Listening to Frontline Workers: A Digital Transformation Case Study

Unlocking authentic frontline worker feedback drives effective digital transformation and risk prevention in manufacturing industries. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vivek Kumar, CEO and Co-Founder of TeamForce AI, and Cecil Puvathingal, Vice President of Sales and Operations at QuestionPro. They discuss how creating psychologically safe environments for frontline workers can transform safety outcomes while addressing the challenge of gathering honest feedback from the 80% of the global workforce who don't sit behind computers. Both Puvathingal and Kumar share their digital transformation strategies for implementing frontline feedback solutions through automation integration and cross-team collaboration. "The number one problem for us is never the employees using our system," Kumar explains. "The challenge is sometimes employer readiness around saying, wait, why do I want that?" They explore the partnership between TeamForce AI and QuestionPro, highlighting a powerful digital transformation case study where a manufacturing company reduced safety incidents to zero by implementing a worker-suggested solution—filming family members discussing the importance of their loved ones returning home safely. The conversation demonstrates how digital innovation breaks down silos between management and frontline workers, offering practical frameworks for leaders to capture critical insights without disrupting workflow while driving improved safety outcomes. Sponsors: Little Bird Marketing proudly supports the Marketing Research Education Foundation's 2025 Race Around the World for Education. This virtual event in May 2025 promotes STEAM education in underserved communities. Participants log miles to circle the globe three times and aim to raise $90,000. Form a company team to compete with other market research firms! Become a sponsor to help provide quality STEAM education to children who need access. For registration and more information, visit: https://www.mrgivesback.org/ Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices