Eric Soden believes technology should serve people—not the other way around. As Managing Partner of Capitalize Analytics, he’s spent more than a decade helping companies cut through inefficiency, automate processes, and use data as a true competitive edge.
In this episode of Decision Points, Eric unpacks the journey that took him from Wisconsin to Dallas, from IBM to entrepreneurship, and from sales engineering to founding Capitalize Analytics. What began as a niche analytics shop serving oil and gas has grown into a trusted partner across industries, guiding organizations through digital transformation with a focus on outcomes, not buzzwords.
Eric shares candid insights about how companies can approach automation and AI responsibly—starting with the problem, not the tool. He explains why large language models like ChatGPT are powerful but imperfect, how enterprises should weigh ROI against unpredictability, and why the key to success lies in combining strategy, technology, and training.
For leaders navigating today’s fast-changing tech landscape, Eric’s story is both practical and inspiring. His message is clear: the future of AI and analytics isn’t about replacing people—it’s about freeing them to do their best work.
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