February 19, 2026 • 44 mins
Blythe and Grace Sharkey (Orderful; formerly FreightWaves) break down what everyone’s been talking about coming out of Manifest: agentic AI moving into real workflows, drones/computer vision becoming more practical, freight fraud getting more coordinated, and why “end-to-end visibility” still isn’t end-to-end (spoiler: carrier adoption and execution still run the show).
The gist (what we cover):
- Agentic AI: not just demos—people are pushing it into rate negotiation and booking workflows
- The uncomfortable question: what happens to brokerage models when humans aren’t the bottleneck?
- Drones + computer vision: still early, but moving from “cool tech” to real use cases
- Freight fraud: it’s coordinated—and most companies still fail at the basics
- Visibility: we keep selling the dream, but execution (and carrier adoption) keeps punching it in the face
- Quick time-capsule: what 2016 taught us, what 2026 is repeating, and why insurance keeps winning
Timestamps / chapters (approx):
- 00:00 – Intro + Grace joins
- 04:35 – Agentic AI: what’s real vs what’s marketing
- 10:10 – What this changes for brokers and carriers
- 15:25 – Drones + computer vision
- 17:30 – Fraud: why basic controls still matter
- 25:40 – Visibility + ocean integrity
- 31:40 – 2016 vs 2026: the industry memory test
- 39:50 – Wrap-up + Manifest Europe note
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Blythe Brumleve Milliga (00:37):
Blythe, welcome into another episode of
everything. Is logistics, apodcast for the thinkers in
freight. We are proudlypresented by SPI logistics, and
I'm your host, Blythe Milligan,and we are here with a special
episode of freight. Friends. Youknow the drill. You know who she
is. Everybody else seems to knowwho she is. At manifest that is
(00:57):
grace is Sharkey of order fullfame, formerly freight waves,
which we've seen a lot offreight waves alumni here, which
has been super fun to connectwith everybody. So, yeah,
welcome. How do you How are youliking Is this your first? No,
it's not your first, becauseyou've actually been traveling a
ton, doing conferences.
Grace Sharkey (01:13):
But this is, like, the first time I've gone
to manifest. And like, Okay,before I go to manifest, I'm a
reporter, so I would say, kindof, it's kind of chill, you
know, like, you get theinterviews in, you go, you walk
around, you enjoy the show, away a tourist would enjoy a
city, you know. But now it'slike, Oh, I've got to, like,
(01:38):
bring leads in, you know, like,like, it's a very it's a
different situation when you're,like, representing a brand, and
like, figuring out, okay, how doI make this not about me, and
make this about them? And so Imaybe even leveraging both of
those though, like, that's thecool thing. Like, I think coming
(02:00):
to this show as my teams hasbeen very like, you know, help
us meet people and, like, kindof leverage the network that
I've been able to grow for solong. And but there's also,
like, that nervousness of, like,what if no one says hi to me
while I'm here? And it's like, Ilied about this network the
whole time, so Well,
Blythe Brumleve Milligan (02:17):
you don't have to worry about that.
You literally cannot walk downthe hallway without being
stopped every five feet.
Grace Sharkey (02:22):
I've been avoiding that hallway all
morning because of it and andit's just, you know, it's been
great. Our booth is in a perfectspot. I'm just, like, a
perfectionist. I'm starting torealize, like, making sure,
like, everything's set upperfectly. No cords are sticking
out in weird places, like, shoutout to my Hey, shout out to
(02:45):
Mother issues. You know, that'swhy I was telling someone
earlier. It's like, I think it'sjust, you know, I'm the
perfectionist comes in at thispoint, but it's a big show. I
mean, Pam told us, like, 8000people here this year, and so
how do you, from a marketingstandpoint, make sure you're
talking to the right people, theright people are coming to your
booth. And I think, yeah, over,like, the last year just
(03:08):
traveling, it's like, reallycool to see, like, how people
respond to your booth, whatthey're looking at. And if I had
to compare, like, our booth fromthe first show I did, which I
want to say was like ourNetSuite, sweet world compared
to this one. It's like, we haveto say EDI bigger and more, and
logos everywhere. So it's like,it's almost like a B testing in,
(03:30):
like, real time.
Blythe Brumleve Milligan (03:32):
Work with a firm to help design the
booth. Or do you? Are you doingit yourself?
Grace Sharkey (03:36):
Me, baby, no. So we have, like, a kind of a team.
We have a couple of graphicdesigners that We contract out
to, but no, actually, it's likeme and Natalia designed this
like we had, you know, we havesome stuff that we built for our
website and the same graphicsto, like, use in different
places, but yeah, no, it's, youknow, it's the messaging that we
worked on. And for me, I thinkjust like logos is big at this
(04:00):
event in particular, likeshowcasing the network of other
companies you work with. Andthen when you're in such a niche
technology, so like, you know,for instance, EDI, you don't
want people coming to you totalk about, like, you know,
other things that aren't likewhat you do. So I've been very
(04:22):
like. We need to see say EDI 40times and the biggest font ever
on the screen, so that peopleknow exactly what our
discussions are. So yeah, I It'sbeen interesting just kind of
seeing the development of that,and we have some new rebranding
from some of our products thatyou're going to see over the
next like six months, that willprobably start putting on our
(04:43):
boost as well.
Blythe Brumleve Milligan (04:43):
So I want to get into a little bit of
a because we usually will do amanifest recap. But since we're
recording this on the first daythe expo floor opens, I haven't
actually outside of the puppylounge, I have not seen any of
the expo floor, yet, be onlookout for that interview with
transfix team, and it'sadorable. It's thank you to the
(05:06):
puppy Park and Claris forhooking us up with that
interview with very talentedpuppies, you know, crawling all
over us. It was fantastic.
Grace Sharkey (05:13):
Puppies are talented here. I'll tell you
that they're paid
Blythe Brumleve Milligan (05:16):
actors also, because they just sat on
my lap perfectly the entiretime, did not make a fuss. And,
yeah, it's 10 out of 10experience. Every time I whip my
hand around my face, I get awhiff of puppies again. And so I
just get a little distracted.
Okay, yes, I got a little offcourse, because what we're going
to be talking about in this showis we, I. I ran through. So I
took all of the agenda topics,because there's the expo floor
(05:40):
at manifest, but then there'salso all of these fantastic
talks going on that I never seemto catch. So I watched the recap
videos. I'm one of those weirdosthat will watch the recap videos
afterwards in order to see asummary of the talks that I
missed. So I just went throughthe list of what the agenda
looks like, and we got a few. Wehave four of trends that we're
(06:01):
seeing as far as the agendatopics are concerned, so I
thought we could just do alittle breakdown of each of
those. And the first one on thatlist is, I mean, seriously,
drink every time you hear thisphrase, and you'll be passed out
within two hours. But AI is thatprobably the biggest phrase
you're going to see in herethroughout this entire
conference, but it's going totake up a level to the agentic
(06:23):
AI. And so, do you roll youreyes when you hear AI, or do you
roll your eyes when you hearagentic AI?
Grace Sharkey (06:34):
You know, if you were to ask me this question,
literally, like a couple yearsago, or even last year, I would
have probably rolled my eyes. Imean, you and I have been in
discussions already this weekwith, like, people very much
leading in this space. I thinkthat maybe if you're not using
these tools, and you might notknow this, but there are big
(06:54):
companies out there who are justAI agent dueling their freight
already in very large companiesthat you've heard of. It's
working. It's happening. It's,it's. And what I think is
interesting about is, like, theexceptions, right? Like, we've
talked to a couple people, theysay, Listen, if we if the tone
(07:16):
of voice changes, or a certaintype of exception is happening,
like it will get to a human butwhen we're talking about like
negotiating rates, which, at theend of the day, is a math
problem, those agents are takingcare of it, and it's like it's
the bots talking to each otherand
Blythe Brumleve Mil (07:34):
negotiating contracts with each other. And
you would think I would neverwant a bot to do that, but the
person that we were talking to,we won't reveal the name, just
in case it was a confidentialconversation explaining to us
the use case of as long as youhave certain stipulations within
(07:56):
your load, that you have acertain break point that you got
to get to, and it reaches thatbreak point, your agent is going
to negotiate. They're going totry to negotiate higher than
that, but as long as they canget that break point price for
you, then it will settle foryou. And even if you're
negotiating with another agentthat is doing it from the
carrier side of things. So youcan have a broker agent that's
(08:18):
negotiating one side, and then acarrier agent that's doing the
same thing. And they could bothbe bots, and as long as they hit
their minimums for each of them,then the load will be accepted.
And I think what did he, he orshe say it was a little over 70%
of their freight is all beingbooked, auto. Auto booked by
bots. Yeah, it's, yeah, it's thefuture, and it's already here.
Grace Sharkey (08:43):
And, you know, I got into a deep conversation
about this last night too, at aparty of just like, how does
that, how does that change thebusiness model of a no, we're
talking about pretty largecompanies in this situation. But
that technology will drip downright as it always does. How
does that change the businessmodel of how you're setting up
(09:04):
like a freight brokerage or alogistics provider? I mean, are
we looking at a future where youcan't just cover truckload
because that's so simple to dois an average brokerage now have
the ability to sell every singletype of mode, right? Because now
(09:28):
their agents aren't just likethese, like, I hate to say it
like 24 year old reps whoslaying freight all day from out
of college, yeah, but now we'reasked to be experts in
transportation and know thatthat market is better on rail
right now, or this is, you know,and having those deeper
discussions, so that when theyare working these RFQs with
(09:50):
their customers, it's, it'salmost more of like a wholesome
view of their supply chain,right? Like, I wonder sometimes,
like, I do I get nervous for,like, medium sized brokerages
that are, you know, I you guyshave heard me use this word
before, but like, heavy humancapital, aka employees, and
(10:14):
that's not going to benecessary. And almost like,
What's scarier, I think, isthat, can a company start a
logistics company today and juststart beating you right off the
back, margin wise? Because theydon't have to have those
employees. I mean, because ifyou have all those employees,
right, like theoretically,you're either going to have to
change the workload by theinnovation, by, you know, having
(10:35):
them use the technologyappropriately. So in that. Case,
you're not really growingheadcount, you're growing their
expertise as they grow theirbooks, right? And that's where
the margin will change there.
