May 20, 2025 • 26 mins
Connor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture.
• Making the decision to rebrand despite fears and uncertainties
• Choosing a name and identity that allows for future market expansion beyond Auburn
• Creating a brand centered around their family dog Kai as the company mascot
• Building a brand that makes customers feel comfortable and safe
• Involving team members in the rebranding process to build buy-in
• Using vehicle wraps and consistent branding to increase visibility
• Recognizing that marketing serves dual purposes: attracting customers and future employees
• Seeing positive responses from both children and adults to their distinctive brand
• Recently acquired another local company and moved into a new building
If you're considering a rebrand for your business, reach out to Connor or Caroline at conner@wingmanac.com or caroline@wingmanac.com. Check out their brand at wingmanac.com or visit lemonseedmarketing.com if you're ready to create your own distinctive brand.
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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, what's up?
Lemonheads, welcome to anotherepisode of From the Yellow Chair
.
I'm Crystal, and, guys, I amsuper excited for today's
conversation.
I think so many people live inthe state of analysis by
paralysis.
No opposite Paralysis byanalysis, where they want to
(00:20):
make some decisions to movetheir company forward.
They're just scared, maybe, oranxious about it.
But today we are going to betalking with some people that I
would consider friends of LemonSeed.
They've done a great job withlaunching a new brand in Alabama
.
I can't wait for you to hearfrom them.
So, grab your lemonade, getyour treadmill turned on,
whatever you've got going on,because we are getting ready to
(00:42):
sip some lemonade, all right.
So this is the most fun littlecouple.
I love you guys.
When you guys came on and thenwhen I was looking for like I
was like, hey, I want tointerview some of the people
that have done rebrands withLemon Seed.
Everybody was like, oh, we loveWingman Eating and Cooling, so
(01:05):
you guys are like one of the topones on our list to talk to.
So joining me today on From theYellow Chair is Connor and
Caroline.
They have Wingman Heating andCooling in Auburn, alabama, and
right now I have an intern thatsaid Roll Tide.
And I think I cussed y'all outwhen we started by telling y'all
that.
So I don't know that I set agreat tone when we first got it
got started there.
(01:26):
But, guys, I want everyone toknow how cool your brand is, how
important it was.
New name, new visual took a lotof faith right, a lot of trust
in the process, and so I thoughtI would just ask like why
should anybody listening to thispodcast care what Connor and
Caroline have to say right now?
Speaker 2 (01:45):
I'd say just because we just got through the process,
so to speak, went through itlast year and we were in their
shoes.
So you know, not wondering what, you're just wondering what to
do next and kind of looked at afew different opportunities and
decided to move forward withLemon Seed, so it was a pleasure
.
Speaker 1 (02:03):
Great, great, great, great.
Caroline, how did that feel?
Were you nervous?
Are you the nervous one or areyou the calm one?
Yeah, I think I'm more of thenervous one.
It's like taking a big risk.
I think we were reallycomfortable with our brand
before and then taking the riskto get a whole new brand was
very scary for me.
But I'm very glad we did and Ithink we've seen the hard work
(02:23):
pay off and even though just themonths where we were kind of
trying to figure out what thebrand was going to look like and
what we wanted, they were goodmonths, I mean y'all made it
such a pleasurable experience,like Connor said, but it was
stressful, kind of to see, youknow, the light of day in the
final of it.
But I mean I think we've seenthe hard work pay off and we've
seen just so much good come fromthe rebrand.
(02:45):
So I mean I'm so happy, I loveit, I love it.
So you know a lot of contractorslive in your space, like where
y'all were a year ago, likeConnor said, you know.
So you're living in a space of.
You know what you need to do,but you're scared to do it.
You've got a lot of people.
The weight of the company is onyour shoulders and like it's a
scary process.
So you guys those of you thatare listening y'all know that
(03:06):
Lemon Seed has really been on akick of helping companies
rebrand and refresh their brands.
So I remember I think I was apart of this kind of at the
beginning.
You know there's all theseemotions of you kind of have
your ideas too of what youthought, but you guys actually
went a different, a wholedifferent direction, I think, of
what you guys really startedwith.
So what made you guys really go, okay, it's really time to
(03:27):
rebrand, like we're ready.
What was that magic button foryou guys?
Speaker 2 (03:38):
I think for us, you know, with the hopes of in the
future, maybe looking to do adifferent market or whatever the
case was, our name was AuburnPremier Air, which was an okay
name for this market, but itkind of symbolized Auburn
University and stuck with thesame colors as them and so we
didn't really stand apart.
We kind of just fell into thatmix of everything, and if we
ever wanted to branch out Auburnin the name was not going to do
us any good.
(03:58):
So we just wanted a good, freshlook, one that you just
immediately trusted andimmediately remembered, and
through the process it becamejust that.
Speaker 1 (04:11):
Cool, I mean, I love this thought.
It takes a lot of courage,though, to just say you know
what, like, I know, everythingthat we've done needs to be
changed Because I mean, you knowand I deal with this every day
people will say, well, buteverybody knows me by this name
and you're like.
You know they do, but they willalso come to love you as this
(04:34):
new look and feel.
And for you guys specifically,y'all were in a battle of an SEO
battle.
When you're trying to own termsthat the university owned and
the colors, like it was reallyhard to differentiate yourselves
and stand out, and a lot ofpeople do that.
They name their company afterthe city or the mascot or the
university, and it just causeslots of confusion and lots of
wasted um stuff online.
(04:54):
So I really appreciate thatthat feedback there, because a
lot of people need to take thatadvice, um, as they're thinking
through their name and like howthat works when you're searching
and all of those good things.
But you, what did?
You mentioned what wasn'tworking with the old brand, but
was there a specific moment,maybe, that you guys were like,
okay, we're going to do it,we're going to take a leap and
(05:16):
actually do it, or was it aprocess that you guys kind of
went through?
Speaker 2 (05:18):
I think it was just a process we went through and,
you know, saw some people doingsome rebrand and just kind of
started doing my own researchand just kind of decided that it
was going to be the best movefor us.
I think it's always as abusiness owner.
There's always an excuse tokeep putting it off because
there's always fires to put outand whatnot.
But the best time to do it isnow, and it only gets more
(05:41):
painful the longer you wait,because there's more stuff to be
done.
Speaker 1 (05:50):
Oh, yes, oh, oh yes.
That is very true.
So you know, I tell everybody,the longer you continue to drive
marketing to a brand thatyou're going to change is
wasting money, for sure, andagain, but you know I also
understand like not everybody isable to do it, so it is
definitely at least making astrategy behind that.
So what did you want your brandto make customers feel?
