January 5, 2026 • 26 mins
Cut The Tie Podcast with Robert Kennedy III
Most business owners are exhausted from pitching, cold outreach, and trying to prove their value. Robert Kennedy III believes the real problem is not effort. It is communication.
In this episode of Cut The Tie, Robert shares his journey from high school teacher to entrepreneur, speaker, and founder of Kinetic Communications. He explains why storytelling and connection outperform traditional sales tactics, and how cutting the safety net forced him to build a business rooted in authenticity, influence, and trust.
This conversation explores why success is about contentment rather than titles, how resistance signals you are on the right path, and why connection is the fastest way to attract the right audience without chasing anyone.
About Robert Kennedy III
Robert Kennedy III is a speaker, trainer, and founder of Kinetic Communications, where he helps service-based business owners and real estate professionals attract clients through storytelling, stage presence, and video.
With a background in education, instructional design, and communication, Robert teaches leaders how to articulate their value clearly, confidently, and authentically. His work focuses on replacing cold outreach with connection-driven influence.
In this episode, Thomas and Robert discuss:
- Defining success as happiness and contentment
- Cutting the safety net and committing fully to entrepreneurship
- The emotional cost of playing it safe
- Why most people struggle to tell their own story
- The four elements of powerful storytelling
- Using questions to create instant connection
- The neuroscience behind audience engagement
- Resistance as a signal of growth
- Why influence beats cold outreach every time
Key Takeaways
- Connection comes before persuasion
People engage when they feel seen and understood. - The safety net delays growth
Real clarity comes after commitment. - Stories outperform pitches
People remember experiences, not features. - Resistance signals progress
Discomfort often means you are on the right path. - Influence attracts the right audience
You do not need to chase clients when connection leads.
Connect with Robert Kennedy III
🌐 Website: https://www.robertkennedy3.me
💼 LinkedIn: https://www.linkedin.com/in/robertkennedy3/
Connect with Thomas Helfrich
🌐 Website: https://www.cutthetie.com
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich
📧 Email: t@instantlyrelevant.com
🚀 Instantly Relevant: https://www.instantlyrelevant.com
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Welcome to the Cut the Tie Podcast.
Hello.
I'm your host, Thomas Helfrick.
On that mission to help you cutthe tie to whatever it is
holding your back from success.
You got to define the successyourself so you can own it.
And so when you get there, orget near it at least, it's
yours.
Today I am joined by Mr.
Robert Kennedy the third.
SPEAKER_02 (00:16):
Yeah.
Do me a favor.
I I say that say that again forme.
I'm a speaker and I like to makea little bit of an introduction
or an entrance sometimes.
So just say, ladies andgentlemen, introducing Robert
Kennedy the third.
SPEAKER_00 (00:28):
For those who are listening, by the way, I can't
see it.
He's got a like a really nicesetup.
So I went dark mode too.
And so we're going to try thisjust one more time.
To the backdrop of Smooth Jazz,ladies and gentlemen, Robert
Kennedy.
Robert the third.
No, wait, the thrice.
SPEAKER_01 (00:46):
Uh yeah, it's Robert Kennedy the third.
Late night tunes in the sanddunes.
SPEAKER_00 (00:55):
Dial in, maybe we can answer them.
Might not be the right answer.
SPEAKER_02 (01:01):
Yeah.
Hold on.
I was gonna do one.
I was gonna do a different onereally quickly.
Here we go.
Come on.
Let's go.
SPEAKER_01 (01:08):
And if you saw it on video, you would see the
confetti as well.
There we go.
SPEAKER_00 (01:12):
I would say I think I'm not worried right now.
I would have put up in uh I'mgonna I'm gonna increase my blue
just a little bit.
SPEAKER_01 (01:19):
There we go.
SPEAKER_00 (01:20):
I love it.
I don't know how you get such adark blue.
Well, my wall is blue.
Does that help?
Because my my that's a dark blueand it looks like scion.
SPEAKER_02 (01:28):
Well, I I also don't have, I mean, I'm using
three-point lighting.
I don't have any up underwhatchamacallit.
I don't have any above lightson.
I don't know.
It's just it's the wall, it'sthe uh the accent lighting in
the background.
SPEAKER_00 (01:41):
Uh yeah, it's good.
It's brilliant.
Uh take a moment to introduceyourself and what it is you do.
SPEAKER_02 (01:48):
Oh, what it is that I do.
Well, how about this?
Let me ask your audience acouple of questions.
Have you ever asked yourself,um, why come some people seem to
have an easier time in business?
Or maybe you've asked, how comesome people just seem to be
listened to no matter what roomthey're in and just have more
influence?
(02:08):
Or you might have said toyourself, I hate the grind of
cold calling and outbound work.
If any of that has ever happenedto you, if any of that has ever
entered your space and you are asmall business owner, what my
company, Kinetic Communications,does is we work with small
business owners and teach themhow to tell their stories on
stage and on video so that theycan generate uh more visibility
(02:31):
and attract their idealaudience.
SPEAKER_00 (02:33):
I like that.
I feel like you've coachedyourself to talk about that.
SPEAKER_02 (02:37):
Maybe just a little bit.
SPEAKER_00 (02:39):
When you're describing those things, I'm
saying, is it is the requirementever having that thought or just
all three in the last hour?
Because I qualify them both.
SPEAKER_02 (02:46):
Well, well, listen, if you have it in the last hour,
let's go.
Let's we need a session rightnow.
SPEAKER_00 (02:51):
Dare.
It probably a better showformat, right?
No, um that's awesome.
So I I love it because it alignsto kind of our philosophy of uh
uh is people are trying tofigure out what they do and they
solve and they're out and theytry to build a business.
One of the biggest things theystruggle with is being
comfortable telling people whatit is they do.
And there's a lot of reasons forthat.
We can dive into that a littlebit.
Uh yeah.
(03:12):
But uh before we get going, I Itry to address our ADHDers who
just can't listen.
They have to look at somethingtoo.
Give somebody one link for themto properly stalk you while
you're talking today.
SPEAKER_02 (03:21):
Robert Kennedy3.me.
How about that?
Robert Kennedy, the numberthree, alpha numeric, Robert
Kennedy3.me.
SPEAKER_00 (03:28):
Was III already taken?
SPEAKER_02 (03:30):
No, I have that too.
But uh, you know, it's justpeople mess that up sometimes.
They put two eyes instead ofthree, and I don't know.
SPEAKER_00 (03:39):
That's good.
I'm from my dad's name's ThomasHelfric, my son's name is Thomas
Helfric.
Actually, we both share abirthday, which is I love it.
But we had different middleinitials, which is handy when
you travel, especially if youhave the same birthday.
Just yeah, uh all right.
Tell me a bit, uh uh before weget to your story and your
journey, tell me how do youdefine success?
SPEAKER_02 (03:58):
Wow.
Success for me is contentmentand happiness.
That's that's at the end of theday.
I mean, I could have all themoney in the world, I could have
all of the travelingcapabilities in the world, I
could have all of the influencein the world.
But if at the end of the day,when I put my head down under my
pillow, I'm yeah, I'm I'm like,oh my god, this sucks.
(04:19):
Uh that's not success.
SPEAKER_00 (04:22):
You just need a new pillow, it sounds like just get
a new pillow, yeah.
