February 12, 2026 • 19 mins
Many business owners are asking: “How can AI help me stand out?”
In this episode, we challenge the premise. AI is a powerful tool—but tools alone never create differentiation. True distinction comes from clarity about who you are, what you stand for, and the unique angle only you can bring. Once that inner direction is clear, technology becomes an amplifier. Without it, even the best tools only produce average outcomes.
What You’ll Learn
- Why AI cannot create true differentiation for your business
- The difference between tools and identity
- Why uniqueness must come before technology
- How self-clarity turns AI into a force multiplier
- Why businesses that rely only on tools become interchangeable
Key Insight
Tools can enhance your path—but they cannot define it.
First, know yourself. Then use technology to express that truth at scale.
Reflection Question
Are you using AI to discover your unique voice—or to avoid finding it?
Takeaway
AI doesn’t make you stand out. It makes what is already unique about you more visible, powerful, and scalable.
Text us! We'd love to hear your thoughts.
Follow on Linkedin: Olivier Egli
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
I'm your host Olivier, and this is the Do
Happy Work Podcast, where welook at work in a different,
more natural, and more peacefulway.
This is the Do Happy WorkPodcast, and I'm Olivier, your
host and your voice of Nature inBusiness.
And in each episode, we're goingto investigate one central
question around work.
And Vera brought a new questionfor this episode, which is I
(00:23):
did.
SPEAKER_01 (00:24):
The question is, how is my business supposed to stand
out using AI?
SPEAKER_00 (00:29):
I think that this is a very interesting question
because you could replace theword AI literally with anything.
How can I use marketing to standout?
How can I use advertising tostand out?
How can I use a product to standout?
How can I use a messaging, amission, whatever?
What have you.
And I think it's important thatwe draw a difference or like we
(00:52):
draw a line between the tool andthat which makes us special.
You know, I I feel like we haveto ask the right questions.
So AI is something that rightnow has brought a lot of
attention into not just the workfield, I think humanity in
general, all over the world.
(01:12):
And the problem is that we havea tendency of not understanding
when a tool is a tool and whenthe tool uh starts to replace
us.
And I'm gonna lean out a littlebit.
I'm probably gonna uh voice anunpopular opinion.
If you need AI to stand out, AIshould replace you.
SPEAKER_01 (01:37):
Elaborate.
SPEAKER_00 (01:38):
I think you're picking up what I'm putting
down.
It's more like if you need atool, no matter how fantastical,
how advanced, how you know, howevolved that tool is to make you
desirable and different in amarket space, it means that that
tool will be the thing thatmakes you different and not you.
SPEAKER_01 (02:01):
Or worse, it will do nothing.
SPEAKER_00 (02:03):
Of course, it will do nothing.
That that would be my secondpoint.
My first point is like yourassumption shows that you have
nothing to offer.
And when you have nothing tooffer, it's like math.
Zero times a billion is stillzero.
So if if AI is a billion and youare zero, you use AI, you have
(02:23):
zero times a billion.
And that's a problem.
That's it that's a problem thatwe have this assumption, and
that's why we're so afraid ofAI.
Because we ourselves lack theclarity on our own value.
We put all our hopes into thisnew technology, but when you put
all your hope, you also put allyour fears into that.
(02:45):
You outsource your value.
This is what this question tellsme.
Somebody who asks that questionis actually truly asking
themselves, do I have anythingto offer at all?
And it's a valid question.
And I think it's the realquestion behind this.
Is it after all in business?
It's probably the question ofall questions.
(03:07):
Let's be honest, that's the realquestion we should ask
ourselves.
Not what is a certain tool gonnado for us.
What do we have to begin withthat is of extreme value to the
world, so that once we find agreat tool, we can use a tool
for leverage for thatdifferentiator that we have.
(03:28):
And so it's more likeconsequential.
It's not there's no causality,it's not like you are different
because you have AI, you'redifferent because you're or
you're you, because you areclear on your value, but because
you know that, and now there isa great tool, you can maximize
that difference.
