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August 22, 2025 39 mins

In this episode, Matt and Kirsten dive deep into the lessons of failure, what culture really mean, conflict on a leadership team, and a refreshing definition of alignment. Matt Foss transforms leaders and teams using the EOS framework. From a multi-generational "business family" and a not so hot football record, Matt discovered that losing seasons teach resilience better than victories. 

As founder-turned-CEO-turned-coach, he advocates for "belief before motivation;" demanding clarity on what leaders truly want, versus what they tell their teams. His breakthrough: alignment isn't consensus—it's the courage to say no or fully commit. Matt's 'Nike meeting revelation' revealed that healthy teams appear dysfunctional from outside and they are not always pretty! 

He shares his three-step process that moves teams from surface-level meetings to transformational conflict, through trust-based vulnerability.

A must listen episode for moving your leadership team from good to great!

 

Matt Foss BIO: 

Matt Foss is a Certified EOS Implementer® who helps entrepreneurial leadership teams gain clarity, alignment, and traction in their businesses. Drawing from his experience as a former Division I football captain, owner of two companies, and CEO of a private equity-backed business, Matt intimately understands the challenges leaders face. After successfully leading a company to a 7X multiple sale, he now dedicates his expertise to helping organizations implement the Entrepreneurial Operating System® through his consulting practice. Matt combines his athletic discipline with business acumen to guide teams through difficult conversations and strategic transformations, focusing on what he calls Vision, Traction, and Healthy—the three essential elements for sustainable business success. He also serves as President of the Board for the Central Pennsylvania Youth Ballet.

 

For more info on Matt:

Linked In

Website


KIRSTEN YURICH BIO:

Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten’s clients are high performing CEOs, founders, and executives looking to “level up” in life and business.

Kirsten share’s her expertise in leadership, performance management, and learning with executives through coaching or consulting, peer groups, and speaking.

For more info, check out Kirsten Yurich HERE.

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