I think that was an importantpiece for you guys to trust.
Yeah, and like one of thebiggest things was, like a lot
(06:11):
of the people that do call arenormally like the women in the
house or like the wives or, andlike you want somebody to come
to your house that you feelcomfortable them being in your
house.
Like I've had contractors comeout that like I don't feel
comfortable being home, like,yeah, with them.
So it was like very big to usthat it was like something like
family oriented, because we wantwingman to be family bringing
(06:32):
the culture that we already haveand just kind of putting it,
coming up with a brand that fitthat culture.
Speaker 2 (06:38):
Yeah, I love that yeah, clean, cut professional
people, but then putting a brandto that.
Speaker 1 (06:44):
Yeah, and you know that's very true.
I say this all the time.
Your logo and your brand isabout how you make people feel
yeah, and so you know you'reright when people feel you know.
You mentioned this earlier.
So women women are the decisionmakers a lot of time on, at
least, who's going to be calledto come out to the home.
Maybe not on bigger financialdecisions, it may be more of a
cohesive choice, but reallywe've learned that women are the
(07:05):
ones that are having to dissectand figure out who the heck to
call, and so we want to pull upto their house and our vans look
professional, our team lookprofessional, we park correctly.
Everything about our brand andespecially you guys mentioned
trust.
You want to reflect thatfeeling, and so it's really
impactful to understand howpeople are responding to that.
So have y'all.
(07:26):
I know you know and we'll havea picture of your brand.
So you know your brand featuresthis really cool dog, Kai.
Tell me about why it's aspecific dog.
It's a specific dog, correct?
Speaker 2 (07:37):
Yeah, it's our dog, kai, and he's a duck dog and you
know it's just something abouta lab that, you know, just
connects to people and, uh, like, most all families have a pet,
whether that's a dog or cat oranything in between.
Speaker 1 (07:51):
I just think it just symbolizes, you know, family and
trust and, um, just having that, you know labrador was a big
deal for us and we love cows,yeah, I mean, it was precious,
he's adorable and I agree it issuch a connector piece and also
like, let's be honest, on themarketing side of things, it's a
lot easier to build messagingaround, all the things that are
(08:13):
dog-oriented and how he is yourwingman.
So for those of you that don'tunderstand a duck dog, right,
I'm assuming he helps you withyou.
Go hunting for ducks For sure.
Yeah, so I'm from East Texas,so I know exactly what a hog dog
, a duck dog, all the dogs so.
But the cool part here is he isyour wingman, right.
(08:33):
So when so this all came from?
Discovery?
Right, when you were talking tothe branding team here at Lemon
Seed and just talking out whoyou guys were, they were just
able to bring this to life.
And when I saw this brand comeup in our meetings, I was like
this has such a good story andconnection and that's what the
world wants right now.
So, with all this AI and allthis generated stuff, what
(08:55):
people are really looking for isa genuine connection, a genuine
connection, and I think whenyou have Kai on there and he's
your actual dog and you knowit's a plan of, like you said,
people making the connectionwith the dog and the.
That makes everybody feel safeand at home.
So I love, I love that part ofthe of your brand story is just,
we are your wingman, just likeKai is our wingman, and your
(09:18):
slogan is quality comfort is ourgame is our wingman and your
slogan is quality, comfort isour game.
And so, again, like this is avery fun theme that you guys
have going on.
And then, caroline, I've seenpictures of the cutest little
kids in camo on your social.
So those are y'all's kids.
Yes, they are.
We've got two boys and a littlegirl, and so on your company
(09:38):
page there will be pictures ofthem dressed in camo.
And I have to give you all ashout out.
All the time you and I becamepersonal Facebook friends
because, honestly, what you'reseeing there is a continuation
of this brand, and so it isreally setting you guys up for
success when people start reallyassociating and you don't even
have to try right, like this isnot even something that you're
(09:59):
not.
You're like this is oureveryday, everyday, like our
kids are just dressed, you knowthis was not a major like let me
go.
You know, we had a interactionone time with someone that was
like, well, I want a parrot.
And we were like, okay, so whatis a parrot?
And they're like I just thinkparrots are cool.
Like, okay, do you run a parrotsanctuary?
Do you repeat everything yourclient says, like give me a,
(10:20):
give me something.
Um, and so for you guys, like Ireally think this is who y'all
are as people and it's soauthentic, it's so real, I just
absolutely love it.
So, um, a little bit, I wantedto talk you mentioned this, uh,
connor, and it's.
I appreciate this statement alot and I figure both of you
have something to say here.
Walk me through a little bit oflike the process with LemonSea,
(10:41):
like how y'all were feelingduring discovery and
presentation and all of that.
Speaker 2 (10:50):
I would say, you know definitely the tie back with
something you said earlier, likeit's a process.
It's a fun process, but it is aprocess.
I think so many people want toput it off, especially like
right now, just like summer'scoming up for heating and air
industry, and so you know we'regoing to get ready to be busy.
But if you wanted somethingready for next year, you
probably need to start now,because we wound up waiting
until after summer and then itwound up, you know, launching in
(11:12):
the following summer, which wasstill fun.
But if you wanted somethingready for 2026, the best time to
start would be now, becauseit's a process and you don't
want to rush through it.
You want to make sure you getit right, um, every little
detail, so it was a fun processgood, good.
Speaker 1 (11:27):
So you know, we go through that discovery process
with you guys, where we justlike tell us about yourselves
yeah and you start just kind ofI call it word vomiting.
It's terrible word, but you juststart telling your whole life
story, sometimes like thingsyou've done, and then something
sticks.
And then you were presented acouple of auctions, um, and I
think y'all kind of married acouple together because y'all
have the orange right, thesafety orange, again all things
(11:50):
indicative of a, of hunting, andthe duck, and then the duck dog
, all the cool stuff and um, soyou guys made that decision how
hard was it to make the finaldecision to go with this
particular look and feel?
Speaker 2 (12:01):
you know we involved our team a lot.
Caroline was really involvedand that's another huge benefit,
is it it?
Made her like excited to cometo work and like she just loves
the creativity of it all.
So it got her coming in a lotmore and just enjoying her job
day to day and just brought theteam together.
But we kind of made a decisiontogether with the whole team and
finally came to the conclusion.
(12:22):
You're right.
We married a few differentideas together and ultimately
came out with Wingman and thedesign that it looks like now.
Speaker 1 (12:29):
Well, and I love this part.
Yeah, I was going to say Ithink the hardest part was like
waiting in between meetings,like for the next meeting.
Speaker 2 (12:35):
Very much anticipation, yeah.
Speaker 1 (12:37):
Yeah, cause you're waiting on, like okay, we're
going to make all these editsand give us like a week or so to
make these edits.
