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March 9, 2021 50 min

Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.

Links mentioned in this episode:

Manufacturing Demand Book:

[Video] BDO Digital Acquires DemandGen:

Ash’s latest blog post on CMO Council:

--- Check out these other resources! DemandGen Resources Hub: DemandGen Blog: DemandGen TV: 

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