SPEAKER_02 (04:25):
Um, yeah, I I it's happiness, man.
Being able to end each day witha smile on your face.
You could be dog tired,fatigued, but being able to say,
Yes, I loved what I did today.
That's success, man.
SPEAKER_00 (04:38):
I love that.
And and the reason I love thatis because uh especially the dog
tired part.
Sometimes my favorite days arewhen I'm so exhausted from
working and going to, let's say,play tennis or doing something
like you know, just maybe be inthe yard for 12 hours.
SPEAKER_01 (04:51):
Yeah.
SPEAKER_00 (04:52):
Which I usually would hate it, but I'm like, so
sometimes it's just that feelingof satisfaction.
You just kind of did it alltoday.
Like you gave it all.
I actually like this.
It's the days where I feelrestless, I didn't do enough,
are the ones I can't sleep.
Yep.
Like I feel like I just wasted aday and I cannot stand wasting
time.
So um that being said, I loveplaying video games.
Yeah, uh, let's go.
What's your favorite game?
I'm a mobile guy, I'm like atower defense guy that you know,
(05:14):
like I I have a game that Iliterally I've found a way to uh
let my computer run it.
SPEAKER_02 (05:20):
Okay.
SPEAKER_00 (05:21):
Sleep.
And so it just runs onautomation, and then I do the
things and I love it for thatreason.
It's an eight-hour run, and thenI go, it's an it's a it's a
long-term idol game.
So nice.
Nice nice.
I like using here or there.
Uh tell me about your journey alittle bit and uh maybe one of
those ties that you had to cutthe metaphoric ones to achieve
that success.
SPEAKER_02 (05:40):
So my journey is is I don't want to say sorted, but
it's just it's ins, outs, etc.
Probably as many entrepreneurs.
So I was a I was a teacher, Iwas a high school teacher for
about seven years.
I taught physics and biology.
And while I was teaching, Idecided I wanted to start a
couple of businesses.
So my first business was agospel music online promotions
(06:02):
portal.
I got together with a friend whohad an online radio station.
We merged part, we merged uhbusinesses or we merged ideas
and became one of the topwebsites in the in the nation at
the time.
And so after that, we had peoplecoming onto the show or onto the
site that were independentmusicians or independent
(06:24):
artists, and we found that someof them didn't have any
websites.
Ding, ding, ding, ding, businessopportunity.
We started to develop websitesfor some of them.
So I was doing this whileteaching, though.
So uh I got a job as a facultyfor an online university.
I was doing a little bit less ofthat business at the time, but I
(06:45):
transitioned from one state toanother.
And 10 days after I got to thenew state, I lost my job online.
And so I'm doing what everybodyelse does: sending out
applications, interviews,monster.com, blah, blah, blah,
blah, all of that.
But I'm getting no responses atall.
And I've got three kids, uh,five, two, and seven months at
(07:08):
this point.
And I'm like, geez, I gotta dosome stuff.
I gotta contribute to thehousehold.
So I knew some stuff ininstructional design.
I started to develop courses.
And after I started to do thatfor a little bit, I got enough
contracts and decided to start acompany.
So this was my first companythat I was 100% entrepreneur in
(07:29):
and did that for about fiveyears.
That company implodedspectacularly, partly because I
didn't know what I was doing asan entrepreneur.
And I went back to corporate forabout 10 months.
The company that I was workingfor lost their government
contract, so I had to go back tomyself.
And so I eventually started tospeak and train and do a lot
(07:50):
more of that, and ultimatelyended up forming a training
company, Kinetic Communications,which is where we are now.
And so I do a lot of workshops,training, keynote speaking.
And yeah, we're building fromthere, man.
That's that's the journey.
That's the short story.
SPEAKER_00 (08:06):
I mean, that's that's a great journey though.
I mean that you, you know, youhave the pivots, you solve it,
uh, when you can go in insteadof like, you know, clinging to
I'm sure you have those momentswhere like, oh, this is all
happening to me.
What the hell?
I you know, this isn't how it'ssupposed to be.
But you just get through it.
Um you get through in a way thatat some point you're like, oh, I
I'm actually making money andI'm having fun.
Yeah.
(08:26):
We were talking about golf alittle bit.
I mean, we're like, I canactually go golf once in a
while.
Um you gotta watch that, by theway.
You gotta really manage yourgolf time because I not only
burn holes in your pocket formoney.
SPEAKER_02 (08:37):
Well, I go to the range more often than than the
uh than the actual course,because that can uh yeah, greens
fees can build up and you knowexactly takes time.
SPEAKER_00 (08:47):
Uh well on that journey, uh, you know, it what
was what would you how would youdefine though that tie?
Was it was it the you know,these are common, right?
Like it's the I was this, I wassupposed to be that.
Uh what would how would youdescribe kind of the biggest
like thing that was holding youback that you're like I'm just
gonna quit doing that?
I'm I'm emotionally or whatever,gonna quit doing it.
SPEAKER_02 (09:07):
I think it's it for many entrepreneurs, especially
if you're coming out of nine tofive or higher W-2 work, it is
the safety net.
It's the safety of, okay, yeah,if this doesn't work out, I can
go back to that.
Uh as a matter of fact, when mycompany, the first company that
I was, that I was in 100% as anentrepreneur, when that blew up
(09:28):
and I was trying to figure outwhat's next, a lot of my family
and friends were like, hey, whydon't you go back to teaching?
Why don't you become a teacheragain?
And uh in my mind, I'm like,yeah, that makes sense, but no,
I don't want to do that.
I don't want to do that.
If I if I detour, if I go backto that, then um, how will I
that just delays me figuring outor finding out what the next
(09:52):
great thing is?
And so I put my head down and itand it hurt, it didn't make
sense.
Um, my wife was mad at me for alittle bit, and people were
like, What the hell is this guydoing?
Uh, but you know, after after abit, we figured it out, man, and
here we are.
So yeah, I I would say that'sthe safety's the safety net is
(10:14):
what I had to cut.
SPEAKER_00 (10:15):
Interesting.
Have you found since uh you knowyou you're you're finding
success, and there's ups anddowns, you know, and various
levels of that.
Uh we don't need details of thatbecause we all as entrepreneurs
everyone knows.
Yeah, um, your perception ofsuccess and building something
from nothing takes time.
Yeah, it creates fights at home.
You could have done this, wedon't have that, you know.
(10:36):
It then you know anyway.
So but the unless you're in it,even if you're married to that
person, because I'm in this withmy wife as well, is is is that
you you just understand how hardit is to go build something from
nothing.
SPEAKER_01 (10:46):
Yeah.
SPEAKER_00 (10:47):
And and like, you know, did you ever struggle?
Well, you're a teacher, so I'mgonna assume you weren't making
a couple hundred thousanddollars a year either.
SPEAKER_01 (10:53):
So not a little bit.
SPEAKER_00 (10:55):
But but the point being is but like a lot of
entrepreneurs, you myself, youknow, there's an expectation on
the other side.
I said, Hey, you were makingthat.
Uh why you I'm like, you know,it took me 15, 20 years in a
career to get to that level afew hundred thousand.
I go, you can't expect me tohave hit that four years of
self-entrepreneurship.
Right.
Um in yours, did you have thatkind of journey that that that
(11:15):
reflection moments when it'slike it's not, you know, you're
not you're not making what youused to.