Absolutely so the anticipationwill get strong, and I want to
say this so normally clientsstruggle when they ask a
committee like hey, what doy'all think of this?
And so one thing that I'll giveyou some props on, because our
design team mentioned this is Ithink you guys asked for input,
but it wasn't going to keepy'all from making a decision
(12:59):
that you two felt like was theright decision.
And that is where a lot ofcontractors will go wrong is
they want the team buy-in andthey want to be able to trust
people, but it just it puts themin paralysis, like I mentioned
earlier.
I mean, so what do you thinklike what?
Did your team have any negativefeedback about it when you took
it to them?
Or how did you present this tothe team to get them excited?
Speaker 2 (13:20):
feedback about it when you took it to them, or how
did you present this to theteam to get them excited?
Ultimately, you're right, notevery single person is going to
agree to one thing, but weultimately made the decision
ourselves.
But we did want their input andwe made a few I can't remember
what they were now but a fewchanges.
But ultimately we made thedecision and we just stuck to it
(13:40):
and then, once that brandlaunched and we kind of started
to embody that brand, nobodyeven remembers them.
You know, making littledecisions like that, it just
everybody fits in it and itreally just, you know, took our
culture, that, like I said, tookour culture we already have and
just put a really, you know, afitting face to it yeah, so then
(14:02):
.
Speaker 1 (14:02):
So like that was probably now that you're looking
back.
So like you invested with lemonseed, we built the brand.
Tell me about actuallylaunching the brand.
Like, maybe what are somethings that y'all have gone
through with?
Is it vehicle wraps or signage?
Or like maybe was there anylike little obstacles that you
had to overcome to feel goodabout actually going live with
your brand?
Speaker 2 (14:19):
I think the vehicle wraps was something that was
really anticipated, becausethat's, that's like it, you know
, and then the person gettingout, of course, but like the
vehicle wraps is like your brand.
So, you know that was excitingand, uh, just kind of just going
through everything making youknow that's.
One thing that we were nervousabout is, like it's a lot of
(14:39):
things you know from you knowuniforms to vehicle wraps to you
know all the different stuff.
But LemonSeed really helpsorganize that process in your
brain so you don't have tooverthink it.
Speaker 1 (14:51):
Yeah, good, that's exactly one of the things I tell
everybody is it's a process.
Once you understand that it's aprocess and your mindset gets
right and there is money likethere is money involved, it's an
investment overall, but you'llbe so glad that you did it and
you ran hard and ran fast asfast as you could with the
implementation of it.
Vehicle wraps are everycontractor's favorite pieces.
(15:13):
It's like bringing it to lifefor them and so for sure.
And it's also like mass media,I call it like those vans
driving around.
All of a sudden, people will belike y'all have doubled in size
, when really all you did waswrap an extra vehicle, you know,
and drive it around.
People are like I see y'alleverywhere, right, yeah, so what
kind of reactions do y'all have?
(15:35):
A specific instance of someonetelling you oh my gosh, I love
what you've done.
Or asking about the dog or anykind of little pieces like that.
Speaker 2 (15:42):
Yeah, I mean people, once they put two and two
together, that this was AuburnPremier Air.
It's the same company.
They say the same thing.
When people see our brand nowor we meet them face to face,
(16:02):
they talk about they see useverywhere, whether it's trucks,
billboards.
We partner with y'all formarketing as well, so all the
different avenues that we do inmarketing they they see us
literally everywhere.
Speaker 1 (16:06):
So it's had a really big positive impact for sure I
think for me one of my favoritethings is like our friends will
call us that.
Like their kids have like seenour vans drive around and like
the first thing they notice,like the dog on the van and they
automatically know who they'retalking about.
Like it's us, but like thelittle kids notice it and like
that's what we.
Like it's even our kids.
Like we'll be driving.
They're like, oh my gosh, awingman van and like all the
(16:28):
time, but like they think it'sthe coolest thing ever it is.
Speaker 2 (16:31):
It is an investment, but it makes your marketing
dollars go so much further whenyou have a good brand.
Speaker 1 (16:37):
Oh, yes, amen, Amen.
And honestly, y'all are in thethick of this just now, coming
on the other side of a rebrandwhere you spend a lot of time, a
lot of money, a lot ofemotional investment getting it
done and now you're starting toreap those benefits and,
honestly, all you want is peopletalking we recognize the dog,
we recognize you guys and,honestly, like, all you want is
people talking like we recognizethe dog, we recognize you guys,
and that's.
(16:58):
That's like gold, right, andyou're right, connor like it
will make all of your othermarketing perform so much better
because people get to know you,right, people get to know who
you are and then, when they seeyour ad or when you're in a sea
of other companies names, theyrecognize yours.
So that's definitely, um, agreat thing.
Has it changed the way that youguys participate in your
(17:18):
community?
I know you guys have big heartsanyway, um, but have you guys
been more motivated to do thosethings?
Or?
Speaker 2 (17:25):
I think through partnering with y'all in
marketing, uh has really pushedus to start getting into some.
We're doing a community eventat the end of may it's called
burger wars and we we had ourown burger night here at the
office, where a few of the guyscook as a competition here, and
we found a winner.
And now we're going to go tothe Burger Wars in May and it's
(17:46):
a huge community event.
Several thousand people comeand we'll cook a bunch of
burgers and hopefully win BurgerWars.
Speaker 1 (17:52):
Oh, that is so fun and really what you you're doing
, like I have this thing rightnow.
I'm on a tangent like two plustwo equals five, meaning that
it's really hard to measure allof these independent things like
, okay, I wrapped a new vehicle,no one calls, hey, I saw that
new vehicle riding down the road.
I'm going to call and buy a newsystem.
Um, so it's always layering.
Everything is better when it'slayered together, and so so
(18:13):
these community events.
I saw that burger war on yoursocial media and that is just
such great for your culture.
Y'all look like a great placeto work, a fun place to work.
So everybody's like I can't getnew employees.
And I'm like, well, you're notreally building a great culture.
So people want to drive a nice,pretty van, people want to have
a good uniform, people want tohave a cool story, and so you
(18:41):
guys are really winning the gamethere, and so I'm so thankful
that y'all chose Lemon Seed tobe a part of that.
I think it's really importantthat people understand.
So do you think that your teamand you mentioned this, but you
think you guys came togethermore around this?
Was there any negativity aroundit?
Speaker 2 (18:51):
Like, did y'all just not allow it, like give life or
just you know a really reallystrong culture and, um, I think
that's kind of what makes us whowe are and you know, you know
other companies can try to, youknow, copy that, but you can't.
