FIVE: Innovation for Marketers

FIVE: Innovation for Marketers

Looking for new ideas and a fresh perspective? Get to know the innovators who are re-defining advertising. Join us for an inspiring new season of FIVE, the Innovation Podcast for Marketers, a podcast unlike any other. Some of the biggest names and thinkers in digital marketing join Jake Moskowitz, Head of The Emodo Institute and the host of FIVE. Our first two seasons focused on the industry’s biggest shifts: 5G and AI. Season three is all about the marketing of big ideas and the biggest ideas in marketing. Along the way, you’ll meet the innovative people who are making a difference with outside thinking – fresh ideas that distinguish brands, engage customers and spark imagination.

Episodes

August 17, 2022 47 min

Jake talks with Andrew Lazzaro, Campaign Architect for The Broadway League about “This is Broadway,” the ground-breaking campaign that brought theater lovers back to Broadway shows after being closed for eighteen months. 

Broadway shut down due to COVID on March 12, 2020… a shutdown that lasted over a year.  With Broadway contributing over $14 billion to New York City’s economy in the year prior, this shutdown was a big problem – o...

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This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent thought-leadership event hosted by our friends at Zenith Media. The panel conversation is an insightful dive into the metaverse and how it will change the nature of brand-consumer engagement for marketers.

The metaverse is considered by most to be a significant evolution of today’s internet. For marketers, the met...

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Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communications, joins the pod to talk with Jake about the potential impacts of Blockchain, NFTs and Smart Contracts in the field of Marketing.

Generally, consumers may not like advertising, but they tend to like brands who care about the things they care about. Those experiences that engage, enrich and provide value, for s...

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Jake talks with Jeremy Lockhorn, VP, Head of Global Innovation at Ericsson Emodo about privacy and the loss of device IDs in advertising – how it’s affecting brands, agencies, and the companies that provide audiences, inventory and the infrastructure that makes our ad ecosystem work.

Jake shares the results of Emodo’s recent “Voice of the Marketer” study on identity. The research is revealing and whether you’re at an agency, brand,...

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Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it’s going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways.

Pre-pandemic, CTV advertising was on the rise, but it really came into its own in the last two years. Everyone was stuck at home looking for ways to fill ...

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Jake talks with Richie Taaffe, Business Marketing Manager at Three Ireland and Adrian Begley, Chair of the Arranmore Island Council.

Ireland’s mobile service provider, Three, launched a marketing campaign called “The Connected Island” a couple of years ago. While the campaign was terrifically successful from a KPI standpoint, its impact on people is even greater. It’s a campaign that’s made waves across an entire island and its imp...

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Jake talks with Tom Emrich, 8th Wall.

We’re entering a creative renaissance in the advertising industry. An era in which experiential creative and attention metrics are playing an increasingly essential role and new, measurable, experiential ad formats, like Augmented Reality, are taking off.

There are several key advances that will define this new era including renewed focus on attention, and the growing importance of branded expe...

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Jake discusses the innovative thinking behind some of the most recognizable, most iconic packaged food brands with Jay Picconatto, Global Media and Commerce Lead at General Mills and Michael Stich, General Partner and CEO of Services at Court Avenue.

When you think of innovative companies, you’d probably reel off a long list of companies before you’d name a packaged food company that’s been around for 150 years. General Mills’ long...

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Jake talks with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis about innovation in grocery retail.

The retail sector, for the most part, has undergone a huge amount of change over the last decade. The big department stores, the big clothiers, electronics stores have had to make huge shifts to digital, go omnichannel or fade away. That retail transformation story has been playing out across the board… exce...

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Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue.

There are periods in time when multiple forces converge in such a way that monumental change is bound to occur. This is one of those moments.

Of course, we’ve seen huge changes over the last couple of years from the COVID pandemic – shifts in human behavior, commerce, employment, consumerism, on and on. And, at the same time, a number o...

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Season 3 of Emodo’s FIVE: Innovation for Marketers drops Wednesday, January 19th in this very feed. While you’re getting ready for an exciting new season packed with guests discussing the latest in adtech and innovations for marketers, why not catch up on our previous seasons: Season 1: 5G for Marketers Season 2: AI for Marketers

The post Introducing FIVE: Innovation for Marketers appeared first on Emodo.

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July 29, 2021 26 min

This is not your typical bonus episode, it’s a crossover!  Jake joined forces with host of another podcast, Floor 9’s very own Scott Elchison.  We recently took the stage at the MMA Impact conference to discuss how 5G is enabling better results through immersive creative experiences. Scott and Jake discuss the latest in Augmented Reality [...]

The post 5G Bonus: Welcome to the AR Era. appeared first on Emodo.

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June 16, 2021 26 min

In this final episode of season two, Jake focuses on change and the role of AI in our transforming world. The title “The End of the Beginning” is a reference to the increasing application of AI within our industry. Over the last several years, AI, particularly machine learning has quietly become a component of growing [...]

The post AI E9: The End of the Beginning appeared first on Emodo.

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April 16, 2021 30 min

Marketers are currently evaluating how to effectively target and measure digital advertising at scale while adjusting for a whole bunch of ad industry shifts. And, how to do that with the same efficiency we’ve all gotten used to. In this episode, show host Jake Moskowitz talks with Todd Touesnard, EVP of Product and Data Science [...]

The post AI E8: AI’s Role in Identity appeared first on Emodo.

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February 24, 2021 32 min

Marketers are really good at detecting marketing BS. In the marketing field, AI is all the rage. There’s excitement around new AI capabilities. There’s heightened interest in AI-driven efficiency. And there’s an ongoing stream of new opportunities that are springing from AI innovation.  That might lead even the best of us to get carried away [...]

The post AI E7: The AI Pitch and Catch appeared first on Emodo.

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January 22, 2021 35 min

Change is one of the few constants we can count on in business. The question we all face is not, will change happen, but rather how can we adapt to the changes that are coming? Artificial Intelligence, as we all know, has accelerated the pace of change in many industries, and marketing is no exception. [...]

The post AI E6: AI and the Future of Work appeared first on Emodo.

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December 15, 2020 35 min

Our listeners and clients work in the agency world and they are faced with challenges such as cookies going away, mobile ID’s going away and more.  All of these changes lead to relevancy becoming even more elusive. Relevance depends on data. So it stands to reason that AI will fill the gap lost in the [...]

The post AI E5: AI is for Agency Innovation appeared first on Emodo.

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November 18, 2020 35 min

AI has long been used as a tool to enhance and extend the in-store experience. But in the age of COVID, retailers have to find ways to keep store visits as short as possible, and in some cases eliminate them altogether. Fortunately, AI can help here, too. As retailers become more dependent on apps and [...]

The post AI E4: Putting the AI in Retail appeared first on Emodo.

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October 28, 2020 35 min

Jake Moskowitz and his guests explore algorithm training and the importance of good training data and practices in AI-powered marketing solutions. We might say an algorithm is good or bad, but in reality, an AI algorithm is either well-trained or not well-trained. Just like a dog. You don’t need to be a professional dog trainer [...]

The post AI E3: How Algorithms Think appeared first on Emodo.

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Algorithms are often biased. In fact, it’s possible algorithms can’t be completely unbiased. There are two primary explanations for that: the way the algorithm is programmed and the data on which it’s trained. AI is ultimately biased because people program algorithms and select the data to train algorithms. How can marketers reduce the bias in [...]

The post AI E2: AI Bias – A Tale of Sheep & Field appeared first on Emodo.

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