(03:48):
You know, you you can make yourvalue more visible, more
accessible, and more affordable,right?
Because those uh AI agents willallow for a lot of small
businesses to create value muchcheaper, faster to a wider
demographic this is so true.
This is important, right?
SPEAKER_01 (04:07):
Yeah.
Do you and this is a questionreally more for you on like how
you feel about it?
Do you is it concerning to youthat people are embracing AI so
much when you know that theirbusiness really doesn't come
from a place of truth?
SPEAKER_00 (04:25):
I am worried that we are mentally not ready for this
kind of technology, and this iswhy all we see in it is either a
weapon or a thing that will youknow replace us or cast us into
misery.
But we don't see that uh a truerevolution is always for the
(04:46):
greater good of society.
But in this case, here we don'tsee it as such because we we
don't our work is not aboutthat.
So if humanity had a clear graspon work as being relentless
self-expression, then I wouldthink that would be the most
amazing thing because now AIhelps people to express
(05:08):
themselves better.
But because our current mindsetis one of how can I take more?
How can I uh retire sooner?
How can I uh increase my marginwithout increasing my costs, how
can I like increase my profitwithout employing more people,
those are scarcity thoughts.
And then you have a technologythat technically offers that.
(05:31):
That worries me because it meansthat we are going even further
down the rabbit hole ofscarcity.
So if we already hate working,we already hate being of
service, we already hatebringing like relevant human
value into the world, we alreadyhate it because we don't know
how to do it, because that's nothow we were educated.
(05:53):
So now we have this great toolthat promises us to uh to be
done with work faster and soonerand easier, we are going to be
worse off in the end, because AIis not gonna fix anything, it's
always the hand that uses thetool that can decide where it's
going.
And I might sound like a brokenrecord, but it it is in the end,
(06:16):
it's very simple.
It's always very simple.
Just a few years ago, we had aprogrammatic advertising online
that really took a leap forward.
So was you know, like theadvertising that was truly able
to track um viewer behavior.
I mean, we might not really talkabout this as a revolution, but
(06:37):
in terms of an evolution, it wasa big step forward.
The problem is just that thebusinesses that use that they
were not up to any good.
They didn't use the technologyto actually be more visible and
deploy better value.
They just did it because theywanted to harness more money.
Now that we have AI, it's thesame thing, it's just gonna be
at a scale of times a million.
SPEAKER_01 (07:00):
What about the people that are like, uh, no,
like humans always come out ontop, everything's gonna be fine.
Um, what do you think aboutthose people?
Like, AI is gonna come and sayit, yeah, it's going to replace
certain jobs, but at the end ofthe day, we're gonna be fine.
SPEAKER_00 (07:18):
Yeah, I mean, I don't have a crystal ball, but I
know that as we're part ofnature, and in nature,
everything that goes into acertain extreme has a tendency
of bouncing back, right?
It's uh the pendulum sways intwo directions, even though if
even if the swaying motion, youknow, goes farther than before,
it will eventually bounce back.
(07:38):
It has to.
Uh, there's one dangerousphenomenon happening right now.
It's not just that we haveaccess to this extreme
technology, there's also anextreme gap inequality that's
happening.
So that the middle class isbasically eroding.
It's something I always talkabout.
Uh, the middle class is whatkeeps us, what keeps an economy
afloat.
(07:58):
It's not the upper class becausethe upper class is separated
from the other classes, theyjust have their own
self-interest.
And the lower class does nothave a lot of mobility because
they're trapped in labor,they're trapped in low-paying
jobs.
It's the middle class that hasthe most mobility, the most
flexibility, and the mostmomentum.
But because the economy rightnow is getting into this great
(08:20):
divide where we only have twoclasses left, which is the
extreme lower class and theextreme higher class, we lose
this middle class that could useAI to build great things.
Platforms that are actuallysupporting grassroots movements
that could actually build valuethat helps people be free or
(08:41):
learn things that are importantfor them so they can actually
create art but also businessesthat serve human value.
I I don't want to soundaccusatory, but billionaires
rarely have the greater good inmind.
