Are you an Amazon 1P Vendor looking to protect your sales during tough annual vendor negotiations (AVNs) while still reaching your growth targets? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests Rob Murray (Client Services Lead at eCommerce Nurse) and Martin Heubel (Amazon Consultant and former Amazon Category Manager), as they explore key defensive sales strategies tailored for 1P vendors.
In this episode, you'll learn why it’s essential to plan ahead for your annual vendor negotiation and how to maintain sales performance when conversations get more challenging with Amazon. Our experts will share actionable tips and best practices on:
1️⃣ Hybrid 1P/3P Approach: Learn how combining vendor and seller models can help you stay competitive and protect your sales ranking.
2️⃣ Subscribe & Save: Discover how leveraging this program can secure consistent revenue, especially during tough negotiations.
3️⃣ Accelerating Ad Spend: Find out how boosting ad spend during negotiations can enhance your bargaining power and maintain demand.
Tune in now to prepare for success in 2025 and beyond.
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💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.
⬇️ Check out our latest blog post for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
Amazon Annual Vendor Negotiation (AVN) Defensive Sales Strategies
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