February 26, 2026 • 41 mins
In today’s fast-paced business landscape, efficient payment solutions are crucial for success, especially for small businesses navigating the complexities of financial transactions. In this episode of Film Tech And Finance, we sit down with Jimmy Estrada, the innovative founder of Jella Payments, who shares his journey and insights on revolutionizing payment systems for businesses.
The Journey into Payments:
Jimmy Estrada’s journey began in Glendale, California, where he spent over a decade in the healthcare consulting space. His experience helping healthcare providers with billing and payments naturally transitioned him into the payment solutions sector. Estrada found himself working closely with various industries, including retail and car dealerships, which broadened his understanding of payment needs across different sectors. He emphasized the importance of tailored solutions, noting, "It’s not just a copy-paste for all merchants; we figure out what the merchant's needs are."
Understanding Merchant Services:
At the core of Jella Payments is the mission to provide customized merchant services that address the unique needs of businesses. Estrada explained how Jella works with companies to create payment solutions that fit their operational styles—whether through e-commerce platforms, physical terminals, or quick payment links. He highlighted the significance of compliance and reporting, ensuring that businesses receive payments efficiently, often on the same day or next day, which is essential for cash flow management.
Embracing Remote Work:
With the shift towards remote work, especially post-COVID, businesses are seeking secure and efficient ways to manage payments. Estrada elaborated on how Jella Payments caters to remote businesses by offering secure virtual terminals and hosted payment pages. This flexibility allows businesses to send payment links directly to clients, enabling quick and secure transactions without the need for physical terminals. For instance, a recording studio in Dallas utilizes these services to manage payments from clients worldwide, illustrating how technology can bridge geographical gaps.
Ensuring Security in Transactions:
When discussing security, Estrada acknowledged that while no system is entirely foolproof, Jella Payments employs advanced measures such as tokenization and 3D secure technology. These protocols help protect sensitive customer information and reduce the risk of chargebacks. He emphasized the importance of validating transactions, noting, "If you're making a payment online, you're trusting that I am who I’m saying I am." This highlights the need for businesses to implement security measures to protect themselves and their clients.
Cost Management Strategies:
One of the key concerns for businesses is managing payment processing fees. Estrada discussed various strategies, including dual pricing and cash discounts, which can help businesses reduce costs. He warned about the potential pitfalls of non-compliance with these strategies, sharing a cautionary tale about a merchant who faced hefty fines for improper fee structures. By working with a knowledgeable provider like Jella Payments, businesses can navigate these complexities while ensuring compliance and cost efficiency.
Conclusion:
In conclusion, Jimmy Estrada’s insights shed light on the evolving landscape of payment solutions, emphasizing the need for tailored, secure, and compliant systems. As businesses increasingly adopt remote work and digital transactions, partnering with a knowledgeable payment provider can make all the difference. Key takeaways include the importance of understanding your payment needs, ensuring compliance, and leveraging technology to enhance business efficiency.
Payments, FinTech, Merchant Services, Small Business, Payment Solutions, Remote Work, Compliance, Security, Cash Flow Management.
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Episode Transcript
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(00:00):
Welcome to Film Tech and Finance, where we explore the
cutting edge technology and financial strategies driving the
film industry today. So welcome to Film tech and
finance, where creativity and technology meet.
Joining us today is Jimmy Estrada, the visionary driving
Jella Payments. A dedicated leader and fin tech
mentor, Jimmy is revolutionizingtransparency for small
businesses. Welcome to the show, Jimmy.
(00:21):
We're thrilled to have you here to kick things off.
Tell our audience a little bit about yourself, your company and
your journey. Thank you so much for having me.
It's it's an honor. I'm originally from Glendale,
CA, Los Angeles area and I now reside in the Tampa, FL someone
from the West Coast now to the East Coast.
I've been in the payment space now for over 10 years.
(00:42):
Prior to being in payments, I was in the healthcare space as a
consultant on the business side,not on the clinical side, which
is what opened the doors to get into payments.
I was helping physicians get setup, get credential with
insurance companies, teaching them how to build correctly, how
to get paid, hiring their staff and every single one of them
needed a way to take payments. I had a good friend, still a
good friend. He's the Co founder and founder
(01:04):
of business payment systems and I would reach out to him and
say, hey, I need, I need a terminal for this doctor.
And eventually before I knew I was working in the payment
space. It was a brand new place for me
to be in. But I like the fact that I was
working not to the doctors. I ended up expanding working
with dealerships and retail and of course, doctors offices I was
still working with. That's kind of how I got into
the payment space. I like I said, I live in Tampa,
(01:27):
FL. I've been married this March 20
years and I got 3 beautiful daughters.
Nice, nice, very nice. So from the West Coast to the
East Coast, it's pretty much theopposite what I've done.
I started from Pennsylvania and moved to California.
So tell us a little bit about the company in general.
I mean, we understand payments and but how's it's how how's it
work? Do you help companies set up a
(01:50):
system where they can get paid or is it to you?
What exactly do you do? Give a little bit of like a
breakdown. Yeah, great question.
Whenever I talk to people to saywhat do you do as I work in
payments like oh, you do crypto or you give out loans or how
does that work? And are you Visa, you work in
master. So basically the way it works is
you got the card brands, Visa, MasterCard, American Express,
Discover, you got the card brands and they have their
(02:12):
costs. We come in and we actually offer
service merchant services and weset merchants up depending on
their needs. So it's not always just leave a
terminal and walk away. Or some may be e-commerce they
want to be able to take paymentsonline.
For others, they may need a physical terminal.
For others, maybe hey, I just need to send a link out and get
paid quickly because I work remote.
There's different ways of doing it.
(02:32):
So we figure out what the merchants needs are.
So then we can figure out what solution we're going to offer
them. So it's not just a, you know,
copy paste for all merchants. The one thing we do focus on,
focus on is reporting, making sure you're getting your
payments same day, next day and compliance.
So the big keys that we really come and offer besides a
technology and a solution that helps merchants get painted on
(02:54):
their needs. Nice.
So one question, Our viewers aremostly in the media field and
right now with technology. So we do a lot of remote work.
I mean, we're able to now edit and, and remote work with a
group of people worldwide. So how could somebody utilize a
service or a company like you with their business?
So let's say for example, I havea business and right now I used
(03:18):
to get paid, you know, bank transfer or cash.
How can you help me out? That that's a good question.
I would say they post COVID things have changed over a lot
of people working remote even inhealthcare.
Doctors now seeing patients through telemedicine and we have
a recording studio in the DallasFort Worth area, very well
established studio that we service.
And a lot of their clients, theyeither record companies outside
(03:41):
of Dallas, some of them do the work and then later on get
billed. There's different ways that
they're kind of set up, but basically what I would say is
anybody that's remote, the best way is number 1, you want
something that's secure when it comes to cash.
You got people doing Zelle, you got people doing Cash App, but
often it's not always the way people want to get it set up,
especially their business and for tax purposes.
And with credit, there are some fees which we could discuss
(04:03):
later on how you could actually pass those fees on in different
ways that could actually minimize the cost.
The good thing about with creditcards is whenever you get a
payment, you typically get your money quicker, sometimes same
day, sometimes next day. But we want solutions that you
can actually send to a merchant.So for example, for you, you're
not going to want a credit card terminal next to you and keen in
the transactions. Although I have seen that and
(04:24):
that by the way, is non compliant.
So we set people up where they have either virtual terminal, a
hosted payment page, maybe they can go to your website and they
can click pay Now, they can put in their, you know, invoice
number or their details of that and receipt.
That's going to help you for reporting purposes, make a
payment. And then whether you're in the
East Coast or West Coast or across the world, you can see
that payment. You can see you got paid and you
(04:46):
can continue with your services.Nice.
So right now, as you said, technically is it up, there's a
system where you can get a terminal or can you do it like
on the web-based like app or through your, you know, through
a web base? So for example, do I need a
specific terminal and I need somebody to come with a credit
card to my business or can't do it online?
Since since for example, we'll use it as a perfect example,
(05:08):
most of the time someone like yourself may not actually need a
terminal. Terminals are really you're
going to do a face to face, where are you going to want to
be with a tap, you want to be able to do EMV.
So my first question to a merchant is how much percentage
you do face to face in your typeof industry?
Most of the time you hear peoplesay I'm doing 100% card not
present and immediately I say, OK, if I send you a terminal,
(05:29):
you're going to be keying that in, you're going to be opening
up yourself for non compliance chargebacks.
So what I usually do is we'll set you guys up either with a
virtual terminal or a solution where it actually has your logo.
So your customers don't see Jayla Payments.
Your customer sees your businessLLC, they see it on your
website, they see it on a link. Maybe you send them a link from
your portal, from your dashboardthat goes through text.
(05:50):
A lot of people love to get payment links, text to their
customers. You know, you send an e-mail.
Did it go through and spam? Now I could be on the phone with
you and say, hey, did you get that link I sent you to hold on?
You could click on it and from your phone, you as a customer,
you get into your credit card information, which now often is
already saved. You know your Google Wallet,
Apple Wallet, and you can make that payment immediately from
(06:11):
that payment is made immediatelyon your end.
You see it, your customer will get a receipt and you see that
payment was made. You didn't have to buy a new
terminal, you didn't have to keyanything in.
And even the information that you have on your end, if done
correctly, it's all secured. So you'll see the last four, the
credit card, but all the other numbers are tokenized.
So it helps you also now save that card information in a
secure way. And maybe the next time you
(06:33):
don't got to send me a payment link.
The next time you can say, hey Jimmy, do you want me to run the
card ending in 554? Yeah, go ahead.
Or you can put a memberships or payment plans.
That's the best part of this technology is once that payment
is captured, you could actually save that card with the consent
of the client, of course, in a secure way.
And it protects the client and also protects you from a
compliance perspective. Nice.
(06:55):
When it comes to safety, becauseOK, you said that the number is
tokenized and you can't see. I understand that.
But when it comes to safety, howsecure?
And I know nothing's 100% secure, that's for sure.
But how secure is it to receive payments like that?
And are there any complications if something goes wrong, for
example, somebody uses a fake card, right?
(07:17):
I get some kind of payment. How does that work?
Am I liable? Do I have to, you know, return
the money? Because I can't really check it,
right? I can really check at the moment
that card is not good. So how does that work?
How can I feel comfortable that,OK, I did a payment, I'm not
going to have to, you know, losemoney?
You know, I'm saying nothing's 100% bulletproof, but there are
(07:39):
guidelines and certain things you could put into place.
So for example, if you're makinga payment online, you're
trusting that I'm who I'm sayingeven though I send you a copy of
my driver's license, you're justtrusting, right, that this is
the actual the right person. One simple thing to look at
before we get to the the more indepth part of it is if Jimmy
Estrada is your client, then that credit card payment should
also be Jimmy Estrada. That card should not be, you
(08:01):
know, Sam Thompson and I'm JimmyEstrada, the client.