You should go back.
And people are pushing youbecause it it serves their
needs, but you're like, it's notgonna serve mine, and now we're
at a right.
SPEAKER_02 (11:27):
We're at a fine.
So it wasn't even that I wasn'tmaking what I used to, it was
more so the consistency of it.
You know that we even it's yeah,expectation of yeah, yeah.
Every two weeks something'sgonna be in the bank account,
you know, without you know, Ifailed.
SPEAKER_00 (11:43):
That way as entrepreneurs and leading or
what you can afford, it's goingto probably be less than
initially.
It's like you gotta look at itas a bonus.
Yeah, it's like yeah, that's a Imean, that's a big mess.
So I'm I'm I tell I bring thatup because uh that's I mean,
almost everybody goes throughthat.
And I think you gotta you gottaprepare yourself.
Uh I did a shit job with my wifeto kind of prepare her for that.
(12:05):
Um probably too many promisesand not enough reality of like
he's gonna be like this.
Um so those out there, preparefor it.
And it's not gonna go great.
SPEAKER_02 (12:14):
Yep.
Yep.
And and and and the I guess theother piece of that is not only
is it not going to go greatimmediately, it probably can go
great, and then you'll run intoa uh a wall or you'll hit a bump
and it's not great again.
And you're like, crap, weren'twe here like five years ago?
I thought we got past this.
(12:36):
I thought we were, I thought weknew we we learned some lessons
and got better at thisentrepreneuring thing.
Um, why are we here again?
Right.
And so there are there aredifferent cycles and phases and
seasons that you walk throughthat uh it's you know, you you
just have to be committed to thejourney.
SPEAKER_00 (12:54):
You do.
Uh, and that will be sometimesin face of those around you that
are with you or you see onholidays and weekends, and uh
the silent friends who just kindof like, why is he doing that?
Why is he knowing that it it'syes, and you don't know, it
might end up in a shit.
I didn't do it, I didn't makeit.
You know it's there, right?
And the thing you're like,anyway.
Uh part our journey with it.
(13:15):
Uh tell me about your own kindof business and your own journey
here of of you know, you reallylanded a very specific niche of
telling your story.
A lot of people don't do that.
Uh fair to say that it didn'tall come to you right away.
No, okay.
Talk to me about that piecebecause uh part of the ties to
success is realizing you can'tbe everything for everyone,
which I'm sure you were at somepoint because we all are.
(13:38):
Tell me about the journey andwhen you you felt the moment of
this is what we're doing.
SPEAKER_02 (13:41):
Yeah.
So I mean, in in some ways, wewe're still dialing in to what
we want, right?
But what was happening was so Iwas developing courses.
We were doing online learningand and creating courses for
government orgs, otherorganizations.
And I would get hired bycompanies to come teach them uh
(14:02):
about how to build the coursesand do some technical training
on specific software.
And so every time I did that, Ijust you know had my way of
doing doing stuff that may havebeen different from some other
instructors.
And so I kept getting thisquestion hey, what else do you
teach?
Are you a speaker?
Are you a motivational speaker?
Are you an inspirationalspeaker?
What do you what do you do?
(14:22):
Are you a speaker?
And I'm like, I didn't I didn'tknow that people got paid to
speak.
I mean, I I grew up, I'm a PK,I'm a preacher's kid, right?
So I'm like, those are thepeople that I knew that got paid
to speak, and they didn't getpaid a hell of a lot.
SPEAKER_00 (14:36):
South because uh they they uh they make some
money down here.
SPEAKER_02 (14:41):
Uh well, you know, that's that is the ones that we
know on TV, but the the themajority of of preachers and
pastors uh are not making awhole lot of money.
As a matter of fact, uh thebiblical principle of poverty is
revered.
SPEAKER_00 (15:00):
We're gonna take that on a different show today.
SPEAKER_02 (15:02):
Yeah, I know.
So um, so I I didn't know thatthat that was a thing.
So I started to research theindustry.
I started to look at speaking,and I started to I figured out
how to do some of that and howto get hired.
And as I was getting hired forthat, I started to speak about
leadership.
And as I spoke about that, Isaid, uh, that's cool.
(15:22):
I like that.
But I started to lean into thearea of communication quite a
bit more, and I found out holysmoke, this is this is what I
actually like.
As a matter of fact, if I thinkback to high school, I took a
career inventory exam, and itwas like the two careers that
you might be good for arecommunication and uh electrical
(15:43):
engineering.
I'm like, okay, yeah, those makesense.
Um, but there's communication'sbeen a thread throughout my
life.
And so if you want to talkcommunication and stories and
how we can communicate, I can dothat all day.
I can do that all day.
SPEAKER_00 (15:57):
Let's take a tangent normally for my normal piece.
I think it's important uh forpeople finding their success.
I think this is a very, very bigcore element is uh for a lot of
people, is they don't know howto tell a story uh well.
And specifically when it's aboutthem or something they do, it
gets even worse because there'sdefensiveness, there's
apologetics, there's all thethings that go into it.
Give them the give them the one,two, three of, you know, with
(16:18):
the idea that they gotta come toyou to get more than that.
But give them the one, two,three of do this, don't do that,
and whatever, or however you'dlike to frame that.
Just give them the core adviceto tell it.
SPEAKER_02 (16:27):
Yeah.
So I mean there's several piecesof this.
Number one, people's anxietiesthat they've got to walk
through.
And then once you walk throughyour anxiety, how do you tell a
story in a way that iscompelling for people?
And stories have four mainelements: context, characters,
conflict, conclusion, right?
A lot of us start with theconclusion, or we start with the
(16:50):
product, the program, uh, theprocess, especially if you're in
business.
We say, hey, I'm selling this,hey, I got this.
Uh, and that's not a story.
That that is a sales pitch,right?
So, how do you start with a howdo you create a journey for your
audience?
Well, you got to connect withthem first.
And that starts with anexperience, an emotion that they
may be having.
You asked me to introduce myselfand I started with a question.
(17:13):
Hey, are you experiencing this?
Hey, have you ever felt this?
SPEAKER_00 (17:16):
Yeah, right?
SPEAKER_02 (17:17):
Because we're creating connection right away.
So once we create connection, Ican then lead you down a path to
a process.
I can lead you down a path to aprogram or a product.
So we want to start with thatconflict in the story so that we
can really talk to the pain, thechallenge, the struggle that
people the the the the what'sthe word that I'm looking for?
(17:41):
Um the connectedness with priorexperiences that people may have
had that they like, didn't like,want to have, don't want to
have.
SPEAKER_00 (17:51):
If we can do that imagining in their own minds,
yeah, it draws them back intosomething while they're being
captivated by the words andthey're making those
associations to you.
Yep.
And and had based on what thequestion you asked, could be
positive or negative, but uhexactly that that connection
back creates true, like, youknow, connect of neurons of like
(18:11):
I think that I feel this way nowfrom a chemical reaction based
on something you just said.
SPEAKER_02 (18:15):
Yeah, well, listen, that is actually a scientific
thing.
So when I teach people aboutspeaking or sharing their
stories, one of the ways that Ishare with them to start is I
share with them ask a question.
Here's what that does (18:26):
there's a scientific process called
instinctive elaboration, whichessentially means that when you
ask a question, the brain can'thelp but answer it.
