What’s the point of saying “people first” if your event strategy still starts with forms, friction, and five follow-ups? In this Dynamic Dialogue After Show, Megan Martin and Mark Kilens take a sharp turn into the future of martech, event tech, and the big missing piece in most GTM strategies: the human behind the data.
They dive into why alignment is dead, how AI will overhaul the attendee experience, and what your event system needs to look like if you want to survive 2026. Plus, Mark shares his personal operating system and why your week needs more reflection and fewer random registration fields.
What You’ll Learn:
Why most event tech is overdue for disruption and what the future system must do
How to build a personal operating system that keeps you focused and fulfilled
Why “alignment” is the most overhyped word in GTM and what to aim for instead
How to actually measure human connection in a data-driven world
Why involving your customers in your event strategy is the next big unlock
About the Guest:
Mark Kilens is the VP of Marketing at EasyLlama and founder of TAC Insider, where he publishes weekly insights on event-led growth, martech, and GTM innovation. With previous leadership roles at HubSpot, Drift, and Airmeet, he’s helped shape how modern marketers think about education, experience, and execution.
Ready to build smarter, more connected events?
Join the Squared Squad at eventaboutitpodcast.com to catch bonus episodes, guest deep dives, and candid takes that don’t make the main stage.
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