In any business, it can be frustrating to realize that you have been working with the wrong client all the while. When onboarding clients, it is essential to ensure that they would be a good fit for what you have to offer. This is especially true in marketing small businesses who like to see their hard-earned money put to good use. Today’s guest, Caleb Shore, runs Conversion Stream, a marketing company that focuses on small businesses. Caleb joins host Jared Orton in an engaging discussion about Conversion Stream’s client-centered approach in which the client’s interests are put first on the table before striking a deal. Listen in as they talk about getting to know clients, their goals and aspirations, and how this profound understanding ultimately helps in successfully marketing their products and services.
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