You can't copy something likeculture.
Culture, something that justyou know originates itself, and
(19:12):
so it was.
They took to it really well,and you're not.
You said something about ourculture earlier.
It looks like a fun place towork.
You know, for us, marketing isnot just to show clients who we
are, it's also marketing tofuture employees.
Yes, what you see and said, man, that looks like a fun place to
work and I like to think wehave the best guys in town and
(19:32):
I'm confident in saying that andcontinuing that through not
just branding or marketing tohomeowners, but also marketing
to future employees.
Speaker 1 (19:43):
Yes, I love that.
That is one of the mostunderrated things is.
It's better than an Indeed adRight?
It's just showing that you're agood place and a healthy place
to work for sure.
So well, ok, any big thingscoming up for you guys, any new
exciting things coming up forWingman that you guys want to
tell us about?
Speaker 2 (20:01):
We just did a merger with another company.
So we just had or I say, amerger, we just acquired another
local company in town.
So that's, that's going to befun.
Just, you know, marketing tothem and, other than that, just
getting prepared for summer.
We've got a lot of big thingscoming up with y'all through
marketing and our marketingstrategy.
So just kind of, we've got anew building.
Speaker 1 (20:22):
Yeah, just got a new building.
Oh, yes, yes, making it our ownand all the kind of stuff with
the guys.
Speaker 2 (20:29):
Always interesting.
You're always something.
Speaker 1 (20:31):
Yes, no-transcript.
I would say just do it.
I mean, like the money's worthit.
And I know, like for us, whenwe first, you know, thought
about it like the money was abig factor, like it's not, you
(20:54):
know, just pockets in your chainoh, my god, change in your
pockets, um.
But like it, it really has paidoff, it.
Like I mean, we love it, theguys love it.
I feel like it's brought a lotof us together, like it's
something that the guys areproud of, where a lot of our
guys go and say, like they lovebeing with me and like, even
like our guys friends, like theywant to be with man and it's
(21:16):
just so much fun to see it growinto what it is and I can't wait
to see where it grows evenfurther.
But I just think it's cool thatpeople want to be winged man,
you know, yeah, yeah, absolutely.
So your advice is to just do it, stop overthinking it.
Perfect.
What about you, connor?
I'd say the same thing.
Speaker 2 (21:33):
I mean, it's just made, like I said earlier, your
marketing dollars go further.
It's just made everything a loteasier and it's almost like a
breath of fresh air goingthrough, like we know exactly
what our brand is, we know whatit looks like, we have the exact
colors, the exact fonts we use.
(21:54):
Just everything is made easierwhen you have a really good
brand to go with it.
Yes, yes.
Speaker 1 (22:00):
And it does make it easier.
And so what Connor and Caroline, what they're talking about
here is, with Lemon Seed, wehave basically two branches of
service basically.
So we will serve you on thebranding side and help you
create the brand and launch thebrand, and then ongoing services
.
And so you guys did the rebrandand then came on ongoing
services, where we're helpingthem strategize and and create
those things.
And so you know, it is mucheasier when you have a cool,
(22:22):
solid brand, something that isunique, that has a personality
of its own.
And so you guys are a joy towork with.
Your team absolutely loves you,they're always talking about
you guys and I noticed one ofthe things that I think
contractors will be interestedis, you know, your account
manager, the strategist forWingman, came to me and said,
okay, they've got some peoplekind of moving around in their
(22:43):
area down there doing some coolthings and, like you know,
there's motivated, and so theadvice that I gave and I'm
interested in what you think.
You know, when y'all came andy'all hit the ground running, it
probably disrupted the wholeHVAC market down there.
They were like, where did thesepeople come from?
What happened?
And now it feels likeeverybody's trying to do what
you're doing and ramp everythingup, and so my biggest advice
(23:05):
was number one if you're notgetting kicked in the pants,
you're not in the front Right.
So if you don't ever feelpressure, it's because you're
not a pressure to anyone.
So that was good.
That's a good way to kind oflook at it.
But also a lot of things are aflash in the pan.
A lot of people like to come inreally hard and heavy at the
beginning, but they just losesteam and they lose energy and
(23:25):
they can't keep up and they getthe attention of maybe like they
get a business coach orwhatever and they hit the ground
running.
What will win this game forwingman is consistency and
frequency.
So just consistently show upfrequently, modify your strategy
, bringing in new things.
You guys are not afraid of risk, and so that's a big game
changer there.
(23:47):
But I would tell you that Ithink it's just more about
knowing that if you weren't inthe front, people wouldn't be
like coming up on you.
But also you guys are moreaware now of marketing in your
own market.
So what might not have botheredyou earlier?
You know, and a littlecompetition is good, but I love
that you guys were tenacious,like, hey, we want to make sure
that we keep our foot on the gaswhen a lot of people retreat,
(24:09):
you know like, oh, I'm scared.
Y'all were like bring it on,what can we do next?
And that's when we started, oneof the first things we said is
like we want to be different.
Speaker 2 (24:17):
We don't want to be like every HVAC company in town.
Speaker 1 (24:40):
Yeah, and try to be genuine.
Try to be genuinely us.
Like you said earlier, it justmakes it easier when the brand
is you.
When you try to, you know, goafter something, be a part of
that.
We feel like at Lemon Seed,we're really trying to help
people build legacies and Ithink you guys are well on your
way and y'all are young and funand just have such great
entrepreneurial spirits, and sowe just love being a part of it.
So if anybody wanted to reachout to you guys like they just
(25:01):
needed some advice maybe noteven about Lemon Seed or
anything like that what would bea good email for them to reach
out to you guys?
Speaker 2 (25:07):
Both of ours, Connor C-O-N-N-E-R or Caroline, at
wingmanaccom.
Speaker 1 (25:15):
Perfect, so drop them an email.
I'm sure y'all would love tovisit and share any tips or
thoughts that you guys, thatlisteners, that you might have
about, even if it's not abouttheir experience with Lemon Seed
.
They are young and fun anddoing great things there in
Auburn, alabama, and so I'm surethey'd love to visit those
things.
So if Connor and Caroline'sstory definitely has you
(25:35):
thinking that maybe it's timefor you to step up your brand,
we've got good news.
That's what Lemon Seed doesbest, and we do our best to be a
collaborative partner thatpushes you, yet listens to you,
and so we don't just give you apretty logo.
We're here to help you reallymake this a good implemented
strategy where you dominate andgrow in your market, and so we'd
(25:56):
love to talk to you atlivingseedmarketingcom.
Fill out that, contact us andlet us know.
Also, you can head over towingmanaccom, check out what
their brand looks like.
Check them out on social media,give them a follow.
