eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

I'm obsessed with entrepreneurship, commerce, and Shopify. Learning and experimenting for nearly two decades, I've bootstrapped my way to building and scaling many successful brands, with a notable exit from my startup VisionPros.com. I’m now the founder of eCommerceFastlane.com! This commerce industry blog and weekly podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms. If you have the desire to implement what's working today for direct-to-consumer (DTC) brands on Shopify, I'm excited you're here! Each week I share a data and strategy-driven approach to building and scaling lifetime customer loyalty. I'm so proud and excited that you have a growth mindset and are a constant learner. I truly appreciate you and your entrepreneurial journey. See acast.com/privacy for privacy and opt-out information.... Show More

Episodes

August 4, 2020 40 min

My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow.

What You Will Learn Today
  • Why now is an epic time to be an ecommerce entrepreneur
  • What Shopify brands should be doing now to future-proof scalable growth
  • How data science is playing a role...
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    Today is an exciting day… A milestone… A time to reflect… A time to celebrate…

    Today is the 100th episode of eCommerce Fastlane!!

    It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in the Shopify ecosystem.

    Joining me on t...

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    My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. 

    Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their hig...

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    My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands.

    They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner.

    Well known in the ecosystem for supporting complex, high value, SEO focused migratio...

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    My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate.

    Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preven...

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    My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. 

    Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions.

    Given the way the market...

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    My guest in today’s episode is Greg Smith the Co-Founder and CEO from Thinkific.

    If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site.

    Greg created his first online course 15 years ago, to share his passion and expertise with thousand...

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    My guest in today’s episode is Brandon Brown the Co-Founder and CEO from Grin. They have developed a software tool built to enable direct-to-consumer brands to scale influencer marketing. 

    As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-Covid. It’s predicted this trend will only continue to ...

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    My guest in today’s episode is David Waltzman the Director of Strategic Partnerships from Feedonomics.  

    Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, Facebook, and 100's of other marketplaces around the world. Feedonomics services many of the world's most prolific advertising agencies and Shopify brands, including over 30% of...

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    My guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science. They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers.

    If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantas...

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    My guest in today’s episode is Michael Krakaris, the Co-Founder of Deliverr. They are a fulfillment provider that helps multi-channel eCommerce merchants access nationwide 2-day delivery, no matter where they sell.

  • Amazon Prime
  • Walmart 2-Day Delivery
  • eBay Fast ‘N Free
  • Wish Express
  • 2-day delivery is valuable because buyers today expect fast delivery, but many Shopify brands cannot offer it outside of Amazon. If you want your own store to...

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    My guest in today’s episode is Todd Trimakas, the founder of ByteStand. They are a Shopify app developer with apps that simplify the connection between Shopify and Amazon both in the US and abroad. Back in 2016, while selling on Amazon, Todd had a problem, and out of pure necessity taught himself to code in order to fix his own business challenges. It turned out that his problems were shared by sellers around the globe. And now fou...

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    My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data...

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    My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard.

    This is a compelling solution that can be leveraged t...

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    My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy. He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs.

    What You Will Learn Today
  • What is the PowerBuy technology that is available for Shopify brands
  • How to capitalize on your existing cust...
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    My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.

    What You Will Learn Today
  • Is A/B testing the same as conversion optimization?
  • Areas that a Shopify brand should focus its efforts on to help them grow and scale
  • Key pro...
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    My guest in today’s episode is Andrew Cargill the Founder from Zapiet. They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes:

  • Product Availability Control
  • Shopify POS Integration
  • Live Multi-Location Inventory
  • Fraud Prevention
  • Fulfillment Tools To Organize Orders
  • Zapiet is focused on helping blur the lines between online and offline commerce. 

    Wh...
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    My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.

    PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmen...

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    My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.

    If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. 

    Enquire also provides a suite of a...

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    Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.  

    dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.

    Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-...

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