June 10, 2025 • 29 mins
Crystal welcomes her sister Tiffany Nash, general manager of Spot On Pest Control, to discuss their journey of rebranding a pest control company and driving explosive growth in East Texas.
• Growing up in a family heating and air conditioning business that started in 1974
• Tiffany's transition from 15 years in education to joining Lemon Seed Marketing
• Acquiring Lone Star Pest and Termite, a successful one-man operation with minimal marketing
• Creating the "Spot On" brand with Johnny the ladybug mascot, named after their grandfather
• How the mascot brings joy while raising awareness for mental health issues affecting their family
• Investing $80,000 in initial marketing including a mascot costume, jingle, billboards, and radio ads
• Implementing subscription-based payments and premium services like dewebbing
• Achieving 275% revenue growth in their first year through consistent brand implementation
• Building value to justify premium pricing in a market full of cheaper competitors
• The importance of trusting the process, taking calculated risks, and pivoting when necessary
Visit spotonpestcontrol.com to see the brand in action or email Tiffany at tiffany@spotonpestcontrol.com with questions. If you enjoyed this episode, please leave a review on Google or your preferred podcast platform.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, what's up, lemonheads, welcome to another
episode of From the Yellow Chair.
I'm Crystal and today I havesomeone that people are probably
.
If you're watching, you're likeman, y'all look alike.
But today we're going to betalking with the general manager
of Spot on Pest Control, one ofthe best brands we think that
we have ever rebranded,especially for the pest control
(00:21):
industry.
So it's been a really excitingtime of watching them really
conceptualize a brand, build abrand and already continue to
grow.
Just happens to be my familyand it has been such a pleasure
to be a part of it.
You're going to want to grab alemonade, have a seat and listen
to us as we talk about thejourney of rebranding a pest
control company.
(00:41):
Let's sip some lemonade, allright, everybody.
Well, welcome to our episodefrom the yellow chair, where we
are going to talk to TiffanyNash, which happens to be my
sister.
I'm the older sister, but shehappens to be my sister and she
(01:03):
and her husband run Spot-On PestControl here in East Texas.
But the reason that we'retalking to them today on this
show is because Tiffany wentthrough the branding process of
working with Lemon SeedMarketing and she also had
experience working at Lemon SeedMarketing.
She worked with us for a while.
So, tiffany, why should anyoneof our listeners care what you
(01:24):
have to say?
Speaker 2 (01:26):
Well, I'm your typical middle sister.
A lot of people don't even knowI exist, and so I am Crystal's.
Crystal and I are only 18months apart, and of course,
then there's Trey, and so, yeah,so I'm excited to kind of share
(01:47):
with y' all what Crystal andTrey and I came up with in the
Lemon Sea team, and just kind ofshare all the cool stuff that
we're doing right now.
Speaker 1 (01:51):
Yeah, so, okay.
So we'll kind of set the stage.
So many of our listeners knowthat our family started a
heating and conditioning companywhen my grandfather retired
from the Navy in 1974.
Then my dad worked there, thenI worked there.
We've all worked at the airconditioning company in some
form or fashion for a long time.
Well, then I branched off andstarted with Lemon Seed.
(02:12):
Then Tiffany was a schoolteacher right, tiffany?
How long were you a teacher?
So, yeah, so.
Speaker 2 (02:16):
I taught 10 years in the public school system and
then spent about five years at apublic school.
So the year COVID Privatehusband and I were also moving a
(02:38):
couple hours away to the SanAntonio area, and so I decided
not to go back to work.
That year Crystal had justlaunched Lemon Seed.
Maybe it had been probablyeight or nine months since she
had launched Lemon Seed, and soI kind of came on board and just
started just sitting literallyhour after hour on meetings as
(02:58):
she met with contractors.
And so I grew up, of course,with my dad running Mac Williams
and then my brother and I knewlike the day in kind of day out,
dealing with the, dealing withthe employees and stuff, but I
never really knew like themarketing side and the risk
taking side that came withowning your own business.
(03:18):
And so, as I said, in all thesemeetings with Crystal,
literally five to six hours aday, like I fell in love with
like the industry as a whole andthen she was allowing me to
travel some and so I was exposedto like how the industry was
also like a family, and sothat's kind of how I came about
(03:40):
with learning more in detail theservice side of things.
Speaker 1 (03:44):
Yeah.
So then our brother comes to usand says, OK, we want to start
a pest control company and hethought this was a good plan to
give Tiffany and her husband,Chris, some freedoms, Right, you
know.
So we all trade inentrepreneurial things like we
always think we're going to giveourselves more time.
Instead we buy ourselves somehustle.
So Tiffany and Chris startedrunning a pest control company.
(04:09):
But the first thing we had todo was an acquisition.
So there was a young guy, MrGreer, that was here in our town
.
So this pest control company ishere in rural East Texas, so
very much the same market thatthe main office of McWilliams is
in.
So McWilliams Heating, Coolingand Plumbing.
So we really knew the marketwell.
(04:30):
So started putting out somefeelers and Tiffany's time at
that private school let her meeta wonderful co-teacher that
worked there and her husbandhappened to be running a pest
control company that was wildlysuccessful.
It was pretty much a one manshow, Right, Tiffany?
What all was going on with Bill?
Speaker 2 (04:50):
Yeah, so he had worked for what we would
consider a pretty large companyin the Davao-Lufkin area for
about 10 years, and so he tookwhen that owner left, he took
his residential customers andthe other guy took the
commercial customers and so hehad been, mr Greer, been
operating on his own with thatresidential group customers for
(05:13):
about 10 years, and so it wasdoing pretty good, you know,
with his revenue.
Speaker 1 (05:18):
Yeah, so doing well, but was ready to transition.
But was ready to transition thefunniest thing when Tiffany and
I and Trey met with him.
He's like, you know, I justdon't really have the want to
like go build this thing huge,like I know there's a lot of
work to it, I know I just I likethe simplicity of running my
routes.
And so you know, we were like,well, we do have the energy and
(05:47):
we are excited to take it, wouldyou consider, you know, showing
us the ropes, and so made thatacquisition for Mr Greer and
that's been a good transition.
Just like any owner to goworking with someone else, you
always run into those bumps of,okay, I was in charge and now
I'm not as much in charge, andso, but Bill's been a good, a
good player of trying to likehang in there with the changes.
Cause you know we are, wenaturally have hustle culture,
(06:09):
and so you know, the day that wesigned the papers was the day
that Trey was like why do we nothave more leads?
Tiffany needs more leads.
