Everyday Beans vs. Specialty Coffee Culture

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In this episode, I share my thoughts and experiences after attending the recent Coffee Expo in Houston. I reflect on the disconnect between the specialty coffee industry and everyday coffee drinkers, examining how the event, while impressive in many ways, primarily catered to professionals and enthusiasts rather than the average coffee consumer.

I discuss my observations about the prevalence of light roast coffees at the expo, the high costs of attendance, and the industry's focus on specialized brewing methods despite statistical evidence showing most people prefer traditional brewing methods and medium to dark roasts. Through my analysis, I offer insights on how the specialty coffee world could better bridge the gap with everyday coffee lovers while maintaining high standards. By sharing both criticism and appreciation for the Specialty Coffee Association's efforts, I explore how the industry can evolve to be more inclusive while continuing to elevate coffee quality globally.

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