But it just, I think about,like, if I started a brokerage
today, it's like, oh boy, itwould be, it wouldn't be a
cradle to grave. I'll tell you
Blythe Brumleve Milligan (10:55):
that you wouldn't be hiring those
fresh faced, you know, kids outof college and sitting them down
at a desk to make a, you know,100 cold calls a day,
Grace Sharkey (11:03):
and I would better not hear a carrier rep
picking up the phone asking ifthat person can, you know, take
that load. It's like you shouldknow. With all of the tools
these days, you should know thatthat capacity is available and
that they can take the load,right? It's that like tendering.
It's that instant send over. AndI think there's always been this
(11:26):
like, it's kind of like themischief of, like, is there a
driver shortage? I think whatthis is going to show in kind of
to like the people we've beentalking to this week. I don't
think drivers hate it anymore. Idon't think I, I bet you
drivers, unless there's a realproblem, which I think a lot of
this tech is even smart enoughto know to expedite that to
someone the younger generationdrivers aren't want to, like,
(11:50):
pick up the phone and talk tofour brokers about what load
(12:47):
they're taking. That's crazy.
No, they want to go on an app,like we do everything else in
our lives, and find a load thatway. So what about
Blythe Brumleve Milligan (12:55):
from the lens up? Because my before
we had these conversations thisweek, my thought process was,
carriers are out on the roadalone for most of most of the
time, unless they're a teendriver, they have, you know,
pets in the cab. But wouldn'tthey want to talk to people? And
that's where i i almostempathize with the truckers, is
that now they have no one totalk to, and they have no one to
(13:18):
connect with, except for a bot,
Grace Sharkey (13:20):
sure, but I'm like, I might call Rita truck
marketing club. He would love totalk to you, but maybe that's
you, know. Now you can call homemore true? Yeah? Maybe you can
talk to your kid on the road.
Well, maybe less BS.
Blythe Brumleve Milligan (13:35):
You don't have to have, you don't
have to have all of those Bsconversations. Where are you at?
Where are you at? Every fiveminutes, you have the technology
to show the broker where you'reat, so they don't have to bug
you and you have thosemeaningless conversations, yeah?
So maybe it does open the doorfor more meaningful
conversation.
Grace Sharkey (13:51):
And I think that's the key, right? Is like,
now when I'm calling, it's like,I'm not calling you to pick up a
load. I'm calling you to let youknow I love this load, and I'm
trying to figure out how I canearn the opportunity to just get
this tendered to me everyMonday. I know, yeah, true. But
like, in terms of, like, thewhole like, oh, they picked up
the phone and, you know, heard arobot voice and hated it. I, I
(14:14):
don't think that's happening. Ithink the only time, or it's, I
think it's dying away,
Blythe Brumleve Milligan (14:20):
yeah, I it. People are going to slowly
as they become more used tothis. You know, we kind of had
the debate the other day on thenew commercial from Flexport,
yes, and I liked it. And youwere like, they need to make
some improvement.
Grace Sharkey (14:36):
The only one, honestly, that, like, did not
like it. Like, more and morepeople like, I thought Reed
would be like, yeah, it's notgood. I mean, read did the AI
slot panel, and he was like, Ilike it. And I'm like, Fine. Do
I Do I like it? I so my you guysknow me. I'm stubborn. Dude,
stuck in this way.
Blythe Brumleve Milligan (14:56):
Well, the thing I love about Flexport
and Ryan Peterson, I know a lotof people have a lot of gripes
about him, but he does a greatjob of explaining shipping and
logistics to the masses, to thepeople who don't speak the
lingo. And so him having that,you know, commercial even, I
didn't even notice that themouth didn't match up with the
audio. And on a rewatch, I didnotice
Grace Sharkey (15:19):
editors thrown in there. Now, yeah, okay, but
here, actually, now let me,like, push this back to you, to
your point of like, to themasses. Help everyone understand
what is the masses, theircustomer profile,
Blythe Brumleve Milligan (15:33):
maybe, if they're freight forwarder and
they want to partner with Ecommerce companies, because
didn't they just partner with alot of Shopify or official three
PL for Shopify?
Grace Sharkey (15:41):
So yeah, and if you need EDI for Shopify, add to
order pool.com. Because we havea really easy connector for it.
Blythe Brumleve Milligan (15:49):
She's spending some money at these
conferences, spending some moneyon some podcast too? Exactly.
Grace Sharkey (15:55):
No, you're right.
Well, I keep forgetting aboutthe Shopify aspect of it, too.
No. I mean, dang it. I I waslike, I get her with that
customer profile, and
Blythe Brumleve Milligan (16:06):
it just comes down to the Democrat,
democratization of thesedifferent tools and technology
that now you have a Shopify thatcan give you an E commerce
platform. You have Flexport thatcan give you a three PL
capability. You have, we justdid an interview with gather AI
yesterday, and their dronesoftware, really their software
that can plug into forklifts aswell, and how it can do
(16:28):
inventory scans and how, youknow, maybe. We won't have a day
where there's an all lights outwarehouse, but you could have a
warehouse if you're inobviously, if your yard is big
enough, but you could have alittle one person warehouse in
your backyard that hooksdirectly up to your Shopify
store, and you have someone thathandles the shipping. It's
probably going to be you, butyou can do all of these things,
(16:50):
and these tools are becomingless about, you know, spending
500 grand to onboard a new TMSor a new WMS, but now you have
access to all of these things.
Grace Sharkey (16:59):
So, like, even to that point too, you could, I
can't remember the name of theircompany, but they are a venture
53 company. And then to thatpoint you could also sublease,
like a drone situation, anddeliver on drones too.
Blythe Brumleve Milligan (17:13):
I We talked about this on our drone
episode, and I we talked aboutthe kiosk that China has where
you can place a food deliveryorder, go to the kiosk and the
drone drops it off on a landingpad on top of the kiosk. I think
we are five years tops away ofhomes having their own landing
(17:33):
pads for drone deliveries. Ithink it's just going to be $100
kit that you get from Amazon,and they'll be sending drones or
zip line, and they'll bedropping stuff off right at your
house within two hours.
Grace Sharkey (17:44):
I do love that too, because, you know, I love
to save on rent. So I live in aI live in a neighborhood. You
know that? You know it's, it'sgentrifying, we could say that.
And it'd be nice to, like, setthat up in my backyard and just
know my packages are beingdelivered on my back porch when
I'm gone, and not like my frontporch. Oh no, she's right. I
(18:06):
guess I you know her the usuallike the Flexport commercial.
Can someone also, you know whatI will say, too, like Ryan
Peterson, like has balls, like Iwas telling him he's willing to
shake some shit up. I'll sendyou the screenshot. But someone,
someone replied to him onTwitter and said, This is AI
(18:27):
slap. And he just said, You'reAI slap. And I was like, Heck
yes, that is so good.
Blythe Brumleve Milligan (18:38):
Well, I think that that I
Grace Sharkey (18:39):
may frame that within my house. No, your
answer,
Blythe Brumleve Milligan (18:43):
like that tweet and just frame it,
yeah, well, and
Grace Sharkey (18:45):
it's but that's how I mean, we see it in so many
different aspects of our lives,whether it's like elections and
stuff like that. Like, that'show younger generations are
going to communicate, you know?
It's like, no, your AI slob, youknow?
Blythe Brumleve Milligan (18:59):
And I think that covers the time we
kind of hit on the second onethat I was going to mention, as
far as, like, takeaways from theagenda topics, because it's
drone and computer vision. Sothat was my theory around the
the one person warehouse, andespecially from like, a 3d
printing aspect too, which couldrevolutionize manufacturing,
where a lot of the things maybeyou don't need to go to the
(19:21):
store anymore, and you're justgoing to print it the
replacement part at your house,and you have your own little
mini shipping department. Sothat was the second one, drones
and computer vision. The nextone is, I mean, this one
continues to be endlesslyfascinating, and it's the
industrialized fraud versus theSituation Room. I interviewed
the CEO of overhaul yesterday,Barry Conlan, is he? I think
(19:45):
that was my favoriteconversation of all time.
Grace Sharkey (19:47):
Did he get into, like, his military background
and like that aspect SpecialForces. Isn't that so
believable?
Blythe Brumleve Milligan (19:54):
I'll put the link in the show notes,
in case anybody wants to listento it, because I could have, I'm
so sad that I only had 25minutes with him, because I
could have talked to him forhours. Yeah, and a little note,
he accidentally left his badgehere, and I watched over it for
overhaul, so I secured his badgefor him so, and he didn't. He
came back looking for it, and hesaid, he's like, I knew you
(20:16):
would look out. Yeah, and I did.
So shout out to Barry.
Grace Sharkey (20:19):
I know I love people. He reminds me of, like
Ryan over at Gen logs, likepeople who come from, like, an
interesting background. Like, Iwouldn't say he wasn't in supply
chain in his old roles, but,like, weird
Blythe Brumleve Millig (20:32):
military logistics. Military logistics
had a company for a while thathe sold that company, and he's
been, he started overhaul about10 years ago.
Grace Sharkey (20:41):
It's, it's fascinating. He's, yeah, really,
I'm gonna check out thatconversation. He's a cool guy.