The question is who is Sam Thompson because so that's the
stolen credit card. Jimmy Straw is going to get the
service and Sam Thompson is eventually going to call his
bank, do a chargeback and you'regoing to lose that money.
The good thing about the non thecards not present is there's
things like 3D secure where now one of the things that I love is
that whenever you make a paymentonline, many people have seen
(08:22):
this. You make a payment online, the
payment doesn't go through untilit sends you a link to your
phone or secure code to your phone.
You now got to get a secure phone and you got it's just like
the 22 two factor authentication, same, same
concept. But the 3D secure actually knows
your behavior, knows where you're at typically.
So if you're in California and all of a sudden it shows that
(08:43):
your card is physically, you know, getting gas in Tampa, it's
going to say, you know, it's by the way, it's all in it back in
all, you know, technology side. That's where it stops it the
card immediately stopped and said, no, this gentleman is not
there. So those type of technologies do
help people do get frustrated attimes from a client perspective
because like, oh, here's anothercode or from a client
(09:05):
perspective, oh, it didn't go through, I forgot to use the
right information. But it's for protection and it's
for security. So nothing's 100% bulletproof.
But I always tell people make sure you're set up correctly for
your card not present. Make sure you do your checks.
You know, we usually provide ourmerchants a checklist of things
that you check for and then you have things like 3D secure that
you could add to your check out page.
That's going to help out significant.
(09:26):
OK. Because that's that's important.
And especially in the studio setting, you have a lot of
people you have to pay sometimesor get paid from.
And that's my other question, does your surface offer
something for somebody to pay someone?
I understand getting paid, yes, there's a terminal web portal on
you charge. Is there a way that you can
(09:47):
actually pay somebody with that or no?
So for you, you're talking aboutfor you paying someone, I get
accounts receivables. And yeah, so we ourselves on
offer that as a merchant serviceor general payments, but we have
partnered up with other companies that do offer that.
We focus primarily on getting paid from the merchant side,
receiving the money, the reporting side.
But we also do have solutions outside of US third parties that
(10:08):
we refer out to that you could actually make those payments.
You know, do you want to send a check?
Do you want to get a credit cardalready with an amount set on
it? And it's a secure credit card
that you can now send to whoeverthe vendor is, right?
That's your vendor and you want to go ahead and pay them.
So let's just say you do some editing and you want to get paid
on the other end. We could show that in the visual
how they could get you paid quicker, faster and all secure.
(10:31):
OK. And then so you said something
in the beginning ways to avoid fees or not overpay something
that's important too, right. If I can use your service
compared to other competitors, because there's other
competitors out there, you know,that advertise, how would I take
advantage of your company or your system and save someone?
(10:51):
That's a great question. One thing I would mention is
this. When it comes to competitors, I
always tell people, whoever you're talking with, not the
company, because people go work for a company for one day and
say I work with the company that's been around for 100
years, but how long have you been with the company?
Because you're my point of contact.
So that's really important. I was asked when you're talking
to someone in merchant service, find out how long they've been
in merchant services, right? They're going to be your account
manager, They're going to be your main point of contact.
(11:13):
Have they been in the industry for three months, six months?
Have they been in there for over5 years, 10 years?
That's going to be a really, really important key to keep in
to keep in mind when it comes topassing fees.
There's a program out there thatpeople are saying you could
avoid credit card fees 100%. There's some truth to that, but
there's some some not truth to that.
And what happens is people sign up, they get excited and before
they know when they're doing things non compliant.
(11:33):
A quick story, there's an individual who was supposedly
passing the fees on to the customer.
There was no signage. They weren't doing it the
correct way. We'll discuss that in a minute.
Something called dual pricing, they weren't doing it the
correct way. Then they're getting fined.
The merchant got fined $5000. Now, not the company as far as
the merchant services that they're using and not the
customer, but the actual merchant got fined $5000 and
(11:55):
that came directly from Visa. So they have an issue.
They're going to have to contactVisa and at this moment, they
were not compliant. So for example, when we talk
about something like dual pricing, dual pricing basically
means that I need to give you 2 card price.
I'm sorry, I need to give you 2 price, not 2 card price, 2
price. I need to give you the card
price and then I got to give youthe cash price.
You've seen this in gas stationswhere there's a card price and
(12:17):
there's a cash price. The problem with a lot of
retails is that means that everyitem has to show 2 prices and
they don't want to do that. They want to cut corners and
just at checkout say, hey, I'm going to charge you additional
for using credit card. And the reality is you cannot
penalize somebody for using plastic.
You can't penalize them. You can reward them for using
cash. So another program is called
(12:37):
cash discount, very similar where your price already
includes whatever the price is including everything, right?
So your price is $103.00. But if you pay with cash, we do
have a 3% discount. You could reward someone from
praying with cash, but you can'tsay, hey, it's $100, but because
you're paying with card is goingto cost you $103.00.
So we have something called compliant surcharge which credit
(13:00):
cards could get surcharge a 3% as a today 3%, no more than 3%
and a debit card cannot be surcharged.
It is illegal to surcharge a debit card.
A lot of people don't have a system that's able to tell the
difference. Our systems and other of our
competitors, they do have a system where he knows the
difference. And in certain states as of
today, there's two states including the Commonwealth of
(13:21):
Puerto Rico that cannot do compliance surcharge.
There's other states like New York and California where
there's certain industries that are not allowed to do compliance
surcharge. Some industries are.
So it's really important that whoever you're working with
actually knows the compliance side because if you're saving,
you know, let's just say you're saving $500 a month and then six
months from now and you get fined $5000.
(13:43):
Was it worth it? So for me, it's not just about
the saving money. That's the easy part.
It's really about making sure it's compliant, making sure
you're doing the right things toprotect yourselves, to be able
to dispute a chargeback. So you could truly not only be
saving money, but you can stay compliant and have a Peace of
Mind. Because as we all know, running
a business is not, is not that easy.
So that's why we come in and we really want to educate our
merchant before they make a decision on, yeah, I want the
(14:05):
cheapest route. It's like, well, there's some
compliance, there's some regulations you have to put in
place. Nice.
Yeah, Those are things that, youknow, if you're not in the
industry here known and sometimes you have to rely on
the person you're talking to that they would tell you, you
know, how the industry works when it comes.
We said saving though. Now, OK, I understand the
compliance part. And of course you have to be
(14:26):
careful and everything. Same thing with the media,
right? You can't just use audio and
video or just copy paste it fromthe Internet, right?
A lot of people just downloaded audio and video and they use it.
They can't, right? There's right, you have to be
careful and then you can get fined and can, you know, going
to be legal actions a lot worse than paying a fine $5000.
But how can someone save money by you using cars?
(14:49):
Like what can you do? I mean, is there any way you can
reduce the fee? Is there a negotiation that you
can do with the company or are they fixed?
I mean the technique can, you know, saving money like that.
That's that's a great question you ask because a lot of people
don't know that when it comes tothe car brands, like we
mentioned Visa, MasterCard and so on, there's not just one
(15:10):
price for all four of them. Each one have their own price
and each one have a price depending on the type of card
you're using. There was a time when even today
I've seen people say no AmericanExpress, but they don't realize
that some of these Visa reward cards, some of these MasterCard
reward cards where you get points, they're as expensive
American Express, but people don't know that They think, oh,
only American Express is expensive.
But the reality is a lot of these cards are offering
(15:31):
rewards, high rewards. And Jessica says a card name on
it brand. It doesn't make it super
expensive or less expensive, right.
So what I always tell people is for me, there's not something
you could go and renegotiate with Visa master.
You can't renegotiate with the card brands.
You can look with your merchant services, but keep in mind that
it also depends on the risk on that card.
If you're doing a lot of card not present, you're naturally
(15:53):
going to pay higher fees becauseof the risk of that versus a
card face to face. But you also want to make sure
that if it's non card, non present for the certain
industries like the remote businesses, you want to make
sure that you're capturing as much information, you know, full
address, zip code. This is where it comes with not
only secure dirty side, but you also have, I'm blanking out
here, the name with the interchange.
(16:13):
You also have optimization, I'm sorry, interchange optimization.
Certain programs out there actually have this, that
whenever you're taking this cardlevel 1, level 2, Level 3,
depending on the information youget on this card, you do get
some type of optimizations and savings on that card.
So there are ways of doing it. There's not so much from a
negotiation perspective, but howyou're taking the payment and in
what platform you're taking the payment.
(16:35):
And we come and we kind of educate our customers on what
would be the best depending on their industry and how they're
taking those payments. I did want to go back real quick
on sometimes somebody comes and promises you something.
This is why I was mentioning that you want to make sure
they've been around for quite some time because if somebody
who's new in the industry, they may mean well and they could
say, Oh yeah, yeah, it's going to be the same whether you pay
(16:55):
in person or you don't pay in person.
No matter what's the same rate. They mean mean well by that.
But I always say, find someone who's been in this long enough
and also asking for some references and make sure those
references are not people that just signed up not even a year
ago. Find someone who's been around
with them for 2345 years plus. It's going to give you that
confidence saying, OK, this person knows what they're doing.
(17:15):
You'll always get that 1800 number, which is great.
But you want to be sure that your first point of contact is
someone that you could trust. And we always tell people we're
not just trying to sign you up as a client.
We want to be a part of your organization, want to be that,
that leg on your payment side, on your compliance side when it
comes to payments. Nice.
One other question, because we have a lot of customers also
abroad. So how do you handle currencies,
(17:38):
for example, euro or other currencies, deeper price for
example, for a service in 2000, for any example, right of the
customers in Europe, they're paying EUR.
What happens in that case with the with the merchant service?
How do they handle that? But when it comes to merchant
services, every country has their own policies and
regulations. You do have Visa, you do have
(17:58):
MasterCard, but the interchange rates are different everywhere.
Primarily all my customers that I work with are here in the
United States. We do have some that have
clients that pay them. They're like in Mexico and Latin
America. But usually when they're paying,
they're still using the Visa, the MasterCard, they're using
that brand on there. So those payments there is a
conversion when it comes to things as far as Europe, as far
(18:20):
as even Canada and even deeper into Latin America.
We are looking to expand where would actually make sense also
to go into those regions. But currently we're focusing
primarily on merchants in the United States.
However, we do have our merchants in like South Texas,
Miami and some other clients arepaying from Colombia, some
clients are paying from from Mexico.
I want to say a funny story, butnot too funny.
(18:42):
There's a client of ours who shewas getting paid by somebody
from Colombia and they were actually paying for cooking oil.
That's what they were paying for.
But the government whenever the invoice was sent out, they
didn't put cooking oil, they putoil and they didn't put
Colombia, they put Cuba. So immediately there was a risk
(19:02):
that's shown as like oil from Cuba.
