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June 29, 2021 33 min

Lisa Cole recently released her new book, The Revenue RAMP. In this episode of DemandGen Radio, Lisa shares how you can use the framework outlined in the book to transform your marketing functions while accelerating revenue growth. Lisa also shares her process behind writing the book, how marketing leaders can avoid burnout, and the importance of organizational alignment. Tune in to learn how you can get a free copy of The Revenue RAMP.

Learn more about The Revenue RAMP here:

Looking for a way to visualize your modern marketing organization? Check out our demand center poster:  Check out these other resources! DemandGen Resources Hub: DemandGen Blog: DemandGen TV:  Manufacturing Demand book:

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