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March 18, 2025 • 37 mins

Summary

In this episode of Deals with Heals, host Debra Bowers interviews AI expert Shahar Boyayan about the intersection of artificial intelligence and consumer behavior. They discuss how AI is transforming business operations, the importance of understanding consumer behavior in the age of AI, and the cost-effective solutions available for entrepreneurs. Shahar emphasizes the role of AI in supporting women entrepreneurs and the necessity of hyper-personalization in marketing. The conversation also covers various AI tools for content creation, highlighting the rapid advancements in technology. In this conversation, Debra Bowers and Shahar Boyayan explore the transformative role of AI in content creation, marketing, and business growth. They discuss various AI tools that facilitate content generation, social media automation, and understanding complex information. The conversation emphasizes the importance of leveraging AI for competitive analysis, sales data insights, and contract comprehension, while also addressing common misconceptions about AI usage. The discussion concludes with encouragement to embrace AI tools for enhancing business efficiency and creativity.

Takeaways

  • AI is increasingly shaping consumer behavior and business strategies.
  • Understanding consumer behavior is crucial for effective marketing.
  • AI can automate tasks, saving time and increasing efficiency.
  • The adoption of AI can lead to significant cost savings for businesses.
  • Women entrepreneurs can leverage AI to manage multiple roles effectively.
  • Hyper-personalization is becoming essential in customer interactions.
  • AI tools can help in content creation and marketing efforts.
  • AI can learn and adapt from interactions, improving over time.
  • Automated systems are preferred by a majority of consumers.
  • AI technology is evolving rapidly, offering new opportunities for businesses. Creating content without being on camera can attract different audiences.
  • AI tools like Canva can simplify graphic and video creation.
  • Automating social media posts saves time for entrepreneurs.
  • AI can assist in brainstorming and developing training programs.
  • Understanding complex contracts is easier with AI assistance.
  • AI can analyze competitors' strategies for better marketing.
  • Sales data can be uploaded for insights on profit margins.
  • AI can help identify weak points in contracts and business strategies.
  • Using AI should not be intimidating; many tools offer free trials.
  • Embracing AI can lead to more efficient business operations.

Chapters

00:00 Introduction to AI in Business

02:24 Understanding Consumer Behavior and AI

04:44 The Impact of AI on Business Operations

11:21 Cost-Effective AI Solutions for Entrepreneurs

14:36 AI's Role in Supporting Women Entrepreneurs

19:51 AI Tools for Content Creation

22:27 Creating Content Without the Camera

23:50 AI Tools for Content Creation

24:50 The Role of AI in Marketing

26:30 Using AI for Business Growth

28:35 AI for Understanding Complex Information

30:50 Leveraging AI for Competitive Analysis

32:34 AI in Sales and Market Research

34:29 Understanding Contracts with AI

36:29 Final Thoughts on Embracing AI

Please check out Shahar's website where you can download her free report on Consumer trends in the AI revolution https://proptalkie.com/

You can find out more about our host Debra Bowers and learn more about her agency Hexagon Media at her website .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


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