This merchant ended up we had tore talk to the merchants say
anyway, Long story short, it wassuch a high risk so quick that
immediately they were getting phone calls underwriting risk.
What is going on here? Because all of that was red
flags. You're getting oil from Cuba.
So these are type of things thatwe always want to educate our
(19:22):
our customers. Now, not every customer has to
worry about this. This customer was based in
Miami. They have a lot of clients in
Latin America. So we needed to make sure that
they're aware of hey, you, you can't accidentally put Cuba and
oil instead of Colombian cookingoil.
So funny, but not too funny for them.
They're fine. Everything was taken care of.
We were able to clear things, but we did, you know,
underwriting had a call Colombiafigure out what we did.
(19:44):
The issue was we needed to get invoice.
So people don't realize that when it comes to payments, you
may feel, oh, no one's looking. People are looking, you know,
they're looking for your protection, but also for the
protection of the customer. And the one other question,
which a lot of people are sometimes afraid when they try
to charge a card when it comes to disputes, and I'm not talking
about fraud or fake cards or or something like that.
(20:06):
I'm talking about a dispute where, for example, I do some
editing service, right? I charge a customer $2000.
Suddenly the customer is not happy, right?
They want their money back. They go and decline the charge
or they try to decline the charge saying that OK, I didn't
get my service. What happens in that case?
Does the card favor the customerand then you have to battle it
(20:27):
out somewhere else or how does it work?
How can you protect? Because I gave my service, for
example, right? I was honest and I gave my
service. The customer is not happy.
I don't know, because maybe you know, maybe they're, they just
want their money back. How are you protected or what
can you do to minimize that risk?
That that's a solid question. You got to keep in mind that
(20:48):
whenever somebody makes a payment, it's very important how
that payment was made. If you keyed in the transaction,
and once again, we're not talking about fraud, we're just
talking about unhappy customer. If you keyed in that transaction
9 out of 10 times of not ten outof 10, you're going to lose.
What happens originally is if I call my bank and say, hey, I'm
not happy with my service, they asked me a few questions.
(21:08):
I wanted to say something like no, no, no.
The service was never given to me the way I expected.
They're always going to favor meimmediately.
You should have money leave yourbank account.
However, you get what's called adispute chargeback letter.
A lot of people have never even seen these letters, right?
I'm not going to say certain names for pretty big competitors
out there that are very well known.
They don't provide these letters, although they claim
they do, but people have never seen them.
(21:28):
They just see money into their account and by the time they
call, there is an expiration date when you can actually to
dispute this. So we have a feature that
whenever there's a chargeback, we don't wait for a letter to
get in the mail. So then you get it.
What we do is we actually have anotification or a dashboard that
you'll actually get an e-mail that says, hey, you have a
chargeback for X amount of dollars.
Here's the last four of the credit card.
This is what they're saying. And you can begin to dispute
(21:50):
notification. You're going to begin the
dispute process. So let's just say for you, you
can say, hey, the customer here's emails of me saying what
I was going to provide here is them making the payment.
Here's an e-mail them saying, yeah, I actually like every.
They approved it. They got the final draft.
Once they approved it, that's the reason we move forward.
So for example, for me, if I if I have a marketing company, I
(22:11):
want to get business cards. I don't just get business cards.
I order them. I place it, they send me a
proof, I got to read it, I have to accept it.
But after I accept that, if theyget those credit cards, I mean
those business cards, and I realize that's the wrong phone
number, that's my mistake, not their mistake.
They still had to print them. They still had to pay someone to
get it done. But now just to cut corners,
I'll say, oh, no, no, I didn't get the right thing.
(22:32):
This is where they say, no, we have proof of you approving it.
And those documentation are going to help for them to
dispute because once they dispute it, that money now goes
to you as a merchant until I could prove no, no, no, no.
So there is a time frame, but a lot of times people don't lose
their chargebacks just because of which favor they take.
They lose it because the person ever disputes.
(22:53):
The merchant had no idea where to dispute, how to dispute, who
took. They don't know any of that
information even though it's accessible.
But most of them have no idea. And this is where we come and
say, hey, we're not going to find the chargeback for you, but
we're going to walk through the steps on how to do it and how to
get that chargeback letter so you can make sure that you're
actually staying on top of, hey,here's proof that I was faxed,
here's my packet, here's my casenumber, etcetera.
(23:15):
And, and we're hoping that it's going to be in the favor of
merchant. I've seen many times where the
merchant loses, but I've also seen many times when the
merchant, it's in their favor. As long as they have the proper
documentation, they definitely could always dispute a charge
back. So it's good to have paper trail
on your work and your interaction with the customer.
That way you can avoid those cases, I would say, because
(23:35):
there's there's, there's times where may, yeah, maybe the
customer is not happy, right? Maybe he is, right.
I'm not saying that you're always have a good guy, right?
But in in general, like, you know, if a company can avoid at
least those, I don't see scammers, but the people that
are trying to get the service and not pay.
And there's a lot of those. And in my opinion, there's still
scammers anyway. But I know what you mean.
(23:56):
It's not fraud. It's a real person.
And those are the ones you want to be careful.
I'm sure, you know, you might have seen this like in
California, in LA, you see it also in New York.
You walk in, you got pictures ofpeople who go in there and just
get food and then they're calling and complaining.
They say we don't want to service this person because
they're just there for trouble. So there's way of doing this.
And I think what's the technology out there, you know,
whether it's someone accepted the final, you know, final copy
(24:20):
you send, they accepted. And there's a way that you have
that DocuSign, maybe signature IP, something that will protect
you, an e-mail. Hey, Mr. Strada, do you approve
everything look good here? I just need you to say approved.
And they have to say I consent, I approve The moment that
happens, it's sufficient, right?It's sufficient whether it's,
you know, however it's done, butit needs to be done in a way
(24:41):
that the technology will allow you to say that.
Then, of course, keep that saved, you know, six months a
year just to be safe. Now, if it's a customer, you
know, we've seen this where customer, it's a customer, it's
a client. This happened to a dealership,
and the client called and was complaining to the person who
picked up the phone, but the person who picked up the phone
was new and they didn't care. And they gave the client an
attitude and they hung up. Well, now they did a chargeback.
(25:02):
When they did a chargeback, the dealership's like, well, we know
this guy. So when they call the guy, he's
like, yeah, I called. And so and so.
Oh, so and so's not even workinghere no more.
Well, this is what happened. We get it.
You know what, we're not even going to fight it because that
would have been a refund either way if we would have known what
was going on. But the guy who picked up the
phone, we're good. So what happened?
There's a dealership at this moment.
It's not going to fight that chargeback.
They're saying we would have refunded them because they're
(25:22):
right. We, they never picked up the
parts. It's, it's true, you know, so
they let it be. But a lot of times it's really
documentation and, and who you're talking to,
communication, those things are so key.
And when it comes to merchant services, that's really what
separates us. It's not just that we could save
you money. It's not just that we could give
you great equipment, it's reallythe service and the education.
When it comes to transparency and compliance, that's what
(25:45):
separates us. Now what you said equipment,
what does your company offer as equipment so that you have like
a small terminal like you see there's little ones where you
know, you just insert the card. Is there like a tablet style
one? How does it work?
What? What do you guys offer?
Yeah, we offer a wide range depending what you need.
So for example, if you're a restaurant, you have some
restaurants. I have one recently reached out
(26:05):
to me. We have different solutions for
restaurants and there's one that's very popular people see
out there like the Clovers. Hey, I want to we could provide
a Clover. We could provide something like
a Clover depending what the customer wants.
Usually I like to provide stuff that is wireless stuff that can
connect to Wi-Fi and still connect to Ethernet.
Those things are important, but something where if your Internet
where to go out for whatever reason, you could connect it to
your hotspot and business continues going or if all
(26:27):
Internet goes out a way that I could still take payments
offline. Things like that are really
important. But we offer whether it's a
wireless terminal where it's a handheld, whether it's apos you
want in front of you, you want something with menu, You want
something with no menu. Maybe you're just parking lot
near stadium and you want a wireless terminal there.
Maybe you don't want a terminal.Maybe you want a phone app to
take payments. I have a client that just came
(26:48):
recently. He has a transportation company,
AVIP transportation company in the Dallas area.
And he said I don't want to use my phone because something about
customers paying with a phone. We're going to be dealing with a
lot of, you know, high level executives.
They may feel like, you know, we're stealing the information
even though we're not. Can you give me a terminal
that's wireless? I say, yeah, we got you.
And I said, I started showing him and he said, I like the
(27:09):
black one because that matches acar, the black and the black.
He just wanted the look of it. He goes, I'm like, well, you do
need to make sure it's connectedto Wi-Fi.
He goes, our cars come with Wi-Fi.
We'll connect it with that. Cool.
Do you want it to print receipt?No, I don't want a receipt
printed because once again, we want the technology, We want the
fanciness that we could text, weget e-mail.
So the terminal top, you could text, you could e-mail, you
could print receipt, but you go set it where it doesn't print
(27:31):
receipt. So it keeps everything uniform
for the culture that they're looking for.
It takes EMV, which is the chip card.
Do you want to be able to take that?
And it takes tap, Google Pay, Apple Pay, all of that stuff.
So it gives it the look he wants.
It's wireless. I just tell him make sure you
charge at the end of the day. But those are different type of
technologies that we offer. For others.
They don't want that. They want a tablet.
(27:51):
They just want an app they coulddownload on the tablet and take
payments. For others, they want something
that's like a dashboard. They can send invoices and
attach things to it, but they want their logo.
So if you are a film company or you're a photography company,
you say, hey, I don't want to pull out a terminal.
You could create like a software, if you will, kind of
like, yeah, but I don't want QuickBooks or I want something
(28:11):
to integrate with QuickBooks. We have solutions that integrate
with your QuickBooks. You could do everything in
QuickBooks, but you lower your fees, you take credit cards.
There's so many options out there.
I don't want to bore you, but depending on what the client
needs, we basically say if it's out there, we got it.
So we would consult you, we'll consult your company and you
would tailor it to our needs, right?
Without a doubt, because I want to know what exactly you need,
(28:32):
not what I want you to have. I tell people if I have to
convince you to have something, of course, outside of compliance
and security, then I'm just selling you something.
I don't want to sell you something.
I want to make sure that it makes sense.
And I, and I will say this oftenwe give our terminals, if
they're actual physical terminals, we usually give them
for free, right? A lot of people are leasing
terminals. They're paying X amount for 3-4
(28:53):
years. We do none of that.
We don't know contracts. We don't lease it because the
truth is most of these terminalsare fairly inexpensive compared
to what they used to to be back in the day.
And a lot of it is being, you know, powered by Androids and
smart, smart devices. What we want to make sure
importantly, that whatever you decide to go with, it's
something that's going to benefit you.
