January 6, 2026 • 28 mins
Cut The Tie Podcast with Chuck Hall
What if the way you see the world differently is exactly what makes you a better leader?
In this episode of Cut The Tie, Thomas Helfrich sits down with Chuck Hall, a business coach and organizational consultant who brings a rare and powerful perspective to leadership. Diagnosed as autistic, Chuck explains how his ability to recognize patterns, communicate directly, and remember conversations in detail has become a core advantage in helping executives lead more effectively.
Chuck shares his journey from corporate communications into entrepreneurship, the moment he cut ties with corporate life, and how redefining success around contentment and clarity reshaped both his business and his life. This conversation challenges conventional leadership thinking and reframes difference as a strategic asset.
About Chuck Hall
Chuck Hall is a business coach and organizational consultant specializing in executive leadership and organizational dynamics. With a background in journalism, corporate communications, and organizational development, Chuck helps leaders identify the real issues holding their organizations back.
Autistic by diagnosis, Chuck leverages his ability to see behavioral patterns, communicate with precision, and retain deep conversational insight to guide leaders through difficult decisions, team challenges, and personal growth.
In this episode, Thomas and Chuck discuss:
- Seeing leadership patterns others miss
- How autism shapes Chuck’s approach to coaching
- Cutting ties with corporate instability and burnout
- The shock of transitioning from employment to entrepreneurship
- The difference between the stated problem and the real problem
- Why most business challenges are actually people challenges
- Narrowing focus to do fewer things at a higher level
- Using data and behavioral assessments to drive honest leadership conversations
Key Takeaways
- Different perspectives create better leaders
Pattern recognition and direct communication are strengths, not limitations. - Security can become a trap
Corporate safety often delays real fulfillment and ownership. - People problems start at the top
Leadership behavior sets the tone for the entire organization. - Focus creates momentum
Eliminating distractions clarifies impact and direction. - Data removes defensiveness
Honest feedback is easier when it’s grounded in evidence.
Connect with Chuck Hall
💼 LinkedIn: https://www.linkedin.com/in/chuckhall18901/
🌐 Website: https://bizinuum.com/
Connect with Thomas Helfrich
🌐 Website: https://www.cutthetie.com
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich
📧 Email: t@instantlyrelevant.com
🚀 Instantly Relevant: https://www.instantlyrelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Welcome to the Cut the Tie Podcast.
Hello.
I'm your host, Thomas Helfrick,and I'm on that mission to help
you cut ties to whatever'sholding you back from success.
And to find that success, ownit.
That way when you get to whatyou call success, it's yours.
And it means something more thanum well.
If you don't do it and someoneelse does it for you, it won't
mean anything when you getthere.
Today I'm joined by Mr.
(00:21):
Chuck Hall.
Chuck, how are you?
I'm doing great, Thomas.
Great to see you.
You as well.
I I I I every time I see yourname, I'm like, Chuck Hall
reporting from Traffic Jam.
SPEAKER_00 (00:32):
You know, I do have an undergraduate degree in
journalism, but not broadcast.
unknown (00:37):
Right.
SPEAKER_01 (00:37):
I feel like it's got that starring.
Chuck Hall and the enforcer.
I don't know.
Something fun like that.
Chuck, take a moment, introduceyourself and what it is you do.
SPEAKER_00 (00:48):
Yeah, so my name is Chuck Hall.
Um, I am a Pennsylvanian byheart, but I've lived in Georgia
for the last nine years.
Um, I work as a business coachand organizational consultant.
And uh I would say I'm probablynot your usual uh coach or
organizational consultant.
(01:09):
I happen to be autistic, and soI see the world differently than
most people.
SPEAKER_01 (01:15):
Yeah, yeah.
I think everyone has some levelof spectrum, to be fair, um,
within it.
Um, you know, tell me about divein that just a bit.
So it's a differentiator.
I think some people might belike, whoa, what do you mean?
I don't want to work with thatguy.
Other people would be like,totally get it.
So what what do you do maybedefine as your superpower on
that side of it?
SPEAKER_00 (01:35):
Yeah, so um, so I think autism uh certainly comes
with its challenges.
And those of us who areclinically autistic versus
people maybe just have somequirks, we do have some
challenges in life.
Um, but for me, I tend to see uhpatterns really clearly.
Um, I also tend to be a verydirect communicator.
(01:59):
Um, and so um some people findthat to be wonderful and we can
move forward quickly, and somepeople it unnerves.
Um, and then the final thing Iwould say is I have kind of an
uncanny memory.
And so um, you know, when aclient brings something up
again, um, I remember our exactconversation and often can
(02:22):
replay it word for word um toshare back what I heard from
them.
SPEAKER_01 (02:27):
Be a frightening poker player.
I mean okay.
I'm not gonna invite you in myannual poker tournament.
You'd like this guy, like RainMan.
SPEAKER_00 (02:34):
I've I've never learned to count cards.
Uh it's it's really it'sinteresting.
My memory is about people, andthat's the focus of my coaching
practice, really is the peopleside of business.
SPEAKER_01 (02:45):
Yeah, it's counting cards is easier.
There's 52 of them.
Next question.
Um none of you have three decksmixed together or something like
that.
I think the actual card faces isa different.
Uh I would say uh I always notthat I I would call it a
superpower, but uh I've alwaysfelt like myself, like you know,
uh being on the ADHDA side ofthe world, had a really good
(03:07):
read on people, what they'refeeling, uh thinking, less so of
what they're saying.
And then you say stuff that kindof unnerves people, but you're
like, well, I'm pretty surethat's what you're thinking, or
and you you kind of and it makespeople sometimes unsettled when
you do this, but you don't do itmaybe intentionally sometimes
you do it intentionally to be alittle, you know, you know,
instigator.
But other times you do itbecause you're like, I wonder if
(03:28):
they're you're really thinkingthis.
And it depends on sometimes thethe mood or the environment
you're in.
It's appropriate and it drives agood conversation.
Other times make people feelcomfortable because you're like,
probably shouldn't have saidthat out loud right now.
Oh yeah, yeah, moment somefilter.
SPEAKER_00 (03:43):
Yeah, for so for me being autistic, it's almost like
I had to study human behavior tofigure out how quote unquote
normal people interact.
And so I've always been a uhsomeone who observes people, and
that really comes in um to playreally well with my
organizational consulting workwhen I try to see how teams
(04:05):
interact with each other.
unknown (04:06):
Yeah.
SPEAKER_01 (04:07):
Well, go through your journey a little bit.
How did you get how did you getthere and and maybe along the
way identify a major metaphorictie that you have to cut to?
SPEAKER_00 (04:16):
Yeah.
So um, so I grew up working in afamily car repair business, uh,
fixed cars, uh, with my dad, mymom doing the business, uh, the
paperwork side of the business,did all of that up through high
school, um, part-time incollege, part-time for years
after that, uh, and a little biteven into my 30s, but I never
(04:39):
wanted to be in the familybusiness.
Well, I after once I went tocollege, I don't want to be in
the family business.
Um, I got a degree injournalism, worked in corporate
communications and marketing,uh, realized that I really liked
the people side of business.
So I did my master's inorganizational dynamics, which
is really how people worktogether in organizations.
(05:00):
Um, and so um my cut-the-tiemoment really had kind of like
two phases because I was soopposed to being in business for
myself.