And so, in true Trey McWilliamsfashion, you know he was
already, you know, cracking thewhip of us, trying to try to get
us there, trying to get usmotivated there.
So the first thing we had to dowas take Lone Star, pest and
Termite, which was Mr Greer'scompany name, and Tiffany and I
(06:32):
were tasked with creating a newname.
Speaker 2 (06:35):
Yeah, and I think it's important to say like it
was a very simple logo.
He had just a one-page website,didn't really do any kind of
social media.
You know there were no.
You know Google ads, no Googlereviews.
We didn't have any of that towork with his truck.
(06:55):
He was just with a regulartruck that was just solid black
and he had just, you know, somevinyl stickers on there, you
know, just following what theyou know their state regulations
.
So we didn't have a lot workingfor us with regarding his brand
or his logo.
Speaker 1 (07:11):
Yeah, and that is a good point.
So you know, and a lot ofcontractors if you're listening,
you might be in this boat ofyou have a logo and it was fine,
it was decent, but he had neverreally had to be honest, he
never really had to push reallyhard, he kept himself busy just
from word of mouth and referrals.
So remember, you know, when webranded, we were branding so
(07:34):
that we could scale.
Honestly, there was not.
If we just wanted to maintainwhere we were, nice and easy
word of mouth mentality, wewould have just stuck to Lone
Star, Pest and Termite.
But we knew to really grow andscale the business.
We really needed to jump intosomething much, much deeper and
much more branded.
(07:54):
It was a much deeper marketingstrategy.
So I know Tiffany and I weretalking, we were just throwing
around all kinds of things.
I can't remember that one namethat we had, that was the strong
man and it was a man liftingweights.
And Emily.
So my partner at Lemon Seed,she had designed that one
Because Spot On kind of poppedup pretty easy.
(08:15):
Do you remember how that cameto be?
Speaker 2 (08:16):
Yeah, so you and I, we were at the other Lemon Seed
office and we were thinkingabout moving.
I think we were getting readyto create that downstairs area
for the podcast and dad met withus that day.
Our dad and we knew we weremarketing to women the most part
.
When it came to you know thebranding and the logo, and so we
(08:37):
were just like throwing out theideas.
And I don't know if youremember, Crystal, but you were
like set on a huge cockroach.
Speaker 1 (08:42):
Yes, I wanted a roach on top of a vehicle.
Yeah, I just thought that wouldbe so disruptive.
But no one wants to drive theroach mobile, no, and so as we
were, brainstorming my dad waslike what about a?
Speaker 2 (08:53):
ladybug.
Well, after you know 15 yearsof teaching kindergarten and
just my personality, I was likethat is very much who I am.
And so I was like, yeah, let's,I think that's a good idea,
like, and I think that attracts,it, gets people's attention,
and so that's kind of how.
(09:13):
So that's basically.
We knew we kind of wanted thisladybug mascot, so I just
started brainstorming names thatwould go with this ladybug and
we came on with Spot on, came upwith Spot on pest control.
Speaker 1 (09:22):
Yeah, so, and it was interesting because it also kind
of leans into this story.
So you know, we're a very closefamily in the traditional sense
.
I mean, we all live within 10miles of each other.
So there's my mom and dad,thankfully both still alive and
well, and then I'm the oldest.
I'm married with two boys,tiffany's married with two kids,
and my Trey, of course, ismarried with three kids.
(09:43):
We all live really close, um,and so you know we're all a
close-knit family.
Well, my mom's parents, um werejust good, wholesome people.
Um worked at a temper, a timberplant here, my, my grandmother
was a stay-at-home mom, if youwill, and at the air
conditioning company for mciamsthe whole.
(10:05):
One of the biggest nonprofitfocuses that McWilliams takes on
is Alzheimer's awareness.
We lost my grandmother in 2010from Alzheimer's awareness, or
from Alzheimer's Alzheimer's myEast Texas shows, okay, but we
lost her in 2010 from that umand my grandfather and my mom
(10:25):
and, technically, tiffany herehad been a big caretaker of her
when she was going through herjourney with that um, and then
my grandfather unfortunately umfour years after my grandmother
died, four years, tiffany Three,three years actually committed
suicide and we think just fromsadness really, and so that was,
(10:47):
of course, very terrible timefor our family, especially for
our mom, and so we knew wewanted to do something about
that.
Tiffany was really passionateabout not so much suicide
awareness this sounds weird whenwe talk about this, but this is
why brands have to be authentic, okay but more about life after
someone in your family commitssuicide and what that looks like
(11:09):
.
What does your mental healthneed to go past that, in a sense
of how do you learn to come toterms with what happened and
move on and find joy in lifeagain?
And so Johnny is mygrandfather's name.
It's mine and Tiffany'sgrandfather's name, and so,
ironically, johnny on the spotmade sense.
(11:32):
So that is how the ladybug gothis name Tiffany.
What do you want to add to that?
Speaker 2 (11:37):
Yeah, so I think there's a couple of like unique
things.
People automatically assume aladybug is a girl, but we all
know there has to be girl andboy ladybugs and so that
automatically puts like a twiston it.
But I think people make theconnection.
So on the Spot on YouTubechannel I've done a recording of
kind of how we came to the nameof Johnny on the Spot, kind of
(12:00):
a little longer version of whatCrystal just explained Um, and I
think people make theconnection.
So, yeah, my um, really myvision for Johnny um is that he
brings joy and excitement, um ina carefree spirit to people.
Um, not only you know um withthe suicide with my grandpa.
My own kids were born with agenetic disorder so I've had to
(12:24):
deal, like as we've navigatedthrough childhood and teen years
, like with mental health stuffthat like a lot of like Crystal
and I tried didn't deal withgrowing up, and so it made me a
little more passionate about itand that there are so many
people out there that just needyou know someone to make them
smile, excited, and so that'swhat I want Johnny to bring to
(12:46):
the community, just with myteaching background, my
husband's DPS and he was also apolice officer in our local
community for 10 plus years.
The community is superimportant to us us and every
time Johnny is out in the public, I mean we get so many people
(13:06):
you know messaging us and takingpictures with him and sending,
posting it on Facebook andInstagram and I think that I
think he's truly accomplishingwhat we set out, and that was to
bring joy and excitement to notonly kids but to adults.
Speaker 1 (13:19):
Yes, I mean, you know dad was right.
Right, our dad was right aboutthis.
Like it was, he has been.
Johnny has been a big hit umwith everyone and more too.
It's more about just what hebrings um.
You know, we live in a worldright now where everything is, I
felt, harsh, right.
So everything is hustle andyou're, you're busy and you're
(13:41):
every.
