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February 18, 2020 38 min

Banking is a heavy regulated industry that they can’t compete on the price and the product of what they’re doing. One thing that has made Paducah Bank stand out, however, is their relentless focus on client experience. This bank in Paducah, Kentucky operates at a high level and is focused on 100% client experience. Today, Jared Orton brings on Terry Bradley, the Senior Vice President and Director of Retail Client Experience by the Paducah Bank Board of Directors. Terry is all things retail experience with the bank. He talks about how they’re using ideas from Ritz-Carlton, Google, and the book, Good to Great, to create wow moments.

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