Music plays a pivotal role in the retail customer experience as well as retailer's success.
As Ola Sars, CEO of Soundtrack Technologies, shares with Judy Mottl, editor of Retail Customer Experience, in this episode of the CX Innovators podcast, music has become a CX strategy that can drive customer loyalty as well as revenue.
Sars was a co-founder and COO of Beats Music, a subscription streaming service acquired by Apple in 2014 in a $3 billion dollar deal and which eventually transformed into Apple Music.
The Stockholm-based serial music tech entrepreneur is a 2024 Billboard International Power Player. Initially developed in a joint effort with Spotify, Soundtrack serves over 80,000 businesses across 74 countries with a music catalog of more than 100 million tracks available for commercial use.
Check out the Networld Media Group YouTube channel to catch up on past CX Innovators podcasts.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.