But if this has really sparkedyou and you want to create your
own brand and you love thisepisode, I'd love for you to
give us a review and let us knowhow we're doing.
(26:16):
We got more brand storiescoming your way.
So, caroline and Connor, thankyou so much, thank you for
having us on Absolutely.
And guys, guys, thanks forlistening to another episode of
from the yellow chair.
Uh, again, consider leaving usa review and if not, we will see
you next time.
Bye.
All right, what's up?
Lemonheads, welcome to anotherepisode of From the Yellow Chair
.
I'm Crystal, and, guys, I amsuper excited for today's
conversation.
I think so many people live inthe state of analysis by
paralysis.
No opposite Paralysis byanalysis, where they want to
(00:20):
make some decisions to movetheir company forward.
They're just scared, maybe, oranxious about it.
But today we are going to betalking with some people that I
would consider friends of LemonSeed.
They've done a great job withlaunching a new brand in Alabama
.
I can't wait for you to hearfrom them.
So, grab your lemonade, getyour treadmill turned on,
whatever you've got going on,because we are getting ready to
(00:42):
sip some lemonade, all right.
So this is the most fun littlecouple.
I love you guys.
When you guys came on and thenwhen I was looking for like I
was like, hey, I want tointerview some of the people
that have done rebrands withLemon Seed.
Everybody was like, oh, we loveWingman Eating and Cooling, so
(01:05):
you guys are like one of the topones on our list to talk to.
So joining me today on From theYellow Chair is Connor and
Caroline.
They have Wingman Heating andCooling in Auburn, alabama, and
right now I have an intern thatsaid Roll Tide.
And I think I cussed y'all outwhen we started by telling y'all
that.
So I don't know that I set agreat tone when we first got it
got started there.
(01:26):
But, guys, I want everyone toknow how cool your brand is, how
important it was.
New name, new visual took a lotof faith right, a lot of trust
in the process, and so I thoughtI would just ask like why
should anybody listening to thispodcast care what Connor and
Caroline have to say right now?
Speaker 2 (01:45):
I'd say just because we just got through the process,
so to speak, went through itlast year and we were in their
shoes.
So you know, not wondering what, you're just wondering what to
do next and kind of looked at afew different opportunities and
decided to move forward withLemon Seed, so it was a pleasure
.
Speaker 1 (02:03):
Great, great, great, great.
Caroline, how did that feel?
Were you nervous?
Are you the nervous one or areyou the calm one?
Yeah, I think I'm more of thenervous one.
It's like taking a big risk.
I think we were reallycomfortable with our brand
before and then taking the riskto get a whole new brand was
very scary for me.
But I'm very glad we did and Ithink we've seen the hard work
(02:23):
pay off and even though just themonths where we were kind of
trying to figure out what thebrand was going to look like and
what we wanted, they were goodmonths, I mean y'all made it
such a pleasurable experience,like Connor said, but it was
stressful, kind of to see, youknow, the light of day in the
final of it.
But I mean I think we've seenthe hard work pay off and we've
seen just so much good come fromthe rebrand.
(02:45):
So I mean I'm so happy, I loveit, I love it.
So you know a lot of contractorslive in your space, like where
y'all were a year ago, likeConnor said, you know.
So you're living in a space of.
You know what you need to do,but you're scared to do it.
You've got a lot of people.
The weight of the company is onyour shoulders and like it's a
scary process.
So you guys those of you thatare listening y'all know that
(03:06):
Lemon Seed has really been on akick of helping companies
rebrand and refresh their brands.
So I remember I think I was apart of this kind of at the
beginning.
You know there's all theseemotions of you kind of have
your ideas too of what youthought, but you guys actually
went a different, a wholedifferent direction, I think, of
what you guys really startedwith.
So what made you guys really go, okay, it's really time to
(03:27):
rebrand, like we're ready.
What was that magic button foryou guys?
Speaker 2 (03:38):
I think for us, you know, with the hopes of in the
future, maybe looking to do adifferent market or whatever the
case was, our name was AuburnPremier Air, which was an okay
name for this market, but itkind of symbolized Auburn
University and stuck with thesame colors as them and so we
didn't really stand apart.
We kind of just fell into thatmix of everything, and if we
ever wanted to branch out Auburnin the name was not going to do
us any good.
(03:58):
So we just wanted a good, freshlook, one that you just
immediately trusted andimmediately remembered, and
through the process it becamejust that.
Speaker 1 (04:11):
Cool, I mean, I love this thought.
It takes a lot of courage,though, to just say you know
what, like, I know, everythingthat we've done needs to be
changed Because I mean, you knowand I deal with this every day
people will say, well, buteverybody knows me by this name
and you're like.
You know they do, but they willalso come to love you as this
(04:34):
new look and feel.
And for you guys specifically,y'all were in a battle of an SEO
battle.
When you're trying to own termsthat the university owned and
the colors, like it was reallyhard to differentiate yourselves
and stand out, and a lot ofpeople do that.
They name their company afterthe city or the mascot or the
university, and it just causeslots of confusion and lots of
wasted um stuff online.
(04:54):
So I really appreciate thatthat feedback there, because a
lot of people need to take thatadvice, um, as they're thinking
through their name and like howthat works when you're searching
and all of those good things.
But you, what did?
You mentioned what wasn'tworking with the old brand, but
was there a specific moment,maybe, that you guys were like,
okay, we're going to do it,we're going to take a leap and
(05:16):
actually do it, or was it aprocess that you guys kind of
went through?
Speaker 2 (05:18):
I think it was just a process we went through and,
you know, saw some people doingsome rebrand and just kind of
started doing my own researchand just kind of decided that it
was going to be the best movefor us.
I think it's always as abusiness owner.
There's always an excuse tokeep putting it off because
there's always fires to put outand whatnot.
But the best time to do it isnow, and it only gets more
(05:41):
painful the longer you wait,because there's more stuff to be
done.
Speaker 1 (05:50):
Oh, yes, oh, oh yes.
That is very true.
So you know, I tell everybody,the longer you continue to drive
marketing to a brand thatyou're going to change is
wasting money, for sure, andagain, but you know I also
understand like not everybody isable to do it, so it is
definitely at least making astrategy behind that.
So what did you want your brandto make customers feel?
I think that was an importantpiece for you guys to trust.
Yeah, and like one of thebiggest things was, like a lot
(06:11):
of the people that do call arenormally like the women in the
house or like the wives or, andlike you want somebody to come
to your house that you feelcomfortable them being in your
house.
Like I've had contractors comeout that like I don't feel
comfortable being home, like,yeah, with them.