So when you ask a question, themind immediately our brains are
set up to look for patterns.
They're looked, they look forconnections.
There's looking for points toconnect one chain link to the
(18:46):
from one to the other.
And so when you ask a question,your brain is like, let me let
me roll through my Rolodex ofexperiences.
Rolodex for those of you thatare born after 1990.
SPEAKER_00 (18:58):
Actually, we got it.
Everybody else, Yen Z Google iton your chat GPT machine.
SPEAKER_02 (19:03):
Exactly, exactly, exactly.
So your brain is like you know,sorting through this to see,
okay, have I experienced that?
Do I want to experience that?
Is that good?
Did I like it?
So when you ask a question,that's the idea to get them not
focused on you, not focused onthe thing that's that you're
offering, but focused on anexperience that they have had.
And when they can get to thatexperience, they will bring up
(19:26):
some feelings that they've had,some emotions that they've had
around that experience.
And so, man, it's creatingconnection is is the is the
cheat code since we're talkingvideo games.
It's the cheat code for formaking life uh for making
business work.
SPEAKER_00 (19:41):
Which game do you think is most representative of
life?
SPEAKER_02 (19:45):
Jeez, man, that isn't on the list.
SPEAKER_00 (19:47):
No, it wasn't on the list.
SPEAKER_02 (19:48):
Okay, all right.
Uh I I might even say thatagain.
SPEAKER_00 (19:53):
I'm gonna throw that.
Oh, golly.
It's like a Vaseline ball comingat you a hundred miles.
SPEAKER_02 (19:58):
I mean, it doesn't have to be a video game, could
it be?
Like Monopoly?
SPEAKER_00 (20:01):
That's a game.
SPEAKER_02 (20:02):
Yeah.
I think Monopoly, or it may evenbe the game of life.
Like if you were if you're intoboard games.
SPEAKER_00 (20:09):
I played that one at least seven times this year a
lot.
Yeah.
Don't quite get how you win,because I think we have our own
set of rules.
Yeah.
Yeah.
Yeah.
I always skip the family part.
She's like, why do you alwaysskip the family area?
I'm like, no reason, honey.
No.
Because I've because I've donethat for real.
And uh actually, I usually puttwo dudes in the front seat.
(20:30):
She's like, You're skate.
I'm like, yep.
Slide game.
I do it every time.
Like, give me two chicks.
Yep.
I'm two chicks this time.
Do you see that side tangent ofwhat we just did there?
Uh, should we go with some moresmooth jazz or just something
more on the like 70s porn sound?
Like a double game.
SPEAKER_02 (20:47):
Oh man, I don't even know if I have those pulled up
right now, but yeah.
SPEAKER_00 (20:50):
You had that ready to go.
I had questions additionally foryou.
Uh while you're looking at that,uh, what are you most grateful
for in your life today?
SPEAKER_02 (20:59):
Man, there's so many things.
I don't know if I could saymost.
I'm I'm grateful for breathing.
I'm grateful for waking up inthe morning.
I'm grateful that like sometimeswhen I step off the bed, there's
a little pain in my heel thatreminds me that you gotta
stretch a little bit more.
That, dude, you're not 29anymore.
I'm grateful for my wife.
I'm grateful for my kids.
My daughter, my oldest,graduated from college in May,
(21:20):
and she we just moved her intoher first apartment last week
because she's gonna work in adifferent state.
I'm grateful for all of that,man.
That is beautiful.
I'm grateful for businessfailures.
SPEAKER_00 (21:31):
You learned from those that usually springboard
you to they usually springboardyou to do better and bigger and
be better prepared for the nextset that comes.
SPEAKER_02 (21:39):
Yeah, I mean, that's the wrong question to ask me.
What am I grateful for, man?
We can go.
I go.
SPEAKER_00 (21:44):
I mean, listen, you had you had me at I'm breathing.
Yeah.
So that's a solid one.
That's a pretty nice one.
If you could go back anywhere,though, in your timeline, when
would you go back?
What would you do differently?
SPEAKER_02 (21:55):
One point in my life.
So when I graduated fromcollege, I was working in the
mental health industry.
And there was a building when Iwould go to work that was
calling my name, Robert, everytime I drove by it.
And one day I finally went inand it was a radio station.
So I talked to the owner, and Iwas working as an intern with
(22:20):
the news anchor for a littlebit.
And after a while, I was offeredthe opportunity to be the
full-time news anchor for theradio station.
And the owner said, he called meand he said, Hey, yep, you gotta
wake up at three, you gotta gethere by 3:30, do these things,
and you gotta be ready forbroadcast at five.
And uh, you know, you'll do thisfor five or six hours, and then
(22:44):
your day will end.
And oh, by the way, the pay islike six dollars an hour.
And at that point, I had a blacktinted, chromed out Acura
Integra that I was flossing, andI had to pay for that and my
apartment and different things.
I was like, Yeah, six dollars anhour, that's that's not gonna
work.
And so um I turned down the gateat three 350, three in the
(23:09):
morning.
SPEAKER_00 (23:10):
I'm like, listen, I don't care what you're doing,
you take a dick more than sixbucks an hour at three o'clock
in the morning.
Like, you're not just drop life.
SPEAKER_02 (23:17):
You know, I I would have changed that decision.
If that's the only decision thatI can think about in my life
that I would go back and change,I would have told them yes and
figured out how to make it work.
unknown (23:26):
Yeah.
SPEAKER_02 (23:26):
Dotten another side gig or whatever.
SPEAKER_00 (23:29):
So you'd be like, man, I'm out of here.
SPEAKER_02 (23:31):
Yeah.
SPEAKER_00 (23:32):
It's crazy.
Um do you have like a book thatyou think every entrepreneur on
the planet should read?
SPEAKER_02 (23:39):
I believe every entrepreneur on the planet
should read The War of Art byStephen Pressfield.
What'd you get from that book?
Well, so it talks about howthere is this raging battle for
creatives or anybody who has anidea that is out of the norm.
(24:00):
And when you have that idea,there's this concept, this
thing, this being that he labelsthe resistance that always
pushes against you.
Every time you commit tosomething, the resistance shows
up to do its darndest to keepyou from doing it.
And the resistance is supposedto be there.
Most of us fight against theresistance or fight to avoid the
(24:23):
resistance, but the resistanceis kind of how you know you're
on the right track and you'redoing what you're supposed to be
doing.
And it's actually strengtheningyou to go to the next level.
So that it's a great book.
Um, The War of Art by StephenPressfield.
SPEAKER_00 (24:38):
Now, if there was a question I should have asked you
today, and I didn't, what wouldthat question have been?
SPEAKER_02 (24:43):
Ah, what is a question that you should have
asked me?
I think the question that I liketo answer is what advice, what
business advice, or what lifeadvice would I have given my
25-year-old self from today?
SPEAKER_00 (25:01):
You gotta answer that one too, though.
SPEAKER_02 (25:03):
So the answer is ignore the haters and push
forward and know that it's goingto be okay.
You don't have to pleaseeverybody, you don't have to
have everybody agree with you.
Not everybody's gonna like whatyou do, but be courageous and
(25:25):
push forward.
SPEAKER_00 (25:28):
I mean, you can give that yourself to yourself right
now.