Um, sometime around 2003, aclose friend of mine who I ended
up reporting to in a corporationsaid to me one day, uh, have you
ever thought about going intobusiness for yourself?
(05:22):
Because you work too hard andyou care too much.
If you're gonna do all that, youprobably should have your own
business.
So I was like, Yeah, no, myparents had their own business.
I don't want to do that.
Uh, but then in 2007, I went towork for a company, uh, or about
2005, I went to work for acompany for a couple of years.
Um, but the company reorganizedthree times um by August of
(05:47):
2007.
And I came home and I said to mywife, I'm I'm done.
I can't take this anymore.
She's like, Oh, you're gonnalook for a new job?
And I said, No, uh, it's ready,I'm ready to start my own
business.
So my plan was January 2008, theway things turned out.
Um, they reorganized again in2000, uh uh, I'm sorry, October
(06:09):
of 2007.
And at that point, I was able tonegotiate an exit plan and got
the heck out of there.
SPEAKER_01 (06:17):
Do you well what was uh you know, uh I I know I
remember my first day after, youknow, we'll call it being an
entrepreneur, others would callit unemployed.
Um it's a very fine, very it'sjust a mindset, is the only
difference between those twostatements.
Uh, do you remember the firstday after?
SPEAKER_00 (06:34):
Uh like it was it was like it was beyond weird.
Um, and it was much harder thanI thought because for 24 years
I'd gotten up every morning.
I had a uh mission at work.
Uh, you know, I had internalclients waiting for me to help
them with stuff.
And uh, you know, there I was.
(06:54):
I had gotten a laptop computerbecause I had to turn in the
company computer, and uh it wasme in a spare room with a
computer and like what's next?
Um uh fortunately, a friend ofmine invited me to visit his uh
BI networking chapter.
And so I joined very quickly,and that gave me um a sense of
(07:15):
community and a place to go atleast once a week.
Um, but it it, you know, youstill have to find your clients
and get your business going.
unknown (07:22):
Yeah.
SPEAKER_01 (07:23):
Well, and you gotta find other people's clients in B
and I.
SPEAKER_00 (07:25):
So yeah, yeah.
Not not as uh maniacal as LaTip, you know, there were no
fines if you didn't have clientsfor other people, but oh I
didn't do that.
SPEAKER_01 (07:35):
I'd be on you it's funny, so it's you know,
entrepreneurs, uh, BNI is alocal chapter-based networking,
for those who don't know.
Uh and you show up every weekand you tend to bring people to
refer and they bring people toyou.
If you you're building abusiness that's very local,
great idea.
If you have a business that haslike, I can help anyone in the
world, and you might just focuson US, and and those kind of
(07:56):
things are are not as wellserved.
Unless you do the trick, you govisit every other chapter
because you're a unique providerand there's no one else in those
other chapters, then it works.
SPEAKER_00 (08:06):
Yeah.
So so yeah, so I had to join asa marketing strategist because
it was the only thing available.
And um, because you know,there's only one person per
category.
So I couldn't call myself abusiness coach, I couldn't call
myself a copywriter, a webdeveloper, you know, any of the
things that I had done throughthe years.
(08:26):
Um, all I had to do was sellbusiness strategy or marketing
strategy.
And that was that was achallenge.
Not a lot of small businessesare growing.
You know, I think I need amarketing strategist today.
SPEAKER_01 (08:37):
Right.
They think I just I just needsocial media.
They were decided decided whatthe strategy is typically.
They've skipped that step.
SPEAKER_00 (08:43):
Yeah.
Well, social media was prettyraw back then, and that's
actually one of the things thatI fell into because I would, you
know, I was pretty heavilyinvolved with digital marketing
before I I went out on my own.
And uh, so a lot of people werelooking for social media help,
which I did outside of of B andI.
SPEAKER_01 (09:02):
Yeah.
Uh keep going though.
So so you know, you're you'rebuilding your business.
Do you remember the I'm sure youremember this?
Your first client, how did youfind them?
SPEAKER_00 (09:12):
Yeah, actually, that's that's a uh great, great
uh question.
So my first client, I rememberhim well.
Um, and I it's it's actuallyit's one of the my proudest
clients.
Um, it was the father of afriend of mine from my graduate
program, had his own consultingbusiness, and um he was
struggling to bring focus to hisbusiness.
(09:35):
So I asked him two questions uhon our first meeting.
Um, what in your business do youlike doing most?
And he said, Oh, I have 10services I offer.
And I said, Okay, I want you torank in order for us the next
time we meet your from yourfavorite to your least favorite
of the services.
He goes, Okay, got it.
(09:56):
And I said, if you do that, Iwant you to look at your books
and rank which is the mostprofitable uh to least
profitable service that youoffer.
And when I came back the nextweek, he's like, This is
amazing.
The three things that I likebest are the things where we
make the most money.
And he goes, and I don't likethem because we make the most
(10:17):
money.
I like them because I like them.
And they just happen to be whatmakes us the most money.
So I said, okay, there's thefocus for your business.
And so we build his businessplan, his marketing plan,
everything around what he lovesand what he makes money most
money at.
SPEAKER_01 (10:33):
It it's uh, as a business owner myself, I I you
know, I say, hey, this one thingmade 100k a month, would I want
to do it?
And I'm like, you know, would Iwant to train all my time and go
to a corporate office andbasically have a job, but let's
say it's a client.
I'm like, okay, sure, it's a lotof money.
You know, of course I'd show up.
If you could do 100k a month,but never actually have to be
involved in much of the work andjust kind of manage your teams.
(10:54):
I'd like, yes, 100% would ratherhave that.
And so it, and and and and I saythis because as you know, I've
talked a little bit but uhoffline, but you know, every
year I try to cut a tie tosomething big.
And this year it was adult ADHD.
So I started taking medicationand therapy and all the things
you do with that.
And in that time period, I'vegotten hyper focused on what I
really want and matter and whatI do well and what what what do
(11:15):
I want to build?
Because when you're when you'reADHD, you don't realize quite
the glass box you're existingin.
And you think like, you know,you just don't realize until
you're out of it a little bit,you're like, oh wow.
And what I found was I need aproduct and service for my my
company instantly relevant thatsomeone else can sell and my
team delivers.
And so what we come up with, tobe clear, was like exactly this.
(11:37):
I was like, well, cool.
That will basically run lead genfor people who and it costs a
dollar an hour.
It just runs 24-7.
And so it's like, okay, well,that's a pretty good offer.
Like, we're cool.
I'll I someone to basically workon my lead gen for 24 hours a
day, seven days a week for adollar an hour.
Um, it's a crazy valueproposition, but we do that.
And and now it's like, you know,you literally like this week, we
(11:58):
just started kind of releasingthe proposals on that and wrote
like I think six proposalsyesterday for that.
Just send them out.
And the point being is it'saround that exact same thing.
What do I want to do and whatwould make me happy?
The question on books is if itdoesn't exist yet, I like you
said, shape up two differentthings that make it exactly the
same.
Which one do you want to go do?
(12:19):
Um, I think that's such abrilliant strategy.
Now, do you continue thatstrategy today?
I think if you're letting metake a minute there to
self-promote, but no point beinguh it's so relevant in my world
just today, what you just said,because it is truly like why I
really don't like doingcoaching.
I do it as part of what we do,but I really don't because it's
just it's a lot of mentalstrain, a lot of work.
