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November 6, 2025 48 mins
We are at a point in time where the media universe is in complete turmoil. Legacy media like radio and television is fading, while social media in all its forms is ascendant. News and commentary are being mixed together so people can’t discern which is which, while major media conglomerates are merging and reforming. The purpose of this podcast is to understand all the changes that are in process.  

Eric Yaverbaum, CEO of Ericho Communications, is available for interview and commentary. A 44-year public relations veteran, Eric is a communications expert known for the industry-standard bestselling book Public Relations for Dummies, and is the bestselling author of seven other titles. He is a regular TV pundit, and has expert commentary featured in Forbes, Entrepreneur, The Washington Post, The New York Times, The HuffPost, CNBC, and PR Week, among others.

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