Blythe Brumleve Milligan (20:46):
You should, hopefully you're
listening to every episode I am,but the industrial the he was
talking about how just advancedthat all of these different
criminal syndicates are in theUnited States, and how they're
they could be two steps ahead,and it's up to the shippers that
are becoming more aware tobecome to put that pressure on
(21:10):
the brokers and The carriersthat they work with to make sure
that they're doing simplethings. And he talked about how
if one of his shipments thatthey're overlooking that if it's
seized and or recovered, thenthey still consider that a
failure, because that shipmentwasn't protected so and he also
another interesting moment for.
That conversation is he saidthat because the tech is so
(21:32):
advanced that these people knowhow to break into the tech, but
it's often simple things, likesomebody using a Costco card
instead of a Real ID to check infor the load, or changing names
at the on on the bol versus thedriver that's picking it up.
Then he's mentioned too, that alot of what's working here at
(21:52):
crime wise is now being shippedover to the UK, so they're
seeing a lot of the differentcrime that has already worked
here. They're using that same,those same tactics all over the
world now.
Grace Sharkey (22:05):
Yeah, there was, um, I don't have we ever talked
on this show, and I I never, Ithink I know who it was, but I
never was able to confirm, like,near the tail end of
Freightways, but there was,like, a giant shipper who, at
the time, was like, I don't wantto say suing, but asking for
money back to a lot of largelogistics companies because of a
(22:29):
bol scandal. So, like, basicallywhat happened is they had the
bad guys, you could say, hadsomehow gotten insider, inside,
like this large retailer. Andwhen things were delivered, they
would just change the paperworkso it looked like it wasn't
short, but it was actually everyload was short. They were
(22:52):
skimming. And we all knowshippers, they're gonna push
that back, right? So once theyfound it, they came back to,
like all these logisticscompanies, like, you owe us $8
million in lost cargo. And youknow, I just think it's
interesting, because you getwell right now, right with ch
(23:13):
Robinson and the Supreme Court,like, when you start crossing
borders, and there's so manyparties involved, like, who does
legally, like, who's responsiblefor this? And and so it's like,
it'll be interesting to, like,have this technology, like,
truly gives you, like, a papertrail so that you can showcase,
like, listen, we did our jobcorrectly here. This is what you
hired us for. This is what wedid. And shippers, you're gonna
(23:33):
have to get on top of people. Iwhen I was in brokerage, I won't
say the company, but it was acompany that, well, they use
potatoes lots, and theirpotatoes have a like, their DNA,
or whatever is like, what do youcall it? Is IP, oh so in and
(23:55):
this was, I didn't even knowthat this was a farm for this
large company that uses a lot ofpotatoes, like you can probably
figure it out. And I rememberone day this lady called us, and
she's like, Hey, did your drivercome pick up this load? And we,
we told them, Well, we actuallynever found someone to pick it
(24:15):
up, so we haven't even sentanyone in for it. She's like,
Well, someone came and picked upthis load, and so it's like,
stolen now. And she was like,trying to put it on us. And
we're like, we didn't. And Iremember telling her, like, do
you have camera? Like, firstoff, you have to prove something
was stolen. And you can't justbe like, I had an issue with
even the same thing with, like aprison load. They were saying,
(24:38):
like, a palette didn't delivercorrectly. And it ended up being
like, this whole ordeal, becausein order to prove it, like, we'd
have to get the FBI involved.
Was like, but for that potatoshipper, she's like, well, it's,
you know, a special potato, ifit gets out there and, like,
someone gets this DNA, likeit's, it's our competitive
advantage. This was like a farmwho would just let anyone roll
(24:58):
up to it? No, literally, likethe check in process was like,
Hey, Jim Bob, I'm here. Like,they had no cameras. They had no
sign in so they can't even,like, prove who even physically
went in there and picked up theload and so, like, that's where
I'm, like, interested in theshipper side is like, where are
we going to start to see, like,more them themselves. Like, take
(25:20):
response. I don't want to sayresponsibility, but put maybe
these like thresholds to makesure they're even safeguarding
themselves. Because I rememberjust being like, Oh my God.
Like, Well, anyone could stealthis person's potato recipe.
Like, you know, I mean, ifthat's how, that's how
situations run, what
Blythe Brumleve Milligan (25:42):
we kind of saw after, you know,
sort of a BC and AC, now beforecovid And after covid, but
after, this was before, yeah, soafter covid, what you're seeing
is, you know, the supply chainexecutives are getting a seat at
the boardroom table. And nowwhat the what Barry was saying
is that it's not just supplychain, but the fraud specialist
team from supply chain is also aseat at the table now, and some
(26:04):
of the smart shippers areemploying that process and then
pushing it out to all of thepeople that they work with. And
it's there. It's all of thesepreventative measures. And then
ultimately, you know, they youknow, want to prevent the load
from ever being stolen, butthen, if it does get stolen,
having that situation roomworking with law enforcement
teams all over the globe inorder to retrieve it, and
(26:27):
helping law enforcementunderstand how to use. This
different technology, because alot of it, they just consider
petty theft and that there'snothing that they can do. But
now, with overhaul providingthose kind of resources to law
enforcement, they can be alittle bit more preventative,
but then also preemptive, whereif a load does get stolen, I
think within like the first like100 miles or something, is where
(26:50):
the overwhelming majority of theloads get stolen after they get
picked up. And so being able tohave some kind of, you know,
tracking technology within thatradius helps recover loads as
well. All right, last one onthis list is ocean integrity and
predictive trade visibility isalways, I think, just for like,
(27:10):
the last 10 years has been sucha hot topic, and it feels like
Have we already reached peakvisibility? But from my
conversations, we have not. Webarely scratched the surface. As
far as visibility is concerned,
Grace Sharkey (27:21):
I would almost maybe, like the best way. I
think we're nowhere close to,like you seeing that visibility
for like, a good purpose too.
It's like, okay, I think one,there's a lot of data issues
still with visibility, whereit's like, is this really
showcasing the capacity in itscorrect form, right? Like, do I
still, I was just talking withflock freight, like, is there
(27:45):
still, you know, four pallets ofspace that we can use, you know,
that's I think I wonder if,like, if we're actually at a
point where we're we we have thevisibility tools in place, maybe
the data is finally flowingwell, are we executing that,
that information correctly,right? Like, are we using the
capacity in an area to the bestof its capabilities and to,
(28:07):
maybe, like, when I talkvisibility data, I think to the
point that we started off withwith AI agents, like, that's a
that's a execution of visibilitydata, right, to be able to
negotiate the rates and know,okay,
Blythe Brumleve Milligan (28:26):
so it's from the ocean side of
things. It's from the warehouseside of things. So inventory
counts, where is my stuff? Whenis my stuff going to get to me?
But the biggest gap stillremains is with carriers
adopting visibility solutions.
90% of care, or 90% of allcarriers, have seven trucks or
fewer, and so this adoption oftechnology has been really
challenging for them, andthey're kind of the end piece to
(28:48):
the visibilities, or to end toend visibility. So it really
just depends on, are thecarriers going to adopt this
technology and maybe seize theday and protect their future by
adopting, you know, greatervisibility, additional AI
agents, and really challengingthemselves to rethink their
processes and adopt becausechange is so hard, especially
(29:11):
when it comes to tech,especially at the rapid
evolution of tech over the lasthandful of years, it's very
difficult, I think, for a lot ofpeople, to keep up, but I still
think it's important to mentionthat we are still so early to
all of this, and if you'rebuilding AI agents today, just
know you are in such a smallminority, but this is literally
the future of new informationera that we find ourselves in.
Grace Sharkey (29:38):
Well, it's like it's always that adoption curve
too. And with that adoptioncurve comes the the the cost of
that technology will come downtoo. And so I, I wonder where we
are at that curve, you know, isit becoming easier for them to
invest in, I will say. And Ithink I brought this up to you
like this week, interestingabout being more on the SaaS
(29:58):
side of things. And I think, youknow, orderful, we have a lot of
retail clients, right? But wealso do have a lot of great
transportation and logisticsproviders, those business
models, those margins, arecompletely different. And so
when you're talking to aretailer, I think it's easy to
(30:20):
like, show like the ROI of likesome of these technologies, when
you're talking to a carrierwho's like, knows in the back of
their mind that they're in themiddle of a bankruptcy stuff,
and they can't figure out how torun their their business under a
like 100 operating ratio, like,more money, like time. Yeah, you
(30:45):
have to make that story notabout money and time. You know?
You have to make that about thefuture. You almost have to,
like, make it a partnership,like one of my favorite
companies, who I think does thisfor carriers in particular, is
optimal dynamics. They workedwith. What's a BCB? Oh, then,
(31:08):
then
Blythe Brumleve Milligan (31:09):
they sold. Oh, yeah, BCB got sold,
Grace Sharkey (31:11):
yes, but I forget everybody down there, yes, he,
he worked with them, really, andthey did a really fun case study
when I was at Freightways,where, when they came into the
his company, they had, I thinkit was on Tuesdays and
Thursdays, the technology wasthe only thing allowed to book
loads and on. Monday, Wednesdaysand Fridays, the dispatchers are
(31:33):
able to do the way they dothings. And, you know, they
thought they're like, faircompetition. Who doesn't like a
competition, you know? And if Iremember, right, it was, like, a
couple weeks into it, theystarted to realize, like, oh,
when this thing's booking for uson Tuesdays and Thursdays, we
actually make more money asdispatchers. And so, like, it
basically they set it up to,like, basically prove to them in
(31:55):
real time, like, what they'remissing. And then slowly they're
able to to expand into the fulloperation. Because they
basically were, like, here,like, you know, make me eat my
words. Then if this is wrong,and
Blythe Brumleve Milligan (32:10):
Rick Larkin over it, yeah. Well, I
know they sold to a differentcompany, but I BCB was one of my
first website clients fordigital dispatch, yeah, and so
we did a lot, and I remembervisiting their facility. He even
back then, you know, he was verymuch like pro technology had TVs
everywhere, tracking the weatherand trucks and but also very
(32:32):
driver focused. They had one ofthe best safety scores, and so
he was very much about theculture and providing a tech
positive culture for hisdrivers, you know, such a just a
good use case or case study,maybe for the rest of the
carriers to kind of follow thatyou can do both and still
maintain a profitable companyenough to sell it off. I know we
(32:55):
only have a I don't see we're ina podcast booth right now, and
we're on a scheduled time untilone o'clock. We just hit 1pm but
I don't see anybody else aroundus. Yeah, we've been planning
to, like, take it over, so
Grace Sharkey (33:08):
I do have a chat at 130 like, another 10 minutes
or so,
Blythe Brumleve Millig (33:11):
perfect, because you had a great idea
about taking part in this trendof 2016 versus 2026 you've
probably seen it around onsocial media while we were
talking. I just asked chat GPTto tell me some of the big
stories that were happening in2016 compared to 2026 so I think
this is a good jump down memorylane that in 2016 what trended
(33:32):
in supply chain were e commercein the last mile panic.