So I don't really want to do itlong term.
(12:39):
Yeah.
Uh you do you take that samesimplicity approach for the
organizational piece, or doesyour stuff evolve past that now?
SPEAKER_00 (12:47):
So what I do is I have I have no crookie cutter
approach.
And that's one of the thingsthat I really pride myself on is
I feel like each client I workwith, um, I encounter where
they're at and what their whattheir issues are.
Sometimes people, there'sthere's an old saying in
organizational um uh cultureanalysis, it's the problem as
(13:10):
stated and the problem as real.
And so, you know, a lot of timesI'll hear like a business owner
say, Well, if I could just getmy people to perform better, I'd
be happy.
And then you start looking, andand there's an article I wrote a
few years ago called, but whatif you're the problem?
Right.
And that's often the case.
(13:31):
So um, so I do ask questionslike that, but there's there are
different things with differentpeople.
One of the things I've starteddoing is I use a behavioral
assessment um that is based onthe big five personality traits
and cognitive processing, whichis how people think.
And so I ask all my clients todo that.
And then we start from a uh dataperspective rather than my
(13:54):
opinion versus their opinion.
And if it says uh one of thereports is on communication, if
it says, here are yourchallenges with communication,
it's not like I think I'm agreat communicator.
No, I think you're not a greatcommunicator.
It's like here are the the someof the data behind this.
As you reported in yourquestionnaire, let's unpack
(14:16):
that.
SPEAKER_01 (14:17):
Yeah, and I I think having a data approach today,
data can be manipulated a littlebit.
Uh in today's business you have.
It's got a long role, right?
Gone from, oh my God, I don'twant to be an entrepreneur.
I got my first client.
You probably got did you get alittle bit of an addiction on
that one?
Like, oh, that was that was fun.
I love that win.
SPEAKER_00 (14:39):
Well, so yeah.
So what happened with me is whenI started my business, I started
it right into the teeth of thefinancial crisis of 2008, 2009.
And so by the end of 2008, inDecember of 2008, my total
billings for the month were$350.
(14:59):
Um, and all my projects driedup, everybody put everything on
hold, and most of them nevercame back.
Um, so that was a really scarytime.
You know, I had to dip intosavings to survive.
Um, I had a nice house, threekids, um, my wife now of 36
years, uh, you know, a mortgage,all the bills that you have, and
(15:21):
$350 a month in income just isnot gonna cut it.
SPEAKER_01 (15:26):
No.
Um, and as much as I tell peopleto be entrepreneurs, I will say,
you know, my wife had a W-2 formy first year, so I could
reinvest back in my business.
And I will tell you, you do needsome type of income or be very
comfortable with I've saved thismoney.
I'm gonna I'm gonna burn throughit trying.
Um as an entrepreneur, you know,you're gonna have a risk
(15:47):
element.
It's probably really nodifferent than working for
somebody, except that risk ispushed out till your mid-40s or
early 50s when you're gonna getaged out, priced out, and that
risk is much, much higherlonger.
It's much easier to do earlythan go burn through 30k of
savings in a year, tryingsomething and fail, not failing,
but maybe just not doing whathappened, and be able to go back
(16:08):
into the workforce.
It's way harder longer on lateron because you're risking you
have no time for recovery to doit.
And and I would tell you, likeyou don't realize that when
you're 20 something is maybe 30kat the time, whatever it takes
to live for a year is a lot.
When you get older, you're like,oh my god, I wish I would have
done it then.
unknown (16:26):
Yeah.
Yeah.
SPEAKER_01 (16:27):
Well, you know, building out pretty a month or
something.
SPEAKER_00 (16:30):
Yeah, I did I did it when I was ready.
Um, you know, I probably shouldhave forced myself to be ready a
couple of years earlier, but um,you know, it worked out.
My quality of life went throughthe roof.
You know, of course you lose thecorporate benefits and paid
vacations and you know,affordable health health care or
health insurance, you know, allof that stuff goes away.
(16:53):
But um, I said to my wifeafterwards, I said, you know, I
think I probably would have diedbefore I was 40 because I was
working so hard and pushingmyself, a lot of business
travel.
And uh so, so you know, it kindof saved my life, even though it
was was a challenge, you know,at that time.
SPEAKER_01 (17:12):
And you really don't know because I know what what
the course of a life would havebeen if you hadn't done
something.
So you can you can take it, it'shappened for you or to you.
Uh how about today though?
What's kind of the metaphorictie in your business today you
struggle with?
SPEAKER_00 (17:25):
Um, so one of the things is, and and um this is
this is gonna sound a littlecocky, and I don't I don't mean
it to be that way, but mychallenge is I can do a lot of
things.
Um, you know, I'm I'm good atcopywriting.
Um, I've been developingwebsites uh since the mid-90s.
(17:47):
Um I, you know, I'm I've got alot of experience in marketing.
Um, I've written a book and I'vegot a couple more books
percolating.
So the biggest challenge for meis to, much like I did with that
client, is to focus in on whatare, you know, really for me the
one or two things that I want todo.
Um so I'm proud of myself.
(18:08):
I've officially stopped takingany editing or copywriting
assignments.
Um, I've stopped doing allwebsite development.
Um, I don't do marketingconsulting for people.
I really stick to executivecoaching and organizational
consulting.
And those two really go hand tohand because a lot of the issues
(18:29):
in companies are um are theleaders, right?
The leaders need to take action,change their actions, um, you
know, make hard decisions, etc.
And then that affects theorganization.
SPEAKER_01 (18:43):
Yeah.
And and you know, as a marketer,right?
It's a lot easier to marketyourself on those two elements
of service that are realinterrelated.
It's it's really how theproblems frame to you is what
ends up being it's the sameservice, effectively, right?
Just different framing of theproblem.
Uh, I'll take all your marketingconsulting, by the way.
You want, you can send themright over.
That's all we do.
So uh but the uh I'll send allthe executive coaching to you
(19:06):
because I do not want to do anyof that.
Um easy.
But the the it's not even anarrogant thing you said, or it's
a it's uh I could do lots, butwithout knowing it, right?
I built a website for my clientin an hour with AI and it ran
ads against it within four hoursand have leads coming in within
24 hours.
Yeah, good site, and it's SEO'dand it's like not that I care
(19:28):
about any of that stuff, butit's like Google Analytics are
hooked in, pixels are hooked in,and I did it in an hour.
And it cost me a dollar, onedollar, and it cost me 50 a
month when that trial's allover.
My point being is AI copy forthe middle sized small business,
you know, like it's gonna do allthat for you because you don't
need anything more than what Ijust put up for a small
business.
And consulting though continuesbecause it there's always new
(19:51):
tech, there's always new thingscoming in, there's all always
people involved.
For that Away, my point.
Being is it's you're gonna needconsulting at all times.
So I think the the shift, and uhyou know, you're not a spring
chicken, so your your swan songis is now set.
You're you know what you'regonna go do from to the time
you're like, I'm kind of donedoing this.
(20:12):
You're good.
Yeah.
SPEAKER_00 (20:13):
So yeah.
So one thing I will say on AI isum I use it intensely in my
work.
Um and so like uh here's a quickexample.
Um, I had uh a company I'mworking with had all the C-level
people uh rate the CEO um on hisstrengths and how those affect
(20:35):
the organization as well as itschallenges.