All this competition iscutthroat.
So when people are able to like, they just let their guard down
a little differently when thereis this gigantic man ladybug at
our event.
So Tiffany and Chris, tiffanyis a dance.
Speaker 2 (13:54):
It's usually my husband, so you know Johnny's
known because Johnny's got moves.
Speaker 1 (13:59):
Yeah, johnny, out there breaking it down, breaking
it down.
So, but Tiffany and Chris, thespot on pest control just moved
into a new office.
Literally four days later wehad a ribbon cutting with the
chamber of commerce, Cause ifyou know us, you know I'm all
about like let's go, let's hitthe ground with all this
community marketing.
So we created Johnny, and soJohnny and the spot on Pest
(14:21):
Control, and so Limitsy createdspecifically Emily.
We got the pleasure of workingdirectly with Emily on this and,
of course, emily is a beautifuldesigner with great imagination
.
And so now listen our, when yougo visit Spot on Pest Control
dot com, and you see that we areliterally bright, yellow and
(14:41):
red with this big ladybug.
There's spots all over thetruck.
It is definitely recognizableeverywhere we go.
People already comment on thebrand.
We knew the importance ofthings being so disruptive, and
so last month our second biggestleads for new truck.
Speaker 2 (15:02):
The trucks being seen on the road.
Speaker 1 (15:04):
So right now, as spot on's in its infancy we are,
we've just on board with fieldroutes, which is, you know, the
service Titan equivalent in thepest control world where we can
just now start really trackingleads.
Better, tiffany and I hadlaunched a call rail account
because, listen, I know we knewhow to start things.
To call rel account because,listen, I know we knew how to
(15:25):
start things.
So, um, but also one good thingI'm going to talk about the
brand, finish up with this brandstory and then I'm going to
move into the marketing piece.
But so, but here's what I wantto say about what tiffany did
and trey did that were reallygood.
Once we decided on spot on beingthe name and we went and bought
the urls, we got johnny builtout.
There was no going back.
We didn't go back and questionevery color, question every
bandwagon.
We trusted the process and itreally just allowed us so much
(15:49):
freedom to put something to work.
So, and I knew that Tiffany andChris felt good.
Now, listen, I will say this.
So it is difficult to be like,ok, every man that we have spray
and pest control is going todrive this spotted truck, but
once they knew why we were doingwhat we're doing and we told
(16:10):
them, like this is going to beso disruptive, they were fine
and they jumped right in.
Chris drives one every day.
Speaker 2 (16:16):
And so you know, being in a DPS, you know fast
vehicle, texas tan and to a big,huge ladybug with polka dot
truck.
Speaker 1 (16:26):
Yeah, I mean, they did have to kind of get behind
it, but again, if you're theowner, this is your job to cast
the vision for your team to getin there.
So the next thing that happenedis now.
Listen, we did have some cashto help us here.
So when cash flow came intoplay, trey of course our brother
was like okay, here's my budget.
So we had about $80,000 tolaunch marketing the first year.
(16:50):
So some of you are doing $2million and don't spend $80,000
in marketing.
But we knew we really werebasically starting from scratch
and we knew what it took.
So in that we built a mascot.
So some of y'all wait 15 yearsto do that.
We had Johnny built.
As soon as Emily was donedesigning him, creating Johnny
(17:10):
the ladybug, we had him madeinto a full parade quality
mascot.
We also immediately got ajingle from our Lemon Seeds
favorite jingle guy, jingle Jim.
He helped us make a jingle.
He created everything we do isand he goes bing spot on and we
created that.
It was very catchy.
We had all of those thingsprobably before Tiffany and
(17:32):
Chris ran their first call,because we knew the importance
of the branding that we neededto do.
We also turned around andbought radio and billboards in
our town and really, I mean, wekicked that thing off with a
bang.
And let me tell you, within twoweeks of launching social media
, billboards, radio and justword of mouth, we were already
(17:57):
getting calls from it.
We were already seeing lots ofpositive reactions to it, and so
it really it really kicked off.
Now Tiffany bless her heart shehas to answer all the time on
the performance of marketing,and so we also immediately
pretty much started pivoting.
So after three months ofletting things ride, we started
(18:17):
trying to figure out.
We were already working on anew website, we already invested
in SEO, but eventually, youknow, your money has to start
coming in.
So the other thing that I thinkTiffany and Chris did really
well is when we launched ourcross promotion campaign, right?
So the first thing Tiffany andTrey and Chris did was determine
what value are we now going tobring to the Lone Star Pest and
(18:41):
Termite database?
So everyone listening probablyknows the whole purpose of
partnering with another companyisn't just for the licensing for
pest control, but it's fortheir database, and Mr Greer had
a great database.
He was using Gorilla Desk,right?
Tiffany, correct, he was usingGorilla Desk and it already had
um lots of good um customer basethere.
(19:03):
Yeah, our family is prettyrespected in the community.
I think we try to be reallygood people and give back.
So a lot of people were like,oh great, another, another good
family we.
We think so that helped.
But we had to launch thatcampaign immediately of like
telling everybody who we wereand what had, why we bought the
company and start getting themon, because the first thing we
(19:24):
did was take a price increase onpackages.
We had to create all new, youknow month quarterly.
Speaker 2 (19:31):
I should say Something that we added that was
kind of new to this area was alot of pest control companies
are doing this but not locally,and that's the subscription
payments, and so that was kindof something we had.
So we service quarterly butthey have a subscription payment
plan, and so that wasdefinitely something different
than what Mr Greer had beendoing with his existing
(19:52):
customers.
Speaker 1 (19:54):
Right.
So you know, when you go toservice-based or automatic
payments, you know people don'tknow what to do with that,
especially elderly people thatare still wanting to write
checks, or you know.
So that was a big hurdle, Ithink.
But really, what I thinksoftened the blow was our brand,
everything we changed all ofour, even our editorial brand,
(20:16):
meaning how we write things,what we put out there of our,
even our editorial brand,meaning how we write things,
what we put out there.
We wanted to be fun andenergetic and young, and that's
exactly what what we launched.
And so I think, um, you know,since y'all bought the company
from mr greer and you've hadreally your first full year in
business, um, you know, what arey'all expecting to do this year
in revenue percentage wise,yeah, so where we started, we're
(20:39):
on track to end at 275% revenuegrowth from last year.
Yeah.
So, which is freaking awesomefor one year growth, you know,
and again, we're not talkingmillions yet, we're not a
million dollar pest controlcompany, we are talking, you
know, six figures.
But it took a lot to get overthat hump of what he was doing.
