, host Shawn Paul inspires Culligan’s residential sales reps to embrace ethics and integrity.

Influenced by his father’s legacy as an honest salesman, Shawn stresses that Culligan’s trusted water solutions don’t need dishonesty to sell—they shine when presented with professionalism.

He explores why ethics matter, defining integrity as doing right consistently and morals as treating other...

Culligan Sales, hosted by Shawn Paul, empowers Culligan residential reps with strategies to excel. Drawing from his experience since 1993.

In this episode, Shawn tackles rejection—a daily sales reality. He reframes each “no” as a step closer to success, offering tips like treating it as feedback, staying calm with a quick breath, and celebrating small victories. Research backs him up: reps with a growth mindset outperform others...

In this episode of Culligan Sales, host Shawn Paul delves into the power of asking the right questions to overcome sales objections. He emphasizes that questions can transform objections into opportunities by uncovering real issues, building trust, and guiding conversations towards solutions.

Shawn explores the science behind why questions are effective, shares key strategies for crafting them, and provides statistics that highligh...

In this episode of Culligan Sales, host Shawn Paul emphasizes the importance of asking needs analysis questions to uncover homeowners' pain points, which is essential for closing more deals.

He explains that understanding a homeowner's specific water-related issues allows sales reps to tailor their pitches and demonstrate how Culligan's products provide solutions.

Through practical insights, statistical data, and actionable steps, ...

In this episode of Culligan Sales, hosted by Shawn Paul, learn how to effectively qualify residential prospects over the phone for household water systems.

Shawn emphasizes the importance of preparation by asking the right questions to gather valuable intel. He details core principles for asking questions and key questioning categories and provides practical tips to ensure successful in-home sales.

This guide covers the ent...

Join host Shawn in this introductory episode of "Culligan Sales," a new series focused on the critical art of building rapport through questions.

Learn why establishing rapport is crucial in the sales process and how to do it effectively by observing, asking open-ended questions, and genuinely listening to your prospects.

With practical examples and a step-by-step guide, Shawn demonstrates how to make genuine conn...

Welcome to Culligan Sales, hosted by Shawn Paul, your go-to podcast for mastering the art of selling Culligan’s world-class water solutions. Whether you’re a seasoned residential sales rep or just starting out, this series is designed to equip you with the tools, mindset, and strategies to thrive in your sales career. In this episode, Shawn dives deep into the skills and confidence needed to represent Culligan—a trusted name in wat...

In this episode of "Productive Shows and Events For Leads," host Shawn Paul welcomes back Justin Jeffcoat from Improve It Home Remodeling. Following their previous discussion on overcoming door-to-door sales fears, Justin now shares his expertise on excelling at home shows and events. He recounts their recent successful home show experience, where he tirelessly secured appointments, demonstrating his prowess in lead gener...

In this episode of the Culligan Sales Podcast, titled "Self-Genning - Overcoming Fear - Door to Door," host Shawn Paul welcomes Justin Jeffcoat from Improve It Home Remodeling.

The discussion centers on the art of generating leads through door-to-door sales, a key skill for Culligan reps tasked with self-genning. Justin, with over a decade of experience, shares his journey from struggling novice to confident expert, e...

In this episode of the Culligan Sales Podcast, titled "Wins and Losses - You Can't Have It Both Ways," host Shawn Paul dives into the double standards salespeople face. He explores the highs of closing deals—like celebrating with his wife after securing three sales—and the lows of rejection, such as when a customer opts for a competitor’s cheaper option. Shawn challenges listeners to rethink their mindset: if they tak...

In "Culligan Sales Process Part 5 - We Are Getting Other Bids," host Shawn Paul dives into a common hurdle for Culligan sales reps: prospects announcing they’re getting other bids just as the deal seems set. Aimed at helping reps close more deals, this episode explores what this phrase really means—a polite blow-off, a smoke screen, or a rare diehard bidder mindset. Shawn breaks down how to handle it, sharing insights fro...