The Million Dollar Leap: Growth Strategies for Entrepreneurs with Ann Carden Episode 64

Summary

In this episode of Deals with Heals, host Debra Bowers interviews Anne Carden, a seasoned business growth expert and marketing strategist. Anne shares her entrepreneurial journey, detailing her transition from corporate management to entrepreneurship and her development of the Million Dollar Leap method. The conversation delves into the importance of authority marketing, building expert influence, and the shift from traditional influencer marketing to a more strategic approach. Anne emphasizes the need for cohesive marketing strategies that align with sales systems to drive business success. The episode concludes with resources for listeners, including Anne's magazine and podcast.

Takeaways

• Anne Carden has over 43 years of experience in business marketing and sales.

• The Million Dollar Leap method is a four-step process for rapid business growth.

• Authority marketing goes beyond branding; it builds trust and influence.

• Expert influence is crucial for attracting clients and closing sales.

• Cohesive marketing strategies are essential for effective lead generation and sales.

• Social media should not be the only focus; understanding your audience is key.

• The right marketing tactics must align with business goals to be effective.

• Building a personal brand requires more than just a logo; it involves establishing authority.

• Influencer marketing should focus on being influential rather than just gaining likes.

• Anne's magazine and podcast provide valuable resources for entrepreneurs.

Chapters

00:00 Introduction to Entrepreneurship and Guest Introduction

02:19 Anne's Journey into Entrepreneurship

08:54 The Million Dollar Leap Method

12:05 Expert and Authority Marketing Explained

15:47 Building Influence and Authority in Business

19:56 The Shift from Engagement to Influence

21:21 Exploring Round Tables and Their Value

23:00 The Importance of Tailored Marketing Strategies

24:50 Understanding the Cost of Ineffective Marketing

26:09 The Role of Strategy in Marketing Success

30:01 The Fallacy of 'Set It and Forget It' Marketing

32:18 Integrating Sales and Marketing for Success

34:30 Building Influence Through Expert Content

36:57 Resources for Continued Learning and Growth

37:52 Untitled-2 (2).mp4

Check out Ann's Expert in You Magazine

https://issuu.com/expertinyou/docs/eiy_magz_winter_2024?fr=sZDJkMjc0OTkxNjg

Or Reach out to her at https://annlcarden.com/

https://www.linkedin.com/in/anncarden-business-consultant-coach/

You can learn more about our host Debra Bowers and reach out to her at https://dealswithheels.com/

Download her free eBook titled 5 Steps to Having a Mindset for Success at https://hexagonmedia.net/free-ebook-opt-in

Thank you for listening!

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