Dick Clark: The Man, the Mentor, and the Marketer: An Interview with Ecommerce Expert Mona Eisman

Mona is a consummate marketing professional. As a professor of marketing and entrepreneurship at FIDM, Mona delivers real-life experience to her students. A veteran of Estee Lauder, Gillette’s Jafra Cosmetics, she helped Dick Clark succeed at marketing products on shopping channels, such as QVC and HSN Direct.

We honor Dick’s abilities to get the best out of the people around him, defining his career with core values of authenticity, maintaining a good reputation, and leading by example. As an “influencer” before it became a term, he understood the power and responsibilities of personality, using his celebrity to launch products and events so prolifically. Watch as Mona shares insights that are as true today as when Dick built his businesses.

The concepts of putting a great work ethic and people skills into practice geared to constant improvement are just part of a successful direct response or performance marketing program. I write about online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Let's connect! Find my book, course, products, and social accounts. Find the first chapters of my book for free. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist. 🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

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