(21:01):
But what do you think mostlyattributed to that large amount
of a revenue growth?
Speaker 2 (21:08):
Yeah, definitely the branding, and just the lemon
seed side of things.
One thing that they've always,I feel like, is such a so
helpful to me is my biweeklymeetings with the lemon seed
team and my account manager,jamie, and she always has such
great what I call that grassrootmarketing ideas.
There's not actually a lot ofpest control companies.
(21:31):
Really.
I think it's fair, crystal, tosay there was like really none
here with any type of marketing,with any type of marketing, and
so when we showed up, you know,last year, we definitely just
automatically stood out and justyou know, like Crystal's
strategy behind our newsletters,our direct mail pieces and
(21:53):
strategically placing our doorhangers and our signage, we also
do yard signs and then we'realso moving into new markets,
and so Crystal and the LemonSeed team has built out great
strategies for us there as well.
Speaker 1 (22:09):
Good, good.
And you know, one of the thingsthat I think is important to
note here is this a lot ofTiffany.
So, of course, with she and Ibeing sisters, there's just
natural trust there.
So it's like whatever you wantme to do.
But I really wish peopleunderstood the importance of not
second guessing everything.
And one day I called Tiffanyand I was like what do you think
about this?
(22:29):
And she goes sister, I do notcare, I don't know.
Whatever you want to do,because she's running operations
right now and we're trying tobuild out all of these SOPs.
Like y'all know, everycontractor listening to this
knows Tiffany's job is to runthe dang business over there.
So she's hiring, she'snegotiating pricing on chemicals
.
We're trying to make sure thatwe're following all the
guidelines of every entity thatholds us accountable customer
(22:52):
support We've got a new CRM withfield routes, you know.
So there's all these things.
We're hiring people, and soTiffany has to run the company.
So that's good for me in asense.
She don't have time to questionme, but more than anything, she
trusts me.
She trusts Jamie to keep thingsrolling forward.
But then every once in a while,jamie and I get an email from
(23:13):
Tiffany with an idea orsomething she wants corrected or
done, or Chris is also verycreative in his own because he's
running the, he's doing thework, so he's also creative
sometimes with like this is whatI think would be a good offer,
and so it really makes a goodpartnership working together on
those things.
But, tiffany, if you had totalk to someone that was really
on the cusp of like I know Ineed to probably brand my pest
(23:36):
control company, but I justdon't feel like I have the money
or the time or whatever theirinstance is.
What do you think is just somegood, solid pieces of advice?
Speaker 2 (23:44):
Yeah, so first off, like, because so many pest
control companies don't reallyhave the budget to market.
There's so many one man shows.
Once you like, get into pestcontrol, you realize how many
are out there, and so I can't Ican't even I'm trying to think
of the right word and encourageyou enough to create what is the
(24:12):
word crystal like?
So you're competing with lowerprocess.
You know there's so many oneman shows out there that can do
a quarterly for $85.
Well, we can't do that, and sowe've got to bring something
else to the table.
And so when we started, likeour newsletters that go out,
email newsletters that go outeach month, like it's giving
(24:34):
them little things that they'venever heard of other pest
controls doing so, for example,within our spot guard defense
package, we do dewebbing and wedeweb all spider webs inside and
outside the home and justsimple stuff like that.
And that's what's allowing ourcustomers like, oh yeah, you
know, this company might've beenthis one man show was only
(24:59):
eighty dollars, two hundreddollars, but look at all these
cool things they do.
And so if I wasn't out theremarketing it and making people
hear us on the radio and go toour Web site or, you know, be a
part of our emails, then theywouldn't know.
Speaker 1 (25:16):
And so what's in Tiffany's operational terms?
They're spot spot on places alot of importance of building
value in their dollars.
So we know we're the moreexpensive one, but we build so
much value in there with thingslike dewebbing.
So we're going to do what otherpest control companies won't do
, which are those little tinythings that come along and make
(25:37):
the experience with spot Onworth the investment that you're
doing.
So, yes, can they get itcheaper?
And are there people that arejust like just come and spray?
We don't care.
Yes, and those aren't ourcustomers for Spot On.
We want customers that value,you know, the experience and the
trust that we bring and all thegood products that we bring,
and so definitely that's a bigthing.
(25:58):
So I love what Tiffany saidhere is basically, you can't be
afraid to beat.
Basically, what I thinkTiffany's saying here is you are
going to elevate yourself abovethe other pest control
companies.
That will allow you to chargemore.
So when you have a better brandand a better customer journey
if you're on plan with LemonSeed and we've got strategy
going it will elevate you to apoint that you can charge more
(26:21):
and justify it wholeheartedlyand with your best you know best
foot forward.
Speaker 2 (26:26):
So being confident, like make the decision and just
do it like and be a risk taker.
Because at the very beginning,when I started running the pest
control company, it was very outof my comfort zone.
I'm a doer, not usually thecreator, so I would you know,
working with Crystal, I wouldjust do what she said.
She was the creator.
So then, as I started runningthe pest control company, I
(26:47):
didn't have someone.
I mean, I was asking foreverybody's opinions and I
quickly learned I couldn't dothat because it was just giving
me doubt.
And so I would.
I would come up with an idea orstrategy with the help of Lemon
Seed, and I just had to say youknow what?
I've got to try it, and therewere things that we tried that
Trey and I thought was wouldreally, really work.
(27:09):
That didn't, and we had to beokay with it and pivot, like
Crystal said.
And so I think something that'ssuper important when you work
with Lemon Seed is that youunderstand that not everything
works.
It's just part of the game, ispart of what makes it exciting
too, and so I just encourage youto take the risk and trust the
(27:31):
process.
Speaker 1 (27:32):
Absolutely, absolutely.
So I think that's reallyimportant.
Piece of this is definitelylearning to trust the process,
learning that when you followyour gut and you make decisions
like I just want to shakeeverybody sometimes and be like
buddy, this is yours.
You know you make decisions,most of the time we can fix
anything that goes on.
You know most of the time theremight be something that gets
(27:55):
you there and you're like I willnever do that again, but you
don't live until you learn alittle bit about.
You know mistakes when Tiffanyand I look up and be like, okay,
we shouldn't have done that.
But you don't know until youstart and you give it your whole
effort and all of yourauthority.
So well, tiffany, thank you somuch for joining us today.
If you would like to see moreabout Spot On, what we look like
, what we dospotonpestcontrolcom we're also
(28:17):
Tiffany.
We have TikTok and Facebook andInstagram for Spot On and, of
course, you can always reach outto Tiffany is Tiffany at
spotonpestcontrolcom.