Retailers were still trying tofind the RAS or the right last
mile partner. As e com climbedand consumer expectations sped
up,
Grace Sharkey (33:44):
Walmart, I think, in that year, bought jet.com and
that was like their big we'regonna fight against Amazon.
Blythe Brumleve Milligan (33:50):
Play.
About jet.com Wow. Yeah,interesting. Okay, so second
one, which is maybe kind ofrelated to that omni channel as
a buzzword, not a bloodstream,so buy online, pickup in store
was cutting edge systems werefragmented and stitched together
with duct tape. So that was thesecond one. So maybe the omni
(34:11):
channel approach target
Grace Sharkey (34:15):
Walmart, there's one that we touched on earlier.
2016 was the year that ziplinewas the first drone company to
get the FFA clearance to startmoving meds in Africa. Oh,
interesting. I was like, thefirst and then, because
remember, like, all the dronescouldn't get, like, clearance,
(34:35):
and they're like, Oh, well, ifwe, if we don't do it in the
United States, then we can makeit work. So they were, like, the
first ones that took off, yeah.
And they were delivering
Blythe Brumleve Milligan (34:44):
blood to Rwanda, yep. And now it's
been so successful, because Ithink they just released this
recently, that it's been sosuccessful with delivering blood
that they actually have had tocut back on those deliveries,
because it's been so successfuland so business line that they
were proud to cut back on, whichI thought was such a really
cool, like marketing story,that, you know, some nefarious,
(35:07):
more nefarious companiesprobably wouldn't do that, but
zipline did really cool, reallycool company. Third one on this
list is digitization washappening, but mostly as point
solutions, so forwarding andlogistics. Digitization existed,
but it was early and uneven, soyou had a lot of portals, not a
lot of orchestration. So thatone is kind of,
Grace Sharkey (35:28):
here's one that I thought was fun from 2016 and
this is, like, very niche, soyou might not remember this. But
do you remember the to talkabout, like, global capacity? Do
you remember the company,Hanjin? I'm probably saying that
wrong, Cajun or agent? Yeah, thevideo a no, no, no. The like,
the the Chinese shipper thatwent bankrupt and then just
(35:50):
started. Oh, well, like, dropjust told the the ships to just
stay there.
Blythe Brumleve Milligan (35:57):
Well, it's kind of like when a
trucking company goes out ofbusiness, they
Grace Sharkey (36:01):
were like, all they were like, they just
dropped like, so there was,like, all these ships outside of
Vancouver, I think, LA, thatwere just like,
Blythe Brumleve Millig (36:07):
dropping anchor and leaving. They just
left. Yeah, what happened to themerchant mariners, you know, I
know,
Grace Sharkey (36:12):
I want to say they like towed those puppies
somewhere. They, wow, took allthe freight, and they just, like
towed them away. So there was,like, a big capacity. Oh, this
is the big one that I hademailed you about that was a
bit, I thought, a big deal. 2016was the year that the Panama
Canal finished. If. Expansion.
So shout out to Houston, becausethe Port of Houston, right was
(36:34):
the biggest, probably, obviouslyHouston, maybe even, like
Savannah, a little bitLouisiana. Yeah, Louisiana,
because it was now becamecompetitive against how quickly
you could get.
Blythe Brumleve Milligan (36:48):
So Miami, New Orleans, Houston,
anywhere in the gold
Grace Sharkey (36:52):
shout out to sonar. I mean, one of my
favorite sonar charts, I justbecause I think it's like, just
such a cool way of looking at itwas the like, has a different
name, but I was used to alwayscall it the Panama Canal index.
And it would shift throughoutthe year, and it would tell you,
like, if it's cheaper to go toLA or to spend the extra day or
so and go to Houston? And so Ilike, look back, and it's like,
(37:14):
wow, if that didn't happen, itprobably would have never been
Houston, right? And now, like, Ithink, like, do the Chinese
still even own a Panama Canal?
Didn't they flip that last week?
Blythe Brumleve Milligan (37:25):
Well, what they were, what they were
trying to do is they wereestablishing different offices
or control points around thePanama Canal, and since the US
built the damn thing, so theywere like, they shut that shit
down. Because there's been a lotof a couple weeks ago, right? It
was this year. I know that itstarted. The administration had
started talking about it, thatthis is something that we needed
(37:45):
to look at. And then they shutthat shit down. And China kind
of gave up very quickly inregards to that. And Panama
said, All right, yeah, we'regonna caught us red handed.
Whoops. Can in a cookie jar. Butthat's the amazing thing about
global trade, is that all ofthese different choke points all
around the world and howmilitaries, throughout the
(38:06):
course of human civilization,will protect those trade lanes
and those different contestpoints, with an army,
Grace Sharkey (38:14):
with ships. We even know the Suez Canal could,
like, break down, right, whichis such a funny thing to look
back at, you know, like,remember that? Remember it
happened? I remember this story2020, I remember Kim writing
that story at freight waves. Andit like go because I always work
late because I'm an idiot, andit going through like, the
thing. And I was like, Kim,because I think it just hit
(38:37):
Twitter. We're so it definitelywasn't like, CNN or anything.
And I'm like, and I was like,Kim, what are you writing about?
And she's like, Yo, this shipis, like, trapped. And it was
like, six o'clock at night,because I remember being like,
ready on the radio. And yeah,dude, well, that was the Suez
Canal. But then think about it,we have, then we had, of course,
all the other issues that wehad, a route around the Middle
(38:59):
East for wars.
Blythe Brumleve Milligan (39:00):
And, you know, obviously the conflict
that goes on there
Grace Sharkey (39:04):
is this, are we just always in like a black swan
event?
Blythe Brumleve Milligan (39:08):
We just know about it more because
of social media, I've beenfollowing a lot of like
anthropology podcasts and tryingto I love anthropology. I
probably should have been ananthropologist, but just
understanding the reasons whyhumans do certain things and
what we care about nowadaysversus what we maybe cared about
20 years ago. As you know, we'retalking about 2016 versus 2026
(39:32):
and it is we only have thecapacity to care about so many
things, but now we're bombardedwith the you used to only care
about what happened in yourvillage and your tribe, but now
we're bombarded with all of theworld's tribes and conflicts,
and it's overwhelming, and Ithink it's driving people a
little freaking nuts. Yeah, youcan clearly see it playing out
(39:53):
on social media, whether or notthose are
Grace Sharkey (39:54):
by phone on, do not disturb. People make fun of
me for it. It's like, kind of athing at orderful, they make fun
of me for it. They're like,you're always on, do not
disturb. It's because I don'tneed to be disturbed. That's
what slack right for exactly?
Blythe Brumleve Milligan (40:08):
Yeah, I will answer you during certain
time frames, because even fromlike a mental capacity, you're
only, you only have bandwidth,from like an evolution
standpoint, to care for about150 people. Anything more than
that is overloaded for ourbrains.
Grace Sharkey (40:25):
You're my top 150 of course, I
Blythe Brumleve Milligan (40:28):
better get like your top 20. Heck
Grace Sharkey (40:30):
yes, yeah, oh yeah, you're my top 20 dude. All
right,
Blythe Brumleve Milligan (40:34):
last one here because we still
haven't been interrupted yet andwe got to go eat lunch because I
haven't eaten a full meal indays. The last one on here for
2026 or 2016 trends is riskequals supplier scorecards and
insurance, not a real timefunction. Visibility was often
shipment tracking, not end toend, risk sensing, which we
(40:55):
still kind of don't have that,but maybe on the ocean side of
things, but definitely not onthe carrier side of things. If I
Grace Sharkey (41:00):
could go back and, like, invest in insurance
in 2016 I'd be so rich. You knowwhat? Yeah, for sure. Hathaway
figured it out, the
Blythe Brumleve Milligan (41:12):
picks and the shovels, that's what you
got to invest in. Yes,
Grace Sharkey (41:15):
exactly. It's 100% right. One day, anything
else
Blythe Brumleve Milligan (41:20):
you want to you want to add for this
manifest, I guess.
Grace Sharkey (41:24):
Recap, it's the first day. Here's the recap.
Great show. More people herethat. Than ever before. A lot of
tech companies, a lot ofplatforms I'm excited to learn
more about. And, oh, congrats tomanifest two. They've announced
their Europe. They're going intoEurope. So we potentially,
(41:45):
Oracle might be doing that too.
So, yeah, I got my passport.
Let's do it. You know, awesome.