So it was like very big to usthat it was like something like
family oriented, because we wantwingman to be family bringing
(06:32):
the culture that we already haveand just kind of putting it,
coming up with a brand that fitthat culture.
Speaker 2 (06:38):
Yeah, I love that yeah, clean, cut professional
people, but then putting a brandto that.
Speaker 1 (06:44):
Yeah, and you know that's very true.
I say this all the time.
Your logo and your brand isabout how you make people feel
yeah, and so you know you'reright when people feel you know.
You mentioned this earlier.
So women women are the decisionmakers a lot of time on, at
least, who's going to be calledto come out to the home.
Maybe not on bigger financialdecisions, it may be more of a
cohesive choice, but reallywe've learned that women are the
(07:05):
ones that are having to dissectand figure out who the heck to
call, and so we want to pull upto their house and our vans look
professional, our team lookprofessional, we park correctly.
Everything about our brand andespecially you guys mentioned
trust.
You want to reflect thatfeeling, and so it's really
impactful to understand howpeople are responding to that.
So have y'all.
(07:26):
I know you know and we'll havea picture of your brand.
So you know your brand featuresthis really cool dog, Kai.
Tell me about why it's aspecific dog.
It's a specific dog, correct?
Speaker 2 (07:37):
Yeah, it's our dog, kai, and he's a duck dog and you
know it's just something abouta lab that, you know, just
connects to people and, uh, like, most all families have a pet,
whether that's a dog or cat oranything in between.
Speaker 1 (07:51):
I just think it just symbolizes, you know, family and
trust and, um, just having that, you know labrador was a big
deal for us and we love cows,yeah, I mean, it was precious,
he's adorable and I agree it issuch a connector piece and also
like, let's be honest, on themarketing side of things, it's a
lot easier to build messagingaround, all the things that are
(08:13):
dog-oriented and how he is yourwingman.
So for those of you that don'tunderstand a duck dog, right,
I'm assuming he helps you withyou.
Go hunting for ducks For sure.
Yeah, so I'm from East Texas,so I know exactly what a hog dog
, a duck dog, all the dogs so.
But the cool part here is he isyour wingman, right.
(08:33):
So when so this all came from?
Discovery?
Right, when you were talking tothe branding team here at Lemon
Seed and just talking out whoyou guys were, they were just
able to bring this to life.
And when I saw this brand comeup in our meetings, I was like
this has such a good story andconnection and that's what the
world wants right now.
So, with all this AI and allthis generated stuff, what
(08:55):
people are really looking for isa genuine connection, a genuine
connection, and I think whenyou have Kai on there and he's
your actual dog and you knowit's a plan of, like you said,
people making the connectionwith the dog and the.
That makes everybody feel safeand at home.
So I love, I love that part ofthe of your brand story is just,
we are your wingman, just likeKai is our wingman, and your
(09:18):
slogan is quality comfort is ourgame is our wingman and your
slogan is quality, comfort isour game.
And so, again, like this is avery fun theme that you guys
have going on.
And then, caroline, I've seenpictures of the cutest little
kids in camo on your social.
So those are y'all's kids.
Yes, they are.
We've got two boys and a littlegirl, and so on your company
(09:38):
page there will be pictures ofthem dressed in camo.
And I have to give you all ashout out.
All the time you and I becamepersonal Facebook friends
because, honestly, what you'reseeing there is a continuation
of this brand, and so it isreally setting you guys up for
success when people start reallyassociating and you don't even
have to try right, like this isnot even something that you're
(09:59):
not.
You're like this is oureveryday, everyday, like our
kids are just dressed, you knowthis was not a major like let me
go.
You know, we had a interactionone time with someone that was
like, well, I want a parrot.
And we were like, okay, so whatis a parrot?
And they're like I just thinkparrots are cool.
Like, okay, do you run a parrotsanctuary?
Do you repeat everything yourclient says, like give me a,
(10:20):
give me something.
Um, and so for you guys, like Ireally think this is who y'all
are as people and it's soauthentic, it's so real, I just
absolutely love it.
So, um, a little bit, I wantedto talk you mentioned this, uh,
connor, and it's.
I appreciate this statement alot and I figure both of you
have something to say here.
Walk me through a little bit oflike the process with LemonSea,
(10:41):
like how y'all were feelingduring discovery and
presentation and all of that.
Speaker 2 (10:50):
I would say, you know definitely the tie back with
something you said earlier, likeit's a process.
It's a fun process, but it is aprocess.
I think so many people want toput it off, especially like
right now, just like summer'scoming up for heating and air
industry, and so you know we'regoing to get ready to be busy.
But if you wanted somethingready for next year, you
probably need to start now,because we wound up waiting
until after summer and then itwound up, you know, launching in
(11:12):
the following summer, which wasstill fun.
But if you wanted somethingready for 2026, the best time to
start would be now, becauseit's a process and you don't
want to rush through it.
You want to make sure you getit right, um, every little
detail, so it was a fun processgood, good.
Speaker 1 (11:27):
So you know, we go through that discovery process
with you guys, where we justlike tell us about yourselves
yeah and you start just kind ofI call it word vomiting.
It's terrible word, but you juststart telling your whole life
story, sometimes like thingsyou've done, and then something
sticks.
And then you were presented acouple of auctions, um, and I
think y'all kind of married acouple together because y'all
have the orange right, thesafety orange, again all things
(11:50):
indicative of a, of hunting, andthe duck, and then the duck dog
, all the cool stuff and um, soyou guys made that decision how
hard was it to make the finaldecision to go with this
particular look and feel?
Speaker 2 (12:01):
you know we involved our team a lot.
Caroline was really involvedand that's another huge benefit,
is it it?
Made her like excited to cometo work and like she just loves
the creativity of it all.
So it got her coming in a lotmore and just enjoying her job
day to day and just brought theteam together.
But we kind of made a decisiontogether with the whole team and
finally came to the conclusion.
(12:22):
You're right.
We married a few differentideas together and ultimately
came out with Wingman and thedesign that it looks like now.
Speaker 1 (12:29):
Well, and I love this part.
Yeah, I was going to say Ithink the hardest part was like
waiting in between meetings,like for the next meeting.
Speaker 2 (12:35):
Very much anticipation, yeah.
Speaker 1 (12:37):
Yeah, cause you're waiting on, like okay, we're
going to make all these editsand give us like a week or so to
make these edits.
Absolutely so the anticipationwill get strong, and I want to
say this so normally clientsstruggle when they ask a
committee like hey, what doy'all think of this?
And so one thing that I'll giveyou some props on, because our
design team mentioned this is Ithink you guys asked for input,
but it wasn't going to keepy'all from making a decision
(12:59):
that you two felt like was theright decision.