It's going to benefit or add value to you.
(29:13):
Or if you already have a system,you just want a better
technology. We don't want to add more work.
Sometimes when we bring what I would think would be good for
your company, you may feel like we don't want to log into a
computer. We don't want to, we just want
something simple. So I just need to know what
people's desires are. So we could kind of work with
that. But we typically have many
solutions. QR codes on pay text links, we
(29:36):
have this really cool feature where from the actual terminal,
an actual physical terminal, let's just say you do 80% card
present, but you got that 20 that's card not present from the
actual terminal. You could actually say here's
the amount send payment link andI could put your phone number or
your e-mail and it sends it to you.
During COVID, there was a lot ofpeople who says I can't go
outside to take a payment, but Ican send them this link.
(29:58):
And as soon as that link is paid, the terminal tells you
it's been paid and now you can continue with whatever service
that is. So there's different different
things that that work depending on clients needs, purchase
needs. So one other question if because
in our field sometimes you have some work and there might be
some months you have nothing, right?
(30:18):
Because you have, you know, covered an event or something
and in your services. Or is it something you pay like
a monthly fee or retainer? Or is it you get the service and
whenever you use it then you getcharged?
Because that's important for some companies that they're like
a restaurant that get it. They have work every single day.
Yeah, restaurant, a dealership, But you're talking about someone
(30:39):
who may be seasonal. What do you even call the
seasonal? Usually, even when we fill out
an application, we'll ask, are you seasonal?
Are you open year round? They may be like, well, I'm open
only in the winter time. Oh, that's easy.
But what about that one person who doesn't do a lot and maybe a
$10 statement fee seems like a lot for them.
Can we work with individuals? Without a doubt.
We got individuals out there whosix months out of the year,
(30:59):
they're not taking payments, butit's not consecutive.
It just depends. Maybe they're a farmers market,
maybe. Whatever the case may be, their
situation is a little different.A nonprofit, right?
If it's a nonprofit, we actuallyhave the studio was telling
about they have a recording artist who travels and sells
T-shirts and sells merch and they are actually an artist
(31:20):
who's not travelling full time. They're upcoming group and
they're Tejano band. So they're not travelling
everyday. But when they do travel, they
want to be able to have a terminal take a payment that's
card present. So for them, same exactly.
We want to make sure that they don't feel like the month
they're not taking payments, that they're not getting hit
with all these fees that believeit or not, it's not even the $10
five dollar statement fee that people complain about.
(31:41):
We always tell people, give us your merchant statement.
You got nothing to lose. Because what we do is we'll look
at the merchant statement and we'll look at what's considered
the junk fees. Maybe there's a $510 statement
fee. That's fine.
But then you find a PCI fee, then you find the we feel like
charging another $15. Then you have a minimum $25
monthly fee. And before you know it, some
people are paying hundred 200. The most I've ever seen actually
(32:04):
was like 370-5475 just on junk fees.
If one month they process nothing, they're still paying
475 and we call it junk fees because those are fees that you
could completely get rid of if you communicate with your
merchants, say, hey, you know, we need that removed.
So that's those are type of things that if you're a small
business, we understand their needs and we understand they're
not going to be taking payments this same way as a restaurant
(32:25):
who's doing 20304050 hundred 200,000 a month.
So we want to make sure that we're also able to service you
and take care of you. Like I said, we want to give
everybody the first class experience with economy prices.
That's that's our main goal. So where can we find you?
I'm guessing a line, right? But is that the only way we can
give us a little bit of information?
We're going to add this to our website anyway for your company
(32:48):
as a guest. But tell people like what's the
best way to find you, to communicate with you right now
as a company and find out more about your company, which is
very interesting. Yeah, the best way is they could
come to our website. It's Jela JELA Payments or the
sidn.com. You could also follow us on
LinkedIn or on Instagram, like to post a little funny videos on
(33:09):
Instagram, on Facebook around there.
You could contact us directly. You could also e-mail me
directly if you want at Jimmy that comes to regular me, Jimmy
Jimi at jaylapayments.com. And I'm not asking you to
switch, but we would love to getyour business, but we're not
asking for that. But if you want to say, hey, I
just want to see if I can get that free proposal you're
talking about. How much money can I save?
(33:30):
I wouldn't want you to do this, but I'll be very transparent.
There's been times I send proposals to somebody.
They look at it and say, you know what?
The guy I'm with, he's a good, good guy.
She's a good, good gal. She takes care of us.
I'm going to see if she can match this.
If they match it, Gray, I get it.
Especially if they've been with you a long time.
I get it. Maybe you just switch.
It's someone that you can't evenget a hold of.
Let us look at that merchant statement and you can still look
(33:50):
at that and say home. Does it make sense to switch?
Ultimately our goal is to see where are those hidden fees?
Can we lower your money? Just recently I met with the
clients with a competitor and their rate was great.
It wasn't that bad. You still could have saved them
some, right? But they're very happy with
their service and they have beenwith this, with this provider
for six years. And for me, I'm like, if you've
(34:10):
been with someone for six years,I get it.
Unfortunately, there's a lot of guys who are coming into this
industry three months, four months in and now putting you in
contracts. We don't want to do that.
Those are the ones I want to saywe're here for you.
But if you've been with somebody, they've been taking
care of you and you just want tosee vehicle or your rate, either
way, whatever it is, are you looking to switch?
We're here to help you out because ultimately just know
we're either now or in the future or ultimately there's
(34:32):
enough money for everybody to make.
We just want to make sure that you set up correctly.
So that's the best way. Jimmy at Jayla payments.com, you
could e-mail me there. We usually respond within 2448
hours. e-mail, LinkedIn. I'll be honest with you, if you
message me on LinkedIn, Instagram, Facebook, we get so
much. Sure you guys need to spam
messages. That's not the best way.
You can follow us there, but that's not the best way to
(34:52):
message me. It would be e-mail or I'm going
to our website. Nice.
So tell us a little bit about like any future plans on the
business and the expansions, anything else you're thinking of
on the future? We didn't talk a little about AI
at all because that's honestly the last few shows I've been
doing is everybody's been talking about AI and how it's
affecting their business. So how do you see yourself or
(35:16):
your company with your business not too far, let's say a year
from now, or what's the goal? What's the perfect scenario?
You know, times have changed. No matter what industry you're
in, whether it's AI, in the positive or negative, I think
everyone to a point there's somenervousness there.
I'd like to say excitement, right?
I always tell my kids, you can change the future.
All you could do is try to prepare for it and get excited.
(35:36):
How did you work with it? So you know, I'm, I remember,
you know, in www.whatever it came out is going to change the
world, right? And it did.
It changed the world and the world is rapidly changing.
The financial, financial market is rapidly changing.
We're we're going to be in a year from now.
I have no idea what the plans are is we want to continue
growing. We want to continue growing, not
just locally, but wherever we'reserving our clients, whether
(35:57):
they're in California, whether they're in Texas, we always want
to make sure that their account managers also local, you know,
want to make sure they're they're able to touch, We're
able to talk, we're able to see,we're able to deliver some
goodies and say thank you once in a while and not just be
another 1800 number that you call.
We want to continue growing our business, but we also do want
quality accounts and we don't want to base that on the money
that we could profit from it. We want to base in on accounts
(36:20):
that we're going to be learning alongside with them, but also
see a business go from from point A all the way to the end.
That's awesome. We work with a lot of big
corporations and that's awesome as well.
But it's exciting to see those small mom and pop shops.
We all know it was difficult, but 2345 years, you know, I got
clients. I'm, I've been, I've been
servicing them for 12 years. They've seen my kids grow up,
(36:41):
graduating high school, almost my oldest is going to be
graduating. So it's exciting to sit down
when our conversation is 8090% house life, house, family, true
friendship. And the other 10% is business.
So we see, we also want to go into the Latin America market a
little more heavier. We're looking into the Canada
market. So there's a few things in the
pipeline, but we're having to see where it take technology is
(37:03):
going and also regulations in these countries.
So we'll see. But we're definitely looking
forward 2026 to continue growingin the business to business
dealerships, industry, steel companies and the mom and pop
shops that are trying to grow aswell.
Nice. That's very close.
And first of all, and congratulations on what you're
doing, because that's, that's very important.
And that's how sometimes companies are different from
(37:26):
those big corporate style companies or the personal aspect
of it. You, you call somebody and you
find a person and not just an AIgenerated, you know, prompt,
right, which they're everywhere right now.
But you know, the problem is when something isn't like as we
said earlier, like if you want to tailor something or
something's wrong or you don't feel comfortable with something,
(37:48):
AI is going to treat it as a prompt, right?
It's going to treat it as, you know, a problem.
And then you might sit down as you said and said, OK, you know,
I understand, you know, you're asmall producer or videographer
for an art for our side, you know, and there's a $30 fees for
examples we said earlier and nowhe's going to say it's a fee,
have to pay. That's it.
(38:09):
We're done. Human in a company like yours
would be personal. Yeah, I had somebody real quick
before I forget this, just yesterday, somebody called me
because they accidentally refunded $900 to a customer
instead of 200. So what they did is they called,
they called me and I picked up and I would have not picked up.
They could have text me. They have a personal cell phone
(38:30):
because this is a matter that I know for them is urgent.
So yeah, they do e-mail me at times.
But when they're calling me, it's got to be something
serious. They're not just calling me say,
hey, I got a question about a $10 statement fee from six
months ago, right. And this is a pretty big
corporation we're talking about based in South Texas.
They were panicking and I got and I hear in the voice and we
were able to fix and, and answerthat solution.
(38:51):
This same client left us about 7-8 months ago to another
merchant who promised them savings.
They came back by the way, they were paying more with the other
one. They came back not because of
the savings. They came back.
And exactly her words were Jimmy, when we call you and my
other partner, when we call you guys, you guys actually pick up
and answer. We've been waiting weeks to hear
(39:13):
from these people. We have a 1800 number, we have a
e-mail, but we can't get a hold of somebody like we get a hold
of you guys. We still give them the best rate
that we gave them last time. So for us, as we realize that
technology is awesome, compliance is awesome, but
what's the point to go to the most amazing resort and have the
most amazing food if the serviceis horrible?
That could ruin your vacation. I think we've all experienced
(39:35):
mediocre, you know, stuff beforerestaurants, but the service is
amazing. We want to offer the best
technology, the best educationalsecurity, and at the same time
the best customer support and the best customer service that
we can. We want to be part of your
family, part of your, your business family.
That's really what we focus on. And I always tell people, I
don't promise that we won't dropthe ball.
(39:56):
I just promised we were going topick it up.
That's what we're here. Nice and you, I hope you feel
part of our family too. And I want to thank you to
always update us on, you know, whatever new things you're doing
and. Definitely if you're.
Open to new markets or whatever you do with technology.
We can talk again. We're open to talking again.