Blythe Brumleve Milligan (41:51):
Well, that does it for this preview
slash recap. Episode foreverything is logistics. Hope
you all enjoyed this one, andwe'll be sure to check out all
the other interviews and contentthat we recorded right in this
same booth. So all of those willbe posted in the show notes,
maybe not all of them, but youknow where to go. You know where
to find them. Follow the show,YouTube, podcast, wherever you
(42:11):
get your content from,especially from everything with
logistics and thank you guys fortuning in and go Jags, thanks
for tuning in to another episodeof everything is logistics,
where we talk all things supplychain, for the thinkers in
freight, if you like thisepisode, there's plenty more
where that came from. Be sure tofollow or subscribe on your
(42:32):
favorite podcast app so younever miss a conversation. The
show is also available in videoformat over on YouTube, just by
searching everything aslogistics. And if you're working
in freight logistics or supplychain marketing, check out my
company, digital dispatch, wehelp you build smarter websites
and marketing systems thatactually drive results, not just
vanity metrics. Additionally, ifyou're trying to find the right
(42:55):
freight tech tools or partnerswithout getting buried in
buzzwords, head on over tocargorex.io where we're building
the largest database oflogistics services and
solutions. All the links youneed are in the show notes. I'll
catch you in the Next episode,in Go Jags, you you.
Blythe, welcome into another episode of
everything. Is logistics, apodcast for the thinkers in
freight. We are proudlypresented by SPI logistics, and
I'm your host, Blythe Milligan,and we are here with a special
episode of freight. Friends. Youknow the drill. You know who she
is. Everybody else seems to knowwho she is. At manifest that is
(00:57):
grace is Sharkey of order fullfame, formerly freight waves,
which we've seen a lot offreight waves alumni here, which
has been super fun to connectwith everybody. So, yeah,
welcome. How do you How are youliking Is this your first? No,
it's not your first, becauseyou've actually been traveling a
ton, doing conferences.
Grace Sharkey (01:13):
But this is, like, the first time I've gone
to manifest. And like, Okay,before I go to manifest, I'm a
reporter, so I would say, kindof, it's kind of chill, you
know, like, you get theinterviews in, you go, you walk
around, you enjoy the show, away a tourist would enjoy a
city, you know. But now it'slike, Oh, I've got to, like,
(01:38):
bring leads in, you know, like,like, it's a very it's a
different situation when you're,like, representing a brand, and
like, figuring out, okay, how doI make this not about me, and
make this about them? And so Imaybe even leveraging both of
those though, like, that's thecool thing. Like, I think coming
(02:00):
to this show as my teams hasbeen very like, you know, help
us meet people and, like, kindof leverage the network that
I've been able to grow for solong. And but there's also,
like, that nervousness of, like,what if no one says hi to me
while I'm here? And it's like, Ilied about this network the
whole time, so Well,
Blythe Brumleve Milligan (02:17):
you don't have to worry about that.
You literally cannot walk downthe hallway without being
stopped every five feet.
Grace Sharkey (02:22):
I've been avoiding that hallway all
morning because of it and andit's just, you know, it's been
great. Our booth is in a perfectspot. I'm just, like, a
perfectionist. I'm starting torealize, like, making sure,
like, everything's set upperfectly. No cords are sticking
out in weird places, like, shoutout to my Hey, shout out to
(02:45):
Mother issues. You know, that'swhy I was telling someone
earlier. It's like, I think it'sjust, you know, I'm the
perfectionist comes in at thispoint, but it's a big show. I
mean, Pam told us, like, 8000people here this year, and so
how do you, from a marketingstandpoint, make sure you're
talking to the right people, theright people are coming to your
booth. And I think, yeah, over,like, the last year just
(03:08):
traveling, it's like, reallycool to see, like, how people
respond to your booth, whatthey're looking at. And if I had
to compare, like, our booth fromthe first show I did, which I
want to say was like ourNetSuite, sweet world compared
to this one. It's like, we haveto say EDI bigger and more, and
logos everywhere. So it's like,it's almost like a B testing in,
(03:30):
like, real time.
Blythe Brumleve Milligan (03:32):
Work with a firm to help design the
booth. Or do you? Are you doingit yourself?
Grace Sharkey (03:36):
Me, baby, no. So we have, like, a kind of a team.
We have a couple of graphicdesigners that We contract out
to, but no, actually, it's likeme and Natalia designed this
like we had, you know, we havesome stuff that we built for our
website and the same graphicsto, like, use in different
places, but yeah, no, it's, youknow, it's the messaging that we
worked on. And for me, I thinkjust like logos is big at this
(04:00):
event in particular, likeshowcasing the network of other
companies you work with. Andthen when you're in such a niche
technology, so like, you know,for instance, EDI, you don't
want people coming to you totalk about, like, you know,
other things that aren't likewhat you do. So I've been very
(04:22):
like. We need to see say EDI 40times and the biggest font ever
on the screen, so that peopleknow exactly what our
discussions are. So yeah, I It'sbeen interesting just kind of
seeing the development of that,and we have some new rebranding
from some of our products thatyou're going to see over the
next like six months, that willprobably start putting on our
(04:43):
boost as well.
Blythe Brumleve Milligan (04:43):
So I want to get into a little bit of
a because we usually will do amanifest recap. But since we're
recording this on the first daythe expo floor opens, I haven't
actually outside of the puppylounge, I have not seen any of
the expo floor, yet, be onlookout for that interview with
transfix team, and it'sadorable. It's thank you to the
(05:06):
puppy Park and Claris forhooking us up with that
interview with very talentedpuppies, you know, crawling all
over us. It was fantastic.
Grace Sharkey (05:13):
Puppies are talented here. I'll tell you
that they're paid
Blythe Brumleve Milligan (05:16):
actors also, because they just sat on
my lap perfectly the entiretime, did not make a fuss. And,
yeah, it's 10 out of 10experience. Every time I whip my
hand around my face, I get awhiff of puppies again. And so I
just get a little distracted.
Okay, yes, I got a little offcourse, because what we're going
to be talking about in this showis we, I. I ran through. So I
took all of the agenda topics,because there's the expo floor
(05:40):
at manifest, but then there'salso all of these fantastic
talks going on that I never seemto catch. So I watched the recap
videos. I'm one of those weirdosthat will watch the recap videos
afterwards in order to see asummary of the talks that I
missed. So I just went throughthe list of what the agenda
looks like, and we got a few. Wehave four of trends that we're
(06:01):
seeing as far as the agendatopics are concerned, so I
thought we could just do alittle breakdown of each of
those. And the first one on thatlist is, I mean, seriously,
drink every time you hear thisphrase, and you'll be passed out
within two hours. But AI is thatprobably the biggest phrase
you're going to see in herethroughout this entire
conference, but it's going totake up a level to the agentic
(06:23):
AI. And so, do you roll youreyes when you hear AI, or do you
roll your eyes when you hearagentic AI?
Grace Sharkey (06:34):
You know, if you were to ask me this question,
literally, like a couple yearsago, or even last year, I would
have probably rolled my eyes. Imean, you and I have been in
discussions already this weekwith, like, people very much
leading in this space. I thinkthat maybe if you're not using
these tools, and you might notknow this, but there are big
(06:54):
companies out there who are justAI agent dueling their freight
already in very large companiesthat you've heard of. It's
working. It's happening. It's,it's. And what I think is
interesting about is, like, theexceptions, right? Like, we've
talked to a couple people, theysay, Listen, if we if the tone
(07:16):
of voice changes, or a certaintype of exception is happening,
like it will get to a human butwhen we're talking about like
negotiating rates, which, at theend of the day, is a math
problem, those agents are takingcare of it, and it's like it's
the bots talking to each otherand
Blythe Brumleve Mil (07:34):
negotiating contracts with each other. And
you would think I would neverwant a bot to do that, but the
person that we were talking to,we won't reveal the name, just
in case it was a confidentialconversation explaining to us
the use case of as long as youhave certain stipulations within
(07:56):
your load, that you have acertain break point that you got
to get to, and it reaches thatbreak point, your agent is going
to negotiate. They're going totry to negotiate higher than
that, but as long as they canget that break point price for
you, then it will settle foryou. And even if you're
negotiating with another agentthat is doing it from the
carrier side of things. So youcan have a broker agent that's
(08:18):
negotiating one side, and then acarrier agent that's doing the
same thing. And they could bothbe bots, and as long as they hit
their minimums for each of them,then the load will be accepted.
And I think what did he, he orshe say it was a little over 70%
of their freight is all beingbooked, auto. Auto booked by
bots. Yeah, it's, yeah, it's thefuture, and it's already here.
Grace Sharkey (08:43):
And, you know, I got into a deep conversation
about this last night too, at aparty of just like, how does
that, how does that change thebusiness model of a no, we're
talking about pretty largecompanies in this situation. But
that technology will drip downright as it always does. How
does that change the businessmodel of how you're setting up
(09:04):
like a freight brokerage or alogistics provider? I mean, are
we looking at a future where youcan't just cover truckload
because that's so simple to dois an average brokerage now have
the ability to sell every singletype of mode, right? Because now
(09:28):
their agents aren't just likethese, like, I hate to say it
like 24 year old reps whoslaying freight all day from out
of college, yeah, but now we'reasked to be experts in
transportation and know thatthat market is better on rail
right now, or this is, you know,and having those deeper
discussions, so that when theyare working these RFQs with
(09:50):
their customers, it's, it'salmost more of like a wholesome
view of their supply chain,right? Like, I wonder sometimes,
like, I do I get nervous for,like, medium sized brokerages
that are, you know, I you guyshave heard me use this word
before, but like, heavy humancapital, aka employees, and
(10:14):
that's not going to benecessary. And almost like,
What's scarier, I think, isthat, can a company start a
logistics company today and juststart beating you right off the
back, margin wise? Because theydon't have to have those
employees. I mean, because ifyou have all those employees,
right, like theoretically,you're either going to have to
change the workload by theinnovation, by, you know, having
(10:35):
them use the technologyappropriately. So in that. Case,
you're not really growingheadcount, you're growing their
expertise as they grow theirbooks, right? And that's where
the margin will change there.
But it just, I think about,like, if I started a brokerage
today, it's like, oh boy, itwould be, it wouldn't be a
cradle to grave. I'll tell you
Blythe Brumleve Milligan (10:55):
that you wouldn't be hiring those
fresh faced, you know, kids outof college and sitting them down
at a desk to make a, you know,100 cold calls a day,
Grace Sharkey (11:03):
and I would better not hear a carrier rep
picking up the phone asking ifthat person can, you know, take
that load. It's like you shouldknow. With all of the tools
these days, you should know thatthat capacity is available and
that they can take the load,right? It's that like tendering.
