In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.
Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture.
In this episode:
- Scott’s 20+ year journey in the construction world
- Transitioning from fences to full-scale outdoor living projects
- How professional photos and job site staging transformed perception
- Behind the scenes of submitting and winning 3 NADRA Awards
- How awards boost credibility, team pride, and client trust
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
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