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October 19, 2021 35 min

Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?

Do you need all four traits to be successful today? Actually, yes.

In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.

Join us as we discuss:

  • How courage means becoming the Marie Kondo of marketing.
  • The difference between being artful and being an artist.
  • Why thoughtful execution focuses first on employees.
  • How most marketers miss being truly scientific.
  • The CMO and CFO relationship.
  • Check out these resources mentioned:

  • Renegade Marketing by Drew Neisser
  • CMO Huddles
  • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on or search for DemandGen Radio in your favorite podcast player.

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