Six ways to raise your chances of going viral

Focus Your Attention on One Channel

• Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).
• Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.

Mention or Message Influencers

• Research a list of relevant influencers ahead of your launch.
• Tag them or send them direct messages when you go live.
• Even if they don’t respond, the algorithm may push your content to related influencers.

Find a Press Angle & Use PR

• A solid press hook (beyond “look at this video”) can spark media interest.
• Working with a PR professional ensures your press release is compelling and angled for coverage.

Optimize Your YouTube Title & Thumbnail

• Use titles that match what people are searching for—avoid clever or abstract titles no one will type in.
• Thumbnails should feature people or images that reflect the core idea of the video.
• YouTube’s algorithm often rewards strong click-through rates and clear metadata.

Choose Your Launch Day Wisely

• Guy’s rule of thumb is Tuesday—people are settled in from Monday and more likely to engage midweek.
• Avoid launching on days when major news events could overshadow your video.

Encourage Employees & Advocates to Share

• Ask team members and loyal customers to like, comment, and share on launch day.
• Avoid giving them identical copy to post; personalize messages to keep social platforms happy.

The Golden Rule

• Create Something Worth Going Viral
  • The best “hack” is genuine, resonant content. If it’s not engaging, none of the above tactics will matter.
  • Don’t chase virality—focus on delivering real value and entertainment.