Bananas For Business

Bananas For Business

Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans. After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. The Fans First team has been featured on MSNBC, Entrepreneur Magazine, ESPN, and more for the captivating, sold-out baseball circus experience in Savannah, GA. Putting the mantra “Fans First. Entertain Always.” into action, the Savannah Bananas have become experts in providing remarkable customer experiences and are a prime example for companies looking to turn their customers into fans. By strategically identifying friction points in their customers’ average experiences, the Bananas have learned to stop doing what their customers hate and go all-in on intentionally mapping memorable experiences for their fans. Fans First Entertainment focuses on their core values of the Fans First Way to Always Being Caring, Different, Enthusiastic, Fun, Growing and Hungry. Fans First Entertainment and the Savannah Bananas realized money was being wasted on marketing and that creating an experience where the customers do the marketing for you could pay dividends. The Fans First Experience podcast will give you the road map on how to implement the Fans First Experience in your business and create fans for life. The approach is simple. Whatever is Normal, do the exact opposite. Fans First Entertainment exists to bring a Fans First mentality to the world. Jared, team owners Jesse and Emily Cole, and the rest of the team do that by entertaining hundreds of thousands of fans with the world-famous baseball circus, The Savannah Bananas, and by teaching other businesses the Fans First Experience. Love your people more than you love your customers and love your customers more than you love your product. Bananas For Business doesn’t just work for a crazy baseball team. This process has been shared with Banks, Real Estate teams, Service-Based Businesses, Media Publishers, Home Builders, Accountants, B2B teams, HVAC, Event Planners, Non-profits, Freelancers, Schools, Car Dealerships, Churches, Medical Groups and more. When businesses begin to re-imagine the customer experience, transformation can happen in any industry. People are tired of being advertised to and will be influenced more by an amazing experience over traditional marketing. People are starving for great experiences and businesses can truly set themselves apart from their industry by winning on experience. A little bit better product at a little bit cheaper price no longer is enough to set businesses apart from everyone else. Customer experience will be the determining factor for most customers when it comes to deciding on a business. People will be willing to spend more and tell others about your business if you provide them a remarkable experience. Don’t miss out on this opportunity to learn more about how to create raving fans for life! Welcome to Bananas For Business.

Episodes

January 11, 2021 28 min

In the spring of 2021, the Savannah Banana's show will momentarily leave Grayson Stadium and take it on the road to Mobile, Alabama on March 26. On today’s podcast, Jared Orton walks us through why they chose that city, how they got to the marketing around the announcement, and what it’s been like for the past month and a half since they made the announcement and the feedback they received. With only a couple of weeks before th...

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Nothing really matters if you don’t get your team right. The Savannah Bananas does not believe in throwing bodies at problems just for the sake of hiring people. To help achieve the vision they have laid out for 2025, the company employs a meticulous hiring and onboarding process that gets the right people in the bus and puts them in the right seats. Jared Orton discusses how this process unfolds with Bananas Vice-President, Berry ...

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Baseball is a legit demographic on TikTok and the Savannah Bananas are leading right on top with somewhere around 300,000 followers. Behind this phenomenal rise are Kara Heater and Savanah Alaniz. Kara is the Bananas’ Marketing Director and has been with the team for more than two years, while Savanah is a Pop Culture Prodigy who has shown social media mastery in merely six months since joining the company. Joining forces to educat...

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October 29, 2020 27 min

The famous cliché quote still stands true - what got us here won't get us there. With the coronavirus impacting the majority of businesses across every industry, it's time to chart a new path, try new things, innovate, experiment. Enjoying considerable success over the years, the Bananas are not satisfied with doing the same thing every single year for the rest of their lives. What else is out there? How can they do things ...

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The COVID-19 pandemic wasn’t good news for the whole sports industry and even the Savannah Bananas wasn’t spared the difficulties, at least initially. How was it able to pull off a wonderful season of baseball despite the crisis? In this episode, Jared Orton shares in detail how the Bananas went to a process of adapting to the situation to be able to deliver on their mission of putting fans first and entertaining always. It was a s...

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In its five years of existence, the Savannah Bananas has changed what entertainment means in baseball and the whole sports industry. What does 2025 hold for the world’s most entertaining baseball team? How will they keep their customers and fans excited? How will they keep themselves excited? Join in as Jared Orton lays down the Bananas vision for 2025 in terms of team, product, promotion and impact. The next five years will be a w...

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After five seasons of tremendous success, even bigger things are coming for the Savannah Bananas in the next three to five years. As part of the big changes that are coming, Jared Orton introduces Season 2 of the Bananas for Business Podcast, where you will get an inside look of how the Bananas pull off their incredible seasons. What does their marketing look like? What does the sales process look like? What's the content plan?...