And that is where a lot ofcontractors will go wrong is
they want the team buy-in andthey want to be able to trust
people, but it just it puts themin paralysis, like I mentioned
earlier.
I mean, so what do you thinklike what?
Did your team have any negativefeedback about it when you took
it to them?
Or how did you present this tothe team to get them excited?
Speaker 2 (13:20):
feedback about it when you took it to them, or how
did you present this to theteam to get them excited?
Ultimately, you're right, notevery single person is going to
agree to one thing, but weultimately made the decision
ourselves.
But we did want their input andwe made a few I can't remember
what they were now but a fewchanges.
But ultimately we made thedecision and we just stuck to it
(13:40):
and then, once that brandlaunched and we kind of started
to embody that brand, nobodyeven remembers them.
You know, making littledecisions like that, it just
everybody fits in it and itreally just, you know, took our
culture, that, like I said, tookour culture we already have and
just put a really, you know, afitting face to it yeah, so then
(14:02):
.
Speaker 1 (14:02):
So like that was probably now that you're looking
back.
So like you invested with lemonseed, we built the brand.
Tell me about actuallylaunching the brand.
Like, maybe what are somethings that y'all have gone
through with?
Is it vehicle wraps or signage?
Or like maybe was there anylike little obstacles that you
had to overcome to feel goodabout actually going live with
your brand?
Speaker 2 (14:19):
I think the vehicle wraps was something that was
really anticipated, becausethat's, that's like it, you know
, and then the person gettingout, of course, but like the
vehicle wraps is like your brand.
So, you know that was excitingand, uh, just kind of just going
through everything making youknow that's.
One thing that we were nervousabout is, like it's a lot of
(14:39):
things you know from you knowuniforms to vehicle wraps to you
know all the different stuff.
But LemonSeed really helpsorganize that process in your
brain so you don't have tooverthink it.
Speaker 1 (14:51):
Yeah, good, that's exactly one of the things I tell
everybody is it's a process.
Once you understand that it's aprocess and your mindset gets
right and there is money likethere is money involved, it's an
investment overall, but you'llbe so glad that you did it and
you ran hard and ran fast asfast as you could with the
implementation of it.
Vehicle wraps are everycontractor's favorite pieces.
(15:13):
It's like bringing it to lifefor them and so for sure.
And it's also like mass media,I call it like those vans
driving around.
All of a sudden, people will belike y'all have doubled in size
, when really all you did waswrap an extra vehicle, you know,
and drive it around.
People are like I see y'alleverywhere, right, yeah, so what
kind of reactions do y'all have?
(15:35):
A specific instance of someonetelling you oh my gosh, I love
what you've done.
Or asking about the dog or anykind of little pieces like that.
Speaker 2 (15:42):
Yeah, I mean people, once they put two and two
together, that this was AuburnPremier Air.
It's the same company.
They say the same thing.
When people see our brand nowor we meet them face to face,
(16:02):
they talk about they see useverywhere, whether it's trucks,
billboards.
We partner with y'all formarketing as well, so all the
different avenues that we do inmarketing they they see us
literally everywhere.
Speaker 1 (16:06):
So it's had a really big positive impact for sure I
think for me one of my favoritethings is like our friends will
call us that.
Like their kids have like seenour vans drive around and like
the first thing they notice,like the dog on the van and they
automatically know who they'retalking about.
Like it's us, but like thelittle kids notice it and like
that's what we.
Like it's even our kids.
Like we'll be driving.
They're like, oh my gosh, awingman van and like all the
(16:28):
time, but like they think it'sthe coolest thing ever it is.
Speaker 2 (16:31):
It is an investment, but it makes your marketing
dollars go so much further whenyou have a good brand.
Speaker 1 (16:37):
Oh, yes, amen, Amen.
And honestly, y'all are in thethick of this just now, coming
on the other side of a rebrandwhere you spend a lot of time, a
lot of money, a lot ofemotional investment getting it
done and now you're starting toreap those benefits and,
honestly, all you want is peopletalking we recognize the dog,
we recognize you guys and,honestly, like, all you want is
people talking like we recognizethe dog, we recognize you guys,
and that's.
(16:58):
That's like gold, right, andyou're right, connor like it
will make all of your othermarketing perform so much better
because people get to know you,right, people get to know who
you are and then, when they seeyour ad or when you're in a sea
of other companies names, theyrecognize yours.
So that's definitely, um, agreat thing.
Has it changed the way that youguys participate in your
(17:18):
community?
I know you guys have big heartsanyway, um, but have you guys
been more motivated to do thosethings?
Or?
Speaker 2 (17:25):
I think through partnering with y'all in
marketing, uh has really pushedus to start getting into some.
We're doing a community eventat the end of may it's called
burger wars and we we had ourown burger night here at the
office, where a few of the guyscook as a competition here, and
we found a winner.
And now we're going to go tothe Burger Wars in May and it's
(17:46):
a huge community event.
Several thousand people comeand we'll cook a bunch of
burgers and hopefully win BurgerWars.
Speaker 1 (17:52):
Oh, that is so fun and really what you you're doing
, like I have this thing rightnow.
I'm on a tangent like two plustwo equals five, meaning that
it's really hard to measure allof these independent things like
, okay, I wrapped a new vehicle,no one calls, hey, I saw that
new vehicle riding down the road.
I'm going to call and buy a newsystem.
Um, so it's always layering.
Everything is better when it'slayered together, and so so
(18:13):
these community events.
I saw that burger war on yoursocial media and that is just
such great for your culture.
Y'all look like a great placeto work, a fun place to work.
So everybody's like I can't getnew employees.
And I'm like, well, you're notreally building a great culture.
So people want to drive a nice,pretty van, people want to have
a good uniform, people want tohave a cool story, and so you
(18:41):
guys are really winning the gamethere, and so I'm so thankful
that y'all chose Lemon Seed tobe a part of that.
I think it's really importantthat people understand.
So do you think that your teamand you mentioned this, but you
think you guys came togethermore around this?
Was there any negativity aroundit?
Speaker 2 (18:51):
Like, did y'all just not allow it, like give life or
just you know a really reallystrong culture and, um, I think
that's kind of what makes us whowe are and you know, you know
other companies can try to, youknow, copy that, but you can't.
You can't copy something likeculture.
Culture, something that justyou know originates itself, and
(19:12):
so it was.
They took to it really well,and you're not.
You said something about ourculture earlier.
It looks like a fun place towork.
You know, for us, marketing isnot just to show clients who we
are, it's also marketing tofuture employees.
Yes, what you see and said, man, that looks like a fun place to
work and I like to think wehave the best guys in town and
(19:32):
I'm confident in saying that andcontinuing that through not
just branding or marketing tohomeowners, but also marketing
to future employees.
