Overcoming Strategic Challenges in Content Marketing - Jennifer Apy, Chief Outsiders

 | How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment. 
 
 Takeaways: 
 Attend this session to learn how to…-- Analyze core content marketing strategy needs-- Develop a template to articulate content marketing objectives and goals-- Build a KPI Dashboard to measure results and drive optimization goals Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.