So for everybody that's watchingor listening through our
(40:17):
podcast, we're going to have Jimmy's information and his
company's Jello payments on our website and please look him up.
Good dealer research, the thingswe'll find very nice and amazing
and good reviews and everything and that's important also.
And you know, sometimes it takesa good person behind the company
(40:37):
to make that company great, right?
And not just the technology, right, or the money that's
behind it. So yeah, I think we got
everything we needed right now. We've got all the information.
You're very insightful. If anybody needs more
information, call Jimmy here andfind out more about his company,
his service. And yeah, so, you know, if you
(40:57):
have anything else to add or anything else you would like our
viewers to know from you before we close you, feel free.
To thank you, I just want to saythank you so much.
The only reason I need to share my cell phone numbers because
when's the e-mail I usually do that you know, you want to make
sure you're not just giving yournumber to to fraud out there,
but definitely want you guys to know that anything we could do
to help out, let us know you geta free proposal.
There's nothing there. We're not trying to sell
(41:19):
anything. And if you have, you just have a
question. We're here to help out as well
because we know that your success is going to help your
community. And that's that's really
important. But yeah, thank you so much for
accepting me as part of your family as well.
And I hope we could do this again.
And it's not just me by myself. Just so you know, this company's
also ran with my family. My wife's involved, my oldest
daughter's involved, other family friends.
(41:40):
We definitely take pride in in working together.
So thank you guys so much. And, and I appreciate you for
having me on. Thank you, thank you.
Thanks for joining us on film tech and finance.
Don't forget to follow and subscribe for more insights and
updates.
Welcome to Film Tech and Finance, where we explore the
cutting edge technology and financial strategies driving the
film industry today. So welcome to Film tech and
finance, where creativity and technology meet.
Joining us today is Jimmy Estrada, the visionary driving
Jella Payments. A dedicated leader and fin tech
mentor, Jimmy is revolutionizingtransparency for small
businesses. Welcome to the show, Jimmy.
(00:21):
We're thrilled to have you here to kick things off.
Tell our audience a little bit about yourself, your company and
your journey. Thank you so much for having me.
It's it's an honor. I'm originally from Glendale,
CA, Los Angeles area and I now reside in the Tampa, FL someone
from the West Coast now to the East Coast.
I've been in the payment space now for over 10 years.
(00:42):
Prior to being in payments, I was in the healthcare space as a
consultant on the business side,not on the clinical side, which
is what opened the doors to get into payments.
I was helping physicians get setup, get credential with
insurance companies, teaching them how to build correctly, how
to get paid, hiring their staff and every single one of them
needed a way to take payments. I had a good friend, still a
good friend. He's the Co founder and founder
(01:04):
of business payment systems and I would reach out to him and
say, hey, I need, I need a terminal for this doctor.
And eventually before I knew I was working in the payment
space. It was a brand new place for me
to be in. But I like the fact that I was
working not to the doctors. I ended up expanding working
with dealerships and retail and of course, doctors offices I was
still working with. That's kind of how I got into
the payment space. I like I said, I live in Tampa,
(01:27):
FL. I've been married this March 20
years and I got 3 beautiful daughters.
Nice, nice, very nice. So from the West Coast to the
East Coast, it's pretty much theopposite what I've done.
I started from Pennsylvania and moved to California.
So tell us a little bit about the company in general.
I mean, we understand payments and but how's it's how how's it
work? Do you help companies set up a
(01:50):
system where they can get paid or is it to you?
What exactly do you do? Give a little bit of like a
breakdown. Yeah, great question.
Whenever I talk to people to saywhat do you do as I work in
payments like oh, you do crypto or you give out loans or how
does that work? And are you Visa, you work in
master. So basically the way it works is
you got the card brands, Visa, MasterCard, American Express,
Discover, you got the card brands and they have their
(02:12):
costs. We come in and we actually offer
service merchant services and weset merchants up depending on
their needs. So it's not always just leave a
terminal and walk away. Or some may be e-commerce they
want to be able to take paymentsonline.
For others, they may need a physical terminal.
For others, maybe hey, I just need to send a link out and get
paid quickly because I work remote.
There's different ways of doing it.
(02:32):
So we figure out what the merchants needs are.
So then we can figure out what solution we're going to offer
them. So it's not just a, you know,
copy paste for all merchants. The one thing we do focus on,
focus on is reporting, making sure you're getting your
payments same day, next day and compliance.
So the big keys that we really come and offer besides a
technology and a solution that helps merchants get painted on
(02:54):
their needs. Nice.
So one question, Our viewers aremostly in the media field and
right now with technology. So we do a lot of remote work.
I mean, we're able to now edit and, and remote work with a
group of people worldwide. So how could somebody utilize a
service or a company like you with their business?
So let's say for example, I havea business and right now I used
(03:18):
to get paid, you know, bank transfer or cash.
How can you help me out? That that's a good question.
I would say they post COVID things have changed over a lot
of people working remote even inhealthcare.
Doctors now seeing patients through telemedicine and we have
a recording studio in the DallasFort Worth area, very well
established studio that we service.
And a lot of their clients, theyeither record companies outside
(03:41):
of Dallas, some of them do the work and then later on get
billed. There's different ways that
they're kind of set up, but basically what I would say is
anybody that's remote, the best way is number 1, you want
something that's secure when it comes to cash.
You got people doing Zelle, you got people doing Cash App, but
often it's not always the way people want to get it set up,
especially their business and for tax purposes.
And with credit, there are some fees which we could discuss
(04:03):
later on how you could actually pass those fees on in different
ways that could actually minimize the cost.
The good thing about with creditcards is whenever you get a
payment, you typically get your money quicker, sometimes same
day, sometimes next day. But we want solutions that you
can actually send to a merchant.So for example, for you, you're
not going to want a credit card terminal next to you and keen in
the transactions. Although I have seen that and
(04:24):
that by the way, is non compliant.
So we set people up where they have either virtual terminal, a
hosted payment page, maybe they can go to your website and they
can click pay Now, they can put in their, you know, invoice
number or their details of that and receipt.
That's going to help you for reporting purposes, make a
payment. And then whether you're in the
East Coast or West Coast or across the world, you can see
that payment. You can see you got paid and you
(04:46):
can continue with your services.Nice.
So right now, as you said, technically is it up, there's a
system where you can get a terminal or can you do it like
on the web-based like app or through your, you know, through
a web base? So for example, do I need a
specific terminal and I need somebody to come with a credit
card to my business or can't do it online?
Since since for example, we'll use it as a perfect example,
(05:08):
most of the time someone like yourself may not actually need a
terminal. Terminals are really you're
going to do a face to face, where are you going to want to
be with a tap, you want to be able to do EMV.
So my first question to a merchant is how much percentage
you do face to face in your typeof industry?
Most of the time you hear peoplesay I'm doing 100% card not
present and immediately I say, OK, if I send you a terminal,
(05:29):
you're going to be keying that in, you're going to be opening
up yourself for non compliance chargebacks.
So what I usually do is we'll set you guys up either with a
virtual terminal or a solution where it actually has your logo.
So your customers don't see Jayla Payments.
Your customer sees your businessLLC, they see it on your
website, they see it on a link. Maybe you send them a link from
your portal, from your dashboardthat goes through text.
(05:50):
A lot of people love to get payment links, text to their
customers. You know, you send an e-mail.
Did it go through and spam? Now I could be on the phone with
you and say, hey, did you get that link I sent you to hold on?
You could click on it and from your phone, you as a customer,
you get into your credit card information, which now often is
already saved. You know your Google Wallet,
Apple Wallet, and you can make that payment immediately from
(06:11):
that payment is made immediatelyon your end.
You see it, your customer will get a receipt and you see that
payment was made. You didn't have to buy a new
terminal, you didn't have to keyanything in.
And even the information that you have on your end, if done
correctly, it's all secured. So you'll see the last four, the
credit card, but all the other numbers are tokenized.
So it helps you also now save that card information in a
secure way. And maybe the next time you
(06:33):
don't got to send me a payment link.
The next time you can say, hey Jimmy, do you want me to run the
card ending in 554? Yeah, go ahead.
Or you can put a memberships or payment plans.
That's the best part of this technology is once that payment
is captured, you could actually save that card with the consent
of the client, of course, in a secure way.
And it protects the client and also protects you from a
compliance perspective. Nice.
(06:55):
When it comes to safety, becauseOK, you said that the number is
tokenized and you can't see. I understand that.
But when it comes to safety, howsecure?
And I know nothing's 100% secure, that's for sure.
But how secure is it to receive payments like that?
And are there any complications if something goes wrong, for
example, somebody uses a fake card, right?
(07:17):
I get some kind of payment. How does that work?
Am I liable? Do I have to, you know, return
the money? Because I can't really check it,
right? I can really check at the moment
that card is not good. So how does that work?
How can I feel comfortable that,OK, I did a payment, I'm not
going to have to, you know, losemoney?
You know, I'm saying nothing's 100% bulletproof, but there are
(07:39):
guidelines and certain things you could put into place.
So for example, if you're makinga payment online, you're
trusting that I'm who I'm sayingeven though I send you a copy of
my driver's license, you're justtrusting, right, that this is
the actual the right person. One simple thing to look at
before we get to the the more indepth part of it is if Jimmy
Estrada is your client, then that credit card payment should
also be Jimmy Estrada. That card should not be, you
(08:01):
know, Sam Thompson and I'm JimmyEstrada, the client.
The question is who is Sam Thompson because so that's the
stolen credit card. Jimmy Straw is going to get the
service and Sam Thompson is eventually going to call his
bank, do a chargeback and you'regoing to lose that money.
The good thing about the non thecards not present is there's
things like 3D secure where now one of the things that I love is
that whenever you make a paymentonline, many people have seen
(08:22):
this. You make a payment online, the
payment doesn't go through untilit sends you a link to your
phone or secure code to your phone.
You now got to get a secure phone and you got it's just like
the 22 two factor authentication, same, same
concept. But the 3D secure actually knows
your behavior, knows where you're at typically.
So if you're in California and all of a sudden it shows that
(08:43):
your card is physically, you know, getting gas in Tampa, it's
going to say, you know, it's by the way, it's all in it back in
all, you know, technology side. That's where it stops it the
card immediately stopped and said, no, this gentleman is not
there. So those type of technologies do
help people do get frustrated attimes from a client perspective
because like, oh, here's anothercode or from a client
(09:05):
perspective, oh, it didn't go through, I forgot to use the
right information. But it's for protection and it's
for security. So nothing's 100% bulletproof.
But I always tell people make sure you're set up correctly for
your card not present. Make sure you do your checks.
You know, we usually provide ourmerchants a checklist of things
that you check for and then you have things like 3D secure that
you could add to your check out page.
That's going to help out significant.
(09:26):
OK. Because that's that's important.