And the lowest class, and I hatethat term, but I have to use it
(09:02):
here to simplify it, they alsodon't have uh a society's best
interest in mind because they'retoo worried about survival.
SPEAKER_01 (09:10):
Yeah.
SPEAKER_00 (09:11):
So who has any flexibility to actually balance
the system is the middle class,and we have to hold on to the
middle class.
And I always hope you know thatI talk to people who find
themselves in the middle classwho are trying to use that
power.
So if you are in that position,you have a small business,
you're using AI agents orthinking about it, and you're
(09:33):
more and more involved in that,don't use it to get away and
rise in the ranks to become abillionaire or to just fend off
being poor.
Use it to create real value.
Use it to elevate that which istrue about you.
That also means, of course,again, it's just a tool.
(09:54):
It doesn't matter what they comeup with, it doesn't matter if
the news keep acceleratingthemselves about new algorithms
and new platforms.
What's relevant is what are yougoing to do with it?
What are you going to do withit?
And what precedes that is whyare you going to use those?
Because right now, when I talkto people, why are you using it?
(10:18):
Is it's kind of a me too, it's ame too assessment to do it.
Everybody's using it, I shouldbe using it.
SPEAKER_01 (10:25):
And that's behind, right?
I don't want to, I don't want tomiss out.
Or I think it comes, it comesfrom complete fear.
I don't even think it comes fromscarcity.
Ultimately, it's fear.
SPEAKER_00 (10:37):
Well, fear is how scarcity shows itself.
SPEAKER_01 (10:39):
Yeah.
SPEAKER_00 (10:40):
Scarcity is a is a concept, fear is an emotion.
Um, but in the end, the relevantthing is that you have this
great technology, and now you'regonna use it because you're
afraid, or you're gonna use itbecause it offers opportunity,
but not opportunity to overcomeyour fear.
Opportunity to spread somethingthat needs to be spread.
And that's what these AI agentsare actually great at.
(11:03):
You know, they can help youwrite a book, they can help you
plan your business, they canhelp you create products, design
an MVP, but only the middleclass will do that.
And with that question that youasked me at the beginning, that
shows me that the middle classis confused.
It shows me that the where thisquestion comes from, there are
(11:24):
people who are overwhelmed withbeing at this crossroad between
opportunity and possibility andan ever-changing world, and this
this uncertainty of the future,whether like, am I working to
survive, am I working to thrive,am I working to just, you know,
somehow make a dent?
(11:45):
This is wrong.
This is this is not the attitudethat we need to have.
As as people who are part of theeconomy, we have to understand
that we have an obligation toshow up as our truest self and
bring our unique voice into theworld so that it can touch
people, so that it can liberatepeople, so that it can enable
people.
AI can help you do that.
(12:06):
But you have to want to, and youhave to also first be clear.
Don't go into an AI agent andask AI agent who you are.
This is the craziest thing, youknow, that people are starting
to do that.
SPEAKER_01 (12:18):
It's so crazy, and sorry to interrupt you, but I
just I have acquaintances thathave full-blown philosophical
existential conversations withAI, and I'm like, why don't you
have that with yourself?
SPEAKER_00 (12:32):
Exactly, exactly.
SPEAKER_01 (12:32):
And I and like you're your own, be your own AI,
if you will.
SPEAKER_00 (12:36):
No, be your own real intelligence.
The real in the realintelligence, and the real I
will just say this to kind oflike put a lid on it, is what is
intelligence?
Intelligence in theunderstanding, in the current
understanding, I mean the wordintelligence has never been used
as often as now that we have anartificial form of it, which is
hilarious because intelligenceis part of being human.
SPEAKER_01 (12:59):
It's crazy.
We don't really listen that itis artificial intelligence that
we keep saying.
SPEAKER_00 (13:07):
You know what's off with it?
What is intelligence?
Well, intelligence for AI isrational intelligence, it's the
ability to connect two seeminglyunrelated dots, right?
This is how we measure uh IQ.
The ability to uh think abstractin abstract terms, to see
connections that are notobvious, to rationalize things.