If you have any emails or anyquestions for her, you can email
her and it's all down in ourshow notes.
So thank you for listening toanother episode of From the
Yellow Chair.
I'm Crystal with Lemon SeedMarketing.
(28:38):
We definitely can help you geta new brand and a marketing
strategy to launch that brandand see great growth immediately
from just some goodimplementation there.
So if you love this episode andlove what we do, we'd love to
have a review from you on Googleor wherever you're listening to
your podcast today.
We hope everyone has a greatrest of their week and we will
(28:59):
talk to you soon.
Bye.
Well, what's up, lemonheads, welcome to another
episode of From the Yellow Chair.
I'm Crystal and today I havesomeone that people are probably
.
If you're watching, you're likeman, y'all look alike.
But today we're going to betalking with the general manager
of Spot on Pest Control, one ofthe best brands we think that
we have ever rebranded,especially for the pest control
(00:21):
industry.
So it's been a really excitingtime of watching them really
conceptualize a brand, build abrand and already continue to
grow.
Just happens to be my familyand it has been such a pleasure
to be a part of it.
You're going to want to grab alemonade, have a seat and listen
to us as we talk about thejourney of rebranding a pest
control company.
(00:41):
Let's sip some lemonade, allright, everybody.
Well, welcome to our episodefrom the yellow chair, where we
are going to talk to TiffanyNash, which happens to be my
sister.
I'm the older sister, but shehappens to be my sister and she
(01:03):
and her husband run Spot-On PestControl here in East Texas.
But the reason that we'retalking to them today on this
show is because Tiffany wentthrough the branding process of
working with Lemon SeedMarketing and she also had
experience working at Lemon SeedMarketing.
She worked with us for a while.
So, tiffany, why should anyoneof our listeners care what you
(01:24):
have to say?
Speaker 2 (01:26):
Well, I'm your typical middle sister.
A lot of people don't even knowI exist, and so I am Crystal's.
Crystal and I are only 18months apart, and of course,
then there's Trey, and so, yeah,so I'm excited to kind of share
(01:47):
with y' all what Crystal andTrey and I came up with in the
Lemon Sea team, and just kind ofshare all the cool stuff that
we're doing right now.
Speaker 1 (01:51):
Yeah, so, okay.
So we'll kind of set the stage.
So many of our listeners knowthat our family started a
heating and conditioning companywhen my grandfather retired
from the Navy in 1974.
Then my dad worked there, thenI worked there.
We've all worked at the airconditioning company in some
form or fashion for a long time.
Well, then I branched off andstarted with Lemon Seed.
(02:12):
Then Tiffany was a schoolteacher right, tiffany?
How long were you a teacher?
So, yeah, so.
Speaker 2 (02:16):
I taught 10 years in the public school system and
then spent about five years at apublic school.
So the year COVID Privatehusband and I were also moving a
(02:38):
couple hours away to the SanAntonio area, and so I decided
not to go back to work.
That year Crystal had justlaunched Lemon Seed.
Maybe it had been probablyeight or nine months since she
had launched Lemon Seed, and soI kind of came on board and just
started just sitting literallyhour after hour on meetings as
(02:58):
she met with contractors.
And so I grew up, of course,with my dad running Mac Williams
and then my brother and I knewlike the day in kind of day out,
dealing with the, dealing withthe employees and stuff, but I
never really knew like themarketing side and the risk
taking side that came withowning your own business.
(03:18):
And so, as I said, in all thesemeetings with Crystal,
literally five to six hours aday, like I fell in love with
like the industry as a whole andthen she was allowing me to
travel some and so I was exposedto like how the industry was
also like a family, and sothat's kind of how I came about
(03:40):
with learning more in detail theservice side of things.
Speaker 1 (03:44):
Yeah.
So then our brother comes to usand says, OK, we want to start
a pest control company and hethought this was a good plan to
give Tiffany and her husband,Chris, some freedoms, Right, you
know.
So we all trade inentrepreneurial things like we
always think we're going to giveourselves more time.
Instead we buy ourselves somehustle.
So Tiffany and Chris startedrunning a pest control company.
(04:09):
But the first thing we had todo was an acquisition.
So there was a young guy, MrGreer, that was here in our town
.
So this pest control company ishere in rural East Texas, so
very much the same market thatthe main office of McWilliams is
in.
So McWilliams Heating, Coolingand Plumbing.
So we really knew the marketwell.
(04:30):
So started putting out somefeelers and Tiffany's time at
that private school let her meeta wonderful co-teacher that
worked there and her husbandhappened to be running a pest
control company that was wildlysuccessful.
It was pretty much a one manshow, Right, Tiffany?
What all was going on with Bill?
Speaker 2 (04:50):
Yeah, so he had worked for what we would
consider a pretty large companyin the Davao-Lufkin area for
about 10 years, and so he tookwhen that owner left, he took
his residential customers andthe other guy took the
commercial customers and so hehad been, mr Greer, been
operating on his own with thatresidential group customers for
(05:13):
about 10 years, and so it wasdoing pretty good, you know,
with his revenue.
Speaker 1 (05:18):
Yeah, so doing well, but was ready to transition.
But was ready to transition thefunniest thing when Tiffany and
I and Trey met with him.
He's like, you know, I justdon't really have the want to
like go build this thing huge,like I know there's a lot of
work to it, I know I just I likethe simplicity of running my
routes.
And so you know, we were like,well, we do have the energy and
(05:47):
we are excited to take it, wouldyou consider, you know, showing
us the ropes, and so made thatacquisition for Mr Greer and
that's been a good transition.
Just like any owner to goworking with someone else, you
always run into those bumps of,okay, I was in charge and now
I'm not as much in charge, andso, but Bill's been a good, a
good player of trying to likehang in there with the changes.
Cause you know we are, wenaturally have hustle culture,
(06:09):
and so you know, the day that wesigned the papers was the day
that Trey was like why do we nothave more leads?
Tiffany needs more leads.
And so, in true Trey McWilliamsfashion, you know he was
already, you know, cracking thewhip of us, trying to try to get
us there, trying to get usmotivated there.
So the first thing we had to dowas take Lone Star, pest and
Termite, which was Mr Greer'scompany name, and Tiffany and I
(06:32):
were tasked with creating a newname.
Speaker 2 (06:35):
Yeah, and I think it's important to say like it
was a very simple logo.
He had just a one-page website,didn't really do any kind of
social media.
You know there were no.
You know Google ads, no Googlereviews.
We didn't have any of that towork with his truck.