Yeah, anyway, you'll be good.
SPEAKER_02 (25:32):
Yeah, I believe it now.
I I didn't I didn't know it backthen.
I thought I had to follow therules, man.
SPEAKER_00 (25:38):
That's right.
All right, who do you want toget a hold of you and how do
they do that?
SPEAKER_02 (25:42):
I would love for any service-based small business
owner or real estateprofessional to get in touch
with me.
And they can do that by going toRobertKennedy3.me.
As a matter of fact, we havesome challenges coming up soon.
A challenge called Amplify YourVoice with Video.
If they go toamplifyvoiceandvideo.com, they
can register for our upcomingchallenges.
SPEAKER_00 (26:06):
Thank you so much, by the way, for coming on.
Should we exit slowly with someum with more smooth channels?
SPEAKER_02 (26:10):
More smooth.
SPEAKER_00 (26:11):
Let's do that.
Here we are.
Everybody watching the cut thetie podcast.
Thank you so much.
It's your first time here.
Oh, first time many.
Get out there, go cut the tie.
Welcome to the Cut the Tie Podcast.
Hello.
I'm your host, Thomas Helfrick.
On that mission to help you cutthe tie to whatever it is
holding your back from success.
You got to define the successyourself so you can own it.
And so when you get there, orget near it at least, it's
yours.
Today I am joined by Mr.
Robert Kennedy the third.
SPEAKER_02 (00:16):
Yeah.
Do me a favor.
I I say that say that again forme.
I'm a speaker and I like to makea little bit of an introduction
or an entrance sometimes.
So just say, ladies andgentlemen, introducing Robert
Kennedy the third.
SPEAKER_00 (00:28):
For those who are listening, by the way, I can't
see it.
He's got a like a really nicesetup.
So I went dark mode too.
And so we're going to try thisjust one more time.
To the backdrop of Smooth Jazz,ladies and gentlemen, Robert
Kennedy.
Robert the third.
No, wait, the thrice.
SPEAKER_01 (00:46):
Uh yeah, it's Robert Kennedy the third.
Late night tunes in the sanddunes.
SPEAKER_00 (00:55):
Dial in, maybe we can answer them.
Might not be the right answer.
SPEAKER_02 (01:01):
Yeah.
Hold on.
I was gonna do one.
I was gonna do a different onereally quickly.
Here we go.
Come on.
Let's go.
SPEAKER_01 (01:08):
And if you saw it on video, you would see the
confetti as well.
There we go.
SPEAKER_00 (01:12):
I would say I think I'm not worried right now.
I would have put up in uh I'mgonna I'm gonna increase my blue
just a little bit.
SPEAKER_01 (01:19):
There we go.
SPEAKER_00 (01:20):
I love it.
I don't know how you get such adark blue.
Well, my wall is blue.
Does that help?
Because my my that's a dark blueand it looks like scion.
SPEAKER_02 (01:28):
Well, I I also don't have, I mean, I'm using
three-point lighting.
I don't have any up underwhatchamacallit.
I don't have any above lightson.
I don't know.
It's just it's the wall, it'sthe uh the accent lighting in
the background.
SPEAKER_00 (01:41):
Uh yeah, it's good.
It's brilliant.
Uh take a moment to introduceyourself and what it is you do.
SPEAKER_02 (01:48):
Oh, what it is that I do.
Well, how about this?
Let me ask your audience acouple of questions.
Have you ever asked yourself,um, why come some people seem to
have an easier time in business?
Or maybe you've asked, how comesome people just seem to be
listened to no matter what roomthey're in and just have more
influence?
(02:08):
Or you might have said toyourself, I hate the grind of
cold calling and outbound work.
If any of that has ever happenedto you, if any of that has ever
entered your space and you are asmall business owner, what my
company, Kinetic Communications,does is we work with small
business owners and teach themhow to tell their stories on
stage and on video so that theycan generate uh more visibility
(02:31):
and attract their idealaudience.
SPEAKER_00 (02:33):
I like that.
I feel like you've coachedyourself to talk about that.
SPEAKER_02 (02:37):
Maybe just a little bit.
SPEAKER_00 (02:39):
When you're describing those things, I'm
saying, is it is the requirementever having that thought or just
all three in the last hour?
Because I qualify them both.
SPEAKER_02 (02:46):
Well, well, listen, if you have it in the last hour,
let's go.
Let's we need a session rightnow.
SPEAKER_00 (02:51):
Dare.
It probably a better showformat, right?
No, um that's awesome.
So I I love it because it alignsto kind of our philosophy of uh
uh is people are trying tofigure out what they do and they
solve and they're out and theytry to build a business.
One of the biggest things theystruggle with is being
comfortable telling people whatit is they do.
And there's a lot of reasons forthat.
We can dive into that a littlebit.
Uh yeah.
(03:12):
But uh before we get going, I Itry to address our ADHDers who
just can't listen.
They have to look at somethingtoo.
Give somebody one link for themto properly stalk you while
you're talking today.
SPEAKER_02 (03:21):
Robert Kennedy3.me.
How about that?
Robert Kennedy, the numberthree, alpha numeric, Robert
Kennedy3.me.
SPEAKER_00 (03:28):
Was III already taken?
SPEAKER_02 (03:30):
No, I have that too.
But uh, you know, it's justpeople mess that up sometimes.
They put two eyes instead ofthree, and I don't know.
SPEAKER_00 (03:39):
That's good.
I'm from my dad's name's ThomasHelfric, my son's name is Thomas
Helfric.
Actually, we both share abirthday, which is I love it.
But we had different middleinitials, which is handy when
you travel, especially if youhave the same birthday.
Just yeah, uh all right.
Tell me a bit, uh uh before weget to your story and your
journey, tell me how do youdefine success?
SPEAKER_02 (03:58):
Wow.
Success for me is contentmentand happiness.
That's that's at the end of theday.
I mean, I could have all themoney in the world, I could have
all of the travelingcapabilities in the world, I
could have all of the influencein the world.
But if at the end of the day,when I put my head down under my
pillow, I'm yeah, I'm I'm like,oh my god, this sucks.
(04:19):
Uh that's not success.
SPEAKER_00 (04:22):
You just need a new pillow, it sounds like just get
a new pillow, yeah.
SPEAKER_02 (04:25):
Um, yeah, I I it's happiness, man.
Being able to end each day witha smile on your face.
You could be dog tired,fatigued, but being able to say,
Yes, I loved what I did today.
That's success, man.
SPEAKER_00 (04:38):
I love that.
And and the reason I love thatis because uh especially the dog
tired part.
Sometimes my favorite days arewhen I'm so exhausted from
working and going to, let's say,play tennis or doing something
like you know, just maybe be inthe yard for 12 hours.
SPEAKER_01 (04:51):
Yeah.
SPEAKER_00 (04:52):
Which I usually would hate it, but I'm like, so
sometimes it's just that feelingof satisfaction.
You just kind of did it alltoday.
Like you gave it all.
I actually like this.
It's the days where I feelrestless, I didn't do enough,
are the ones I can't sleep.
Yep.
Like I feel like I just wasted aday and I cannot stand wasting
time.
So um that being said, I loveplaying video games.
Yeah, uh, let's go.
What's your favorite game?