(13:31):
This is how humanity understandsintelligence.
SPEAKER_01 (13:34):
It's such a um, I'll say it's such a westernized way
of thinking that oh man, whensomething is rational, we love
it.
We're like, oh, that makes somuch sense.
I get it, it's so clear, butit's completely lacking the
emotionality or the intuition.
SPEAKER_00 (13:53):
Yeah, yeah.
And so when we talk about EQ asemotional quotient, emotional
intelligence quotient, uh, andand where's the emotionality in
that?
We cannot synthesize emotion, wecannot.
But then there's also socialintelligence, which is the
ability to actually create,co-create.
(14:14):
So so to work not just foryourself, but to actually work
and present value into a systemwithin which you thrive, but
that also thrives along withyou.
That's a very important aspectof intelligence that is not
addressed with AI.
But you go into a forest and yousee that the trees don't exist
for themselves.
(14:35):
There's a closed system thatco-creates, collaborates,
communicates, co-co-co, which isthe hallmark of intelligence.
Look at our AI agents that wehave right now.
They have none of it.
They don't have theunderstanding of what it means
to exist as a connected being.
(14:56):
Because true consciousness isthe ability to tap into this
reality that we are all comingfrom one.
How is a machine supposed to beable to synthesize that?
It cannot.
We humans have lost thatability.
We humans are not even tappinginto universal consciousness or
(15:17):
work as part of collaborationwithin a system.
We have become so self-driven,so egotistical and selfish in
our ways of life that we act nodifferent than a machine.
And that's why we should fearthe machine.
Because we in our own work, wehave become machine-like.
Now comes a machine, and thescientists say that this machine
(15:38):
will soon be more intelligentthan us.
Intellectually, yes, possible.
Insufficient to say that they'resuperior, but because we have
done such a poor job atunderstanding what work is, at
doing real human work, yeah, themachine's gonna take that work
and it should.
SPEAKER_01 (15:58):
It should.
SPEAKER_00 (15:58):
It should.
Again, an agent, right?
We'll call them AI agents.
Agency has the word, the Frenchword agir.
Uh, and an agency means to act.
So an AI agent is really justsomething that acts on your
behalf.
(16:19):
But what if you don't know whoyou are, and now you have an
agent who acts on your behalf?
You're really just a brokenleader with a minion that is
just you know being fedhorseshit.
SPEAKER_01 (16:30):
Putting more noise in the world.
SPEAKER_00 (16:33):
But what if you actually had this conversation
with yourself and you actuallywent in there and looked at what
you have been bestowed with?
What are the true gifts that youhave?
What are the experiences youhave to share?
What is the happy work thatlives inside of you?
And now you take an agent andsay, say, I would like to act
upon that clarity.
(16:53):
Now the AI agent can give youleverage.
And then the whole question thatyou know we I I was trying to
answer in this episode kind ofdissolves.
It kind of like it dissolvesbecause You don't have to worry
about standing out.
No, because it's just it'sobvious that you are you yeah,
exactly.
It's obvious that you arestanding out, but AI is helping
(17:17):
you making that visible.
Making it visible, making itaccessible in in the world, in
in marketplaces, uh, as itshould.
And and that way we don't createmore noise because we're at
risk, right?
We know what it's doing to uh tothe music, to the music scene,
to the art scene, film scene.
(17:37):
We are creating a lot of noiseright now with these agents.
Uh and if we tracked back andsaid, like, I want to first know
what what my voice is, and thenI want to act upon it, we would
actually create great, greatpieces of value, great pieces of
art, great pieces of greatbusinesses.
SPEAKER_01 (17:56):
I mean, if you have something, you know, for
somebody listening, what is onething you can tell them they can
do right now if they feel likethat?
Lack of clarity.
SPEAKER_00 (18:07):
You have to build a plan of responsibility and and
an accountability in your AIapproach.