Speaker 1 (19:43):
Yes, I love that.
That is one of the mostunderrated things is.
It's better than an Indeed adRight?
It's just showing that you're agood place and a healthy place
to work for sure.
So well, ok, any big thingscoming up for you guys, any new
exciting things coming up forWingman that you guys want to
tell us about?
Speaker 2 (20:01):
We just did a merger with another company.
So we just had or I say, amerger, we just acquired another
local company in town.
So that's, that's going to befun.
Just, you know, marketing tothem and, other than that, just
getting prepared for summer.
We've got a lot of big thingscoming up with y'all through
marketing and our marketingstrategy.
So just kind of, we've got anew building.
Speaker 1 (20:22):
Yeah, just got a new building.
Oh, yes, yes, making it our ownand all the kind of stuff with
the guys.
Speaker 2 (20:29):
Always interesting.
You're always something.
Speaker 1 (20:31):
Yes, no-transcript.
I would say just do it.
I mean, like the money's worthit.
And I know, like for us, whenwe first, you know, thought
about it like the money was abig factor, like it's not, you
(20:54):
know, just pockets in your chainoh, my god, change in your
pockets, um.
But like it, it really has paidoff, it.
Like I mean, we love it, theguys love it.
I feel like it's brought a lotof us together, like it's
something that the guys areproud of, where a lot of our
guys go and say, like they lovebeing with me and like, even
like our guys friends, like theywant to be with man and it's
(21:16):
just so much fun to see it growinto what it is and I can't wait
to see where it grows evenfurther.
But I just think it's cool thatpeople want to be winged man,
you know, yeah, yeah, absolutely.
So your advice is to just do it, stop overthinking it.
Perfect.
What about you, connor?
I'd say the same thing.
Speaker 2 (21:33):
I mean, it's just made, like I said earlier, your
marketing dollars go further.
It's just made everything a loteasier and it's almost like a
breath of fresh air goingthrough, like we know exactly
what our brand is, we know whatit looks like, we have the exact
colors, the exact fonts we use.
(21:54):
Just everything is made easierwhen you have a really good
brand to go with it.
Yes, yes.
Speaker 1 (22:00):
And it does make it easier.
And so what Connor and Caroline, what they're talking about
here is, with Lemon Seed, wehave basically two branches of
service basically.
So we will serve you on thebranding side and help you
create the brand and launch thebrand, and then ongoing services
.
And so you guys did the rebrandand then came on ongoing
services, where we're helpingthem strategize and and create
those things.
And so you know, it is mucheasier when you have a cool,
(22:22):
solid brand, something that isunique, that has a personality
of its own.
And so you guys are a joy towork with.
Your team absolutely loves you,they're always talking about
you guys and I noticed one ofthe things that I think
contractors will be interestedis, you know, your account
manager, the strategist forWingman, came to me and said,
okay, they've got some peoplekind of moving around in their
(22:43):
area down there doing some coolthings and, like you know,
there's motivated, and so theadvice that I gave and I'm
interested in what you think.
You know, when y'all came andy'all hit the ground running, it
probably disrupted the wholeHVAC market down there.
They were like, where did thesepeople come from?
What happened?
And now it feels likeeverybody's trying to do what
you're doing and ramp everythingup, and so my biggest advice
(23:05):
was number one if you're notgetting kicked in the pants,
you're not in the front Right.
So if you don't ever feelpressure, it's because you're
not a pressure to anyone.
So that was good.
That's a good way to kind oflook at it.
But also a lot of things are aflash in the pan.
A lot of people like to come inreally hard and heavy at the
beginning, but they just losesteam and they lose energy and
(23:25):
they can't keep up and they getthe attention of maybe like they
get a business coach orwhatever and they hit the ground
running.
What will win this game forwingman is consistency and
frequency.
So just consistently show upfrequently, modify your strategy
, bringing in new things.
You guys are not afraid of risk, and so that's a big game
changer there.
(23:47):
But I would tell you that Ithink it's just more about
knowing that if you weren't inthe front, people wouldn't be
like coming up on you.
But also you guys are moreaware now of marketing in your
own market.
So what might not have botheredyou earlier?
You know, and a littlecompetition is good, but I love
that you guys were tenacious,like, hey, we want to make sure
that we keep our foot on the gaswhen a lot of people retreat,
(24:09):
you know like, oh, I'm scared.
Y'all were like bring it on,what can we do next?
And that's when we started, oneof the first things we said is
like we want to be different.
Speaker 2 (24:17):
We don't want to be like every HVAC company in town.
Speaker 1 (24:40):
Yeah, and try to be genuine.
Try to be genuinely us.
Like you said earlier, it justmakes it easier when the brand
is you.
When you try to, you know, goafter something, be a part of
that.
We feel like at Lemon Seed,we're really trying to help
people build legacies and Ithink you guys are well on your
way and y'all are young and funand just have such great
entrepreneurial spirits, and sowe just love being a part of it.
So if anybody wanted to reachout to you guys like they just
(25:01):
needed some advice maybe noteven about Lemon Seed or
anything like that what would bea good email for them to reach
out to you guys?
Speaker 2 (25:07):
Both of ours, Connor C-O-N-N-E-R or Caroline, at
wingmanaccom.
Speaker 1 (25:15):
Perfect, so drop them an email.
I'm sure y'all would love tovisit and share any tips or
thoughts that you guys, thatlisteners, that you might have
about, even if it's not abouttheir experience with Lemon Seed
.
They are young and fun anddoing great things there in
Auburn, alabama, and so I'm surethey'd love to visit those
things.
So if Connor and Caroline'sstory definitely has you
(25:35):
thinking that maybe it's timefor you to step up your brand,
we've got good news.
That's what Lemon Seed doesbest, and we do our best to be a
collaborative partner thatpushes you, yet listens to you,
and so we don't just give you apretty logo.
We're here to help you reallymake this a good implemented
strategy where you dominate andgrow in your market, and so we'd
(25:56):
love to talk to you atlivingseedmarketingcom.
Fill out that, contact us andlet us know.
Also, you can head over towingmanaccom, check out what
their brand looks like.
Check them out on social media,give them a follow.
But if this has really sparkedyou and you want to create your
own brand and you love thisepisode, I'd love for you to
give us a review and let us knowhow we're doing.
(26:16):
We got more brand storiescoming your way.
So, caroline and Connor, thankyou so much, thank you for
having us on Absolutely.
And guys, guys, thanks forlistening to another episode of
from the yellow chair.
Uh, again, consider leaving usa review and if not, we will see
you next time.
Bye.
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