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Company culture is often a tricky thing to navigate because whatever that culture is – and every feeling your employees associate with it – it manifests in the way you work and the way your customers perceive you. This is why it’s important to take a long hard look at every aspect of the company culture you have at the forefront and see if it’s something that fits right with all of your employees. Marie Gentry is the Fans First Dir...

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Online marketing can go a myriad of different ways because there are so many platforms and so many types of content that you can create. At the end of the day, having a foundational knowledge of what’s popular and what’s relevant goes a long way. Without this knowledge, you won’t be able to properly cater to your fanbase and get through to them, especially with the constraints of digital communication. Kara Heater is the Marketing ...

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What does it take to achieve world class results? How does one take the leap from being ordinary to becoming extraordinary? These are the questions that Jared Orton explores with today’s guest, David Jones, an instructor, consultant, and executive coach with McClaskey Excellence Institute. David talks briefly about the prestigious Baldrige Awards and how its criteria can be used as a guide to strive for excellence in business. He a...

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In any business, it can be frustrating to realize that you have been working with the wrong client all the while. When onboarding clients, it is essential to ensure that they would be a good fit for what you have to offer. This is especially true in marketing small businesses who like to see their hard-earned money put to good use. Today’s guest, Caleb Shore, runs Conversion Stream, a marketing company that focuses on small busines...

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Nowadays, more and more companies are sourcing their online content from content created by their customers. User-generated content has become the lifeblood of online and digital marketing because besides being miles more affordable, who else would you believe about a certain product besides other people who’ve bought the product? Chris Meade is the Co-Founder and Chief Revenue Officer of the game CROSSNET. Jaren Orton speaks to Ch...

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The COVID-19 Pandemic has brought out so many changes to the way we do business. In particular, business marketing has seen a sudden shift in the way it now reaches out to the audience. As opposed to overt advertising practices, businesses have now been providing levity, light, and encouragement. In this episode, Jared Orton brings out the person behind the Fans First Experience marketing, Kara Heater, to talk about the business fr...

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The way you treat your customers constantly cycles back to the returns you receive from the loyalty you’ve worked for. Making customers feel special will put them in a mindset and position where they feel great about their work with you and give them the inclination to recommend you to their loved ones, and those referrals, in turn, go to you and create new business—and so on. Denise Schroder is one half of the Schroder Real Estate...

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A special event, experienced the first time around, can be the most exciting and exhilarating thing, but eventually, if your offerings remain perpetually the same, that’s when things begin to get stale. Reimagining the fan experience is especially important for beloved institutions and events that want to draw in a younger, fresher crowd as well. Jared Orton speaks to Greg Harvey, the Vice President of the Bristol Motor Speedway in...

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Baseball sports and the entire sports industry rely heavily on advertising to generate revenue. What happens then if they go add-free? Following the announcement made by the Savannah Bananas about going ad-free, tons of fans show their excitement about it while some went nuts, with questions about revenues and running out of business spurring out from the audience’s mouth. Today, Jared Orton and Jesse Cole get into a conversation a...

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The landscape of colleges and universities are changing by the day. With the prices going through the roof, many people are questioning whether it is worth it or not. Giving clarity to the challenges faced by the students as well as the universities is Dr. Travis Feezell, President at Hastings College in Hastings, Nebraska. In this episode, Travis shares with us the unique approach they have been taking called Hastings 2.0. True to...

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March 10, 2020 34 min

Bananas for Business Live Event is an event where Jesse Cole walks you through all the steps that can help you re-imagine your customer experience. Today, Jared Orton shares the speech that Jesse gave during the live event where he shared his backstory and how he started his business. Jesse also reveals some strategies that they do to create the best fan experience. Stay glued to this episode to acquire some amazing marketing tips ...

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At the core of establishing a strong, reliable brand is developing good communication within your company and with your customers. Good communication is all about clarity, connection, and above all things, kindness. Elizabeth Barry is a master marketer, a business coach, and the author of The Kind Communicator. She sits down with Jared Orton to challenge you to think differently when it comes to communicating your brand’s message. ...

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Banking is a heavy regulated industry that they can’t compete on the price and the product of what they’re doing. One thing that has made Paducah Bank stand out, however, is their relentless focus on client experience. This bank in Paducah, Kentucky operates at a high level and is focused on 100% client experience. Today, Jared Orton brings on Terry Bradley, the Senior Vice President and Director of Retail Client Experience by the ...

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