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November 30, 2025 19 mins

"Send me a text"

In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of LTV optimization that actually work in the supplement industry.

This isn't about lowering your customer acquisition costs. It's about acquiring better customers and turning them into lifelong advocates.

If you're tired of short-term wins that fade away, this episode will change how you think about growth forever.

What You'll Learn:

  • Why most supplement brands calculate LTV completely wrong (and how to fix it)
  • The four unique levers supplement brands can pull to increase customer value
  • How to build a trust system that overcomes supplement skepticism
  • The 90-Day Success System that prevents 60% customer loss after first purchase
  • Real benchmarks: what LTV:CAC ratios you should actually be hitting
  • A step-by-step action plan you can implement starting today

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

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