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October 24, 2020 22 min

What's the end result of our creative efforts? What responsibility do we as creative professionals have toward the end user? What responsibility do we have to uphold the public good? What do you do when your ethics and your client’s ethics clash? Creative work involves more than proper function, ease of use and visual appeal. There's a bigger horizon we can't lost sight of, both in the work we create and in how we serve our clients.

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