I'm a mobile guy, I'm like atower defense guy that you know,
(05:14):
like I I have a game that Iliterally I've found a way to uh
let my computer run it.
SPEAKER_02 (05:20):
Okay.
SPEAKER_00 (05:21):
Sleep.
And so it just runs onautomation, and then I do the
things and I love it for thatreason.
It's an eight-hour run, and thenI go, it's an it's a it's a
long-term idol game.
So nice.
Nice nice.
I like using here or there.
Uh tell me about your journey alittle bit and uh maybe one of
those ties that you had to cutthe metaphoric ones to achieve
that success.
SPEAKER_02 (05:40):
So my journey is is I don't want to say sorted, but
it's just it's ins, outs, etc.
Probably as many entrepreneurs.
So I was a I was a teacher, Iwas a high school teacher for
about seven years.
I taught physics and biology.
And while I was teaching, Idecided I wanted to start a
couple of businesses.
So my first business was agospel music online promotions
(06:02):
portal.
I got together with a friend whohad an online radio station.
We merged part, we merged uhbusinesses or we merged ideas
and became one of the topwebsites in the in the nation at
the time.
And so after that, we had peoplecoming onto the show or onto the
site that were independentmusicians or independent
(06:24):
artists, and we found that someof them didn't have any
websites.
Ding, ding, ding, ding, businessopportunity.
We started to develop websitesfor some of them.
So I was doing this whileteaching, though.
So uh I got a job as a facultyfor an online university.
I was doing a little bit less ofthat business at the time, but I
(06:45):
transitioned from one state toanother.
And 10 days after I got to thenew state, I lost my job online.
And so I'm doing what everybodyelse does: sending out
applications, interviews,monster.com, blah, blah, blah,
blah, all of that.
But I'm getting no responses atall.
And I've got three kids, uh,five, two, and seven months at
(07:08):
this point.
And I'm like, geez, I gotta dosome stuff.
I gotta contribute to thehousehold.
So I knew some stuff ininstructional design.
I started to develop courses.
And after I started to do thatfor a little bit, I got enough
contracts and decided to start acompany.
So this was my first companythat I was 100% entrepreneur in
(07:29):
and did that for about fiveyears.
That company implodedspectacularly, partly because I
didn't know what I was doing asan entrepreneur.
And I went back to corporate forabout 10 months.
The company that I was workingfor lost their government
contract, so I had to go back tomyself.
And so I eventually started tospeak and train and do a lot
(07:50):
more of that, and ultimatelyended up forming a training
company, Kinetic Communications,which is where we are now.
And so I do a lot of workshops,training, keynote speaking.
And yeah, we're building fromthere, man.
That's that's the journey.
That's the short story.
SPEAKER_00 (08:06):
I mean, that's that's a great journey though.
I mean that you, you know, youhave the pivots, you solve it,
uh, when you can go in insteadof like, you know, clinging to
I'm sure you have those momentswhere like, oh, this is all
happening to me.
What the hell?
I you know, this isn't how it'ssupposed to be.
But you just get through it.
Um you get through in a way thatat some point you're like, oh, I
I'm actually making money andI'm having fun.
Yeah.
(08:26):
We were talking about golf alittle bit.
I mean, we're like, I canactually go golf once in a
while.
Um you gotta watch that, by theway.
You gotta really manage yourgolf time because I not only
burn holes in your pocket formoney.
SPEAKER_02 (08:37):
Well, I go to the range more often than than the
uh than the actual course,because that can uh yeah, greens
fees can build up and you knowexactly takes time.
SPEAKER_00 (08:47):
Uh well on that journey, uh, you know, it what
was what would you how would youdefine though that tie?
Was it was it the you know,these are common, right?
Like it's the I was this, I wassupposed to be that.
Uh what would how would youdescribe kind of the biggest
like thing that was holding youback that you're like I'm just
gonna quit doing that?
I'm I'm emotionally or whatever,gonna quit doing it.
SPEAKER_02 (09:07):
I think it's it for many entrepreneurs, especially
if you're coming out of nine tofive or higher W-2 work, it is
the safety net.
It's the safety of, okay, yeah,if this doesn't work out, I can
go back to that.
Uh as a matter of fact, when mycompany, the first company that
I was, that I was in 100% as anentrepreneur, when that blew up
(09:28):
and I was trying to figure outwhat's next, a lot of my family
and friends were like, hey, whydon't you go back to teaching?
Why don't you become a teacheragain?
And uh in my mind, I'm like,yeah, that makes sense, but no,
I don't want to do that.
I don't want to do that.
If I if I detour, if I go backto that, then um, how will I
that just delays me figuring outor finding out what the next
(09:52):
great thing is?
And so I put my head down and itand it hurt, it didn't make
sense.
Um, my wife was mad at me for alittle bit, and people were
like, What the hell is this guydoing?
Uh, but you know, after after abit, we figured it out, man, and
here we are.
So yeah, I I would say that'sthe safety's the safety net is
(10:14):
what I had to cut.
SPEAKER_00 (10:15):
Interesting.
Have you found since uh you knowyou you're you're finding
success, and there's ups anddowns, you know, and various
levels of that.
Uh we don't need details of thatbecause we all as entrepreneurs
everyone knows.
Yeah, um, your perception ofsuccess and building something
from nothing takes time.
Yeah, it creates fights at home.
You could have done this, wedon't have that, you know.
(10:36):
It then you know anyway.
So but the unless you're in it,even if you're married to that
person, because I'm in this withmy wife as well, is is is that
you you just understand how hardit is to go build something from
nothing.
SPEAKER_01 (10:46):
Yeah.
SPEAKER_00 (10:47):
And and like, you know, did you ever struggle?
Well, you're a teacher, so I'mgonna assume you weren't making
a couple hundred thousanddollars a year either.
SPEAKER_01 (10:53):
So not a little bit.
SPEAKER_00 (10:55):
But but the point being is but like a lot of
entrepreneurs, you myself, youknow, there's an expectation on
the other side.
I said, Hey, you were makingthat.
Uh why you I'm like, you know,it took me 15, 20 years in a
career to get to that level afew hundred thousand.
I go, you can't expect me tohave hit that four years of
self-entrepreneurship.
Right.
Um in yours, did you have thatkind of journey that that that
(11:15):
reflection moments when it'slike it's not, you know, you're
not you're not making what youused to.
You should go back.
And people are pushing youbecause it it serves their
needs, but you're like, it's notgonna serve mine, and now we're
at a right.
SPEAKER_02 (11:27):
We're at a fine.
So it wasn't even that I wasn'tmaking what I used to, it was
more so the consistency of it.
You know that we even it's yeah,expectation of yeah, yeah.
Every two weeks something'sgonna be in the bank account,
you know, without you know, Ifailed.
SPEAKER_00 (11:43):
That way as entrepreneurs and leading or
what you can afford, it's goingto probably be less than
initially.
It's like you gotta look at itas a bonus.
Yeah, it's like yeah, that's a Imean, that's a big mess.
So I'm I'm I tell I bring thatup because uh that's I mean,
almost everybody goes throughthat.
And I think you gotta you gottaprepare yourself.
Uh I did a shit job with my wifeto kind of prepare her for that.
(12:05):
Um probably too many promisesand not enough reality of like
he's gonna be like this.
Um so those out there, preparefor it.
