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May 11, 2021 41 min

Latane Conant, CMO of 6sense, joins the podcast to talk about various topics derived from her book: No Forms. No Spam, No Cold Calls. Listen as Latane opens up about her journey into the role as head of marketing, reveals her 4-step recipe for personalization, and shares what the future of account-based sales and marketing looks like. Read more about Latane’s book here: Check out these other resources! DemandGen Resources Hub: DemandGen Blog: DemandGen TV:  Manufacturing Demand book:

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