(06:55):
He was just with a regulartruck that was just solid black
and he had just, you know, somevinyl stickers on there, you
know, just following what theyou know their state regulations
.
So we didn't have a lot workingfor us with regarding his brand
or his logo.
Speaker 1 (07:11):
Yeah, and that is a good point.
So you know, and a lot ofcontractors if you're listening,
you might be in this boat ofyou have a logo and it was fine,
it was decent, but he had neverreally had to be honest, he
never really had to push reallyhard, he kept himself busy just
from word of mouth and referrals.
So remember, you know, when webranded, we were branding so
(07:34):
that we could scale.
Honestly, there was not.
If we just wanted to maintainwhere we were, nice and easy
word of mouth mentality, wewould have just stuck to Lone
Star, Pest and Termite.
But we knew to really grow andscale the business.
We really needed to jump intosomething much, much deeper and
much more branded.
(07:54):
It was a much deeper marketingstrategy.
So I know Tiffany and I weretalking, we were just throwing
around all kinds of things.
I can't remember that one namethat we had, that was the strong
man and it was a man liftingweights.
And Emily.
So my partner at Lemon Seed,she had designed that one
Because Spot On kind of poppedup pretty easy.
(08:15):
Do you remember how that cameto be?
Speaker 2 (08:16):
Yeah, so you and I, we were at the other Lemon Seed
office and we were thinkingabout moving.
I think we were getting readyto create that downstairs area
for the podcast and dad met withus that day.
Our dad and we knew we weremarketing to women the most part
.
When it came to you know thebranding and the logo, and so we
(08:37):
were just like throwing out theideas.
And I don't know if youremember, Crystal, but you were
like set on a huge cockroach.
Speaker 1 (08:42):
Yes, I wanted a roach on top of a vehicle.
Yeah, I just thought that wouldbe so disruptive.
But no one wants to drive theroach mobile, no, and so as we
were, brainstorming my dad waslike what about a?
Speaker 2 (08:53):
ladybug.
Well, after you know 15 yearsof teaching kindergarten and
just my personality, I was likethat is very much who I am.
And so I was like, yeah, let's,I think that's a good idea,
like, and I think that attracts,it, gets people's attention,
and so that's kind of how.
(09:13):
So that's basically.
We knew we kind of wanted thisladybug mascot, so I just
started brainstorming names thatwould go with this ladybug and
we came on with Spot on, came upwith Spot on pest control.
Speaker 1 (09:22):
Yeah, so, and it was interesting because it also kind
of leans into this story.
So you know, we're a very closefamily in the traditional sense
.
I mean, we all live within 10miles of each other.
So there's my mom and dad,thankfully both still alive and
well, and then I'm the oldest.
I'm married with two boys,tiffany's married with two kids,
and my Trey, of course, ismarried with three kids.
(09:43):
We all live really close, um,and so you know we're all a
close-knit family.
Well, my mom's parents, um werejust good, wholesome people.
Um worked at a temper, a timberplant here, my, my grandmother
was a stay-at-home mom, if youwill, and at the air
conditioning company for mciamsthe whole.
(10:05):
One of the biggest nonprofitfocuses that McWilliams takes on
is Alzheimer's awareness.
We lost my grandmother in 2010from Alzheimer's awareness, or
from Alzheimer's Alzheimer's myEast Texas shows, okay, but we
lost her in 2010 from that umand my grandfather and my mom
(10:25):
and, technically, tiffany herehad been a big caretaker of her
when she was going through herjourney with that um, and then
my grandfather unfortunately umfour years after my grandmother
died, four years, tiffany Three,three years actually committed
suicide and we think just fromsadness really, and so that was,
(10:47):
of course, very terrible timefor our family, especially for
our mom, and so we knew wewanted to do something about
that.
Tiffany was really passionateabout not so much suicide
awareness this sounds weird whenwe talk about this, but this is
why brands have to be authentic, okay but more about life after
someone in your family commitssuicide and what that looks like
(11:09):
.
What does your mental healthneed to go past that, in a sense
of how do you learn to come toterms with what happened and
move on and find joy in lifeagain?
And so Johnny is mygrandfather's name.
It's mine and Tiffany'sgrandfather's name, and so,
ironically, johnny on the spotmade sense.
(11:32):
So that is how the ladybug gothis name Tiffany.
What do you want to add to that?
Speaker 2 (11:37):
Yeah, so I think there's a couple of like unique
things.
People automatically assume aladybug is a girl, but we all
know there has to be girl andboy ladybugs and so that
automatically puts like a twiston it.
But I think people make theconnection.
So on the Spot on YouTubechannel I've done a recording of
kind of how we came to the nameof Johnny on the Spot, kind of
(12:00):
a little longer version of whatCrystal just explained Um, and I
think people make theconnection.
So, yeah, my um, really myvision for Johnny um is that he
brings joy and excitement, um ina carefree spirit to people.
Um, not only you know um withthe suicide with my grandpa.
My own kids were born with agenetic disorder so I've had to
(12:24):
deal, like as we've navigatedthrough childhood and teen years
, like with mental health stuffthat like a lot of like Crystal
and I tried didn't deal withgrowing up, and so it made me a
little more passionate about itand that there are so many
people out there that just needyou know someone to make them
smile, excited, and so that'swhat I want Johnny to bring to
(12:46):
the community, just with myteaching background, my
husband's DPS and he was also apolice officer in our local
community for 10 plus years.
The community is superimportant to us us and every
time Johnny is out in the public, I mean we get so many people
(13:06):
you know messaging us and takingpictures with him and sending,
posting it on Facebook andInstagram and I think that I
think he's truly accomplishingwhat we set out, and that was to
bring joy and excitement to notonly kids but to adults.
Speaker 1 (13:19):
Yes, I mean, you know dad was right.
Right, our dad was right aboutthis.
Like it was, he has been.
Johnny has been a big hit umwith everyone and more too.
It's more about just what hebrings um.
You know, we live in a worldright now where everything is, I
felt, harsh, right.
So everything is hustle andyou're, you're busy and you're
(13:41):
every.
All this competition iscutthroat.
So when people are able to like, they just let their guard down
a little differently when thereis this gigantic man ladybug at
our event.
So Tiffany and Chris, tiffanyis a dance.
Speaker 2 (13:54):
It's usually my husband, so you know Johnny's
known because Johnny's got moves.
Speaker 1 (13:59):
Yeah, johnny, out there breaking it down, breaking
it down.
So, but Tiffany and Chris, thespot on pest control just moved
into a new office.
Literally four days later wehad a ribbon cutting with the
chamber of commerce, Cause ifyou know us, you know I'm all
about like let's go, let's hitthe ground with all this
community marketing.
