In today's episode of Digipreneur FM, Keron dives deep into one of the biggest shifts happening in business right now: AI has become your customer’s best salesperson — and many Caribbean businesses (and businesses globally) aren't ready for it.
Through personal stories, real-world case studies, and practical insights, Keron reveals how today's consumers are using AI tools like ChatGPT, Perplexity, and Gemini to research, compare, and even complete purchases — all without ever speaking to a human being.
You'll hear how Keron himself used AI to confidently choose a new Fujifilm camera, showcasing just how dramatically the customer journey has changed... and why businesses need to catch up — fast.
If your business isn't set up to be AI-friendly, you're not just missing out — you're invisible.
Tune in and learn how to future-proof your brand for the AI-driven world of commerce.
3 Key Takeaways:1. AI is the new personal sales concierge. Customers now use AI to research products, compare competitors, find discount codes, and even finalize purchases without ever engaging a human sales rep. If you're not present online with the right digital infrastructure, you're invisible to them.
2. Businesses must be "AI-friendly" to survive. Having a fast, mobile-optimized website, e-commerce capabilities, strong SEO, and content that answers customer questions is no longer optional — it's critical if you want AI to find and recommend your business.
3. The shopping experience is now hyper-personalized and frictionless. From product discovery to checkout, AI empowers consumers to tailor every step of the buying journey to their needs. Brands that create easy paths for AI-assisted shoppers will win — everyone else will lose ground quickly.
Resources Mentioned:-
Visit KeronRose.com to learn more about building your digital presence and taking your business global.
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