In this episode of Deconstructing Comp, Yvonne Guibert and Rafael Gonzalez talk with Liva Rivera, Chief Communications Officer at Hamilton, Miller, and Birthisel Law Firm, for a lively conversation about the power of social media in building relationships, expanding professional networks, and supporting mentorship within the workers’ compensation community.
Liva shares how platforms like LinkedIn have evolved from simple professional profiles into powerful tools for connection. Rather than approaching social media with a rigid strategy, she explains how authenticity, curiosity, and consistency have helped her build meaningful relationships across the industry. What began as casual online engagement eventually led to real-world collaborations, friendships, and opportunities, demonstrating that the workers’ compensation community is often much smaller and more connected than people realize.
The conversation also explores the human side of social media. Liva discusses how showing up online can sometimes invite criticism or skepticism, but she encourages professionals not to let that stop them from participating. Social media, when used thoughtfully, can amplify voices, foster mentorship, and help newer professionals find their place in the industry. For those who feel unsure about posting or engaging, Liva offers a refreshing perspective: you don’t need a perfectly curated plan, just start joining the conversation.
Yvonne, Rafael, and Liva also dive into the importance of mentorship and community, highlighting how social platforms can bridge generational gaps and help emerging leaders connect with experienced professionals. Whether it’s sharing insights, celebrating successes, or simply supporting each other’s work, these digital spaces can strengthen the professional fabric of our industry.
If you’ve ever wondered how to use social media in a way that feels genuine, productive, and relationship-driven, this episode offers practical insights and plenty of inspiration.
We talked about Rise Professionals on the episode. Be sure to check out their website and their 2026 Annual Leadership Summit under events.
¡Muchas Gracias! Thank you for listening. We would appreciate you sharing our podcast with your friends on social media. Find Yvonne and Rafael on Linked In or follow us on Twitter @deconstructcomp
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