All Episodes

February 14, 2023 26 mins

Karen Lellouche Tordjman has a worldwide background - born in San Diego but raised in Paris, she speaks several languages and now works in Mexico City, contributing to BCG X, the tech build and design department of Boston Consulting Group. Karen currently focuses on customer experience and digital transformation, among other major issues in the automotive industry, and has been with BCG since 2004, joining soon after her graduation from HEC Paris, one of France’s most prestigious business schools.

In this episode, Karen speaks to Derek D about helping companies make changes to their user experience with the future in mind, how OEMs and dealers will need to collaborate in the EV era, and how the role of salespeople may soon be changing. Plus, she offers insights on why dealers should pay more attention to collecting customer data, why dealers’ EV sales effectiveness will depend on OEMs’ investments, preparing for change that’s sooner than most people may have expected, and more.

Karen Lellouche Tordjman | BCG

Episode Highlights:

  • Why EVs could lead to less-frequent service appointments that are more complex and expensive
  • The piece of the multi-channel sales process that isn’t “fully cracked” yet
  • The ways in which automotive sales is analogous to industries like large appliances and furniture, and the lessons to be learned from that comparison
  • Karen’s predictions on the rise of autonomous cars, consumer-level flying vehicles, and more

“The biggest answer that we got is that ‘I want to touch the car, test the car, and hear the engine.’”

— Karen Lellouche Tordjman

|| Dealer News Today is a DCG Media production

Mark as Played

Advertise With Us

Popular Podcasts

I Do, Part 2

I Do, Part 2

From Executive Producers Jennie Garth, Jana Kramer, Amy Robach, and T.J. Holmes. Did you think you met the love of your life and marry him, only to realize it was actually “thank you, next?" Did this jerk cheat on you and leave you feeling alone and hopeless? Don’t make the same mistake twice... Get it right THIS time! Is it time to find true love…again?! If you loved the Golden Bachelor, SILVER just might be your color. Older and wiser, 50 and Fabulous, and ready for a little sex in the city. Everyone has baggage, but you’re not bringing it on this trip. Second Times The Charm. I Do, Part Two. An iHeartRadio podcast...where finding love is the main objective.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Bobby Bones Show

The Bobby Bones Show

Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.