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April 13, 2020 13 min

The COVID-19 Pandemic has brought out so many changes to the way we do business. In particular, business marketing has seen a sudden shift in the way it now reaches out to the audience. As opposed to overt advertising practices, businesses have now been providing levity, light, and encouragement. In this episode, Jared Orton brings out the person behind the Fans First Experience marketing, Kara Heater, to talk about the business from a marketing perspective, most especially the case of bananas marketing during this COVID-19 situation. Take a deep dive behind the marketing scenes of the show and grab a lesson or two about how to go about it in yours.

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