And especially in the studio setting, you have a lot of
people you have to pay sometimesor get paid from.
And that's my other question, does your surface offer
something for somebody to pay someone?
I understand getting paid, yes, there's a terminal web portal on
you charge. Is there a way that you can
(09:47):
actually pay somebody with that or no?
So for you, you're talking aboutfor you paying someone, I get
accounts receivables. And yeah, so we ourselves on
offer that as a merchant serviceor general payments, but we have
partnered up with other companies that do offer that.
We focus primarily on getting paid from the merchant side,
receiving the money, the reporting side.
But we also do have solutions outside of US third parties that
(10:08):
we refer out to that you could actually make those payments.
You know, do you want to send a check?
Do you want to get a credit cardalready with an amount set on
it? And it's a secure credit card
that you can now send to whoeverthe vendor is, right?
That's your vendor and you want to go ahead and pay them.
So let's just say you do some editing and you want to get paid
on the other end. We could show that in the visual
how they could get you paid quicker, faster and all secure.
(10:31):
OK. And then so you said something
in the beginning ways to avoid fees or not overpay something
that's important too, right. If I can use your service
compared to other competitors, because there's other
competitors out there, you know,that advertise, how would I take
advantage of your company or your system and save someone?
(10:51):
That's a great question. One thing I would mention is
this. When it comes to competitors, I
always tell people, whoever you're talking with, not the
company, because people go work for a company for one day and
say I work with the company that's been around for 100
years, but how long have you been with the company?
Because you're my point of contact.
So that's really important. I was asked when you're talking
to someone in merchant service, find out how long they've been
in merchant services, right? They're going to be your account
manager, They're going to be your main point of contact.
(11:13):
Have they been in the industry for three months, six months?
Have they been in there for over5 years, 10 years?
That's going to be a really, really important key to keep in
to keep in mind when it comes topassing fees.
There's a program out there thatpeople are saying you could
avoid credit card fees 100%. There's some truth to that, but
there's some some not truth to that.
And what happens is people sign up, they get excited and before
they know when they're doing things non compliant.
(11:33):
A quick story, there's an individual who was supposedly
passing the fees on to the customer.
There was no signage. They weren't doing it the
correct way. We'll discuss that in a minute.
Something called dual pricing, they weren't doing it the
correct way. Then they're getting fined.
The merchant got fined $5000. Now, not the company as far as
the merchant services that they're using and not the
customer, but the actual merchant got fined $5000 and
(11:55):
that came directly from Visa. So they have an issue.
They're going to have to contactVisa and at this moment, they
were not compliant. So for example, when we talk
about something like dual pricing, dual pricing basically
means that I need to give you 2 card price.
I'm sorry, I need to give you 2 price, not 2 card price, 2
price. I need to give you the card
price and then I got to give youthe cash price.
You've seen this in gas stationswhere there's a card price and
(12:17):
there's a cash price. The problem with a lot of
retails is that means that everyitem has to show 2 prices and
they don't want to do that. They want to cut corners and
just at checkout say, hey, I'm going to charge you additional
for using credit card. And the reality is you cannot
penalize somebody for using plastic.
You can't penalize them. You can reward them for using
cash. So another program is called
(12:37):
cash discount, very similar where your price already
includes whatever the price is including everything, right?
So your price is $103.00. But if you pay with cash, we do
have a 3% discount. You could reward someone from
praying with cash, but you can'tsay, hey, it's $100, but because
you're paying with card is goingto cost you $103.00.
So we have something called compliant surcharge which credit
(13:00):
cards could get surcharge a 3% as a today 3%, no more than 3%
and a debit card cannot be surcharged.
It is illegal to surcharge a debit card.
A lot of people don't have a system that's able to tell the
difference. Our systems and other of our
competitors, they do have a system where he knows the
difference. And in certain states as of
today, there's two states including the Commonwealth of
(13:21):
Puerto Rico that cannot do compliance surcharge.
There's other states like New York and California where
there's certain industries that are not allowed to do compliance
surcharge. Some industries are.
So it's really important that whoever you're working with
actually knows the compliance side because if you're saving,
you know, let's just say you're saving $500 a month and then six
months from now and you get fined $5000.
(13:43):
Was it worth it? So for me, it's not just about
the saving money. That's the easy part.
It's really about making sure it's compliant, making sure
you're doing the right things toprotect yourselves, to be able
to dispute a chargeback. So you could truly not only be
saving money, but you can stay compliant and have a Peace of
Mind. Because as we all know, running
a business is not, is not that easy.
So that's why we come in and we really want to educate our
merchant before they make a decision on, yeah, I want the
(14:05):
cheapest route. It's like, well, there's some
compliance, there's some regulations you have to put in
place. Nice.
Yeah, Those are things that, youknow, if you're not in the
industry here known and sometimes you have to rely on
the person you're talking to that they would tell you, you
know, how the industry works when it comes.
We said saving though. Now, OK, I understand the
compliance part. And of course you have to be
(14:26):
careful and everything. Same thing with the media,
right? You can't just use audio and
video or just copy paste it fromthe Internet, right?
A lot of people just downloaded audio and video and they use it.
They can't, right? There's right, you have to be
careful and then you can get fined and can, you know, going
to be legal actions a lot worse than paying a fine $5000.
But how can someone save money by you using cars?
(14:49):
Like what can you do? I mean, is there any way you can
reduce the fee? Is there a negotiation that you
can do with the company or are they fixed?
I mean the technique can, you know, saving money like that.
That's that's a great question you ask because a lot of people
don't know that when it comes tothe car brands, like we
mentioned Visa, MasterCard and so on, there's not just one
(15:10):
price for all four of them. Each one have their own price
and each one have a price depending on the type of card
you're using. There was a time when even today
I've seen people say no AmericanExpress, but they don't realize
that some of these Visa reward cards, some of these MasterCard
reward cards where you get points, they're as expensive
American Express, but people don't know that They think, oh,
only American Express is expensive.
But the reality is a lot of these cards are offering
(15:31):
rewards, high rewards. And Jessica says a card name on
it brand. It doesn't make it super
expensive or less expensive, right.
So what I always tell people is for me, there's not something
you could go and renegotiate with Visa master.
You can't renegotiate with the card brands.
You can look with your merchant services, but keep in mind that
it also depends on the risk on that card.
If you're doing a lot of card not present, you're naturally
(15:53):
going to pay higher fees becauseof the risk of that versus a
card face to face. But you also want to make sure
that if it's non card, non present for the certain
industries like the remote businesses, you want to make
sure that you're capturing as much information, you know, full
address, zip code. This is where it comes with not
only secure dirty side, but you also have, I'm blanking out
here, the name with the interchange.
(16:13):
You also have optimization, I'm sorry, interchange optimization.
Certain programs out there actually have this, that
whenever you're taking this cardlevel 1, level 2, Level 3,
depending on the information youget on this card, you do get
some type of optimizations and savings on that card.
So there are ways of doing it. There's not so much from a
negotiation perspective, but howyou're taking the payment and in
what platform you're taking the payment.
(16:35):
And we come and we kind of educate our customers on what
would be the best depending on their industry and how they're
taking those payments. I did want to go back real quick
on sometimes somebody comes and promises you something.
This is why I was mentioning that you want to make sure
they've been around for quite some time because if somebody
who's new in the industry, they may mean well and they could
say, Oh yeah, yeah, it's going to be the same whether you pay
(16:55):
in person or you don't pay in person.
No matter what's the same rate. They mean mean well by that.
But I always say, find someone who's been in this long enough
and also asking for some references and make sure those
references are not people that just signed up not even a year
ago. Find someone who's been around
with them for 2345 years plus. It's going to give you that
confidence saying, OK, this person knows what they're doing.
(17:15):
You'll always get that 1800 number, which is great.
But you want to be sure that your first point of contact is
someone that you could trust. And we always tell people we're
not just trying to sign you up as a client.
We want to be a part of your organization, want to be that,
that leg on your payment side, on your compliance side when it
comes to payments. Nice.
One other question, because we have a lot of customers also
abroad. So how do you handle currencies,
(17:38):
for example, euro or other currencies, deeper price for
example, for a service in 2000, for any example, right of the
customers in Europe, they're paying EUR.
What happens in that case with the with the merchant service?
How do they handle that? But when it comes to merchant
services, every country has their own policies and
regulations. You do have Visa, you do have
(17:58):
MasterCard, but the interchange rates are different everywhere.
Primarily all my customers that I work with are here in the
United States. We do have some that have
clients that pay them. They're like in Mexico and Latin
America. But usually when they're paying,
they're still using the Visa, the MasterCard, they're using
that brand on there. So those payments there is a
conversion when it comes to things as far as Europe, as far
(18:20):
as even Canada and even deeper into Latin America.
We are looking to expand where would actually make sense also
to go into those regions. But currently we're focusing
primarily on merchants in the United States.
However, we do have our merchants in like South Texas,
Miami and some other clients arepaying from Colombia, some
clients are paying from from Mexico.
I want to say a funny story, butnot too funny.
(18:42):
There's a client of ours who shewas getting paid by somebody
from Colombia and they were actually paying for cooking oil.
That's what they were paying for.
But the government whenever the invoice was sent out, they
didn't put cooking oil, they putoil and they didn't put
Colombia, they put Cuba. So immediately there was a risk
(19:02):
that's shown as like oil from Cuba.
This merchant ended up we had tore talk to the merchants say
anyway, Long story short, it wassuch a high risk so quick that
immediately they were getting phone calls underwriting risk.
What is going on here? Because all of that was red
flags. You're getting oil from Cuba.
So these are type of things thatwe always want to educate our
(19:22):
our customers. Now, not every customer has to
worry about this. This customer was based in
Miami. They have a lot of clients in
Latin America. So we needed to make sure that
they're aware of hey, you, you can't accidentally put Cuba and
oil instead of Colombian cookingoil.
So funny, but not too funny for them.
They're fine. Everything was taken care of.
We were able to clear things, but we did, you know,
underwriting had a call Colombiafigure out what we did.
(19:44):
The issue was we needed to get invoice.
So people don't realize that when it comes to payments, you
may feel, oh, no one's looking. People are looking, you know,
they're looking for your protection, but also for the
protection of the customer. And the one other question,
which a lot of people are sometimes afraid when they try
to charge a card when it comes to disputes, and I'm not talking
about fraud or fake cards or or something like that.
(20:06):
I'm talking about a dispute where, for example, I do some
editing service, right? I charge a customer $2000.
Suddenly the customer is not happy, right?
They want their money back. They go and decline the charge
or they try to decline the charge saying that OK, I didn't
get my service. What happens in that case?
Does the card favor the customerand then you have to battle it
(20:27):
out somewhere else or how does it work?
How can you protect? Because I gave my service, for
example, right? I was honest and I gave my
service. The customer is not happy.
