Digital Marketing Masters Podcast
Digital Marketing Masters, brought to you by Hook SEO Digital Marketing of Hillsboro, Oregon. Actionable, tactical information you can use to immediately improve your business, sales, and marketing.
Episodes
November 17, 2022 • 43 mins
Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My Business Builder Throwdown co-host, D. Scott Smith shows us how to get a book publish in a short time and use platforms like Amazon to drive leads and sales.
Check out the Publish Your Book podcast here: https://www.dscottsmith.com/podcast
Find out more about Matt Rouse and his publications: https://matthewrouse.com
Mark as Played
October 31, 2022 • 42 mins
Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative solution provider, award-winning short filmmaker, crowd-funder and TEDx producer. Adrian has produced Electronic Press Kit (EPK) documentaries on films, produced content for the 2008 Obama for America YouTube team, and somehow still had time to become a best-selling author.
https://www.linkedin.com/in/adrianroup/
https://www.filmcra...
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September 6, 2022 • 40 mins
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.
Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling...
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August 31, 2022 • 32 mins
A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affi...
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August 16, 2022 • 37 mins
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse,
Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he ...
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July 19, 2022 • 22 mins
Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 35 years of entertainment industry experience in both International and American markets.
In June of 2022, Clarissa wa...
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July 13, 2022 • 32 mins
Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental properties before turning 40 and has a passion for trying to change lives through real estate.
10 Mistakes Every Investor Makes Buying Their 1st Property
https://10investormistakes.com
https://lukeandrews.us
Hook Dig...
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July 5, 2022 • 27 mins
After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something.
Alison Ver Halen is a content marketer, SEO strategist, speaker and author who followed her love of writing into a career of helping other people tell their stories.
Matt and Alison chat about Content Marketing, SEO, some new and advanced SEO tips, as well as how search works, and how it is ...
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June 27, 2022 • 27 mins
Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product for Medium and Enterprise, Pipeline Signals.
Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36% of their usable value per year, and how we can fix these issues to help fill your lead...
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June 6, 2022 • 35 mins
Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories.
Find out how to "Get Your Startup Story Straight" with the Definitive Storytelling Framework for Innovators and Entrepreneurs.
Buy the book on Amazon:
https://www.amazon.com/Your-Startup-Story-Straight-Entrepreneurs/dp/1632...
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May 23, 2022 • 18 mins
Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market?
Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of Client Services in 2012 to over 300 employees globally today. Matt is also the co-author ...
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May 16, 2022 • 24 mins
Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.” How can your small business develop a process to bring in a stream of profitable leads you like to work with?
Danny Decker is a serial entrepreneur and a marketing strategist, consultant, and keynote speaker. Dan...
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April 25, 2022 • 24 mins
"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them"
Get the Book: https://www.amazon.com/How-Weve-Always-Done-Complacency-ebook/dp/B09VYFJ6JD
Support our shows and earn rewards: https://rally.io/creator/BBT/
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April 12, 2022 • 36 mins
I talk Digital Strategy with Ryan Swarie.
Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book came out in December 2021 and is a resource for any marketer or business owner looking to get serious with their digital efforts.
https://roadmap.digitalstrategysprint.com
https://www.digitalstrategybook.com
Buil...
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April 5, 2022 • 32 mins
How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall.
Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent
Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/
Support the show: https://rally.io/creator/BBT/
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March 29, 2022 • 24 mins
Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so.
https://www.impactannex.org
Support the show and get rewards with our Web3 Creator Coin: https://rally.io/creator/BBT/
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March 22, 2022 • 25 mins
Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert.
Yuloff Creative Marketing Solutions offers traditional and technological marketing plans, working two-on-you with owners of small companies. Several times each year they...
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March 15, 2022 • 22 mins
Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA.
Wendy has over 25 years of experience advising business owners on tax and cash flow strategies. Wendy brings her experience and her great sense of humor to any presentation!
https://www.wendybarlin.com
Check out our Web3 Creator Coin: https://rally.io/creator/BBT/
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March 8, 2022 • 29 mins
Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.”
Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. And now spends his time helping people improve their sales conversations. Helping people to close deals faster and dis...
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March 1, 2022 • 29 mins
Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption.
Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your Organization Back", featured in Business Leaders Edition, Vol 3. of ...
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