Online marketing can go a myriad of different ways because there are so many platforms and so many types of content that you can create. At the end of the day, having a foundational knowledge of what’s popular and what’s relevant goes a long way. Without this knowledge, you won’t be able to properly cater to your fanbase and get through to them, especially with the constraints of digital communication. Kara Heater is the Marketing Coordinator for the Savannah Bananas. Joining Jared Orton, Kara illustrates some of the most important fundamentals of online marketing that you should be aware of. The online sphere’s influence can make or break the way your brand is perceived, so don’t get left behind!
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