I don't know, because maybe you know, maybe they're, they just
want their money back. How are you protected or what
can you do to minimize that risk?
That that's a solid question. You got to keep in mind that
(20:48):
whenever somebody makes a payment, it's very important how
that payment was made. If you keyed in the transaction,
and once again, we're not talking about fraud, we're just
talking about unhappy customer. If you keyed in that transaction
9 out of 10 times of not ten outof 10, you're going to lose.
What happens originally is if I call my bank and say, hey, I'm
not happy with my service, they asked me a few questions.
(21:08):
I wanted to say something like no, no, no.
The service was never given to me the way I expected.
They're always going to favor meimmediately.
You should have money leave yourbank account.
However, you get what's called adispute chargeback letter.
A lot of people have never even seen these letters, right?
I'm not going to say certain names for pretty big competitors
out there that are very well known.
They don't provide these letters, although they claim
they do, but people have never seen them.
(21:28):
They just see money into their account and by the time they
call, there is an expiration date when you can actually to
dispute this. So we have a feature that
whenever there's a chargeback, we don't wait for a letter to
get in the mail. So then you get it.
What we do is we actually have anotification or a dashboard that
you'll actually get an e-mail that says, hey, you have a
chargeback for X amount of dollars.
Here's the last four of the credit card.
This is what they're saying. And you can begin to dispute
(21:50):
notification. You're going to begin the
dispute process. So let's just say for you, you
can say, hey, the customer here's emails of me saying what
I was going to provide here is them making the payment.
Here's an e-mail them saying, yeah, I actually like every.
They approved it. They got the final draft.
Once they approved it, that's the reason we move forward.
So for example, for me, if I if I have a marketing company, I
(22:11):
want to get business cards. I don't just get business cards.
I order them. I place it, they send me a
proof, I got to read it, I have to accept it.
But after I accept that, if theyget those credit cards, I mean
those business cards, and I realize that's the wrong phone
number, that's my mistake, not their mistake.
They still had to print them. They still had to pay someone to
get it done. But now just to cut corners,
I'll say, oh, no, no, I didn't get the right thing.
(22:32):
This is where they say, no, we have proof of you approving it.
And those documentation are going to help for them to
dispute because once they dispute it, that money now goes
to you as a merchant until I could prove no, no, no, no.
So there is a time frame, but a lot of times people don't lose
their chargebacks just because of which favor they take.
They lose it because the person ever disputes.
(22:53):
The merchant had no idea where to dispute, how to dispute, who
took. They don't know any of that
information even though it's accessible.
But most of them have no idea. And this is where we come and
say, hey, we're not going to find the chargeback for you, but
we're going to walk through the steps on how to do it and how to
get that chargeback letter so you can make sure that you're
actually staying on top of, hey,here's proof that I was faxed,
here's my packet, here's my casenumber, etcetera.
(23:15):
And, and we're hoping that it's going to be in the favor of
merchant. I've seen many times where the
merchant loses, but I've also seen many times when the
merchant, it's in their favor. As long as they have the proper
documentation, they definitely could always dispute a charge
back. So it's good to have paper trail
on your work and your interaction with the customer.
That way you can avoid those cases, I would say, because
(23:35):
there's there's, there's times where may, yeah, maybe the
customer is not happy, right? Maybe he is, right.
I'm not saying that you're always have a good guy, right?
But in in general, like, you know, if a company can avoid at
least those, I don't see scammers, but the people that
are trying to get the service and not pay.
And there's a lot of those. And in my opinion, there's still
scammers anyway. But I know what you mean.
(23:56):
It's not fraud. It's a real person.
And those are the ones you want to be careful.
I'm sure, you know, you might have seen this like in
California, in LA, you see it also in New York.
You walk in, you got pictures ofpeople who go in there and just
get food and then they're calling and complaining.
They say we don't want to service this person because
they're just there for trouble. So there's way of doing this.
And I think what's the technology out there, you know,
whether it's someone accepted the final, you know, final copy
(24:20):
you send, they accepted. And there's a way that you have
that DocuSign, maybe signature IP, something that will protect
you, an e-mail. Hey, Mr. Strada, do you approve
everything look good here? I just need you to say approved.
And they have to say I consent, I approve The moment that
happens, it's sufficient, right?It's sufficient whether it's,
you know, however it's done, butit needs to be done in a way
(24:41):
that the technology will allow you to say that.
Then, of course, keep that saved, you know, six months a
year just to be safe. Now, if it's a customer, you
know, we've seen this where customer, it's a customer, it's
a client. This happened to a dealership,
and the client called and was complaining to the person who
picked up the phone, but the person who picked up the phone
was new and they didn't care. And they gave the client an
attitude and they hung up. Well, now they did a chargeback.
(25:02):
When they did a chargeback, the dealership's like, well, we know
this guy. So when they call the guy, he's
like, yeah, I called. And so and so.
Oh, so and so's not even workinghere no more.
Well, this is what happened. We get it.
You know what, we're not even going to fight it because that
would have been a refund either way if we would have known what
was going on. But the guy who picked up the
phone, we're good. So what happened?
There's a dealership at this moment.
It's not going to fight that chargeback.
They're saying we would have refunded them because they're
(25:22):
right. We, they never picked up the
parts. It's, it's true, you know, so
they let it be. But a lot of times it's really
documentation and, and who you're talking to,
communication, those things are so key.
And when it comes to merchant services, that's really what
separates us. It's not just that we could save
you money. It's not just that we could give
you great equipment, it's reallythe service and the education.
When it comes to transparency and compliance, that's what
(25:45):
separates us. Now what you said equipment,
what does your company offer as equipment so that you have like
a small terminal like you see there's little ones where you
know, you just insert the card. Is there like a tablet style
one? How does it work?
What? What do you guys offer?
Yeah, we offer a wide range depending what you need.
So for example, if you're a restaurant, you have some
restaurants. I have one recently reached out
(26:05):
to me. We have different solutions for
restaurants and there's one that's very popular people see
out there like the Clovers. Hey, I want to we could provide
a Clover. We could provide something like
a Clover depending what the customer wants.
Usually I like to provide stuff that is wireless stuff that can
connect to Wi-Fi and still connect to Ethernet.
Those things are important, but something where if your Internet
where to go out for whatever reason, you could connect it to
your hotspot and business continues going or if all
(26:27):
Internet goes out a way that I could still take payments
offline. Things like that are really
important. But we offer whether it's a
wireless terminal where it's a handheld, whether it's apos you
want in front of you, you want something with menu, You want
something with no menu. Maybe you're just parking lot
near stadium and you want a wireless terminal there.
Maybe you don't want a terminal.Maybe you want a phone app to
take payments. I have a client that just came
(26:48):
recently. He has a transportation company,
AVIP transportation company in the Dallas area.
And he said I don't want to use my phone because something about
customers paying with a phone. We're going to be dealing with a
lot of, you know, high level executives.
They may feel like, you know, we're stealing the information
even though we're not. Can you give me a terminal
that's wireless? I say, yeah, we got you.
And I said, I started showing him and he said, I like the
(27:09):
black one because that matches acar, the black and the black.
He just wanted the look of it. He goes, I'm like, well, you do
need to make sure it's connectedto Wi-Fi.
He goes, our cars come with Wi-Fi.
We'll connect it with that. Cool.
Do you want it to print receipt?No, I don't want a receipt
printed because once again, we want the technology, We want the
fanciness that we could text, weget e-mail.
So the terminal top, you could text, you could e-mail, you
could print receipt, but you go set it where it doesn't print
(27:31):
receipt. So it keeps everything uniform
for the culture that they're looking for.
It takes EMV, which is the chip card.
Do you want to be able to take that?
And it takes tap, Google Pay, Apple Pay, all of that stuff.
So it gives it the look he wants.
It's wireless. I just tell him make sure you
charge at the end of the day. But those are different type of
technologies that we offer. For others.
They don't want that. They want a tablet.
(27:51):
They just want an app they coulddownload on the tablet and take
payments. For others, they want something
that's like a dashboard. They can send invoices and
attach things to it, but they want their logo.
So if you are a film company or you're a photography company,
you say, hey, I don't want to pull out a terminal.
You could create like a software, if you will, kind of
like, yeah, but I don't want QuickBooks or I want something
(28:11):
to integrate with QuickBooks. We have solutions that integrate
with your QuickBooks. You could do everything in
QuickBooks, but you lower your fees, you take credit cards.
There's so many options out there.
I don't want to bore you, but depending on what the client
needs, we basically say if it's out there, we got it.
So we would consult you, we'll consult your company and you
would tailor it to our needs, right?
Without a doubt, because I want to know what exactly you need,
(28:32):
not what I want you to have. I tell people if I have to
convince you to have something, of course, outside of compliance
and security, then I'm just selling you something.
I don't want to sell you something.
I want to make sure that it makes sense.
And I, and I will say this oftenwe give our terminals, if
they're actual physical terminals, we usually give them
for free, right? A lot of people are leasing
terminals. They're paying X amount for 3-4
(28:53):
years. We do none of that.
We don't know contracts. We don't lease it because the
truth is most of these terminalsare fairly inexpensive compared
to what they used to to be back in the day.
And a lot of it is being, you know, powered by Androids and
smart, smart devices. What we want to make sure
importantly, that whatever you decide to go with, it's
something that's going to benefit you.
It's going to benefit or add value to you.
(29:13):
Or if you already have a system,you just want a better
technology. We don't want to add more work.
Sometimes when we bring what I would think would be good for
your company, you may feel like we don't want to log into a
computer. We don't want to, we just want
something simple. So I just need to know what
people's desires are. So we could kind of work with
that. But we typically have many
solutions. QR codes on pay text links, we
(29:36):
have this really cool feature where from the actual terminal,
an actual physical terminal, let's just say you do 80% card
present, but you got that 20 that's card not present from the
actual terminal. You could actually say here's
the amount send payment link andI could put your phone number or
your e-mail and it sends it to you.
During COVID, there was a lot ofpeople who says I can't go
outside to take a payment, but Ican send them this link.
(29:58):
And as soon as that link is paid, the terminal tells you
it's been paid and now you can continue with whatever service
that is. So there's different different
things that that work depending on clients needs, purchase
needs. So one other question if because
in our field sometimes you have some work and there might be
some months you have nothing, right?
(30:18):
Because you have, you know, covered an event or something
and in your services. Or is it something you pay like
a monthly fee or retainer? Or is it you get the service and
whenever you use it then you getcharged?
Because that's important for some companies that they're like
a restaurant that get it. They have work every single day.
Yeah, restaurant, a dealership, But you're talking about someone
(30:39):
who may be seasonal. What do you even call the
seasonal? Usually, even when we fill out
an application, we'll ask, are you seasonal?
Are you open year round? They may be like, well, I'm open
only in the winter time. Oh, that's easy.