It's that instant send over. AndI think there's always been this
(11:26):
like, it's kind of like themischief of, like, is there a
driver shortage? I think whatthis is going to show in kind of
to like the people we've beentalking to this week. I don't
think drivers hate it anymore. Idon't think I, I bet you
drivers, unless there's a realproblem, which I think a lot of
this tech is even smart enoughto know to expedite that to
someone the younger generationdrivers aren't want to, like,
(11:50):
pick up the phone and talk tofour brokers about what load
(12:47):
they're taking. That's crazy.
No, they want to go on an app,like we do everything else in
our lives, and find a load thatway. So what about
Blythe Brumleve Milligan (12:55):
from the lens up? Because my before
we had these conversations thisweek, my thought process was,
carriers are out on the roadalone for most of most of the
time, unless they're a teendriver, they have, you know,
pets in the cab. But wouldn'tthey want to talk to people? And
that's where i i almostempathize with the truckers, is
that now they have no one totalk to, and they have no one to
(13:18):
connect with, except for a bot,
Grace Sharkey (13:20):
sure, but I'm like, I might call Rita truck
marketing club. He would love totalk to you, but maybe that's
you, know. Now you can call homemore true? Yeah? Maybe you can
talk to your kid on the road.
Well, maybe less BS.
Blythe Brumleve Milligan (13:35):
You don't have to have, you don't
have to have all of those Bsconversations. Where are you at?
Where are you at? Every fiveminutes, you have the technology
to show the broker where you'reat, so they don't have to bug
you and you have thosemeaningless conversations, yeah?
So maybe it does open the doorfor more meaningful
conversation.
Grace Sharkey (13:51):
And I think that's the key, right? Is like,
now when I'm calling, it's like,I'm not calling you to pick up a
load. I'm calling you to let youknow I love this load, and I'm
trying to figure out how I canearn the opportunity to just get
this tendered to me everyMonday. I know, yeah, true. But
like, in terms of, like, thewhole like, oh, they picked up
the phone and, you know, heard arobot voice and hated it. I, I
(14:14):
don't think that's happening. Ithink the only time, or it's, I
think it's dying away,
Blythe Brumleve Milligan (14:20):
yeah, I it. People are going to slowly
as they become more used tothis. You know, we kind of had
the debate the other day on thenew commercial from Flexport,
yes, and I liked it. And youwere like, they need to make
some improvement.
Grace Sharkey (14:36):
The only one, honestly, that, like, did not
like it. Like, more and morepeople like, I thought Reed
would be like, yeah, it's notgood. I mean, read did the AI
slot panel, and he was like, Ilike it. And I'm like, Fine. Do
I Do I like it? I so my you guysknow me. I'm stubborn. Dude,
stuck in this way.
Blythe Brumleve Milligan (14:56):
Well, the thing I love about Flexport
and Ryan Peterson, I know a lotof people have a lot of gripes
about him, but he does a greatjob of explaining shipping and
logistics to the masses, to thepeople who don't speak the
lingo. And so him having that,you know, commercial even, I
didn't even notice that themouth didn't match up with the
audio. And on a rewatch, I didnotice
Grace Sharkey (15:19):
editors thrown in there. Now, yeah, okay, but
here, actually, now let me,like, push this back to you, to
your point of like, to themasses. Help everyone understand
what is the masses, theircustomer profile,
Blythe Brumleve Milligan (15:33):
maybe, if they're freight forwarder and
they want to partner with Ecommerce companies, because
didn't they just partner with alot of Shopify or official three
PL for Shopify?
Grace Sharkey (15:41):
So yeah, and if you need EDI for Shopify, add to
order pool.com. Because we havea really easy connector for it.
Blythe Brumleve Milligan (15:49):
She's spending some money at these
conferences, spending some moneyon some podcast too? Exactly.
Grace Sharkey (15:55):
No, you're right.
Well, I keep forgetting aboutthe Shopify aspect of it, too.
No. I mean, dang it. I I waslike, I get her with that
customer profile, and
Blythe Brumleve Milligan (16:06):
it just comes down to the Democrat,
democratization of thesedifferent tools and technology
that now you have a Shopify thatcan give you an E commerce
platform. You have Flexport thatcan give you a three PL
capability. You have, we justdid an interview with gather AI
yesterday, and their dronesoftware, really their software
that can plug into forklifts aswell, and how it can do
(16:28):
inventory scans and how, youknow, maybe. We won't have a day
where there's an all lights outwarehouse, but you could have a
warehouse if you're inobviously, if your yard is big
enough, but you could have alittle one person warehouse in
your backyard that hooksdirectly up to your Shopify
store, and you have someone thathandles the shipping. It's
probably going to be you, butyou can do all of these things,
(16:50):
and these tools are becomingless about, you know, spending
500 grand to onboard a new TMSor a new WMS, but now you have
access to all of these things.
Grace Sharkey (16:59):
So, like, even to that point too, you could, I
can't remember the name of theircompany, but they are a venture
53 company. And then to thatpoint you could also sublease,
like a drone situation, anddeliver on drones too.
Blythe Brumleve Milligan (17:13):
I We talked about this on our drone
episode, and I we talked aboutthe kiosk that China has where
you can place a food deliveryorder, go to the kiosk and the
drone drops it off on a landingpad on top of the kiosk. I think
we are five years tops away ofhomes having their own landing
(17:33):
pads for drone deliveries. Ithink it's just going to be $100
kit that you get from Amazon,and they'll be sending drones or
zip line, and they'll bedropping stuff off right at your
house within two hours.
Grace Sharkey (17:44):
I do love that too, because, you know, I love
to save on rent. So I live in aI live in a neighborhood. You
know that? You know it's, it'sgentrifying, we could say that.
And it'd be nice to, like, setthat up in my backyard and just
know my packages are beingdelivered on my back porch when
I'm gone, and not like my frontporch. Oh no, she's right. I
(18:06):
guess I you know her the usuallike the Flexport commercial.
Can someone also, you know whatI will say, too, like Ryan
Peterson, like has balls, like Iwas telling him he's willing to
shake some shit up. I'll sendyou the screenshot. But someone,
someone replied to him onTwitter and said, This is AI
(18:27):
slap. And he just said, You'reAI slap. And I was like, Heck
yes, that is so good.
Blythe Brumleve Milligan (18:38):
Well, I think that that I
Grace Sharkey (18:39):
may frame that within my house. No, your
answer,
Blythe Brumleve Milligan (18:43):
like that tweet and just frame it,
yeah, well, and
Grace Sharkey (18:45):
it's but that's how I mean, we see it in so many
different aspects of our lives,whether it's like elections and
stuff like that. Like, that'show younger generations are
going to communicate, you know?
It's like, no, your AI slob, youknow?
Blythe Brumleve Milligan (18:59):
And I think that covers the time we
kind of hit on the second onethat I was going to mention, as
far as, like, takeaways from theagenda topics, because it's
drone and computer vision. Sothat was my theory around the
the one person warehouse, andespecially from like, a 3d
printing aspect too, which couldrevolutionize manufacturing,
where a lot of the things maybeyou don't need to go to the
(19:21):
store anymore, and you're justgoing to print it the
replacement part at your house,and you have your own little
mini shipping department. Sothat was the second one, drones
and computer vision. The nextone is, I mean, this one
continues to be endlesslyfascinating, and it's the
industrialized fraud versus theSituation Room. I interviewed
the CEO of overhaul yesterday,Barry Conlan, is he? I think
(19:45):
that was my favoriteconversation of all time.
Grace Sharkey (19:47):
Did he get into, like, his military background
and like that aspect SpecialForces. Isn't that so
believable?
Blythe Brumleve Milligan (19:54):
I'll put the link in the show notes,
in case anybody wants to listento it, because I could have, I'm
so sad that I only had 25minutes with him, because I
could have talked to him forhours. Yeah, and a little note,
he accidentally left his badgehere, and I watched over it for
overhaul, so I secured his badgefor him so, and he didn't. He
came back looking for it, and hesaid, he's like, I knew you
(20:16):
would look out. Yeah, and I did.
So shout out to Barry.
Grace Sharkey (20:19):
I know I love people. He reminds me of, like
Ryan over at Gen logs, likepeople who come from, like, an
interesting background. Like, Iwouldn't say he wasn't in supply
chain in his old roles, but,like, weird
Blythe Brumleve Millig (20:32):
military logistics. Military logistics
had a company for a while thathe sold that company, and he's
been, he started overhaul about10 years ago.
Grace Sharkey (20:41):
It's, it's fascinating. He's, yeah, really,
I'm gonna check out thatconversation. He's a cool guy.
Blythe Brumleve Milligan (20:46):
You should, hopefully you're
listening to every episode I am,but the industrial the he was
talking about how just advancedthat all of these different
criminal syndicates are in theUnited States, and how they're
they could be two steps ahead,and it's up to the shippers that
are becoming more aware tobecome to put that pressure on
(21:10):
the brokers and The carriersthat they work with to make sure
that they're doing simplethings. And he talked about how
if one of his shipments thatthey're overlooking that if it's
seized and or recovered, thenthey still consider that a
failure, because that shipmentwasn't protected so and he also
another interesting moment for.
That conversation is he saidthat because the tech is so
(21:32):
advanced that these people knowhow to break into the tech, but
it's often simple things, likesomebody using a Costco card
instead of a Real ID to check infor the load, or changing names
at the on on the bol versus thedriver that's picking it up.
Then he's mentioned too, that alot of what's working here at
(21:52):
crime wise is now being shippedover to the UK, so they're
seeing a lot of the differentcrime that has already worked
here. They're using that same,those same tactics all over the
world now.
