S2E13 | Josh Dorfman: How Climate Tech Turns Carbon Into Value

The climate future isn't just about sacrifice—it's a profitable, innovative opportunity. Josh Dorfman, founder of Supercool and co-founder of Planted, reveals how breakthrough materials from fast-growing grasses are transforming construction, creating sustainable products that outperform traditional options. Discover how a tiny factory with no smokestacks is pulling carbon from the atmosphere, turning it into building materials, and revolutionizing industries from housing to furniture—all while reducing costs and emissions.You'll learn:

• How Planted's innovative factory produces carbon-sequestering panels efficiently and at scale, potentially replacing two-by-fours in construction within the next decade.
• The surprising performance benefits: moisture resistance, strength, and fire retardancy—more durable and resilient than legacy materials.
• Why major builders like DR Horton are already ordering $10 million worth of Planted's panels, signaling industry-wide acceptance.
• How storytelling and media like Supercool accelerate climate solutions' adoption by showcasing real companies making a difference internally and externally.
• The future of modular factories, bringing manufacturing directly to farms to shrink supply chains and slash costs, creating local jobs and sustainable growth in rural communities.

This episode is essential for investors, entrepreneurs, and filmmakers eager to understand how climate innovation can boost profits without sacrifices—and why the next big opportunity lies in scaling nature-based solutions. Will you be part of the change?Join us for a provocative conversation on how innovative materials and storytelling are driving the green economy forward, transforming sustainability from an expense into a competitive advantage. Whether you're in finance, media, or construction, this episode prepares you to seize the opportunities of the climate era with confidence.Guest Credibility:
Josh Dorfman is a leading voice in climate innovation, serving as CEO of the media company Supercool, and pioneering sustainable building materials at Planted—ambitiously redefining the future of eco-friendly construction.