And it's not gonna go great.
SPEAKER_02 (12:14):
Yep.
Yep.
And and and and the I guess theother piece of that is not only
is it not going to go greatimmediately, it probably can go
great, and then you'll run intoa uh a wall or you'll hit a bump
and it's not great again.
And you're like, crap, weren'twe here like five years ago?
I thought we got past this.
(12:36):
I thought we were, I thought weknew we we learned some lessons
and got better at thisentrepreneuring thing.
Um, why are we here again?
Right.
And so there are there aredifferent cycles and phases and
seasons that you walk throughthat uh it's you know, you you
just have to be committed to thejourney.
SPEAKER_00 (12:54):
You do.
Uh, and that will be sometimesin face of those around you that
are with you or you see onholidays and weekends, and uh
the silent friends who just kindof like, why is he doing that?
Why is he knowing that it it'syes, and you don't know, it
might end up in a shit.
I didn't do it, I didn't makeit.
You know it's there, right?
And the thing you're like,anyway.
Uh part our journey with it.
(13:15):
Uh tell me about your own kindof business and your own journey
here of of you know, you reallylanded a very specific niche of
telling your story.
A lot of people don't do that.
Uh fair to say that it didn'tall come to you right away.
No, okay.
Talk to me about that piecebecause uh part of the ties to
success is realizing you can'tbe everything for everyone,
which I'm sure you were at somepoint because we all are.
(13:38):
Tell me about the journey andwhen you you felt the moment of
this is what we're doing.
SPEAKER_02 (13:41):
Yeah.
So I mean, in in some ways, wewe're still dialing in to what
we want, right?
But what was happening was so Iwas developing courses.
We were doing online learningand and creating courses for
government orgs, otherorganizations.
And I would get hired bycompanies to come teach them uh
(14:02):
about how to build the coursesand do some technical training
on specific software.
And so every time I did that, Ijust you know had my way of
doing doing stuff that may havebeen different from some other
instructors.
And so I kept getting thisquestion hey, what else do you
teach?
Are you a speaker?
Are you a motivational speaker?
Are you an inspirationalspeaker?
What do you what do you do?
(14:22):
Are you a speaker?
And I'm like, I didn't I didn'tknow that people got paid to
speak.
I mean, I I grew up, I'm a PK,I'm a preacher's kid, right?
So I'm like, those are thepeople that I knew that got paid
to speak, and they didn't getpaid a hell of a lot.
SPEAKER_00 (14:36):
South because uh they they uh they make some
money down here.
SPEAKER_02 (14:41):
Uh well, you know, that's that is the ones that we
know on TV, but the the themajority of of preachers and
pastors uh are not making awhole lot of money.
As a matter of fact, uh thebiblical principle of poverty is
revered.
SPEAKER_00 (15:00):
We're gonna take that on a different show today.
SPEAKER_02 (15:02):
Yeah, I know.
So um, so I I didn't know thatthat that was a thing.
So I started to research theindustry.
I started to look at speaking,and I started to I figured out
how to do some of that and howto get hired.
And as I was getting hired forthat, I started to speak about
leadership.
And as I spoke about that, Isaid, uh, that's cool.
(15:22):
I like that.
But I started to lean into thearea of communication quite a
bit more, and I found out holysmoke, this is this is what I
actually like.
As a matter of fact, if I thinkback to high school, I took a
career inventory exam, and itwas like the two careers that
you might be good for arecommunication and uh electrical
(15:43):
engineering.
I'm like, okay, yeah, those makesense.
Um, but there's communication'sbeen a thread throughout my
life.
And so if you want to talkcommunication and stories and
how we can communicate, I can dothat all day.
I can do that all day.
SPEAKER_00 (15:57):
Let's take a tangent normally for my normal piece.
I think it's important uh forpeople finding their success.
I think this is a very, very bigcore element is uh for a lot of
people, is they don't know howto tell a story uh well.
And specifically when it's aboutthem or something they do, it
gets even worse because there'sdefensiveness, there's
apologetics, there's all thethings that go into it.
Give them the give them the one,two, three of, you know, with
(16:18):
the idea that they gotta come toyou to get more than that.
But give them the one, two,three of do this, don't do that,
and whatever, or however you'dlike to frame that.
Just give them the core adviceto tell it.
SPEAKER_02 (16:27):
Yeah.
So I mean there's several piecesof this.
Number one, people's anxietiesthat they've got to walk
through.
And then once you walk throughyour anxiety, how do you tell a
story in a way that iscompelling for people?
And stories have four mainelements: context, characters,
conflict, conclusion, right?
A lot of us start with theconclusion, or we start with the
(16:50):
product, the program, uh, theprocess, especially if you're in
business.
We say, hey, I'm selling this,hey, I got this.
Uh, and that's not a story.
That that is a sales pitch,right?
So, how do you start with a howdo you create a journey for your
audience?
Well, you got to connect withthem first.
And that starts with anexperience, an emotion that they
may be having.
You asked me to introduce myselfand I started with a question.
(17:13):
Hey, are you experiencing this?
Hey, have you ever felt this?
SPEAKER_00 (17:16):
Yeah, right?
SPEAKER_02 (17:17):
Because we're creating connection right away.
So once we create connection, Ican then lead you down a path to
a process.
I can lead you down a path to aprogram or a product.
So we want to start with thatconflict in the story so that we
can really talk to the pain, thechallenge, the struggle that
people the the the the what'sthe word that I'm looking for?
(17:41):
Um the connectedness with priorexperiences that people may have
had that they like, didn't like,want to have, don't want to
have.
SPEAKER_00 (17:51):
If we can do that imagining in their own minds,
yeah, it draws them back intosomething while they're being
captivated by the words andthey're making those
associations to you.
Yep.
And and had based on what thequestion you asked, could be
positive or negative, but uhexactly that that connection
back creates true, like, youknow, connect of neurons of like
(18:11):
I think that I feel this way nowfrom a chemical reaction based
on something you just said.
SPEAKER_02 (18:15):
Yeah, well, listen, that is actually a scientific
thing.
So when I teach people aboutspeaking or sharing their
stories, one of the ways that Ishare with them to start is I
share with them ask a question.
Here's what that does (18:26):
there's a scientific process called
instinctive elaboration, whichessentially means that when you
ask a question, the brain can'thelp but answer it.
So when you ask a question, themind immediately our brains are
set up to look for patterns.
They're looked, they look forconnections.
There's looking for points toconnect one chain link to the
(18:46):
from one to the other.
And so when you ask a question,your brain is like, let me let
me roll through my Rolodex ofexperiences.
Rolodex for those of you thatare born after 1990.
SPEAKER_00 (18:58):
Actually, we got it.
Everybody else, Yen Z Google iton your chat GPT machine.
SPEAKER_02 (19:03):
Exactly, exactly, exactly.
So your brain is like you know,sorting through this to see,
okay, have I experienced that?
Do I want to experience that?
Is that good?
Did I like it?
So when you ask a question,that's the idea to get them not
focused on you, not focused onthe thing that's that you're
offering, but focused on anexperience that they have had.
And when they can get to thatexperience, they will bring up
(19:26):
some feelings that they've had,some emotions that they've had
around that experience.
And so, man, it's creatingconnection is is the is the
cheat code since we're talkingvideo games.
