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May 13, 2025 63 mins

What happens when you transition out of the military and the leadership in civilian life doesn't measure up? Jason West, a Marine veteran and leadership consultant, breaks down why leadership matters more than ever when building a business, leading a team, or just trying to create purpose in your post-service life. From his experiences in the Marine Corps to running his consulting firm, Officers Eat Last, Jason shares the foundational leadership principles that keep teams strong and mission-focused-whether on the battlefield or in the boardroom. He also explains why purpose-driven leadership isn't just a buzzword but a critical mindset shift for veterans looking to succeed after the military.

Jason discusses how leadership evolves from being about physical capability to strategic thinking, why great leaders serve their people first, and how veterans can apply military leadership principles to business and life. If you've ever felt frustrated by weak leadership in the civilian world or struggled to find a meaningful role post-service, this episode is packed with insights to help you take charge and lead with impact.

Timestamps: 04:30 - Jason's journey from football to the Marine Corps 12:15 - The evolution of leadership from enlisted to officer 27:00 - Why "Officers Eat Last" is more than just a saying 39:45 - Finding purpose after military service 50:15 - Tactical leadership strategies for business and life

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