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May 4, 2021 38 min

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In this episode, we talk about the importance of customer expansion and maintaining a strong customer experience. Listen as we share what B2B and B2C companies can learn from each other, how you can evaluate and redesign your buyers journey, and more. Check out The D3 Methodology here:? Check out these other resources! DemandGen Resources Hub: DemandGen Blog: DemandGen TV: Manufacturing Demand book:

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