It's the cheat code for formaking life uh for making
business work.
SPEAKER_00 (19:41):
Which game do you think is most representative of
life?
SPEAKER_02 (19:45):
Jeez, man, that isn't on the list.
SPEAKER_00 (19:47):
No, it wasn't on the list.
SPEAKER_02 (19:48):
Okay, all right.
Uh I I might even say thatagain.
SPEAKER_00 (19:53):
I'm gonna throw that.
Oh, golly.
It's like a Vaseline ball comingat you a hundred miles.
SPEAKER_02 (19:58):
I mean, it doesn't have to be a video game, could
it be?
Like Monopoly?
SPEAKER_00 (20:01):
That's a game.
SPEAKER_02 (20:02):
Yeah.
I think Monopoly, or it may evenbe the game of life.
Like if you were if you're intoboard games.
SPEAKER_00 (20:09):
I played that one at least seven times this year a
lot.
Yeah.
Don't quite get how you win,because I think we have our own
set of rules.
Yeah.
Yeah.
Yeah.
I always skip the family part.
She's like, why do you alwaysskip the family area?
I'm like, no reason, honey.
No.
Because I've because I've donethat for real.
And uh actually, I usually puttwo dudes in the front seat.
(20:30):
She's like, You're skate.
I'm like, yep.
Slide game.
I do it every time.
Like, give me two chicks.
Yep.
I'm two chicks this time.
Do you see that side tangent ofwhat we just did there?
Uh, should we go with some moresmooth jazz or just something
more on the like 70s porn sound?
Like a double game.
SPEAKER_02 (20:47):
Oh man, I don't even know if I have those pulled up
right now, but yeah.
SPEAKER_00 (20:50):
You had that ready to go.
I had questions additionally foryou.
Uh while you're looking at that,uh, what are you most grateful
for in your life today?
SPEAKER_02 (20:59):
Man, there's so many things.
I don't know if I could saymost.
I'm I'm grateful for breathing.
I'm grateful for waking up inthe morning.
I'm grateful that like sometimeswhen I step off the bed, there's
a little pain in my heel thatreminds me that you gotta
stretch a little bit more.
That, dude, you're not 29anymore.
I'm grateful for my wife.
I'm grateful for my kids.
My daughter, my oldest,graduated from college in May,
(21:20):
and she we just moved her intoher first apartment last week
because she's gonna work in adifferent state.
I'm grateful for all of that,man.
That is beautiful.
I'm grateful for businessfailures.
SPEAKER_00 (21:31):
You learned from those that usually springboard
you to they usually springboardyou to do better and bigger and
be better prepared for the nextset that comes.
SPEAKER_02 (21:39):
Yeah, I mean, that's the wrong question to ask me.
What am I grateful for, man?
We can go.
I go.
SPEAKER_00 (21:44):
I mean, listen, you had you had me at I'm breathing.
Yeah.
So that's a solid one.
That's a pretty nice one.
If you could go back anywhere,though, in your timeline, when
would you go back?
What would you do differently?
SPEAKER_02 (21:55):
One point in my life.
So when I graduated fromcollege, I was working in the
mental health industry.
And there was a building when Iwould go to work that was
calling my name, Robert, everytime I drove by it.
And one day I finally went inand it was a radio station.
So I talked to the owner, and Iwas working as an intern with
(22:20):
the news anchor for a littlebit.
And after a while, I was offeredthe opportunity to be the
full-time news anchor for theradio station.
And the owner said, he called meand he said, Hey, yep, you gotta
wake up at three, you gotta gethere by 3:30, do these things,
and you gotta be ready forbroadcast at five.
And uh, you know, you'll do thisfor five or six hours, and then
(22:44):
your day will end.
And oh, by the way, the pay islike six dollars an hour.
And at that point, I had a blacktinted, chromed out Acura
Integra that I was flossing, andI had to pay for that and my
apartment and different things.
I was like, Yeah, six dollars anhour, that's that's not gonna
work.
And so um I turned down the gateat three 350, three in the
(23:09):
morning.
SPEAKER_00 (23:10):
I'm like, listen, I don't care what you're doing,
you take a dick more than sixbucks an hour at three o'clock
in the morning.
Like, you're not just drop life.
SPEAKER_02 (23:17):
You know, I I would have changed that decision.
If that's the only decision thatI can think about in my life
that I would go back and change,I would have told them yes and
figured out how to make it work.
unknown (23:26):
Yeah.
SPEAKER_02 (23:26):
Dotten another side gig or whatever.
SPEAKER_00 (23:29):
So you'd be like, man, I'm out of here.
SPEAKER_02 (23:31):
Yeah.
SPEAKER_00 (23:32):
It's crazy.
Um do you have like a book thatyou think every entrepreneur on
the planet should read?
SPEAKER_02 (23:39):
I believe every entrepreneur on the planet
should read The War of Art byStephen Pressfield.
What'd you get from that book?
Well, so it talks about howthere is this raging battle for
creatives or anybody who has anidea that is out of the norm.
(24:00):
And when you have that idea,there's this concept, this
thing, this being that he labelsthe resistance that always
pushes against you.
Every time you commit tosomething, the resistance shows
up to do its darndest to keepyou from doing it.
And the resistance is supposedto be there.
Most of us fight against theresistance or fight to avoid the
(24:23):
resistance, but the resistanceis kind of how you know you're
on the right track and you'redoing what you're supposed to be
doing.
And it's actually strengtheningyou to go to the next level.
So that it's a great book.
Um, The War of Art by StephenPressfield.
SPEAKER_00 (24:38):
Now, if there was a question I should have asked you
today, and I didn't, what wouldthat question have been?
SPEAKER_02 (24:43):
Ah, what is a question that you should have
asked me?
I think the question that I liketo answer is what advice, what
business advice, or what lifeadvice would I have given my
25-year-old self from today?
SPEAKER_00 (25:01):
You gotta answer that one too, though.
SPEAKER_02 (25:03):
So the answer is ignore the haters and push
forward and know that it's goingto be okay.
You don't have to pleaseeverybody, you don't have to
have everybody agree with you.
Not everybody's gonna like whatyou do, but be courageous and
(25:25):
push forward.
SPEAKER_00 (25:28):
I mean, you can give that yourself to yourself right
now.
Yeah, anyway, you'll be good.
SPEAKER_02 (25:32):
Yeah, I believe it now.
I I didn't I didn't know it backthen.
I thought I had to follow therules, man.
SPEAKER_00 (25:38):
That's right.
All right, who do you want toget a hold of you and how do
they do that?
SPEAKER_02 (25:42):
I would love for any service-based small business
owner or real estateprofessional to get in touch
with me.
And they can do that by going toRobertKennedy3.me.
As a matter of fact, we havesome challenges coming up soon.
A challenge called Amplify YourVoice with Video.
If they go toamplifyvoiceandvideo.com, they
can register for our upcomingchallenges.
SPEAKER_00 (26:06):
Thank you so much, by the way, for coming on.
Should we exit slowly with someum with more smooth channels?
SPEAKER_02 (26:10):
More smooth.
SPEAKER_00 (26:11):
Let's do that.
Here we are.
Everybody watching the cut thetie podcast.
Thank you so much.
It's your first time here.
Oh, first time many.
Get out there, go cut the tie.
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