Wins and Losses - You Can't Have It Both Ways!

In this episode of the Culligan Sales Podcast, titled "Wins and Losses - You Can't Have It Both Ways," host Shawn Paul dives into the double standards salespeople face. He explores the highs of closing deals—like celebrating with his wife after securing three sales—and the lows of rejection, such as when a customer opts for a competitor’s cheaper option. Shawn challenges listeners to rethink their mindset: if they take credit for wins, they must own the losses, too. Aimed at Culligan residential sales reps, this episode emphasizes accountability as the key to growth.

Shawn breaks down real scenarios, like pitching a Whole House system only to lose to price objections. He urges reps to reflect—did they build enough value, qualify properly, or differentiate Culligan’s quality? Owning losses, he argues, isn’t just about stinging pride; it’s about sharpening skills to turn setbacks into future wins. With practical tips and a call to stop cherry-picking credit, Shawn inspires salespeople to master their craft, boost trust, and solve problems—one home at a time.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [e-mail]