So we created Johnny, and soJohnny and the spot on Pest
(14:21):
Control, and so Limitsy createdspecifically Emily.
We got the pleasure of workingdirectly with Emily on this and,
of course, emily is a beautifuldesigner with great imagination
.
And so now listen our, when yougo visit Spot on Pest Control
dot com, and you see that we areliterally bright, yellow and
(14:41):
red with this big ladybug.
There's spots all over thetruck.
It is definitely recognizableeverywhere we go.
People already comment on thebrand.
We knew the importance ofthings being so disruptive, and
so last month our second biggestleads for new truck.
Speaker 2 (15:02):
The trucks being seen on the road.
Speaker 1 (15:04):
So right now, as spot on's in its infancy we are,
we've just on board with fieldroutes, which is, you know, the
service Titan equivalent in thepest control world where we can
just now start really trackingleads.
Better, tiffany and I hadlaunched a call rail account
because, listen, I know we knewhow to start things.
To call rel account because,listen, I know we knew how to
(15:25):
start things.
So, um, but also one good thingI'm going to talk about the
brand, finish up with this brandstory and then I'm going to
move into the marketing piece.
But so, but here's what I wantto say about what tiffany did
and trey did that were reallygood.
Once we decided on spot on beingthe name and we went and bought
the urls, we got johnny builtout.
There was no going back.
We didn't go back and questionevery color, question every
bandwagon.
We trusted the process and itreally just allowed us so much
(15:49):
freedom to put something to work.
So, and I knew that Tiffany andChris felt good.
Now, listen, I will say this.
So it is difficult to be like,ok, every man that we have spray
and pest control is going todrive this spotted truck, but
once they knew why we were doingwhat we're doing and we told
(16:10):
them, like this is going to beso disruptive, they were fine
and they jumped right in.
Chris drives one every day.
Speaker 2 (16:16):
And so you know, being in a DPS, you know fast
vehicle, texas tan and to a big,huge ladybug with polka dot
truck.
Speaker 1 (16:26):
Yeah, I mean, they did have to kind of get behind
it, but again, if you're theowner, this is your job to cast
the vision for your team to getin there.
So the next thing that happenedis now.
Listen, we did have some cashto help us here.
So when cash flow came intoplay, trey of course our brother
was like okay, here's my budget.
So we had about $80,000 tolaunch marketing the first year.
(16:50):
So some of you are doing $2million and don't spend $80,000
in marketing.
But we knew we really werebasically starting from scratch
and we knew what it took.
So in that we built a mascot.
So some of y'all wait 15 yearsto do that.
We had Johnny built.
As soon as Emily was donedesigning him, creating Johnny
(17:10):
the ladybug, we had him madeinto a full parade quality
mascot.
We also immediately got ajingle from our Lemon Seeds
favorite jingle guy, jingle Jim.
He helped us make a jingle.
He created everything we do isand he goes bing spot on and we
created that.
It was very catchy.
We had all of those thingsprobably before Tiffany and
(17:32):
Chris ran their first call,because we knew the importance
of the branding that we neededto do.
We also turned around andbought radio and billboards in
our town and really, I mean, wekicked that thing off with a
bang.
And let me tell you, within twoweeks of launching social media
, billboards, radio and justword of mouth, we were already
(17:57):
getting calls from it.
We were already seeing lots ofpositive reactions to it, and so
it really it really kicked off.
Now Tiffany bless her heart shehas to answer all the time on
the performance of marketing,and so we also immediately
pretty much started pivoting.
So after three months ofletting things ride, we started
(18:17):
trying to figure out.
We were already working on anew website, we already invested
in SEO, but eventually, youknow, your money has to start
coming in.
So the other thing that I thinkTiffany and Chris did really
well is when we launched ourcross promotion campaign, right?
So the first thing Tiffany andTrey and Chris did was determine
what value are we now going tobring to the Lone Star Pest and
(18:41):
Termite database?
So everyone listening probablyknows the whole purpose of
partnering with another companyisn't just for the licensing for
pest control, but it's fortheir database, and Mr Greer had
a great database.
He was using Gorilla Desk,right?
Tiffany, correct, he was usingGorilla Desk and it already had
um lots of good um customer basethere.
(19:03):
Yeah, our family is prettyrespected in the community.
I think we try to be reallygood people and give back.
So a lot of people were like,oh great, another, another good
family we.
We think so that helped.
But we had to launch thatcampaign immediately of like
telling everybody who we wereand what had, why we bought the
company and start getting themon, because the first thing we
(19:24):
did was take a price increase onpackages.
We had to create all new, youknow month quarterly.
Speaker 2 (19:31):
I should say Something that we added that was
kind of new to this area was alot of pest control companies
are doing this but not locally,and that's the subscription
payments, and so that was kindof something we had.
So we service quarterly butthey have a subscription payment
plan, and so that wasdefinitely something different
than what Mr Greer had beendoing with his existing
(19:52):
customers.
Speaker 1 (19:54):
Right.
So you know, when you go toservice-based or automatic
payments, you know people don'tknow what to do with that,
especially elderly people thatare still wanting to write
checks, or you know.
So that was a big hurdle, Ithink.
But really, what I thinksoftened the blow was our brand,
everything we changed all ofour, even our editorial brand,
(20:16):
meaning how we write things,what we put out there of our,
even our editorial brand,meaning how we write things,
what we put out there.
We wanted to be fun andenergetic and young, and that's
exactly what what we launched.
And so I think, um, you know,since y'all bought the company
from mr greer and you've hadreally your first full year in
business, um, you know, what arey'all expecting to do this year
in revenue percentage wise,yeah, so where we started, we're
(20:39):
on track to end at 275% revenuegrowth from last year.
Yeah.
So, which is freaking awesomefor one year growth, you know,
and again, we're not talkingmillions yet, we're not a
million dollar pest controlcompany, we are talking, you
know, six figures.
But it took a lot to get overthat hump of what he was doing.
(21:01):
But what do you think mostlyattributed to that large amount
of a revenue growth?
Speaker 2 (21:08):
Yeah, definitely the branding, and just the lemon
seed side of things.
One thing that they've always,I feel like, is such a so
helpful to me is my biweeklymeetings with the lemon seed
team and my account manager,jamie, and she always has such
great what I call that grassrootmarketing ideas.
There's not actually a lot ofpest control companies.
(21:31):
Really.