So rather than just you know,falling for the next trend,
falling for the next shinyobject, have a clear intention
first, where you say, like,okay, I want to know what I am
about, and then I want to findthe right tools that help me
(18:29):
bring that out, but then it alsomeans that whenever I use a
tool, whenever I investigate atool, it has to support that
intention, it has to supportsomething that's true about me.
So I I would really suggest thatyou develop a clear protocol in
(18:49):
the dealing with AI where yousay, I will be the master, I
will be the one holding the key,the intention, and the AI will
remain a tool.
I will not glorify it, I willnot worship it, I will see it as
a hammer, but I will claimresponsibility for that tool.
I'm your host Olivier, and this is the Do
Happy Work Podcast, where welook at work in a different,
more natural, and more peacefulway.
This is the Do Happy WorkPodcast, and I'm Olivier, your
host and your voice of Nature inBusiness.
And in each episode, we're goingto investigate one central
question around work.
And Vera brought a new questionfor this episode, which is I
(00:23):
did.
SPEAKER_01 (00:24):
The question is, how is my business supposed to stand
out using AI?
SPEAKER_00 (00:29):
I think that this is a very interesting question
because you could replace theword AI literally with anything.
How can I use marketing to standout?
How can I use advertising tostand out?
How can I use a product to standout?
How can I use a messaging, amission, whatever?
What have you.
And I think it's important thatwe draw a difference or like we
(00:52):
draw a line between the tool andthat which makes us special.
You know, I I feel like we haveto ask the right questions.
So AI is something that rightnow has brought a lot of
attention into not just the workfield, I think humanity in
general, all over the world.
(01:12):
And the problem is that we havea tendency of not understanding
when a tool is a tool and whenthe tool uh starts to replace
us.
And I'm gonna lean out a littlebit.
I'm probably gonna uh voice anunpopular opinion.
If you need AI to stand out, AIshould replace you.
SPEAKER_01 (01:37):
Elaborate.
SPEAKER_00 (01:38):
I think you're picking up what I'm putting
down.
It's more like if you need atool, no matter how fantastical,
how advanced, how you know, howevolved that tool is to make you
desirable and different in amarket space, it means that that
tool will be the thing thatmakes you different and not you.
SPEAKER_01 (02:01):
Or worse, it will do nothing.
SPEAKER_00 (02:03):
Of course, it will do nothing.
That that would be my secondpoint.
My first point is like yourassumption shows that you have
nothing to offer.
And when you have nothing tooffer, it's like math.
Zero times a billion is stillzero.
So if if AI is a billion and youare zero, you use AI, you have
(02:23):
zero times a billion.
And that's a problem.
That's it that's a problem thatwe have this assumption, and
that's why we're so afraid ofAI.
Because we ourselves lack theclarity on our own value.
We put all our hopes into thisnew technology, but when you put
all your hope, you also put allyour fears into that.
(02:45):
You outsource your value.
This is what this question tellsme.
Somebody who asks that questionis actually truly asking
themselves, do I have anythingto offer at all?
And it's a valid question.
And I think it's the realquestion behind this.
Is it after all in business?
It's probably the question ofall questions.
(03:07):
Let's be honest, that's the realquestion we should ask
ourselves.
Not what is a certain tool gonnado for us.
What do we have to begin withthat is of extreme value to the
world, so that once we find agreat tool, we can use a tool
for leverage for thatdifferentiator that we have.
(03:28):
And so it's more likeconsequential.
It's not there's no causality,it's not like you are different
because you have AI, you'redifferent because you're or
you're you, because you areclear on your value, but because
you know that, and now there isa great tool, you can maximize
that difference.
(03:48):
You know, you you can make yourvalue more visible, more
accessible, and more affordable,right?
Because those uh AI agents willallow for a lot of small
businesses to create value muchcheaper, faster to a wider
demographic this is so true.
This is important, right?
SPEAKER_01 (04:07):
Yeah.
Do you and this is a questionreally more for you on like how
you feel about it?
Do you is it concerning to youthat people are embracing AI so
much when you know that theirbusiness really doesn't come
from a place of truth?