Um AI helped me build the ratingsheet based on the values and uh
mission and vision of the of theCEO, as well as uh strategic
imperatives, the way he wantsthe company to operate.
Uh so that created uh uh anamazing Excel sheet for me.
(20:56):
I sent that out to all theC-level leaders in the company.
They completed it, I uploadedtheir results, got it to
tabulate everything, and then Igot it to conduct a statistical
analysis of um of all of theperformance factors of the CEO.
Um, and then I also I was not agreat statistician in college.
(21:20):
I loved the concepts, but I wasnot great at um manually doing
the formulas.
So um, but I understand datareally well.
And what I did was then asked itto adjust for outliers, um, to,
you know, to give me a moreaccurate score.
And anyway, it rated theperformance of the CEO in the
(21:42):
eyes of the C-level leaders, andI'm presenting that to him
tomorrow.
Um, and that's that's amazing.
It would have taken me days todo all of it.
Yeah, and it and it was hours.
SPEAKER_01 (21:53):
It's it's funny how AI and you know related to like
let's say marketing andconsulting or strategy, when we
produce podcasts or YouTube, andthey're always like, hey, what
should we be talking about?
The amount of research we can dowith AI and how we take their
current data and competitor databased on what we know and say,
hey, listen, give us the youknow eight to twelve questions
that people are searching on SEObased on this problem this
(22:14):
person solved and the competitordata, it's amazing how much
better the the content trendsrelative to what they were doing
when we kind of focus that way.
And it's it's stuff that wouldhave taken me in a team hours
and weeks to put together.
It's done in minutes.
Like it's crazy.
It's so good.
So if you're not using it forthe purposes of research and
strategy uh setup, you stillshouldn't interpret it.
(22:35):
Meaning, like it should give yousome V because it's what you are
seeing.
You can ask it for strategyrecommendations, but I'd be tell
you on most prompts, it'sprobably better.
Ask me questions as if I was aCEO, what you'd want to know
before answering about strategy.
It's really good about doingthat.
That way, if you answer more andmore, it actually can really
help you do some stuff.
But if you if you just say giveit to me, then it's pulling from
blogs and you're just vanilla.
SPEAKER_00 (22:56):
Yeah, yeah.
I use it a lot for umcorrelating different things uh
and and doing kind of that thatroad analysis.
And then I challenge it.
I will I'll be like, no, youweighted whatever too heavily,
you know, redo it, but reduceyour reliance on this data set
or whatever.
I've I've fed it.
SPEAKER_01 (23:16):
I've flat up called it a liar.
SPEAKER_00 (23:18):
Oh, I get pretty angry.
So last night uh I needed it toproduce part of this report I'm
doing tomorrow, and it told meit was producing it after 20
minutes.
I'm like, where's the Worddocument?
And it said, Oh, you'reabsolutely right.
I failed to do this.
So anyway, it promised me lastnight.
This is Chat GPT.
It promised me last night thatit would deliver the finished
(23:40):
file to me by 7 a.m.
this morning.
So a little after seven, I goton my computer.
I said, Where's the file?
It said, You're absolutelyright.
I failed to do that overnight.
I'll have it for you.
SPEAKER_01 (23:51):
Right.
SPEAKER_00 (23:51):
Yeah, yeah.
It was like, I was like, yourperformance is not meeting my
needs, right?
It was like, so it finally toldme it couldn't produce the word
file for me, but it would put itin text for me to copy and
paste.
And then it did.
And then it said, Um, would youlike me to email the file to you
when I have it?
I said, Yes, please.
Uh, and a few minutes later, itsaid, I was unable to email you
(24:14):
the file.
So here's the file you ask forto download, which is what I
wanted in the first place.
So it it is it is like a poorlyperforming employee someday.
Oh, it's like, I don't needthat.
I'm about to hire somebody forthat point.
SPEAKER_01 (24:27):
Uh you know, it's as uh we were discussing here
today, but how do you definesuccess?
SPEAKER_00 (24:33):
Yeah, so I have for me, right?
I think every person has todefine their own success.
For me, I have decided successfor me is enduring contentment,
right?
I don't need to like live lifeat like the absolute high peak,
high point, like I'm at a partyor celebration every minute, and
I don't want to like wallow likeEeyore in uh, you know, and like
(24:58):
woe is me.
I just want life to be good.
Um, you know, me to be able tosupport myself and my family,
uh, plan for the future and dothe things that I like.
You know, that was one of thethings when I worked in the
corporate world.
There were so many things that Ididn't like.
There were people who aredifficult to deal with that I
had to accept as as my clients.
(25:20):
And now, like if I don't, if ifI'm talking to somebody about
working with them and I just I'mnot feeling it, I will not
accept them as a client.
SPEAKER_01 (25:30):
Good.
I I haven't uh turned one down,but I've barely fired one
myself.
So I I I know what you're kindof coming back from that.
SPEAKER_00 (25:37):
Um, yeah, I've done I've done both, and I had one
guy who got super angry with me.
He's like, he's like, uh, do youmean to tell me that because you
don't think we're gonna be ableto get along, that you're not
gonna work with me?
I'm like, yeah, that's what I'mtelling.
We we just seeing things toodifferently.
This is not gonna work.
And then he kept calling me, andI finally had to block him
(25:58):
because I was I was done.
SPEAKER_01 (26:00):
See, I I'm there with there.
There I go.
Okay, fine.
The price is triple.
SPEAKER_00 (26:06):
He did that one time and they said yes, and I was
like, oh no.
SPEAKER_01 (26:10):
I meant quadruple.
What's centillion, whatever it'sseven is, I don't know.
Yeah.
I don't know.
Uh so uh first of all, hey,where should someone get a hold
of you if they want to have aconversation with you?
SPEAKER_00 (26:25):
Yeah, so um, so I'm on LinkedIn.
I use LinkedIn a lot.
Um, so they can find me there.
My email, I made it tried tomake it really easy.
It is chuck at chuckemail.com.
Um, and uh that's that's thebest way to find me.
Always happy to talk withpeople.
Um, I love hearing people'sstories, challenges, and there's
(26:47):
a way we can help each other.
Let's go for it.
SPEAKER_01 (26:50):
Awesome.
All right, last question.
If there's a question I shouldhave asked you and I didn't,
what was that question?
And how would you meet?
SPEAKER_00 (26:57):
What was the qu what what is a question you didn't
ask?
That's a really good question.
Um, so here we go.
I'll just be really deep.
What's the purpose of life?
SPEAKER_01 (27:06):
Um, so it's only a 28-minute or so show, but we can
go ahead and try if you cananswer that in 30 seconds.
I'm gonna say you've got to doboth again.
SPEAKER_00 (27:14):
I can.
I think we are here to uh learnand grow uh and become a better
version of ourselves every day.
And that's what I strive to do.
And that's really why I lovecoaching, because that's the
that's how I focus.
Um, how do we all be betterhuman beings?
SPEAKER_01 (27:31):
Somebody would answer the entropy.
Which is the opposite of whatyou say.
SPEAKER_00 (27:37):
Yeah, exactly.
SPEAKER_01 (27:38):
There's an argument, there's an argument for love,
there's an argument for that,and they might be the same
thing.
We don't know what's destructiveor constructive.
We we don't know.
We don't know, but everythingbuilt is designed to be
destroying something else.
SPEAKER_00 (27:48):
So exactly.