But what about that one person who doesn't do a lot and maybe a
$10 statement fee seems like a lot for them.
Can we work with individuals? Without a doubt.
We got individuals out there whosix months out of the year,
(30:59):
they're not taking payments, butit's not consecutive.
It just depends. Maybe they're a farmers market,
maybe. Whatever the case may be, their
situation is a little different.A nonprofit, right?
If it's a nonprofit, we actuallyhave the studio was telling
about they have a recording artist who travels and sells
T-shirts and sells merch and they are actually an artist
(31:20):
who's not travelling full time. They're upcoming group and
they're Tejano band. So they're not travelling
everyday. But when they do travel, they
want to be able to have a terminal take a payment that's
card present. So for them, same exactly.
We want to make sure that they don't feel like the month
they're not taking payments, that they're not getting hit
with all these fees that believeit or not, it's not even the $10
five dollar statement fee that people complain about.
(31:41):
We always tell people, give us your merchant statement.
You got nothing to lose. Because what we do is we'll look
at the merchant statement and we'll look at what's considered
the junk fees. Maybe there's a $510 statement
fee. That's fine.
But then you find a PCI fee, then you find the we feel like
charging another $15. Then you have a minimum $25
monthly fee. And before you know it, some
people are paying hundred 200. The most I've ever seen actually
(32:04):
was like 370-5475 just on junk fees.
If one month they process nothing, they're still paying
475 and we call it junk fees because those are fees that you
could completely get rid of if you communicate with your
merchants, say, hey, you know, we need that removed.
So that's those are type of things that if you're a small
business, we understand their needs and we understand they're
not going to be taking payments this same way as a restaurant
(32:25):
who's doing 20304050 hundred 200,000 a month.
So we want to make sure that we're also able to service you
and take care of you. Like I said, we want to give
everybody the first class experience with economy prices.
That's that's our main goal. So where can we find you?
I'm guessing a line, right? But is that the only way we can
give us a little bit of information?
We're going to add this to our website anyway for your company
(32:48):
as a guest. But tell people like what's the
best way to find you, to communicate with you right now
as a company and find out more about your company, which is
very interesting. Yeah, the best way is they could
come to our website. It's Jela JELA Payments or the
sidn.com. You could also follow us on
LinkedIn or on Instagram, like to post a little funny videos on
(33:09):
Instagram, on Facebook around there.
You could contact us directly. You could also e-mail me
directly if you want at Jimmy that comes to regular me, Jimmy
Jimi at jaylapayments.com. And I'm not asking you to
switch, but we would love to getyour business, but we're not
asking for that. But if you want to say, hey, I
just want to see if I can get that free proposal you're
talking about. How much money can I save?
(33:30):
I wouldn't want you to do this, but I'll be very transparent.
There's been times I send proposals to somebody.
They look at it and say, you know what?
The guy I'm with, he's a good, good guy.
She's a good, good gal. She takes care of us.
I'm going to see if she can match this.
If they match it, Gray, I get it.
Especially if they've been with you a long time.
I get it. Maybe you just switch.
It's someone that you can't evenget a hold of.
Let us look at that merchant statement and you can still look
(33:50):
at that and say home. Does it make sense to switch?
Ultimately our goal is to see where are those hidden fees?
Can we lower your money? Just recently I met with the
clients with a competitor and their rate was great.
It wasn't that bad. You still could have saved them
some, right? But they're very happy with
their service and they have beenwith this, with this provider
for six years. And for me, I'm like, if you've
(34:10):
been with someone for six years,I get it.
Unfortunately, there's a lot of guys who are coming into this
industry three months, four months in and now putting you in
contracts. We don't want to do that.
Those are the ones I want to saywe're here for you.
But if you've been with somebody, they've been taking
care of you and you just want tosee vehicle or your rate, either
way, whatever it is, are you looking to switch?
We're here to help you out because ultimately just know
we're either now or in the future or ultimately there's
(34:32):
enough money for everybody to make.
We just want to make sure that you set up correctly.
So that's the best way. Jimmy at Jayla payments.com, you
could e-mail me there. We usually respond within 2448
hours. e-mail, LinkedIn. I'll be honest with you, if you
message me on LinkedIn, Instagram, Facebook, we get so
much. Sure you guys need to spam
messages. That's not the best way.
You can follow us there, but that's not the best way to
(34:52):
message me. It would be e-mail or I'm going
to our website. Nice.
So tell us a little bit about like any future plans on the
business and the expansions, anything else you're thinking of
on the future? We didn't talk a little about AI
at all because that's honestly the last few shows I've been
doing is everybody's been talking about AI and how it's
affecting their business. So how do you see yourself or
(35:16):
your company with your business not too far, let's say a year
from now, or what's the goal? What's the perfect scenario?
You know, times have changed. No matter what industry you're
in, whether it's AI, in the positive or negative, I think
everyone to a point there's somenervousness there.
I'd like to say excitement, right?
I always tell my kids, you can change the future.
All you could do is try to prepare for it and get excited.
(35:36):
How did you work with it? So you know, I'm, I remember,
you know, in www.whatever it came out is going to change the
world, right? And it did.
It changed the world and the world is rapidly changing.
The financial, financial market is rapidly changing.
We're we're going to be in a year from now.
I have no idea what the plans are is we want to continue
growing. We want to continue growing, not
just locally, but wherever we'reserving our clients, whether
(35:57):
they're in California, whether they're in Texas, we always want
to make sure that their account managers also local, you know,
want to make sure they're they're able to touch, We're
able to talk, we're able to see,we're able to deliver some
goodies and say thank you once in a while and not just be
another 1800 number that you call.
We want to continue growing our business, but we also do want
quality accounts and we don't want to base that on the money
that we could profit from it. We want to base in on accounts
(36:20):
that we're going to be learning alongside with them, but also
see a business go from from point A all the way to the end.
That's awesome. We work with a lot of big
corporations and that's awesome as well.
But it's exciting to see those small mom and pop shops.
We all know it was difficult, but 2345 years, you know, I got
clients. I'm, I've been, I've been
servicing them for 12 years. They've seen my kids grow up,
(36:41):
graduating high school, almost my oldest is going to be
graduating. So it's exciting to sit down
when our conversation is 8090% house life, house, family, true
friendship. And the other 10% is business.
So we see, we also want to go into the Latin America market a
little more heavier. We're looking into the Canada
market. So there's a few things in the
pipeline, but we're having to see where it take technology is
(37:03):
going and also regulations in these countries.
So we'll see. But we're definitely looking
forward 2026 to continue growingin the business to business
dealerships, industry, steel companies and the mom and pop
shops that are trying to grow aswell.
Nice. That's very close.
And first of all, and congratulations on what you're
doing, because that's, that's very important.
And that's how sometimes companies are different from
(37:26):
those big corporate style companies or the personal aspect
of it. You, you call somebody and you
find a person and not just an AIgenerated, you know, prompt,
right, which they're everywhere right now.
But you know, the problem is when something isn't like as we
said earlier, like if you want to tailor something or
something's wrong or you don't feel comfortable with something,
(37:48):
AI is going to treat it as a prompt, right?
It's going to treat it as, you know, a problem.
And then you might sit down as you said and said, OK, you know,
I understand, you know, you're asmall producer or videographer
for an art for our side, you know, and there's a $30 fees for
examples we said earlier and nowhe's going to say it's a fee,
have to pay. That's it.
(38:09):
We're done. Human in a company like yours
would be personal. Yeah, I had somebody real quick
before I forget this, just yesterday, somebody called me
because they accidentally refunded $900 to a customer
instead of 200. So what they did is they called,
they called me and I picked up and I would have not picked up.
They could have text me. They have a personal cell phone
(38:30):
because this is a matter that I know for them is urgent.
So yeah, they do e-mail me at times.
But when they're calling me, it's got to be something
serious. They're not just calling me say,
hey, I got a question about a $10 statement fee from six
months ago, right. And this is a pretty big
corporation we're talking about based in South Texas.
They were panicking and I got and I hear in the voice and we
were able to fix and, and answerthat solution.
(38:51):
This same client left us about 7-8 months ago to another
merchant who promised them savings.
They came back by the way, they were paying more with the other
one. They came back not because of
the savings. They came back.
And exactly her words were Jimmy, when we call you and my
other partner, when we call you guys, you guys actually pick up
and answer. We've been waiting weeks to hear
(39:13):
from these people. We have a 1800 number, we have a
e-mail, but we can't get a hold of somebody like we get a hold
of you guys. We still give them the best rate
that we gave them last time. So for us, as we realize that
technology is awesome, compliance is awesome, but
what's the point to go to the most amazing resort and have the
most amazing food if the serviceis horrible?
That could ruin your vacation. I think we've all experienced
(39:35):
mediocre, you know, stuff beforerestaurants, but the service is
amazing. We want to offer the best
technology, the best educationalsecurity, and at the same time
the best customer support and the best customer service that
we can. We want to be part of your
family, part of your, your business family.
That's really what we focus on. And I always tell people, I
don't promise that we won't dropthe ball.
(39:56):
I just promised we were going topick it up.
That's what we're here. Nice and you, I hope you feel
part of our family too. And I want to thank you to
always update us on, you know, whatever new things you're doing
and. Definitely if you're.
Open to new markets or whatever you do with technology.
We can talk again. We're open to talking again.
So for everybody that's watchingor listening through our
(40:17):
podcast, we're going to have Jimmy's information and his
company's Jello payments on our website and please look him up.
Good dealer research, the thingswe'll find very nice and amazing
and good reviews and everything and that's important also.
And you know, sometimes it takesa good person behind the company
(40:37):
to make that company great, right?
And not just the technology, right, or the money that's
behind it. So yeah, I think we got
everything we needed right now. We've got all the information.
You're very insightful. If anybody needs more
information, call Jimmy here andfind out more about his company,
his service. And yeah, so, you know, if you
(40:57):
have anything else to add or anything else you would like our
viewers to know from you before we close you, feel free.
To thank you, I just want to saythank you so much.
The only reason I need to share my cell phone numbers because
when's the e-mail I usually do that you know, you want to make
sure you're not just giving yournumber to to fraud out there,
but definitely want you guys to know that anything we could do
to help out, let us know you geta free proposal.
There's nothing there. We're not trying to sell
(41:19):
anything. And if you have, you just have a
question. We're here to help out as well
because we know that your success is going to help your
community. And that's that's really
important. But yeah, thank you so much for
accepting me as part of your family as well.
And I hope we could do this again.
And it's not just me by myself. Just so you know, this company's
also ran with my family. My wife's involved, my oldest
daughter's involved, other family friends.
(41:40):
We definitely take pride in in working together.
So thank you guys so much. And, and I appreciate you for
having me on. Thank you, thank you.
Thanks for joining us on film tech and finance.
Don't forget to follow and subscribe for more insights and
updates.
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