SPEAKER_00 (04:25):
I am worried that we are mentally not ready for this
kind of technology, and this iswhy all we see in it is either a
weapon or a thing that will youknow replace us or cast us into
misery.
But we don't see that uh a truerevolution is always for the
(04:46):
greater good of society.
But in this case, here we don'tsee it as such because we we
don't our work is not aboutthat.
So if humanity had a clear graspon work as being relentless
self-expression, then I wouldthink that would be the most
amazing thing because now AIhelps people to express
(05:08):
themselves better.
But because our current mindsetis one of how can I take more?
How can I uh retire sooner?
How can I uh increase my marginwithout increasing my costs, how
can I like increase my profitwithout employing more people,
those are scarcity thoughts.
And then you have a technologythat technically offers that.
(05:31):
That worries me because it meansthat we are going even further
down the rabbit hole ofscarcity.
So if we already hate working,we already hate being of
service, we already hatebringing like relevant human
value into the world, we alreadyhate it because we don't know
how to do it, because that's nothow we were educated.
(05:53):
So now we have this great toolthat promises us to uh to be
done with work faster and soonerand easier, we are going to be
worse off in the end, because AIis not gonna fix anything, it's
always the hand that uses thetool that can decide where it's
going.
And I might sound like a brokenrecord, but it it is in the end,
(06:16):
it's very simple.
It's always very simple.
Just a few years ago, we had aprogrammatic advertising online
that really took a leap forward.
So was you know, like theadvertising that was truly able
to track um viewer behavior.
I mean, we might not really talkabout this as a revolution, but
(06:37):
in terms of an evolution, it wasa big step forward.
The problem is just that thebusinesses that use that they
were not up to any good.
They didn't use the technologyto actually be more visible and
deploy better value.
They just did it because theywanted to harness more money.
Now that we have AI, it's thesame thing, it's just gonna be
at a scale of times a million.
SPEAKER_01 (07:00):
What about the people that are like, uh, no,
like humans always come out ontop, everything's gonna be fine.
Um, what do you think aboutthose people?
Like, AI is gonna come and sayit, yeah, it's going to replace
certain jobs, but at the end ofthe day, we're gonna be fine.
SPEAKER_00 (07:18):
Yeah, I mean, I don't have a crystal ball, but I
know that as we're part ofnature, and in nature,
everything that goes into acertain extreme has a tendency
of bouncing back, right?
It's uh the pendulum sways intwo directions, even though if
even if the swaying motion, youknow, goes farther than before,
it will eventually bounce back.
(07:38):
It has to.
Uh, there's one dangerousphenomenon happening right now.
It's not just that we haveaccess to this extreme
technology, there's also anextreme gap inequality that's
happening.
So that the middle class isbasically eroding.
It's something I always talkabout.
Uh, the middle class is whatkeeps us, what keeps an economy
afloat.
(07:58):
It's not the upper class becausethe upper class is separated
from the other classes, theyjust have their own
self-interest.
And the lower class does nothave a lot of mobility because
they're trapped in labor,they're trapped in low-paying
jobs.
It's the middle class that hasthe most mobility, the most
flexibility, and the mostmomentum.
But because the economy rightnow is getting into this great
(08:20):
divide where we only have twoclasses left, which is the
extreme lower class and theextreme higher class, we lose
this middle class that could useAI to build great things.
Platforms that are actuallysupporting grassroots movements
that could actually build valuethat helps people be free or
(08:41):
learn things that are importantfor them so they can actually
create art but also businessesthat serve human value.
I I don't want to soundaccusatory, but billionaires
rarely have the greater good inmind.
And the lowest class, and I hatethat term, but I have to use it
(09:02):
here to simplify it, they alsodon't have uh a society's best
interest in mind because they'retoo worried about survival.
SPEAKER_01 (09:10):
Yeah.
SPEAKER_00 (09:11):
So who has any flexibility to actually balance
the system is the middle class,and we have to hold on to the
middle class.
And I always hope you know thatI talk to people who find
themselves in the middle classwho are trying to use that
power.