In the end, in the end, we willall return uh to the earth.
SPEAKER_01 (27:56):
Stardust.
We will become stardust.
SPEAKER_00 (27:58):
We will be dust in the stars at some point, and
then and then we've got a singlefour billion years.
Yeah, we are stardust, we aregolden.
Yeah, there we go.
SPEAKER_01 (28:07):
Uh Chuck, thanks very much for coming on today.
Uh I I really appreciate you uhtaking the moment to spend with
me.
SPEAKER_00 (28:13):
Yeah, thank you, Thomas.
It's been great talking with youand uh everybody who's out there
listening to your podcast.
Thank you.
SPEAKER_01 (28:20):
Hey, look, get a hold of Chuck Hall on uh on in
LinkedIn.
It's easy.
Chuck Hall.
You'll see his gorgeous face,like some hair, got a lot of
hair.
Anyway, uh thanks for listening.
Uh, if you're still in the showwith us, thank you.
Uh, if this is your first time,I hope it's the first of many.
And and get out there, whoeveryou are, to to cutting a tie to
whatever's holding you back fromthat success.
(28:40):
But don't forget to find thatsuccess first.
Thanks for listening.
Welcome to the Cut the Tie Podcast.
Hello.
I'm your host, Thomas Helfrick,and I'm on that mission to help
you cut ties to whatever'sholding you back from success.
And to find that success, ownit.
That way when you get to whatyou call success, it's yours.
And it means something more thanum well.
If you don't do it and someoneelse does it for you, it won't
mean anything when you getthere.
Today I'm joined by Mr.
(00:21):
Chuck Hall.
Chuck, how are you?
I'm doing great, Thomas.
Great to see you.
You as well.
I I I I every time I see yourname, I'm like, Chuck Hall
reporting from Traffic Jam.
SPEAKER_00 (00:32):
You know, I do have an undergraduate degree in
journalism, but not broadcast.
unknown (00:37):
Right.
SPEAKER_01 (00:37):
I feel like it's got that starring.
Chuck Hall and the enforcer.
I don't know.
Something fun like that.
Chuck, take a moment, introduceyourself and what it is you do.
SPEAKER_00 (00:48):
Yeah, so my name is Chuck Hall.
Um, I am a Pennsylvanian byheart, but I've lived in Georgia
for the last nine years.
Um, I work as a business coachand organizational consultant.
And uh I would say I'm probablynot your usual uh coach or
organizational consultant.
(01:09):
I happen to be autistic, and soI see the world differently than
most people.
SPEAKER_01 (01:15):
Yeah, yeah.
I think everyone has some levelof spectrum, to be fair, um,
within it.
Um, you know, tell me about divein that just a bit.
So it's a differentiator.
I think some people might belike, whoa, what do you mean?
I don't want to work with thatguy.
Other people would be like,totally get it.
So what what do you do maybedefine as your superpower on
that side of it?
SPEAKER_00 (01:35):
Yeah, so um, so I think autism uh certainly comes
with its challenges.
And those of us who areclinically autistic versus
people maybe just have somequirks, we do have some
challenges in life.
Um, but for me, I tend to see uhpatterns really clearly.
Um, I also tend to be a verydirect communicator.
(01:59):
Um, and so um some people findthat to be wonderful and we can
move forward quickly, and somepeople it unnerves.
Um, and then the final thing Iwould say is I have kind of an
uncanny memory.
And so um, you know, when aclient brings something up
again, um, I remember our exactconversation and often can
(02:22):
replay it word for word um toshare back what I heard from
them.
SPEAKER_01 (02:27):
Be a frightening poker player.
I mean okay.
I'm not gonna invite you in myannual poker tournament.
You'd like this guy, like RainMan.
SPEAKER_00 (02:34):
I've I've never learned to count cards.
Uh it's it's really it'sinteresting.
My memory is about people, andthat's the focus of my coaching
practice, really is the peopleside of business.
SPEAKER_01 (02:45):
Yeah, it's counting cards is easier.
There's 52 of them.
Next question.
Um none of you have three decksmixed together or something like
that.
I think the actual card faces isa different.
Uh I would say uh I always notthat I I would call it a
superpower, but uh I've alwaysfelt like myself, like you know,
uh being on the ADHDA side ofthe world, had a really good
(03:07):
read on people, what they'refeeling, uh thinking, less so of
what they're saying.
And then you say stuff that kindof unnerves people, but you're
like, well, I'm pretty surethat's what you're thinking, or
and you you kind of and it makespeople sometimes unsettled when
you do this, but you don't do itmaybe intentionally sometimes
you do it intentionally to be alittle, you know, you know,
instigator.
But other times you do itbecause you're like, I wonder if
(03:28):
they're you're really thinkingthis.
And it depends on sometimes thethe mood or the environment
you're in.
It's appropriate and it drives agood conversation.
Other times make people feelcomfortable because you're like,
probably shouldn't have saidthat out loud right now.
Oh yeah, yeah, moment somefilter.
SPEAKER_00 (03:43):
Yeah, for so for me being autistic, it's almost like
I had to study human behavior tofigure out how quote unquote
normal people interact.
And so I've always been a uhsomeone who observes people, and
that really comes in um to playreally well with my
organizational consulting workwhen I try to see how teams
(04:05):
interact with each other.
unknown (04:06):
Yeah.
SPEAKER_01 (04:07):
Well, go through your journey a little bit.
How did you get how did you getthere and and maybe along the
way identify a major metaphorictie that you have to cut to?
SPEAKER_00 (04:16):
Yeah.
So um, so I grew up working in afamily car repair business, uh,
fixed cars, uh, with my dad, mymom doing the business, uh, the
paperwork side of the business,did all of that up through high
school, um, part-time incollege, part-time for years
after that, uh, and a little biteven into my 30s, but I never
(04:39):
wanted to be in the familybusiness.
Well, I after once I went tocollege, I don't want to be in
the family business.
Um, I got a degree injournalism, worked in corporate
communications and marketing,uh, realized that I really liked
the people side of business.
So I did my master's inorganizational dynamics, which
is really how people worktogether in organizations.
(05:00):
Um, and so um my cut-the-tiemoment really had kind of like
two phases because I was soopposed to being in business for
myself.
Um, sometime around 2003, aclose friend of mine who I ended
up reporting to in a corporationsaid to me one day, uh, have you
ever thought about going intobusiness for yourself?
(05:22):
Because you work too hard andyou care too much.
If you're gonna do all that, youprobably should have your own
business.
So I was like, Yeah, no, myparents had their own business.
I don't want to do that.
Uh, but then in 2007, I went towork for a company, uh, or about
2005, I went to work for acompany for a couple of years.
Um, but the company reorganizedthree times um by August of
(05:47):
2007.
And I came home and I said to mywife, I'm I'm done.
I can't take this anymore.
She's like, Oh, you're gonnalook for a new job?
And I said, No, uh, it's ready,I'm ready to start my own
business.
So my plan was January 2008, theway things turned out.
Um, they reorganized again in2000, uh uh, I'm sorry, October
(06:09):
of 2007.
And at that point, I was able tonegotiate an exit plan and got
the heck out of there.
SPEAKER_01 (06:17):
Do you well what was uh you know, uh I I know I
remember my first day after, youknow, we'll call it being an
entrepreneur, others would callit unemployed.
Um it's a very fine, very it'sjust a mindset, is the only
difference between those twostatements.
