Customer Equity Accelerator

Customer Equity Accelerator

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!... Show More

Episodes

This week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode.

"We want to create...

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This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can i...

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This week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out four personality types for change. See if you can identify your type and that of your co-workers and learn how they move through cultural transformation.

"If you think change is jus...
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This week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be more unique, today it is so easy that many businesses use it, sometimes to the detriment of customers. These customers then receive things they don’t need which cause them to be mo...

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Sarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking and the data behind it? Sarah explores the intersection between company ethics and 3rd party consumer data and comes out with a winning conclusion for all.  

"Companies cannot ju...
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This week Calvin Lammers, Director of eCommerce at Spindrift Beverage joins Allison Hartsoe in the Accelerator. Calvin shares his experience convincing brands to establish a direct to consumer presence as well as the process of reaping the rewards. Catch this episode to hear more about how to convince your brand to do the same or to further maximize the value of the DTC channel.Please help us spread the word about building your bus...
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This week Allison Hartsoe, CEO of Ambition Data, makes her predictions for 2020 – and scores her 2019 predictions - in the Accelerator. What forces are driving customer-centric change? How will companies react to them? If you don’t know then be sure to catch this future-facing episode.Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on App...
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January 1, 2020 33 min
This week Tim Ash joins Allison Hartsoe in the Accelerator. Tim is a keynote speaker, trainer and CMO advisor on the topics of conversion rate optimization, neuromarketing, and behavioral economics. Tim explains why neuroscience is really behind customer choices and why connecting with your customer tribes is a smarter way to communicate.Please help us spread the word about building your business’ customer equity through effective ...
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December 18, 2019 22 min
If you’ve never listened to the Customer Equity Accelerator then this is a good week to start. This week host Allison Hartsoe summarized the main themes and episodes for the year. Not sure if you missed something good? Not sure where to begin? The 2019 Customer Equity Accelerator show directory will guide you. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and...
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This week Greg Banbury, co-founder of NakedWines.com joins Allison Hartsoe in the Accelerator to discuss customer-centric growth. From loyal customers to employees to award-winning products, customer-centric success is woven into the culture of NakedWines.com. Hear how this company innovates and sustains growth driven by customer lifetime value.Please help us spread the word about building your business’ customer equity through eff...
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This week it’s our 100th episode! Zachary Anderson, SVP and Chief Analytics Officer at Electronic Arts joins Allison Hartsoe in the Accelerator. Zack has been on the vanguard of customer analytics innovation to improve both products and customer satisfaction. He and his team continue to grow and focus on what motivates players, what they like in games and how to make games better. But it’s not easy to bring the whole company along....
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November 27, 2019 11 min
This week Allison Hartsoe, founder of Ambition Data and the Customer Equity Accelerator podcast talks about bonding the CLV Community. Whether it’s our own CLV community or how we treat our customers, the concept of bonding is essential to modern marketing. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google...
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This week Ahmer Inam, joins Allison Hartsoe in the Accelerator. Ahmer has held senior executive positions in data and analytics for over 20 years in companies such as Wachovia, Wells Fargo, Nike, and most recently Cambia Health Solutions. Operationalizing Customer Lifetime Value leads to customer satisfaction, engagement, loyalty, and clarity about consumer retention.Please help us spread the word about building your business’ cust...
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This week Sumantro ‘Sumo’ Das, senior director, product and growth brands at 1-800-FLOWERS.COM, Inc. joins Allison Hartsoe in the Accelerator. This unique brand has remained on the cutting edge for 25 years. How do they do it? Sumo explains the innovation mindset that permeates the company and its multiple brands.Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate ...
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This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making.  Please help us spread the word about building your business’ customer equity through effective custo...
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This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making.  Please help us spread the word about building your business’ customer equity through effective custo...
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This week Jodi Daniels, founder of Red Clover Advisors joins Allison Hartsoe in the Accelerator to discuss creating happier customers through privacy compliance. Although initially seen as an operational burden, privacy can be a remarkable powerful tool for generating customer happiness. That happiness can manifest as a product feature, clearer advertising choices or just overall trust. Regardless of your strategy, privacy regulati...
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This week Gary Penn, Global Vice President of Digital and Ecommerce at Nixon joins Allison Hartsoe in the Accelerator. Gary began his career in technology and then shifted to ecommerce so he has both a deep knowledge and love for online retail tech. Today, as a senior leader, he’s changed how he evaluates retail technology. Hear Gary’s tips in this week’s episode. Please help us spread the word about building your business’ custome...
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This week Bob Page, Chief Product Officer at Neebo.ai joins Allison Hartsoe in the Accelerator. Neebo is a new tool (brought to you by the folks at Datameer) designed to help companies manage the massive fabric of assets that contain customer data. With a background in big data, Bob has first-hand experience with the struggles of organizations to manage and monitor their customer analytic assets. Please help us spread the word abou...
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This week Jen Stirrup, founder of Data Relish joins Allison Hartsoe in the Accelerator. If you don’t know Jen’s work in the AI space, you should. She is an advocate for human-centered artificial intelligence which is better explained as augmented intelligence. The question we explore this week is how can AI augment our own roles such that we behave more intelligently in customer interactions.  Please help us spread the word about b...
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