I think it's fair, crystal, tosay there was like really none
here with any type of marketing,with any type of marketing, and
so when we showed up, you know,last year, we definitely just
automatically stood out and justyou know, like Crystal's
strategy behind our newsletters,our direct mail pieces and
(21:53):
strategically placing our doorhangers and our signage, we also
do yard signs and then we'realso moving into new markets,
and so Crystal and the LemonSeed team has built out great
strategies for us there as well.
Speaker 1 (22:09):
Good, good.
And you know, one of the thingsthat I think is important to
note here is this a lot ofTiffany.
So, of course, with she and Ibeing sisters, there's just
natural trust there.
So it's like whatever you wantme to do.
But I really wish peopleunderstood the importance of not
second guessing everything.
And one day I called Tiffanyand I was like what do you think
about this?
(22:29):
And she goes sister, I do notcare, I don't know.
Whatever you want to do,because she's running operations
right now and we're trying tobuild out all of these SOPs.
Like y'all know, everycontractor listening to this
knows Tiffany's job is to runthe dang business over there.
So she's hiring, she'snegotiating pricing on chemicals
.
We're trying to make sure thatwe're following all the
guidelines of every entity thatholds us accountable customer
(22:52):
support We've got a new CRM withfield routes, you know.
So there's all these things.
We're hiring people, and soTiffany has to run the company.
So that's good for me in asense.
She don't have time to questionme, but more than anything, she
trusts me.
She trusts Jamie to keep thingsrolling forward.
But then every once in a while,jamie and I get an email from
(23:13):
Tiffany with an idea orsomething she wants corrected or
done, or Chris is also verycreative in his own because he's
running the, he's doing thework, so he's also creative
sometimes with like this is whatI think would be a good offer,
and so it really makes a goodpartnership working together on
those things.
But, tiffany, if you had totalk to someone that was really
on the cusp of like I know Ineed to probably brand my pest
(23:36):
control company, but I justdon't feel like I have the money
or the time or whatever theirinstance is.
What do you think is just somegood, solid pieces of advice?
Speaker 2 (23:44):
Yeah, so first off, like, because so many pest
control companies don't reallyhave the budget to market.
There's so many one man shows.
Once you like, get into pestcontrol, you realize how many
are out there, and so I can't Ican't even I'm trying to think
of the right word and encourageyou enough to create what is the
(24:12):
word crystal like?
So you're competing with lowerprocess.
You know there's so many oneman shows out there that can do
a quarterly for $85.
Well, we can't do that, and sowe've got to bring something
else to the table.
And so when we started, likeour newsletters that go out,
email newsletters that go outeach month, like it's giving
(24:34):
them little things that they'venever heard of other pest
controls doing so, for example,within our spot guard defense
package, we do dewebbing and wedeweb all spider webs inside and
outside the home and justsimple stuff like that.
And that's what's allowing ourcustomers like, oh yeah, you
know, this company might've beenthis one man show was only
(24:59):
eighty dollars, two hundreddollars, but look at all these
cool things they do.
And so if I wasn't out theremarketing it and making people
hear us on the radio and go toour Web site or, you know, be a
part of our emails, then theywouldn't know.
Speaker 1 (25:16):
And so what's in Tiffany's operational terms?
They're spot spot on places alot of importance of building
value in their dollars.
So we know we're the moreexpensive one, but we build so
much value in there with thingslike dewebbing.
So we're going to do what otherpest control companies won't do
, which are those little tinythings that come along and make
(25:37):
the experience with spot Onworth the investment that you're
doing.
So, yes, can they get itcheaper?
And are there people that arejust like just come and spray?
We don't care.
Yes, and those aren't ourcustomers for Spot On.
We want customers that value,you know, the experience and the
trust that we bring and all thegood products that we bring,
and so definitely that's a bigthing.
(25:58):
So I love what Tiffany saidhere is basically, you can't be
afraid to beat.
Basically, what I thinkTiffany's saying here is you are
going to elevate yourself abovethe other pest control
companies.
That will allow you to chargemore.
So when you have a better brandand a better customer journey
if you're on plan with LemonSeed and we've got strategy
going it will elevate you to apoint that you can charge more
(26:21):
and justify it wholeheartedlyand with your best you know best
foot forward.
Speaker 2 (26:26):
So being confident, like make the decision and just
do it like and be a risk taker.
Because at the very beginning,when I started running the pest
control company, it was very outof my comfort zone.
I'm a doer, not usually thecreator, so I would you know,
working with Crystal, I wouldjust do what she said.
She was the creator.
So then, as I started runningthe pest control company, I
(26:47):
didn't have someone.
I mean, I was asking foreverybody's opinions and I
quickly learned I couldn't dothat because it was just giving
me doubt.
And so I would.
I would come up with an idea orstrategy with the help of Lemon
Seed, and I just had to say youknow what?
I've got to try it, and therewere things that we tried that
Trey and I thought was wouldreally, really work.
(27:09):
That didn't, and we had to beokay with it and pivot, like
Crystal said.
And so I think something that'ssuper important when you work
with Lemon Seed is that youunderstand that not everything
works.
It's just part of the game, ispart of what makes it exciting
too, and so I just encourage youto take the risk and trust the
(27:31):
process.
Speaker 1 (27:32):
Absolutely, absolutely.
So I think that's reallyimportant.
Piece of this is definitelylearning to trust the process,
learning that when you followyour gut and you make decisions
like I just want to shakeeverybody sometimes and be like
buddy, this is yours.
You know you make decisions,most of the time we can fix
anything that goes on.
You know most of the time theremight be something that gets
(27:55):
you there and you're like I willnever do that again, but you
don't live until you learn alittle bit about.
You know mistakes when Tiffanyand I look up and be like, okay,
we shouldn't have done that.
But you don't know until youstart and you give it your whole
effort and all of yourauthority.
So well, tiffany, thank you somuch for joining us today.
If you would like to see moreabout Spot On, what we look like
, what we dospotonpestcontrolcom we're also
(28:17):
Tiffany.
We have TikTok and Facebook andInstagram for Spot On and, of
course, you can always reach outto Tiffany is Tiffany at
spotonpestcontrolcom.
If you have any emails or anyquestions for her, you can email
her and it's all down in ourshow notes.
So thank you for listening toanother episode of From the
Yellow Chair.
I'm Crystal with Lemon SeedMarketing.
(28:38):
We definitely can help you geta new brand and a marketing
strategy to launch that brandand see great growth immediately
from just some goodimplementation there.
So if you love this episode andlove what we do, we'd love to
have a review from you on Googleor wherever you're listening to
your podcast today.
We hope everyone has a greatrest of their week and we will
(28:59):
talk to you soon.
Bye.
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