Uh, do you remember the firstday after?
SPEAKER_00 (06:34):
Uh like it was it was like it was beyond weird.
Um, and it was much harder thanI thought because for 24 years
I'd gotten up every morning.
I had a uh mission at work.
Uh, you know, I had internalclients waiting for me to help
them with stuff.
And uh, you know, there I was.
(06:54):
I had gotten a laptop computerbecause I had to turn in the
company computer, and uh it wasme in a spare room with a
computer and like what's next?
Um uh fortunately, a friend ofmine invited me to visit his uh
BI networking chapter.
And so I joined very quickly,and that gave me um a sense of
(07:15):
community and a place to go atleast once a week.
Um, but it it, you know, youstill have to find your clients
and get your business going.
unknown (07:22):
Yeah.
SPEAKER_01 (07:23):
Well, and you gotta find other people's clients in B
and I.
SPEAKER_00 (07:25):
So yeah, yeah.
Not not as uh maniacal as LaTip, you know, there were no
fines if you didn't have clientsfor other people, but oh I
didn't do that.
SPEAKER_01 (07:35):
I'd be on you it's funny, so it's you know,
entrepreneurs, uh, BNI is alocal chapter-based networking,
for those who don't know.
Uh and you show up every weekand you tend to bring people to
refer and they bring people toyou.
If you you're building abusiness that's very local,
great idea.
If you have a business that haslike, I can help anyone in the
world, and you might just focuson US, and and those kind of
(07:56):
things are are not as wellserved.
Unless you do the trick, you govisit every other chapter
because you're a unique providerand there's no one else in those
other chapters, then it works.
SPEAKER_00 (08:06):
Yeah.
So so yeah, so I had to join asa marketing strategist because
it was the only thing available.
And um, because you know,there's only one person per
category.
So I couldn't call myself abusiness coach, I couldn't call
myself a copywriter, a webdeveloper, you know, any of the
things that I had done throughthe years.
(08:26):
Um, all I had to do was sellbusiness strategy or marketing
strategy.
And that was that was achallenge.
Not a lot of small businessesare growing.
You know, I think I need amarketing strategist today.
SPEAKER_01 (08:37):
Right.
They think I just I just needsocial media.
They were decided decided whatthe strategy is typically.
They've skipped that step.
SPEAKER_00 (08:43):
Yeah.
Well, social media was prettyraw back then, and that's
actually one of the things thatI fell into because I would, you
know, I was pretty heavilyinvolved with digital marketing
before I I went out on my own.
And uh, so a lot of people werelooking for social media help,
which I did outside of of B andI.
SPEAKER_01 (09:02):
Yeah.
Uh keep going though.
So so you know, you're you'rebuilding your business.
Do you remember the I'm sure youremember this?
Your first client, how did youfind them?
SPEAKER_00 (09:12):
Yeah, actually, that's that's a uh great, great
uh question.
So my first client, I rememberhim well.
Um, and I it's it's actuallyit's one of the my proudest
clients.
Um, it was the father of afriend of mine from my graduate
program, had his own consultingbusiness, and um he was
struggling to bring focus to hisbusiness.
(09:35):
So I asked him two questions uhon our first meeting.
Um, what in your business do youlike doing most?
And he said, Oh, I have 10services I offer.
And I said, Okay, I want you torank in order for us the next
time we meet your from yourfavorite to your least favorite
of the services.
He goes, Okay, got it.
(09:56):
And I said, if you do that, Iwant you to look at your books
and rank which is the mostprofitable uh to least
profitable service that youoffer.
And when I came back the nextweek, he's like, This is
amazing.
The three things that I likebest are the things where we
make the most money.
And he goes, and I don't likethem because we make the most
(10:17):
money.
I like them because I like them.
And they just happen to be whatmakes us the most money.
So I said, okay, there's thefocus for your business.
And so we build his businessplan, his marketing plan,
everything around what he lovesand what he makes money most
money at.
SPEAKER_01 (10:33):
It it's uh, as a business owner myself, I I you
know, I say, hey, this one thingmade 100k a month, would I want
to do it?
And I'm like, you know, would Iwant to train all my time and go
to a corporate office andbasically have a job, but let's
say it's a client.
I'm like, okay, sure, it's a lotof money.
You know, of course I'd show up.
If you could do 100k a month,but never actually have to be
involved in much of the work andjust kind of manage your teams.
(10:54):
I'd like, yes, 100% would ratherhave that.
And so it, and and and and I saythis because as you know, I've
talked a little bit but uhoffline, but you know, every
year I try to cut a tie tosomething big.
And this year it was adult ADHD.
So I started taking medicationand therapy and all the things
you do with that.
And in that time period, I'vegotten hyper focused on what I
really want and matter and whatI do well and what what what do
(11:15):
I want to build?
Because when you're when you'reADHD, you don't realize quite
the glass box you're existingin.
And you think like, you know,you just don't realize until
you're out of it a little bit,you're like, oh wow.
And what I found was I need aproduct and service for my my
company instantly relevant thatsomeone else can sell and my
team delivers.
And so what we come up with, tobe clear, was like exactly this.
(11:37):
I was like, well, cool.
That will basically run lead genfor people who and it costs a
dollar an hour.
It just runs 24-7.
And so it's like, okay, well,that's a pretty good offer.
Like, we're cool.
I'll I someone to basically workon my lead gen for 24 hours a
day, seven days a week for adollar an hour.
Um, it's a crazy valueproposition, but we do that.
And and now it's like, you know,you literally like this week, we
(11:58):
just started kind of releasingthe proposals on that and wrote
like I think six proposalsyesterday for that.
Just send them out.
And the point being is it'saround that exact same thing.
What do I want to do and whatwould make me happy?
The question on books is if itdoesn't exist yet, I like you
said, shape up two differentthings that make it exactly the
same.
Which one do you want to go do?
(12:19):
Um, I think that's such abrilliant strategy.
Now, do you continue thatstrategy today?
I think if you're letting metake a minute there to
self-promote, but no point beinguh it's so relevant in my world
just today, what you just said,because it is truly like why I
really don't like doingcoaching.
I do it as part of what we do,but I really don't because it's
just it's a lot of mentalstrain, a lot of work.
So I don't really want to do itlong term.
(12:39):
Yeah.
Uh you do you take that samesimplicity approach for the
organizational piece, or doesyour stuff evolve past that now?
SPEAKER_00 (12:47):
So what I do is I have I have no crookie cutter
approach.
And that's one of the thingsthat I really pride myself on is
I feel like each client I workwith, um, I encounter where
they're at and what their whattheir issues are.
Sometimes people, there'sthere's an old saying in
organizational um uh cultureanalysis, it's the problem as
(13:10):
stated and the problem as real.
And so, you know, a lot of timesI'll hear like a business owner
say, Well, if I could just getmy people to perform better, I'd
be happy.
And then you start looking, andand there's an article I wrote a
few years ago called, but whatif you're the problem?
Right.
And that's often the case.
(13:31):
So um, so I do ask questionslike that, but there's there are
different things with differentpeople.
One of the things I've starteddoing is I use a behavioral
assessment um that is based onthe big five personality traits
and cognitive processing, whichis how people think.
And so I ask all my clients todo that.
And then we start from a uh dataperspective rather than my
(13:54):
opinion versus their opinion.