Grace Sharkey (22:05):
Yeah, there was, um, I don't have we ever talked
on this show, and I I never, Ithink I know who it was, but I
never was able to confirm, like,near the tail end of
Freightways, but there was,like, a giant shipper who, at
the time, was like, I don't wantto say suing, but asking for
money back to a lot of largelogistics companies because of a
(22:29):
bol scandal. So, like, basicallywhat happened is they had the
bad guys, you could say, hadsomehow gotten insider, inside,
like this large retailer. Andwhen things were delivered, they
would just change the paperworkso it looked like it wasn't
short, but it was actually everyload was short. They were
(22:52):
skimming. And we all knowshippers, they're gonna push
that back, right? So once theyfound it, they came back to,
like all these logisticscompanies, like, you owe us $8
million in lost cargo. And youknow, I just think it's
interesting, because you getwell right now, right with ch
(23:13):
Robinson and the Supreme Court,like, when you start crossing
borders, and there's so manyparties involved, like, who does
legally, like, who's responsiblefor this? And and so it's like,
it'll be interesting to, like,have this technology, like,
truly gives you, like, a papertrail so that you can showcase,
like, listen, we did our jobcorrectly here. This is what you
hired us for. This is what wedid. And shippers, you're gonna
(23:33):
have to get on top of people. Iwhen I was in brokerage, I won't
say the company, but it was acompany that, well, they use
potatoes lots, and theirpotatoes have a like, their DNA,
or whatever is like, what do youcall it? Is IP, oh so in and
(23:55):
this was, I didn't even knowthat this was a farm for this
large company that uses a lot ofpotatoes, like you can probably
figure it out. And I rememberone day this lady called us, and
she's like, Hey, did your drivercome pick up this load? And we,
we told them, Well, we actuallynever found someone to pick it
(24:15):
up, so we haven't even sentanyone in for it. She's like,
Well, someone came and picked upthis load, and so it's like,
stolen now. And she was like,trying to put it on us. And
we're like, we didn't. And Iremember telling her, like, do
you have camera? Like, firstoff, you have to prove something
was stolen. And you can't justbe like, I had an issue with
even the same thing with, like aprison load. They were saying,
(24:38):
like, a palette didn't delivercorrectly. And it ended up being
like, this whole ordeal, becausein order to prove it, like, we'd
have to get the FBI involved.
Was like, but for that potatoshipper, she's like, well, it's,
you know, a special potato, ifit gets out there and, like,
someone gets this DNA, likeit's, it's our competitive
advantage. This was like a farmwho would just let anyone roll
(24:58):
up to it? No, literally, likethe check in process was like,
Hey, Jim Bob, I'm here. Like,they had no cameras. They had no
sign in so they can't even,like, prove who even physically
went in there and picked up theload and so, like, that's where
I'm, like, interested in theshipper side is like, where are
we going to start to see, like,more them themselves. Like, take
(25:20):
response. I don't want to sayresponsibility, but put maybe
these like thresholds to makesure they're even safeguarding
themselves. Because I rememberjust being like, Oh my God.
Like, Well, anyone could stealthis person's potato recipe.
Like, you know, I mean, ifthat's how, that's how
situations run, what
Blythe Brumleve Milligan (25:42):
we kind of saw after, you know,
sort of a BC and AC, now beforecovid And after covid, but
after, this was before, yeah, soafter covid, what you're seeing
is, you know, the supply chainexecutives are getting a seat at
the boardroom table. And nowwhat the what Barry was saying
is that it's not just supplychain, but the fraud specialist
team from supply chain is also aseat at the table now, and some
(26:04):
of the smart shippers areemploying that process and then
pushing it out to all of thepeople that they work with. And
it's there. It's all of thesepreventative measures. And then
ultimately, you know, they youknow, want to prevent the load
from ever being stolen, butthen, if it does get stolen,
having that situation roomworking with law enforcement
teams all over the globe inorder to retrieve it, and
(26:27):
helping law enforcementunderstand how to use. This
different technology, because alot of it, they just consider
petty theft and that there'snothing that they can do. But
now, with overhaul providingthose kind of resources to law
enforcement, they can be alittle bit more preventative,
but then also preemptive, whereif a load does get stolen, I
think within like the first like100 miles or something, is where
(26:50):
the overwhelming majority of theloads get stolen after they get
picked up. And so being able tohave some kind of, you know,
tracking technology within thatradius helps recover loads as
well. All right, last one onthis list is ocean integrity and
predictive trade visibility isalways, I think, just for like,
(27:10):
the last 10 years has been sucha hot topic, and it feels like
Have we already reached peakvisibility? But from my
conversations, we have not. Webarely scratched the surface. As
far as visibility is concerned,
Grace Sharkey (27:21):
I would almost maybe, like the best way. I
think we're nowhere close to,like you seeing that visibility
for like, a good purpose too.
It's like, okay, I think one,there's a lot of data issues
still with visibility, whereit's like, is this really
showcasing the capacity in itscorrect form, right? Like, do I
still, I was just talking withflock freight, like, is there
(27:45):
still, you know, four pallets ofspace that we can use, you know,
that's I think I wonder if,like, if we're actually at a
point where we're we we have thevisibility tools in place, maybe
the data is finally flowingwell, are we executing that,
that information correctly,right? Like, are we using the
capacity in an area to the bestof its capabilities and to,
(28:07):
maybe, like, when I talkvisibility data, I think to the
point that we started off withwith AI agents, like, that's a
that's a execution of visibilitydata, right, to be able to
negotiate the rates and know,okay,
Blythe Brumleve Milligan (28:26):
so it's from the ocean side of
things. It's from the warehouseside of things. So inventory
counts, where is my stuff? Whenis my stuff going to get to me?
But the biggest gap stillremains is with carriers
adopting visibility solutions.
90% of care, or 90% of allcarriers, have seven trucks or
fewer, and so this adoption oftechnology has been really
challenging for them, andthey're kind of the end piece to
(28:48):
the visibilities, or to end toend visibility. So it really
just depends on, are thecarriers going to adopt this
technology and maybe seize theday and protect their future by
adopting, you know, greatervisibility, additional AI
agents, and really challengingthemselves to rethink their
processes and adopt becausechange is so hard, especially
(29:11):
when it comes to tech,especially at the rapid
evolution of tech over the lasthandful of years, it's very
difficult, I think, for a lot ofpeople, to keep up, but I still
think it's important to mentionthat we are still so early to
all of this, and if you'rebuilding AI agents today, just
know you are in such a smallminority, but this is literally
the future of new informationera that we find ourselves in.
Grace Sharkey (29:38):
Well, it's like it's always that adoption curve
too. And with that adoptioncurve comes the the the cost of
that technology will come downtoo. And so I, I wonder where we
are at that curve, you know, isit becoming easier for them to
invest in, I will say. And Ithink I brought this up to you
like this week, interestingabout being more on the SaaS
(29:58):
side of things. And I think, youknow, orderful, we have a lot of
retail clients, right? But wealso do have a lot of great
transportation and logisticsproviders, those business
models, those margins, arecompletely different. And so
when you're talking to aretailer, I think it's easy to
(30:20):
like, show like the ROI of likesome of these technologies, when
you're talking to a carrierwho's like, knows in the back of
their mind that they're in themiddle of a bankruptcy stuff,
and they can't figure out how torun their their business under a
like 100 operating ratio, like,more money, like time. Yeah, you
(30:45):
have to make that story notabout money and time. You know?
You have to make that about thefuture. You almost have to,
like, make it a partnership,like one of my favorite
companies, who I think does thisfor carriers in particular, is
optimal dynamics. They workedwith. What's a BCB? Oh, then,
(31:08):
then
Blythe Brumleve Milligan (31:09):
they sold. Oh, yeah, BCB got sold,
Grace Sharkey (31:11):
yes, but I forget everybody down there, yes, he,
he worked with them, really, andthey did a really fun case study
when I was at Freightways,where, when they came into the
his company, they had, I thinkit was on Tuesdays and
Thursdays, the technology wasthe only thing allowed to book
loads and on. Monday, Wednesdaysand Fridays, the dispatchers are
(31:33):
able to do the way they dothings. And, you know, they
thought they're like, faircompetition. Who doesn't like a
competition, you know? And if Iremember, right, it was, like, a
couple weeks into it, theystarted to realize, like, oh,
when this thing's booking for uson Tuesdays and Thursdays, we
actually make more money asdispatchers. And so, like, it
basically they set it up to,like, basically prove to them in
(31:55):
real time, like, what they'remissing. And then slowly they're
able to to expand into the fulloperation. Because they
basically were, like, here,like, you know, make me eat my
words. Then if this is wrong,and
Blythe Brumleve Milligan (32:10):
Rick Larkin over it, yeah. Well, I
know they sold to a differentcompany, but I BCB was one of my
first website clients fordigital dispatch, yeah, and so
we did a lot, and I remembervisiting their facility. He even
back then, you know, he was verymuch like pro technology had TVs
everywhere, tracking the weatherand trucks and but also very
(32:32):
driver focused. They had one ofthe best safety scores, and so
he was very much about theculture and providing a tech
positive culture for hisdrivers, you know, such a just a
good use case or case study,maybe for the rest of the
carriers to kind of follow thatyou can do both and still
maintain a profitable companyenough to sell it off. I know we
(32:55):
only have a I don't see we're ina podcast booth right now, and
we're on a scheduled time untilone o'clock. We just hit 1pm but
I don't see anybody else aroundus. Yeah, we've been planning
to, like, take it over, so
Grace Sharkey (33:08):
I do have a chat at 130 like, another 10 minutes
or so,
Blythe Brumleve Millig (33:11):
perfect, because you had a great idea
about taking part in this trendof 2016 versus 2026 you've
probably seen it around onsocial media while we were
talking. I just asked chat GPTto tell me some of the big
stories that were happening in2016 compared to 2026 so I think
this is a good jump down memorylane that in 2016 what trended
(33:32):
in supply chain were e commercein the last mile panic.