So if you are in that position,you have a small business,
you're using AI agents orthinking about it, and you're
(09:33):
more and more involved in that,don't use it to get away and
rise in the ranks to become abillionaire or to just fend off
being poor.
Use it to create real value.
Use it to elevate that which istrue about you.
That also means, of course,again, it's just a tool.
(09:54):
It doesn't matter what they comeup with, it doesn't matter if
the news keep acceleratingthemselves about new algorithms
and new platforms.
What's relevant is what are yougoing to do with it?
What are you going to do withit?
And what precedes that is whyare you going to use those?
Because right now, when I talkto people, why are you using it?
(10:18):
Is it's kind of a me too, it's ame too assessment to do it.
Everybody's using it, I shouldbe using it.
SPEAKER_01 (10:25):
And that's behind, right?
I don't want to, I don't want tomiss out.
Or I think it comes, it comesfrom complete fear.
I don't even think it comes fromscarcity.
Ultimately, it's fear.
SPEAKER_00 (10:37):
Well, fear is how scarcity shows itself.
SPEAKER_01 (10:39):
Yeah.
SPEAKER_00 (10:40):
Scarcity is a is a concept, fear is an emotion.
Um, but in the end, the relevantthing is that you have this
great technology, and now you'regonna use it because you're
afraid, or you're gonna use itbecause it offers opportunity,
but not opportunity to overcomeyour fear.
Opportunity to spread somethingthat needs to be spread.
And that's what these AI agentsare actually great at.
(11:03):
You know, they can help youwrite a book, they can help you
plan your business, they canhelp you create products, design
an MVP, but only the middleclass will do that.
And with that question that youasked me at the beginning, that
shows me that the middle classis confused.
It shows me that the where thisquestion comes from, there are
(11:24):
people who are overwhelmed withbeing at this crossroad between
opportunity and possibility andan ever-changing world, and this
this uncertainty of the future,whether like, am I working to
survive, am I working to thrive,am I working to just, you know,
somehow make a dent?
(11:45):
This is wrong.
This is this is not the attitudethat we need to have.
As as people who are part of theeconomy, we have to understand
that we have an obligation toshow up as our truest self and
bring our unique voice into theworld so that it can touch
people, so that it can liberatepeople, so that it can enable
people.
AI can help you do that.
(12:06):
But you have to want to, and youhave to also first be clear.
Don't go into an AI agent andask AI agent who you are.
This is the craziest thing, youknow, that people are starting
to do that.
SPEAKER_01 (12:18):
It's so crazy, and sorry to interrupt you, but I
just I have acquaintances thathave full-blown philosophical
existential conversations withAI, and I'm like, why don't you
have that with yourself?
SPEAKER_00 (12:32):
Exactly, exactly.
SPEAKER_01 (12:32):
And I and like you're your own, be your own AI,
if you will.
SPEAKER_00 (12:36):
No, be your own real intelligence.
The real in the realintelligence, and the real I
will just say this to kind oflike put a lid on it, is what is
intelligence?
Intelligence in theunderstanding, in the current
understanding, I mean the wordintelligence has never been used
as often as now that we have anartificial form of it, which is
hilarious because intelligenceis part of being human.
SPEAKER_01 (12:59):
It's crazy.
We don't really listen that itis artificial intelligence that
we keep saying.
SPEAKER_00 (13:07):
You know what's off with it?
What is intelligence?
Well, intelligence for AI isrational intelligence, it's the
ability to connect two seeminglyunrelated dots, right?
This is how we measure uh IQ.
The ability to uh think abstractin abstract terms, to see
connections that are notobvious, to rationalize things.
(13:31):
This is how humanity understandsintelligence.
SPEAKER_01 (13:34):
It's such a um, I'll say it's such a westernized way
of thinking that oh man, whensomething is rational, we love
it.
We're like, oh, that makes somuch sense.
I get it, it's so clear, butit's completely lacking the
emotionality or the intuition.
SPEAKER_00 (13:53):
Yeah, yeah.
And so when we talk about EQ asemotional quotient, emotional
intelligence quotient, uh, andand where's the emotionality in
that?
