On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.
I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal.
You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging.
More on Kevin:
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Bob Saget's Here For You
BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."
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