Retailers were still trying tofind the RAS or the right last
mile partner. As e com climbedand consumer expectations sped
up,
Grace Sharkey (33:44):
Walmart, I think, in that year, bought jet.com and
that was like their big we'regonna fight against Amazon.
Blythe Brumleve Milligan (33:50):
Play.
About jet.com Wow. Yeah,interesting. Okay, so second
one, which is maybe kind ofrelated to that omni channel as
a buzzword, not a bloodstream,so buy online, pickup in store
was cutting edge systems werefragmented and stitched together
with duct tape. So that was thesecond one. So maybe the omni
(34:11):
channel approach target
Grace Sharkey (34:15):
Walmart, there's one that we touched on earlier.
2016 was the year that ziplinewas the first drone company to
get the FFA clearance to startmoving meds in Africa. Oh,
interesting. I was like, thefirst and then, because
remember, like, all the dronescouldn't get, like, clearance,
(34:35):
and they're like, Oh, well, ifwe, if we don't do it in the
United States, then we can makeit work. So they were, like, the
first ones that took off, yeah.
And they were delivering
Blythe Brumleve Milligan (34:44):
blood to Rwanda, yep. And now it's
been so successful, because Ithink they just released this
recently, that it's been sosuccessful with delivering blood
that they actually have had tocut back on those deliveries,
because it's been so successfuland so business line that they
were proud to cut back on, whichI thought was such a really
cool, like marketing story,that, you know, some nefarious,
(35:07):
more nefarious companiesprobably wouldn't do that, but
zipline did really cool, reallycool company. Third one on this
list is digitization washappening, but mostly as point
solutions, so forwarding andlogistics. Digitization existed,
but it was early and uneven, soyou had a lot of portals, not a
lot of orchestration. So thatone is kind of,
Grace Sharkey (35:28):
here's one that I thought was fun from 2016 and
this is, like, very niche, soyou might not remember this. But
do you remember the to talkabout, like, global capacity? Do
you remember the company,Hanjin? I'm probably saying that
wrong, Cajun or agent? Yeah, thevideo a no, no, no. The like,
the the Chinese shipper thatwent bankrupt and then just
(35:50):
started. Oh, well, like, dropjust told the the ships to just
stay there.
Blythe Brumleve Milligan (35:57):
Well, it's kind of like when a
trucking company goes out ofbusiness, they
Grace Sharkey (36:01):
were like, all they were like, they just
dropped like, so there was,like, all these ships outside of
Vancouver, I think, LA, thatwere just like,
Blythe Brumleve Millig (36:07):
dropping anchor and leaving. They just
left. Yeah, what happened to themerchant mariners, you know, I
know,
Grace Sharkey (36:12):
I want to say they like towed those puppies
somewhere. They, wow, took allthe freight, and they just, like
towed them away. So there was,like, a big capacity. Oh, this
is the big one that I hademailed you about that was a
bit, I thought, a big deal. 2016was the year that the Panama
Canal finished. If. Expansion.
So shout out to Houston, becausethe Port of Houston, right was
(36:34):
the biggest, probably, obviouslyHouston, maybe even, like
Savannah, a little bitLouisiana. Yeah, Louisiana,
because it was now becamecompetitive against how quickly
you could get.
Blythe Brumleve Milligan (36:48):
So Miami, New Orleans, Houston,
anywhere in the gold
Grace Sharkey (36:52):
shout out to sonar. I mean, one of my
favorite sonar charts, I justbecause I think it's like, just
such a cool way of looking at itwas the like, has a different
name, but I was used to alwayscall it the Panama Canal index.
And it would shift throughoutthe year, and it would tell you,
like, if it's cheaper to go toLA or to spend the extra day or
so and go to Houston? And so Ilike, look back, and it's like,
(37:14):
wow, if that didn't happen, itprobably would have never been
Houston, right? And now, like, Ithink, like, do the Chinese
still even own a Panama Canal?
Didn't they flip that last week?
Blythe Brumleve Milligan (37:25):
Well, what they were, what they were
trying to do is they wereestablishing different offices
or control points around thePanama Canal, and since the US
built the damn thing, so theywere like, they shut that shit
down. Because there's been a lotof a couple weeks ago, right? It
was this year. I know that itstarted. The administration had
started talking about it, thatthis is something that we needed
(37:45):
to look at. And then they shutthat shit down. And China kind
of gave up very quickly inregards to that. And Panama
said, All right, yeah, we'regonna caught us red handed.
Whoops. Can in a cookie jar. Butthat's the amazing thing about
global trade, is that all ofthese different choke points all
around the world and howmilitaries, throughout the
(38:06):
course of human civilization,will protect those trade lanes
and those different contestpoints, with an army,
Grace Sharkey (38:14):
with ships. We even know the Suez Canal could,
like, break down, right, whichis such a funny thing to look
back at, you know, like,remember that? Remember it
happened? I remember this story2020, I remember Kim writing
that story at freight waves. Andit like go because I always work
late because I'm an idiot, andit going through like, the
thing. And I was like, Kim,because I think it just hit
(38:37):
Twitter. We're so it definitelywasn't like, CNN or anything.
And I'm like, and I was like,Kim, what are you writing about?
And she's like, Yo, this shipis, like, trapped. And it was
like, six o'clock at night,because I remember being like,
ready on the radio. And yeah,dude, well, that was the Suez
Canal. But then think about it,we have, then we had, of course,
all the other issues that wehad, a route around the Middle
(38:59):
East for wars.
Blythe Brumleve Milligan (39:00):
And, you know, obviously the conflict
that goes on there
Grace Sharkey (39:04):
is this, are we just always in like a black swan
event?
Blythe Brumleve Milligan (39:08):
We just know about it more because
of social media, I've beenfollowing a lot of like
anthropology podcasts and tryingto I love anthropology. I
probably should have been ananthropologist, but just
understanding the reasons whyhumans do certain things and
what we care about nowadaysversus what we maybe cared about
20 years ago. As you know, we'retalking about 2016 versus 2026
(39:32):
and it is we only have thecapacity to care about so many
things, but now we're bombardedwith the you used to only care
about what happened in yourvillage and your tribe, but now
we're bombarded with all of theworld's tribes and conflicts,
and it's overwhelming, and Ithink it's driving people a
little freaking nuts. Yeah, youcan clearly see it playing out
(39:53):
on social media, whether or notthose are
Grace Sharkey (39:54):
by phone on, do not disturb. People make fun of
me for it. It's like, kind of athing at orderful, they make fun
of me for it. They're like,you're always on, do not
disturb. It's because I don'tneed to be disturbed. That's
what slack right for exactly?
Blythe Brumleve Milligan (40:08):
Yeah, I will answer you during certain
time frames, because even fromlike a mental capacity, you're
only, you only have bandwidth,from like an evolution
standpoint, to care for about150 people. Anything more than
that is overloaded for ourbrains.
Grace Sharkey (40:25):
You're my top 150 of course, I
Blythe Brumleve Milligan (40:28):
better get like your top 20. Heck
Grace Sharkey (40:30):
yes, yeah, oh yeah, you're my top 20 dude. All
right,
Blythe Brumleve Milligan (40:34):
last one here because we still
haven't been interrupted yet andwe got to go eat lunch because I
haven't eaten a full meal indays. The last one on here for
2026 or 2016 trends is riskequals supplier scorecards and
insurance, not a real timefunction. Visibility was often
shipment tracking, not end toend, risk sensing, which we
(40:55):
still kind of don't have that,but maybe on the ocean side of
things, but definitely not onthe carrier side of things. If I
Grace Sharkey (41:00):
could go back and, like, invest in insurance
in 2016 I'd be so rich. You knowwhat? Yeah, for sure. Hathaway
figured it out, the
Blythe Brumleve Milligan (41:12):
picks and the shovels, that's what you
got to invest in. Yes,
Grace Sharkey (41:15):
exactly. It's 100% right. One day, anything
else
Blythe Brumleve Milligan (41:20):
you want to you want to add for this
manifest, I guess.
Grace Sharkey (41:24):
Recap, it's the first day. Here's the recap.
Great show. More people herethat. Than ever before. A lot of
tech companies, a lot ofplatforms I'm excited to learn
more about. And, oh, congrats tomanifest two. They've announced
their Europe. They're going intoEurope. So we potentially,
(41:45):
Oracle might be doing that too.
So, yeah, I got my passport.
Let's do it. You know, awesome.
Blythe Brumleve Milligan (41:51):
Well, that does it for this preview
slash recap. Episode foreverything is logistics. Hope
you all enjoyed this one, andwe'll be sure to check out all
the other interviews and contentthat we recorded right in this
same booth. So all of those willbe posted in the show notes,
maybe not all of them, but youknow where to go. You know where
to find them. Follow the show,YouTube, podcast, wherever you
(42:11):
get your content from,especially from everything with
logistics and thank you guys fortuning in and go Jags, thanks
for tuning in to another episodeof everything is logistics,
where we talk all things supplychain, for the thinkers in
freight, if you like thisepisode, there's plenty more
where that came from. Be sure tofollow or subscribe on your
(42:32):
favorite podcast app so younever miss a conversation. The
show is also available in videoformat over on YouTube, just by
searching everything aslogistics. And if you're working
in freight logistics or supplychain marketing, check out my
company, digital dispatch, wehelp you build smarter websites
and marketing systems thatactually drive results, not just
vanity metrics. Additionally, ifyou're trying to find the right
(42:55):
freight tech tools or partnerswithout getting buried in
buzzwords, head on over tocargorex.io where we're building
the largest database oflogistics services and
solutions. All the links youneed are in the show notes. I'll
catch you in the Next episode,in Go Jags, you you.
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