We cannot synthesize emotion, wecannot.
But then there's also socialintelligence, which is the
ability to actually create,co-create.
(14:14):
So so to work not just foryourself, but to actually work
and present value into a systemwithin which you thrive, but
that also thrives along withyou.
That's a very important aspectof intelligence that is not
addressed with AI.
But you go into a forest and yousee that the trees don't exist
for themselves.
(14:35):
There's a closed system thatco-creates, collaborates,
communicates, co-co-co, which isthe hallmark of intelligence.
Look at our AI agents that wehave right now.
They have none of it.
They don't have theunderstanding of what it means
to exist as a connected being.
(14:56):
Because true consciousness isthe ability to tap into this
reality that we are all comingfrom one.
How is a machine supposed to beable to synthesize that?
It cannot.
We humans have lost thatability.
We humans are not even tappinginto universal consciousness or
(15:17):
work as part of collaborationwithin a system.
We have become so self-driven,so egotistical and selfish in
our ways of life that we act nodifferent than a machine.
And that's why we should fearthe machine.
Because we in our own work, wehave become machine-like.
Now comes a machine, and thescientists say that this machine
(15:38):
will soon be more intelligentthan us.
Intellectually, yes, possible.
Insufficient to say that they'resuperior, but because we have
done such a poor job atunderstanding what work is, at
doing real human work, yeah, themachine's gonna take that work
and it should.
SPEAKER_01 (15:58):
It should.
SPEAKER_00 (15:58):
It should.
Again, an agent, right?
We'll call them AI agents.
Agency has the word, the Frenchword agir.
Uh, and an agency means to act.
So an AI agent is really justsomething that acts on your
behalf.
(16:19):
But what if you don't know whoyou are, and now you have an
agent who acts on your behalf?
You're really just a brokenleader with a minion that is
just you know being fedhorseshit.
SPEAKER_01 (16:30):
Putting more noise in the world.
SPEAKER_00 (16:33):
But what if you actually had this conversation
with yourself and you actuallywent in there and looked at what
you have been bestowed with?
What are the true gifts that youhave?
What are the experiences youhave to share?
What is the happy work thatlives inside of you?
And now you take an agent andsay, say, I would like to act
upon that clarity.
(16:53):
Now the AI agent can give youleverage.
And then the whole question thatyou know we I I was trying to
answer in this episode kind ofdissolves.
It kind of like it dissolvesbecause You don't have to worry
about standing out.
No, because it's just it'sobvious that you are you yeah,
exactly.
It's obvious that you arestanding out, but AI is helping
(17:17):
you making that visible.
Making it visible, making itaccessible in in the world, in
in marketplaces, uh, as itshould.
And and that way we don't createmore noise because we're at
risk, right?
We know what it's doing to uh tothe music, to the music scene,
to the art scene, film scene.
(17:37):
We are creating a lot of noiseright now with these agents.
Uh and if we tracked back andsaid, like, I want to first know
what what my voice is, and thenI want to act upon it, we would
actually create great, greatpieces of value, great pieces of
art, great pieces of greatbusinesses.
SPEAKER_01 (17:56):
I mean, if you have something, you know, for
somebody listening, what is onething you can tell them they can
do right now if they feel likethat?
Lack of clarity.
SPEAKER_00 (18:07):
You have to build a plan of responsibility and and
an accountability in your AIapproach.
So rather than just you know,falling for the next trend,
falling for the next shinyobject, have a clear intention
first, where you say, like,okay, I want to know what I am
about, and then I want to findthe right tools that help me
(18:29):
bring that out, but then it alsomeans that whenever I use a
tool, whenever I investigate atool, it has to support that
intention, it has to supportsomething that's true about me.
So I I would really suggest thatyou develop a clear protocol in
(18:49):
the dealing with AI where yousay, I will be the master, I
will be the one holding the key,the intention, and the AI will
remain a tool.
I will not glorify it, I willnot worship it, I will see it as
a hammer, but I will claimresponsibility for that tool.
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