And if it says uh one of thereports is on communication, if
it says, here are yourchallenges with communication,
it's not like I think I'm agreat communicator.
No, I think you're not a greatcommunicator.
It's like here are the the someof the data behind this.
As you reported in yourquestionnaire, let's unpack
(14:16):
that.
SPEAKER_01 (14:17):
Yeah, and I I think having a data approach today,
data can be manipulated a littlebit.
Uh in today's business you have.
It's got a long role, right?
Gone from, oh my God, I don'twant to be an entrepreneur.
I got my first client.
You probably got did you get alittle bit of an addiction on
that one?
Like, oh, that was that was fun.
I love that win.
SPEAKER_00 (14:39):
Well, so yeah.
So what happened with me is whenI started my business, I started
it right into the teeth of thefinancial crisis of 2008, 2009.
And so by the end of 2008, inDecember of 2008, my total
billings for the month were$350.
(14:59):
Um, and all my projects driedup, everybody put everything on
hold, and most of them nevercame back.
Um, so that was a really scarytime.
You know, I had to dip intosavings to survive.
Um, I had a nice house, threekids, um, my wife now of 36
years, uh, you know, a mortgage,all the bills that you have, and
(15:21):
$350 a month in income just isnot gonna cut it.
SPEAKER_01 (15:26):
No.
Um, and as much as I tell peopleto be entrepreneurs, I will say,
you know, my wife had a W-2 formy first year, so I could
reinvest back in my business.
And I will tell you, you do needsome type of income or be very
comfortable with I've saved thismoney.
I'm gonna I'm gonna burn throughit trying.
Um as an entrepreneur, you know,you're gonna have a risk
(15:47):
element.
It's probably really nodifferent than working for
somebody, except that risk ispushed out till your mid-40s or
early 50s when you're gonna getaged out, priced out, and that
risk is much, much higherlonger.
It's much easier to do earlythan go burn through 30k of
savings in a year, tryingsomething and fail, not failing,
but maybe just not doing whathappened, and be able to go back
(16:08):
into the workforce.
It's way harder longer on lateron because you're risking you
have no time for recovery to doit.
And and I would tell you, likeyou don't realize that when
you're 20 something is maybe 30kat the time, whatever it takes
to live for a year is a lot.
When you get older, you're like,oh my god, I wish I would have
done it then.
unknown (16:26):
Yeah.
Yeah.
SPEAKER_01 (16:27):
Well, you know, building out pretty a month or
something.
SPEAKER_00 (16:30):
Yeah, I did I did it when I was ready.
Um, you know, I probably shouldhave forced myself to be ready a
couple of years earlier, but um,you know, it worked out.
My quality of life went throughthe roof.
You know, of course you lose thecorporate benefits and paid
vacations and you know,affordable health health care or
health insurance, you know, allof that stuff goes away.
(16:53):
But um, I said to my wifeafterwards, I said, you know, I
think I probably would have diedbefore I was 40 because I was
working so hard and pushingmyself, a lot of business
travel.
And uh so, so you know, it kindof saved my life, even though it
was was a challenge, you know,at that time.
SPEAKER_01 (17:12):
And you really don't know because I know what what
the course of a life would havebeen if you hadn't done
something.
So you can you can take it, it'shappened for you or to you.
Uh how about today though?
What's kind of the metaphorictie in your business today you
struggle with?
SPEAKER_00 (17:25):
Um, so one of the things is, and and um this is
this is gonna sound a littlecocky, and I don't I don't mean
it to be that way, but mychallenge is I can do a lot of
things.
Um, you know, I'm I'm good atcopywriting.
Um, I've been developingwebsites uh since the mid-90s.
(17:47):
Um I, you know, I'm I've got alot of experience in marketing.
Um, I've written a book and I'vegot a couple more books
percolating.
So the biggest challenge for meis to, much like I did with that
client, is to focus in on whatare, you know, really for me the
one or two things that I want todo.
Um so I'm proud of myself.
(18:08):
I've officially stopped takingany editing or copywriting
assignments.
Um, I've stopped doing allwebsite development.
Um, I don't do marketingconsulting for people.
I really stick to executivecoaching and organizational
consulting.
And those two really go hand tohand because a lot of the issues
(18:29):
in companies are um are theleaders, right?
The leaders need to take action,change their actions, um, you
know, make hard decisions, etc.
And then that affects theorganization.
SPEAKER_01 (18:43):
Yeah.
And and you know, as a marketer,right?
It's a lot easier to marketyourself on those two elements
of service that are realinterrelated.
It's it's really how theproblems frame to you is what
ends up being it's the sameservice, effectively, right?
Just different framing of theproblem.
Uh, I'll take all your marketingconsulting, by the way.
You want, you can send themright over.
That's all we do.
So uh but the uh I'll send allthe executive coaching to you
(19:06):
because I do not want to do anyof that.
Um easy.
But the the it's not even anarrogant thing you said, or it's
a it's uh I could do lots, butwithout knowing it, right?
I built a website for my clientin an hour with AI and it ran
ads against it within four hoursand have leads coming in within
24 hours.
Yeah, good site, and it's SEO'dand it's like not that I care
(19:28):
about any of that stuff, butit's like Google Analytics are
hooked in, pixels are hooked in,and I did it in an hour.
And it cost me a dollar, onedollar, and it cost me 50 a
month when that trial's allover.
My point being is AI copy forthe middle sized small business,
you know, like it's gonna do allthat for you because you don't
need anything more than what Ijust put up for a small
business.
And consulting though continuesbecause it there's always new
(19:51):
tech, there's always new thingscoming in, there's all always
people involved.
For that Away, my point.
Being is it's you're gonna needconsulting at all times.
So I think the the shift, and uhyou know, you're not a spring
chicken, so your your swan songis is now set.
You're you know what you'regonna go do from to the time
you're like, I'm kind of donedoing this.
(20:12):
You're good.
Yeah.
SPEAKER_00 (20:13):
So yeah.
So one thing I will say on AI isum I use it intensely in my
work.
Um and so like uh here's a quickexample.
Um, I had uh a company I'mworking with had all the C-level
people uh rate the CEO um on hisstrengths and how those affect
(20:35):
the organization as well as itschallenges.
Um AI helped me build the ratingsheet based on the values and uh
mission and vision of the of theCEO, as well as uh strategic
imperatives, the way he wantsthe company to operate.
Uh so that created uh uh anamazing Excel sheet for me.
(20:56):
I sent that out to all theC-level leaders in the company.
They completed it, I uploadedtheir results, got it to
tabulate everything, and then Igot it to conduct a statistical
analysis of um of all of theperformance factors of the CEO.
Um, and then I also I was not agreat statistician in college.
(21:20):
I loved the concepts, but I wasnot great at um manually doing
the formulas.
So um, but I understand datareally well.
And what I did was then asked itto adjust for outliers, um, to,
you know, to give me a moreaccurate score.
And anyway, it rated theperformance of the CEO in the
(21:42):
eyes of the C-level leaders, andI'm presenting that to him
tomorrow.
Um, and that's that's amazing.
It would have taken me days todo all of it.
Yeah, and it and it was hours.
SPEAKER_01 (21:53):
It's it's funny how AI and you know related to like
let's say marketing andconsulting or strategy, when we
produce podcasts or YouTube, andthey're always like, hey, what
should we be talking about?
