The Sign Whisperer: Crafting Messages That Move Us with Kurt Stoner

In this episode, Kurt and Kirsten uncover how a childhood fascination with a boat-side sign painter blossomed into a thriving visual arts enterprise spanning three decades. Unlike many business leaders, Kurt never planned to build a company—he simply pursued his artistic curiosity, constantly challenging himself with "I bet I could do that." A mindset that permeates his business to this day, allowing the next generation to join Stoner Graphix and build a career.

What makes this discussion particularly compelling is Kurt's refreshing approach to business development and client relations. Rather than chasing every client, he's learned to identify ideal partnerships that align with Stoner Graphix’s creative strengths. His philosophy—"if it conveys a message or evokes a feeling, it's a sign"—has led to extraordinary projects, including the world's largest functioning bobblehead.

Kurt Stoner BIO: 

Kurt Stoner is the President of Stoner Graphix, an industry leader in the custom design and visual branding space. Founded 1991 and based in Hummelstown, Pennsylvania, Kurt has led his Stoner Graphix as a master craftsman with an eye for detail. Kurt has grown his company into a highly respected name in custom signage and vinyl installations. His portfolio includes work for prominent brands like Hershey's Times Square store, where he created hand-crafted dimensional signage. Kurt proudly showcases his team's blend of traditional craftsmanship and modern design techniques, regularly highlighting their expertise in transforming clients' branding visions into striking visual realities. Kurt upholds the highest personal and professional standards. When he is not in the shop he is an avid hunter, gardener, and recently began riding rescue horses. 

 

For more info on Kurt:

Linked In

Website

KIRSTEN YURICH BIO:

Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten’s clients are high performing CEOs, founders, and executives looking to “level up” in life and business.

Kirsten share’s her expertise in leadership, performance management, and learning with executives through coaching or consulting, peer groups, and speaking.

For more info, check out Kirsten Yurich HERE.