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March 8, 2020 33 min
主播 小果汁 (https://fom.fm/hosts/ijoy) 饭稀饭 (https://fom.fm/guests/fansy) Show Notes 互联网的浪潮是否让广告业也发生了变化 形式、媒介、内容以及供需关系发生了变化 品牌、平台、广告公司的角色发生变化 广告是通过内容传播以影响受众的消费决策 广告的媒介和形式 消费者眼中的广告业 广告是怎么被监管的 广告套路不是骗局 消费者、广告法与市场监督 做广告有哪些需要决策的环节? 消费者洞察 消费者的journey设计 品牌一致性 创造需求 广告投放的精准度 影响消费者决策的因素 主播带货是对品牌忠诚的颠覆吗 代言人与细分流量 降价是销售层面的影响因素 在生活方式上打动消费者 链接 联系我们 (mailto:hi@fom.fm) hi@fom.fm 订阅方式 (https://fom.fm/subscribe) Special Guest: 饭稀饭.
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