In this episode of the Culligan Sales Podcast, host Shawn Paul inspires Culligan’s residential sales reps to embrace ethics and integrity.
Influenced by his father’s legacy as an honest salesman, Shawn stresses that Culligan’s trusted water solutions don’t need dishonesty to sell—they shine when presented with professionalism.
He explores why ethics matter, defining integrity as doing right consistently and morals as treating others well. Shawn shares key principles—honesty, transparency, respect, and accountability—that build customer trust and boost Culligan’s reputation.
He offers practical tips like knowing the products, listening to customers, and handling rejection gracefully, highlighting payoffs like loyalty and growth. Shawn also tackles tough moments, urging reps to prioritize trust over quick wins.
He ends with a call to action: sell honestly daily and align with Culligan’s values.
Contact Shawn Paul
Phone - 502-756-1366
Email - shawn.paul@culligankentucky.com
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