The amount of research we can dowith AI and how we take their
current data and competitor databased on what we know and say,
hey, listen, give us the youknow eight to twelve questions
that people are searching on SEObased on this problem this
(22:14):
person solved and the competitordata, it's amazing how much
better the the content trendsrelative to what they were doing
when we kind of focus that way.
And it's it's stuff that wouldhave taken me in a team hours
and weeks to put together.
It's done in minutes.
Like it's crazy.
It's so good.
So if you're not using it forthe purposes of research and
strategy uh setup, you stillshouldn't interpret it.
(22:35):
Meaning, like it should give yousome V because it's what you are
seeing.
You can ask it for strategyrecommendations, but I'd be tell
you on most prompts, it'sprobably better.
Ask me questions as if I was aCEO, what you'd want to know
before answering about strategy.
It's really good about doingthat.
That way, if you answer more andmore, it actually can really
help you do some stuff.
But if you if you just say giveit to me, then it's pulling from
blogs and you're just vanilla.
SPEAKER_00 (22:56):
Yeah, yeah.
I use it a lot for umcorrelating different things uh
and and doing kind of that thatroad analysis.
And then I challenge it.
I will I'll be like, no, youweighted whatever too heavily,
you know, redo it, but reduceyour reliance on this data set
or whatever.
I've I've fed it.
SPEAKER_01 (23:16):
I've flat up called it a liar.
SPEAKER_00 (23:18):
Oh, I get pretty angry.
So last night uh I needed it toproduce part of this report I'm
doing tomorrow, and it told meit was producing it after 20
minutes.
I'm like, where's the Worddocument?
And it said, Oh, you'reabsolutely right.
I failed to do this.
So anyway, it promised me lastnight.
This is Chat GPT.
It promised me last night thatit would deliver the finished
(23:40):
file to me by 7 a.m.
this morning.
So a little after seven, I goton my computer.
I said, Where's the file?
It said, You're absolutelyright.
I failed to do that overnight.
I'll have it for you.
SPEAKER_01 (23:51):
Right.
SPEAKER_00 (23:51):
Yeah, yeah.
It was like, I was like, yourperformance is not meeting my
needs, right?
It was like, so it finally toldme it couldn't produce the word
file for me, but it would put itin text for me to copy and
paste.
And then it did.
And then it said, Um, would youlike me to email the file to you
when I have it?
I said, Yes, please.
Uh, and a few minutes later, itsaid, I was unable to email you
(24:14):
the file.
So here's the file you ask forto download, which is what I
wanted in the first place.
So it it is it is like a poorlyperforming employee someday.
Oh, it's like, I don't needthat.
I'm about to hire somebody forthat point.
SPEAKER_01 (24:27):
Uh you know, it's as uh we were discussing here
today, but how do you definesuccess?
SPEAKER_00 (24:33):
Yeah, so I have for me, right?
I think every person has todefine their own success.
For me, I have decided successfor me is enduring contentment,
right?
I don't need to like live lifeat like the absolute high peak,
high point, like I'm at a partyor celebration every minute, and
I don't want to like wallow likeEeyore in uh, you know, and like
(24:58):
woe is me.
I just want life to be good.
Um, you know, me to be able tosupport myself and my family,
uh, plan for the future and dothe things that I like.
You know, that was one of thethings when I worked in the
corporate world.
There were so many things that Ididn't like.
There were people who aredifficult to deal with that I
had to accept as as my clients.
(25:20):
And now, like if I don't, if ifI'm talking to somebody about
working with them and I just I'mnot feeling it, I will not
accept them as a client.
SPEAKER_01 (25:30):
Good.
I I haven't uh turned one down,but I've barely fired one
myself.
So I I I know what you're kindof coming back from that.
SPEAKER_00 (25:37):
Um, yeah, I've done I've done both, and I had one
guy who got super angry with me.
He's like, he's like, uh, do youmean to tell me that because you
don't think we're gonna be ableto get along, that you're not
gonna work with me?
I'm like, yeah, that's what I'mtelling.
We we just seeing things toodifferently.
This is not gonna work.
And then he kept calling me, andI finally had to block him
(25:58):
because I was I was done.
SPEAKER_01 (26:00):
See, I I'm there with there.
There I go.
Okay, fine.
The price is triple.
SPEAKER_00 (26:06):
He did that one time and they said yes, and I was
like, oh no.
SPEAKER_01 (26:10):
I meant quadruple.
What's centillion, whatever it'sseven is, I don't know.
Yeah.
I don't know.
Uh so uh first of all, hey,where should someone get a hold
of you if they want to have aconversation with you?
SPEAKER_00 (26:25):
Yeah, so um, so I'm on LinkedIn.
I use LinkedIn a lot.
Um, so they can find me there.
My email, I made it tried tomake it really easy.
It is chuck at chuckemail.com.
Um, and uh that's that's thebest way to find me.
Always happy to talk withpeople.
Um, I love hearing people'sstories, challenges, and there's
(26:47):
a way we can help each other.
Let's go for it.
SPEAKER_01 (26:50):
Awesome.
All right, last question.
If there's a question I shouldhave asked you and I didn't,
what was that question?
And how would you meet?
SPEAKER_00 (26:57):
What was the qu what what is a question you didn't
ask?
That's a really good question.
Um, so here we go.
I'll just be really deep.
What's the purpose of life?
SPEAKER_01 (27:06):
Um, so it's only a 28-minute or so show, but we can
go ahead and try if you cananswer that in 30 seconds.
I'm gonna say you've got to doboth again.
SPEAKER_00 (27:14):
I can.
I think we are here to uh learnand grow uh and become a better
version of ourselves every day.
And that's what I strive to do.
And that's really why I lovecoaching, because that's the
that's how I focus.
Um, how do we all be betterhuman beings?
SPEAKER_01 (27:31):
Somebody would answer the entropy.
Which is the opposite of whatyou say.
SPEAKER_00 (27:37):
Yeah, exactly.
SPEAKER_01 (27:38):
There's an argument, there's an argument for love,
there's an argument for that,and they might be the same
thing.
We don't know what's destructiveor constructive.
We we don't know.
We don't know, but everythingbuilt is designed to be
destroying something else.
SPEAKER_00 (27:48):
So exactly.
In the end, in the end, we willall return uh to the earth.
SPEAKER_01 (27:56):
Stardust.
We will become stardust.
SPEAKER_00 (27:58):
We will be dust in the stars at some point, and
then and then we've got a singlefour billion years.
Yeah, we are stardust, we aregolden.
Yeah, there we go.
SPEAKER_01 (28:07):
Uh Chuck, thanks very much for coming on today.
Uh I I really appreciate you uhtaking the moment to spend with
me.
SPEAKER_00 (28:13):
Yeah, thank you, Thomas.
It's been great talking with youand uh everybody who's out there
listening to your podcast.
Thank you.
SPEAKER_01 (28:20):
Hey, look, get a hold of Chuck Hall on uh on in
LinkedIn.
It's easy.
Chuck Hall.
You'll see his gorgeous face,like some hair, got a lot of
hair.
Anyway, uh thanks for listening.
Uh, if you're still in the showwith us, thank you.
Uh, if this is your first time,I hope it's the first of many.
And and get out there, whoeveryou are, to to cutting a tie to
whatever's holding you back fromthat success.
(28:40):
But don't forget to find thatsuccess first.
Thanks for listening.
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